<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-6344445902532519912</id><updated>2012-01-13T15:13:16.461-08:00</updated><category term='News'/><title type='text'>glaxy</title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://merajiimtmeerutpgdm.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>glaxy</name><uri>http://www.blogger.com/profile/18120410426309753160</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>23</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-6344445902532519912.post-6152800226412530666</id><published>2009-11-19T20:48:00.000-08:00</published><updated>2009-11-19T21:01:04.524-08:00</updated><title type='text'>ET in the classroom: Mortality Charges</title><content type='html'>&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; "&gt;Mortality charges are that part of life insurance premium that go towards providing a death benefit cover. In other words, these are the actual cost of insurance in a life policy.Looking for an investment avenue that protects your capital even in a falling market? Portfolio Management Scheme’s just for you&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6344445902532519912-6152800226412530666?l=merajiimtmeerutpgdm.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://merajiimtmeerutpgdm.blogspot.com/feeds/6152800226412530666/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/et-in-classroom-mortality-charges.html#comment-form' title='37 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/6152800226412530666'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/6152800226412530666'/><link rel='alternate' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/et-in-classroom-mortality-charges.html' title='ET in the classroom: Mortality Charges'/><author><name>glaxy</name><uri>http://www.blogger.com/profile/18120410426309753160</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>37</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6344445902532519912.post-4281577301989418540</id><published>2009-11-17T23:05:00.000-08:00</published><updated>2009-11-17T23:08:12.960-08:00</updated><title type='text'>Sail shines on new project plans</title><content type='html'>&lt;span class="Apple-style-span" style="font-family: Arial; font-size: 12px; "&gt;&lt;p style="font-family: Arial; font-size: 12px; "&gt;&lt;/p&gt;&lt;p style="font-family: Arial; font-size: 12px; "&gt;The Jharkhand government has agreed to renew Sail's Buddhaburu lease — part of the Chiria iron ore belt — having reserves of 810 million tonnes. Chiria is Asia’s largest iron ore belt, with two billion tonnes of reserves.&lt;/p&gt;&lt;p style="font-family: Arial; font-size: 12px; "&gt;Moreover, a memorandum of understanding was signed between the state-owned mining company NMDC and Steel Authority of India (SAIL) to jointly develop a limestone project at Arki in Himachal Pradesh with a three-million tonne per annum capacity.&lt;/p&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6344445902532519912-4281577301989418540?l=merajiimtmeerutpgdm.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://merajiimtmeerutpgdm.blogspot.com/feeds/4281577301989418540/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/sail-shines-on-new-project-plans.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/4281577301989418540'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/4281577301989418540'/><link rel='alternate' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/sail-shines-on-new-project-plans.html' title='Sail shines on new project plans'/><author><name>glaxy</name><uri>http://www.blogger.com/profile/18120410426309753160</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6344445902532519912.post-2522876087759534118</id><published>2009-11-15T20:53:00.000-08:00</published><updated>2009-11-15T21:02:50.486-08:00</updated><title type='text'>Dabur appeals against 'Pachmola' sale</title><content type='html'>&lt;span class="Apple-style-span" style="font-family: Arial; font-size: 12px; "&gt;Dabur has alleged infringement of its 'Hajmola' trademark by Alka's 'Pachmola'.Led by costlier food prices, wholesale inflation rose to 1.34 per cent in October.Today, the world leaders who are desperate to bail out the economy from the current financial crisis by pumping in billions of dollars.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6344445902532519912-2522876087759534118?l=merajiimtmeerutpgdm.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://merajiimtmeerutpgdm.blogspot.com/feeds/2522876087759534118/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/dabur-appeals-against-pachmola-sale.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/2522876087759534118'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/2522876087759534118'/><link rel='alternate' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/dabur-appeals-against-pachmola-sale.html' title='Dabur appeals against &apos;Pachmola&apos; sale'/><author><name>glaxy</name><uri>http://www.blogger.com/profile/18120410426309753160</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6344445902532519912.post-2646856870855816449</id><published>2009-11-10T01:39:00.001-08:00</published><updated>2009-11-10T01:44:18.313-08:00</updated><title type='text'>Bengal industry's laltest bone of contention: Coal India</title><content type='html'>If coal India sticks to its ground that projects should be relocated, industrialisation will suffer since the Asansol-durgapur belt is largely barren or at best single-crop, which is why it has been earmarked for projects&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6344445902532519912-2646856870855816449?l=merajiimtmeerutpgdm.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://merajiimtmeerutpgdm.blogspot.com/feeds/2646856870855816449/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/bengal-industrys-laltest-bone-of.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/2646856870855816449'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/2646856870855816449'/><link rel='alternate' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/bengal-industrys-laltest-bone-of.html' title='Bengal industry&apos;s laltest bone of contention: Coal India'/><author><name>glaxy</name><uri>http://www.blogger.com/profile/18120410426309753160</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6344445902532519912.post-6275666648346618380</id><published>2009-11-05T02:24:00.000-08:00</published><updated>2009-11-05T02:28:16.587-08:00</updated><title type='text'>VALUE &amp; VOLUME TOPPERS</title><content type='html'>Infosys has topped the value chart on the BSE with a turnover of Rs 475,63 crore. It is followed by HDFC (Rs 167.37 crore), SBI (Rs 127.57 crore), DLF (112.65 crore) and Reliance (Rs 109.40 crore).&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6344445902532519912-6275666648346618380?l=merajiimtmeerutpgdm.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://merajiimtmeerutpgdm.blogspot.com/feeds/6275666648346618380/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/value-volume-toppers.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/6275666648346618380'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/6275666648346618380'/><link rel='alternate' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/value-volume-toppers.html' title='VALUE &amp; VOLUME TOPPERS'/><author><name>glaxy</name><uri>http://www.blogger.com/profile/18120410426309753160</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6344445902532519912.post-2485560958720233872</id><published>2009-11-03T20:45:00.000-08:00</published><updated>2009-11-03T20:48:21.459-08:00</updated><title type='text'>NATIONAL RURAL EMPLOYMENT GUARANTEE (NREG)</title><content type='html'>&lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="mso-spacerun:yes"&gt; &lt;/span&gt;&lt;span style="color:#7030A0"&gt;It is the single-largest employment programme in the human history ever. Before NREG, there were many employment generation schemes in India, but these were barely adequate to provide even 20 days of employment to each BPL household, these were mostly allocation-based and not demand-based. Further, these used to be implemented through contractors which led to large-scale corruption.&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="color:#7030A0"&gt;&lt;span style="mso-spacerun:yes"&gt;                       &lt;/span&gt;Parliament in 2005 enacted National Rural Employment Guarantee Act (NREGA) thereby making it compulsory to state governments to provide at least 100 days of guaranteed wage employment in every financial year to each rural household whose adult member&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;volunteers were ready to do unskilled manual work. If, for any reason, an applicant is not provided employment within 15 days, he/she will be entitled to a daily unemployment allowance as specified by the state government. In budget 2009-10, finance Minister reiterated Congress poll promise of guaranteed Rs. 100 a day minimum wage under NREGA.&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="color:#7030A0"&gt;&lt;span style="mso-spacerun:yes"&gt;                        &lt;/span&gt;Other key features of NREGA&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;are—&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoListParagraphCxSpFirst" style="text-align:justify;text-indent:-.25in; mso-list:l0 level1 lfo1"&gt;&lt;span style="mso-bidi-font-family: Calibri;mso-bidi-theme-font:minor-latin;color:#7030A0"&gt;&lt;span style="mso-list: Ignore"&gt;(a)&lt;span style="'font:7.0pt"&gt;    &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="color:#7030A0"&gt;Implementation through panchayti Raj bodies.&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-indent:-.25in; mso-list:l0 level1 lfo1"&gt;&lt;span style="mso-bidi-font-family: Calibri;mso-bidi-theme-font:minor-latin;color:#7030A0"&gt;&lt;span style="mso-list: Ignore"&gt;(b)&lt;span style="'font:7.0pt"&gt;  a) &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="color:#7030A0"&gt;Localwork (within5 km radius). &lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-indent:-.25in; mso-list:l0 level1 lfo1"&gt;&lt;span style="mso-bidi-font-family: Calibri;mso-bidi-theme-font:minor-latin;color:#7030A0"&gt;&lt;span style="mso-list: Ignore"&gt;(c)&lt;span style="'font:7.0pt"&gt;  b) &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="color:#7030A0"&gt;Disbursement of wages on weekly basis.&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoListParagraphCxSpMiddle" style="text-align:justify;text-indent:-.25in; mso-list:l0 level1 lfo1"&gt;&lt;span style="mso-bidi-font-family: Calibri;mso-bidi-theme-font:minor-latin;color:#7030A0"&gt;&lt;span style="mso-list: Ignore"&gt;(d)&lt;span style="'font:7.0pt"&gt;   &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="color:#7030A0"&gt;c)33% reservation for women. &lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoListParagraphCxSpLast" style="text-align:justify;text-indent:-.25in; mso-list:l0 level1 lfo1"&gt;&lt;span style="mso-bidi-font-family: Calibri;mso-bidi-theme-font:minor-latin;color:#7030A0"&gt;&lt;span style="mso-list: Ignore"&gt;(e)&lt;span style="'font:7.0pt"&gt;   &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="color:#7030A0"&gt;d)Labour intensive works (wage material ratio = 60 : 40).&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="color:#7030A0"&gt;Thus, Bharat Nirman is viewed as an effort to unlock rural India’s vast growth potential and be a key for ushering ina new era. It is epectyed that Bharat Nirman will lead to considerable rural assets creation along with NREGA.&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6344445902532519912-2485560958720233872?l=merajiimtmeerutpgdm.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://merajiimtmeerutpgdm.blogspot.com/feeds/2485560958720233872/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/national-rural-employment-guarantee.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/2485560958720233872'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/2485560958720233872'/><link rel='alternate' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/national-rural-employment-guarantee.html' title='NATIONAL RURAL EMPLOYMENT GUARANTEE (NREG)'/><author><name>glaxy</name><uri>http://www.blogger.com/profile/18120410426309753160</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6344445902532519912.post-1846874522896709844</id><published>2009-11-02T21:26:00.000-08:00</published><updated>2009-11-02T21:27:50.749-08:00</updated><title type='text'>PRACTICE MAKES A MAN PERFECT</title><content type='html'>&lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i style="mso-bidi-font-style: normal"&gt;&lt;span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height: 115%;color:#C00000"&gt;“I know you’re going&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i style="mso-bidi-font-style: normal"&gt;&lt;span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height: 115%;color:#C00000"&gt;to make it&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i style="mso-bidi-font-style: normal"&gt;&lt;span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height: 115%;color:#C00000"&gt;It may take time&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i style="mso-bidi-font-style: normal"&gt;&lt;span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height: 115%;color:#C00000"&gt;and hard work&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i style="mso-bidi-font-style: normal"&gt;&lt;span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height: 115%;color:#C00000"&gt;You may become frustrated and at times you’ll feel&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i style="mso-bidi-font-style: normal"&gt;&lt;span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height: 115%;color:#C00000"&gt;Like giving up&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i style="mso-bidi-font-style: normal"&gt;&lt;span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height: 115%;color:#C00000"&gt;Sometimes you may even&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i style="mso-bidi-font-style: normal"&gt;&lt;span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height: 115%;color:#C00000"&gt;Wonder if it’s really worth it&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i style="mso-bidi-font-style: normal"&gt;&lt;span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height: 115%;color:#C00000"&gt;But I have confidence in you&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i style="mso-bidi-font-style: normal"&gt;&lt;span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height: 115%;color:#C00000"&gt;And I know you’ll make it&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" align="center" style="text-align:center"&gt;&lt;i style="mso-bidi-font-style: normal"&gt;&lt;span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height: 115%;color:#C00000"&gt;If you try.”&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="font-size:12.0pt; mso-bidi-font-size:11.0pt;line-height:115%"&gt;This is the motto which the parents should instill in the mind and thoughts of their children if&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;they really want them to be successful in life, instead of casting aspersions on the capabilities of children, the parents should boost their morale and encourage them to keep on trying until they achieve success in their respective endeavors, such a step can go a long way in strengthening your children’s self- confidence and in enabling them to pursue their ain with full dynamism, vigour and enthusiasm, secondly, they should not expect miracles from their children overnight. To achieve anything, one has to try hard again and again without getting deterred by temporary failures which certainly demands time consumption, when your child is undergoing through that crucial phase of trying his best to achieve what he desperately wants to achieve that is the time when he definitely requires your total unstinted support, cooperation and encouragement to do better and to keep on trying till he realizes his goal, such an optimistic approach will definitely help in scaling the balance or in changing the equations in favour of your child.&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="font-size:12.0pt; mso-bidi-font-size:11.0pt;line-height:115%"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="font-size:12.0pt; mso-bidi-font-size:11.0pt;line-height:115%"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="font-size:12.0pt; mso-bidi-font-size:11.0pt;line-height:115%"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="font-size:12.0pt; mso-bidi-font-size:11.0pt;line-height:115%"&gt;No person is born perfect, to achieve perfection in nay field, one has to devote years of sustained, l dedicated and constant efforts in the right direction. Their is no short cut or ready made formula to success. It is practice and practice alone which makes a man perfect and enables him to achieve his coveted goal in life and thus acquire supreme satisfaction for himself, &lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="font-size:12.0pt; mso-bidi-font-size:11.0pt;line-height:115%"&gt;Failure should not be treated as an obstacle or hindrance in our journey to success rather it should be treated as a stepping stone to success. What matters in life is not how may times you failed but how many times you tried and ultimately kept on trying or gave up in despair? Once success is bagged by you, no one will ask you as to how many times you had failed in your endeavours. Success is nothing but a game of trial and error and hence if you desire success for yourself, failure should not be able to dissuade you from trying again and again. Instead of getting disheartened by failure, one should learn right lessons from it, &lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6344445902532519912-1846874522896709844?l=merajiimtmeerutpgdm.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://merajiimtmeerutpgdm.blogspot.com/feeds/1846874522896709844/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/practice-makes-man-perfect.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/1846874522896709844'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/1846874522896709844'/><link rel='alternate' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/11/practice-makes-man-perfect.html' title='PRACTICE MAKES A MAN PERFECT'/><author><name>glaxy</name><uri>http://www.blogger.com/profile/18120410426309753160</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6344445902532519912.post-4918779559094818008</id><published>2009-10-29T22:48:00.000-07:00</published><updated>2009-10-30T21:39:33.426-07:00</updated><title type='text'>History of AIG Life insurance of corporation</title><content type='html'>Tata-AIG Life Insurance Company is a joint venture between the Tata Group (74% equity stake) and&lt;br /&gt;American International Group Inc. (AIG) (26% equity stake). The company offers a broad range of life&lt;br /&gt;insurance products to individuals and groups. The products offered to individuals are variations of term&lt;br /&gt;life with or without a savings element, e.g., endowment policies and money back policies. Tata-AIG Life&lt;br /&gt;has been in operation since April 2001 (incorporated on Aug 23, 2000). While the company itself is&lt;br /&gt;relatively new, the Tata group is widely known in Indian households.&lt;br /&gt;The Tata Group is one of the oldest and largest industrial conglomerates in India. Established in 1868, it&lt;br /&gt;has interests in engineering, consumer products, chemicals, financial services, hotels, information&lt;br /&gt;technology and telecommunications. With over 80 companies, and with revenues close to 1.8% of the&lt;br /&gt;country’s GDP, the Tata brand is very well respected across the socioeconomic classes. Most&lt;br /&gt;importantly, it manufactures a large variety of goods that are highly visible to low-income households,&lt;br /&gt;like consumer goods, trucks and automobiles that bear the Tata logo. Having been around for over a&lt;br /&gt;century, the name Tata introduces immediate credibility in its microinsurance operations. Agents selling&lt;br /&gt;micro insurance products are able to assure potential clients that such a large conglomerate would have&lt;br /&gt;little interest in stealing their miniscule (in relative terms) premiums. AIG is the one of the world’s&lt;br /&gt;largest insurers. Aside from its massive pool of in-house technical capacity, it has experience working on&lt;br /&gt;micro insurance in Uganda.7 Although Tata is the largest shareholder in Tata-AIG, AIG manages the&lt;br /&gt;company with strategic guidance from AIG’s Hong Kong office.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6344445902532519912-4918779559094818008?l=merajiimtmeerutpgdm.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://merajiimtmeerutpgdm.blogspot.com/feeds/4918779559094818008/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/10/history-of-aig-life-insurance-of.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/4918779559094818008'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/4918779559094818008'/><link rel='alternate' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/10/history-of-aig-life-insurance-of.html' title='History of AIG Life insurance of corporation'/><author><name>glaxy</name><uri>http://www.blogger.com/profile/18120410426309753160</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6344445902532519912.post-257232241108380805</id><published>2009-10-29T00:18:00.000-07:00</published><updated>2009-10-29T00:20:38.511-07:00</updated><title type='text'>COMMUNICATION REACHES THE CONSUMER</title><content type='html'>&lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;span style="font-size:14.0pt; mso-bidi-font-size:11.0pt;line-height:115%;color:#00B050"&gt;Consumers are affected by the communication a brand has with them. This communication as well as the experience they have adds to the brand’s value in the mind of the consumer and builds on their cognitive and emotional ties to a brand.&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style="font-size:14.0pt;mso-bidi-font-size:11.0pt; line-height:115%;color:red"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;span style="font-size:14.0pt;mso-bidi-font-size:11.0pt; line-height:115%;color:red"&gt;THINK OF IT THIS WAY&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="font-size:14.0pt; mso-bidi-font-size:11.0pt;line-height:115%;color:#00B050"&gt;Communication is the message that is delivered to the client; marketing is the means of getting it there. Therefore, communication is not&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;just a part of the marketing mix but also should be integrated into your customer service process from the accounts payable department all the way through to your sales staff and even the CEO of your company. It is your message to the customer. The message you wish to communicate with them, your ethos and way of thinking.&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="font-size:14.0pt; mso-bidi-font-size:11.0pt;line-height:115%;color:#00B050"&gt;Knowing that communication is part of the marketing mix but also your entire company message, you need to think about what that message will be and think about it seriously. As an organization you should all be delivering the same message and the same ethos, there is little point being customer friendly and bending over backward for them on the advertising if the sales person is harsh and unmovable, there is not point giving guarantees as a salesperson that your customer service team is unable to deliver on.&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="font-size:14.0pt; mso-bidi-font-size:11.0pt;line-height:115%;color:red"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;span style="font-size:14.0pt; mso-bidi-font-size:11.0pt;line-height:115%;color:red"&gt;IMPORTANCE OF SEGMENTATION IN MARKETING AND ITS RELEVANCY IN BANK MARKETING&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="font-size:14.0pt; mso-bidi-font-size:11.0pt;line-height:115%;color:#00B050"&gt;the importance of market segmentation results form the fact service are no homogeneous group, Actually, every buyer has individual needs, preferences, resources and behaviors, since it is virtually impossible to cater to every customers' individual characteristics, to market segments by variables they have in common, these common characteristics allow developing a standardized marketing mix for all customers in this segment&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="font-size:12.0pt; mso-bidi-font-size:11.0pt;line-height:115%;color:red"&gt;&lt;span style="mso-spacerun:yes"&gt; &lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:14.0pt; mso-bidi-font-size:11.0pt;line-height:115%;color:red"&gt;DEFINITION&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align:justify"&gt;&lt;span style="font-size:14.0pt; mso-bidi-font-size:11.0pt;line-height:115%;color:#00B050"&gt;Market segmentation is the segmentation of markets into homogeneous groups of customers, each of them reacting differently to promotion, communication, pricing and other variables of the marketing mix. Market segments should be formed in such a way that differences between buyers within each segment are as small as possible, thus, every segment can be addressed with an individually targeted marketing mix&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6344445902532519912-257232241108380805?l=merajiimtmeerutpgdm.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://merajiimtmeerutpgdm.blogspot.com/feeds/257232241108380805/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/10/communication-reaches-consumer.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/257232241108380805'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/257232241108380805'/><link rel='alternate' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/10/communication-reaches-consumer.html' title='COMMUNICATION REACHES THE CONSUMER'/><author><name>glaxy</name><uri>http://www.blogger.com/profile/18120410426309753160</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6344445902532519912.post-8069207429773346110</id><published>2009-10-28T02:55:00.000-07:00</published><updated>2009-10-28T03:00:13.678-07:00</updated><title type='text'>Worst may be over for major Indian IT firms</title><content type='html'>Notwithstanding the growing concern over an appreciating Indian rupee against the US dollar which could eat into their operating (Ebitda) margins, major Indian IT services providers believe the worst is behind the sector.&lt;br /&gt;      &lt;br /&gt;&lt;br /&gt;    Related Stories &lt;br /&gt;   News Now &lt;br /&gt;&lt;br /&gt;- Promoters make hay in bull market&lt;br /&gt;- Healthy demand outlook&lt;br /&gt;- FIIs raise holding in frontline IT stocks&lt;br /&gt;- IT breathes again&lt;br /&gt;- Indian cities still hot for outsourcing&lt;br /&gt;- TCS takes $135 million of new currency hedges&lt;br /&gt;&lt;br /&gt;All the top three major Indian IT firms — Tata Consultancy Services (TCS), Infosys Technologies and Wipro — either met or beat market and analyst expectations in the quarter ended September 30, 2009, registering their best performance in six quarters.&lt;br /&gt;&lt;br /&gt;The heartening fact, say analysts, is the growth in volumes which implies that business is picking up. TCS, for instance, registered a 5 per cent growth in volumes while Infosys posted a 2.3 per cent growth. Wipro was the only company to show a dip in volume growth. But Edelweiss analysts opine that, since Wipro has not committed offers to the campus (unlike TCS and Infosys), it can absorb these volume declines without impacting margins in the coming quarters.&lt;br /&gt;&lt;br /&gt;Viju George of Edelweiss says Wipro’s numbers were “in line with expectations”. However, he says the company “surprised us positively in registering a margin improvement in IT services of over 140 basis points (bps) sequentially to touch 23.8 per cent and providing a healthy guidance for IT-services revenues for Q3FY10 (2.5-4.5 per cent growth quarter on quarter)”.&lt;br /&gt;&lt;br /&gt;And all companies are telling D-street that they see growth. Wipro’s guidance was much more robust than that of Infosys, the guidance of which was in the range of Rs 5,429 crore and Rs 5,476 crore for the quarter ended December 31, 2009. Wipro guided for revenue in the range of $1,092 million to $1,113 million (around Rs 5,121.5 crore to Rs 5,219.9 crore), representing a growth of 4.5-5 per cent on top line. Wipro has said the next quarter will see volume growth in the range of 2.5-4 per cent.&lt;br /&gt;&lt;br /&gt;Further offshoring (moving work to India, in this case) has been a key to improving margins and give cost benefits to clients this reporting quarter. In the case of TCS, for instance, offshoring improved by 74 bps this quarter, bringing the offshore component to 51 per cent of the overall revenue. In the case of Infosys, offshoring recorded a 3 per cent gain. This, coupled with increased utilisation rates, helped the margins grow.&lt;br /&gt;&lt;br /&gt;For all the three companies, the growth has been broad-based rather than restricted to a single vertical or client. In case of TCS and Infosys, their largest vertical — banking, financial services and insurance (BFSI) — witnessed stable growth. The BFSI segment revenue contribution went up to 45 per cent for the quarter from 43.9 per cent sequentially.&lt;br /&gt;&lt;br /&gt;In case of Infosys, of the 35 client wins this quarter, six belonged to the BFSI vertical which now accounts for 33.5 per cent of the company’s revenue. For Wipro, though, the financial services segment has been flat sequentially.&lt;br /&gt;&lt;br /&gt;But both TCS and Infosys saw the manufacturing, telecom and hi-tech verticals bear the pressure of the slowdown. In the case of Wipro, revenues from its telecom segment showed sequential improvement. Apart from these, the three IT majors saw growth in the healthcare, power &amp;amp; utility and media &amp;amp; entertainment sectors.&lt;br /&gt;&lt;br /&gt;Hitesh Agarwal, head (research), Angel Broking, acknowledges that the “results were marginally above expectations”. He believes margins “are pretty high, and we do not expect them to grow further”. But he asserts that the “rupee is a concern and we are watching it”.&lt;br /&gt;&lt;br /&gt;Anil Advani, head of research, SBICAP Securities, concurs that “the only concern going ahead is the rupee. A steady appreciation will be manageable but a sudden or sharp movement below 45 will be a concern”.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6344445902532519912-8069207429773346110?l=merajiimtmeerutpgdm.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://merajiimtmeerutpgdm.blogspot.com/feeds/8069207429773346110/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/10/worst-may-be-over-for-major-indian-it.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/8069207429773346110'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/8069207429773346110'/><link rel='alternate' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/10/worst-may-be-over-for-major-indian-it.html' title='Worst may be over for major Indian IT firms'/><author><name>glaxy</name><uri>http://www.blogger.com/profile/18120410426309753160</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6344445902532519912.post-923481250513981425</id><published>2009-10-25T21:50:00.000-07:00</published><updated>2009-10-25T22:39:56.560-07:00</updated><title type='text'>India, China reaffirm need for peace on border</title><content type='html'>ss Trust Of India / Cha-am Hua Hin (thailand) October 26, 2009, 0:55 IST&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;In the wake of the recent controversies over Chinese incursions, India and China have reaffirmed the need to maintain peace and tranquility on border pending resolution of the “complex” issue.&lt;br /&gt;    Also Read&lt;br /&gt;&lt;br /&gt;    Related Stories &lt;br /&gt;   News Now &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;- India, China in talks for FTA&lt;br /&gt;- Any deviation at lower level will be dealt with: Raja&lt;br /&gt;- India cuts down US lobbying expenses, Pakistan ups&lt;br /&gt;- Will correct trade imbalance: Wen to PM&lt;br /&gt;- Barack Obama considers India and Manmohan Singh 'part of his family'&lt;br /&gt;- PM takes wings&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Prime Minister Manmohan Singh, who met his Chinese counterpart Wen Jiabao here yesterday on the sidelines of the Asean-India and East Asia Summits, said the two leaders had discussed all issues, including the boundary row, problems concerning common rivers and matters related to Tibetan spiritual leader, the Dalai Lama.&lt;br /&gt;&lt;br /&gt;“I had a frank and constructive exchange of views with Premier Wen,” the PM told a press conference before winding up his two-day visit here.&lt;br /&gt;&lt;br /&gt;“We discussed all these issues and agreed that the existing mechanism of bilateral cooperation should be used to resolve all issues in the spirit of strategic and cooperative partnership,” he said.&lt;br /&gt;&lt;br /&gt;Singh said the two leaders had “reaffirmed the need to maintain peace and tranquility on the border pending a resolution of the boundary question. Both of us agreed that we should continue and strengthen efforts to build political trust and understanding.”&lt;br /&gt;&lt;br /&gt;Describing the boundary problem as a “complex issue” which “cannot be wished away”, Singh said: “Pending the resolution of the boundary question, both countries have an obligation to maintain peace and tranquillity along the border.”&lt;br /&gt;&lt;br /&gt;He noted that Chinese Foreign Minister Yang Jiechi would visit India in two days and the foreign ministers of the two countries would have an opportunity to “discuss all issues which have bearing on our relationship”. The Singh-Wen meeting came in the backdrop of war of words over Arunachal Pradesh and some other issues like the Dalai Lama’s proposed visit to the state.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6344445902532519912-923481250513981425?l=merajiimtmeerutpgdm.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://merajiimtmeerutpgdm.blogspot.com/feeds/923481250513981425/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/10/india-china-reaffirm-need-for-peace-on.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/923481250513981425'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6344445902532519912/posts/default/923481250513981425'/><link rel='alternate' type='text/html' href='http://merajiimtmeerutpgdm.blogspot.com/2009/10/india-china-reaffirm-need-for-peace-on.html' title='India, China reaffirm need for peace on border'/><author><name>glaxy</name><uri>http://www.blogger.com/profile/18120410426309753160</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6344445902532519912.post-6279662272189162524</id><published>2009-10-25T21:38:00.000-07:00</published><updated>2009-10-25T21:45:56.240-07:00</updated><title type='text'></title><content type='html'>Dozens of professional resume writers share their SECRETS and&lt;br /&gt;SAMPLE RESUMES for successfully SEEKING NEW CAREERS in&lt;br /&gt; Health Care&lt;br /&gt; Technology&lt;br /&gt; Business Management&lt;br /&gt; Finance and Accounting&lt;br /&gt; Sales, Marketing, and Advertising&lt;br /&gt; Sports and Recreation&lt;br /&gt; Education and Social Service&lt;br /&gt; Law, Government, and Law Enforcement&lt;br /&gt; Creative and Performing Arts&lt;br /&gt; And many other fields!&lt;br /&gt;Includes a carefully selected gallery of resumes written by dozens&lt;br /&gt;of PROFESSIONAL RESUME WRITERS.&lt;br /&gt;TLFeBOOK&lt;br /&gt;EXPERT RESUMES for&lt;br /&gt;Career Changers&lt;br /&gt;Wendy S. Enelow and&lt;br /&gt;Louise M. Kursmark&lt;br /&gt;TLFeBOOK&lt;br /&gt;Expert Resumes for Career Changers&lt;br /&gt;© 2005 by Wendy S. Enelow and Louise M. Kursmark&lt;br /&gt;Published by JIST Works, an imprint of JIST Publishing, Inc.&lt;br /&gt;8902 Otis Avenue&lt;br /&gt;Indianapolis, IN 46216-1033&lt;br /&gt;Phone: 1-800-648-JIST Fax: 1-800-JIST-FAX E-mail: info@jist.com&lt;br /&gt;Visit our Web site at www.jist.com for information on JIST, free job search tips,&lt;br /&gt;book chapters, and how to order our many products! For free information on 14,000&lt;br /&gt;job titles, visit www.careeroink.com.&lt;br /&gt;Quantity discounts are available for JIST books. Please call our Sales Department at&lt;br /&gt;1-800-648-5478 for a free catalog and more information.&lt;br /&gt;Acquisitions and Development Editor: Lori Cates Hand&lt;br /&gt;Cover Designer: Katy Bodenmiller&lt;br /&gt;Interior Designer and Page Layout: Trudy Coler&lt;br /&gt;Proofreader: Jeanne Clark&lt;br /&gt;Indexer: Tina Trettin&lt;br /&gt;Printed in the United States of America&lt;br /&gt;08 07 06 05 04 9 8 7 6 5 4 3 2 1&lt;br /&gt;Library of Congress Cataloging-in-Publication Data&lt;br /&gt;Enelow, Wendy S.&lt;br /&gt;Expert resumes for career changers / Wendy S. Enelow and Louise M. Kursmark.&lt;br /&gt;p. cm.&lt;br /&gt;Includes index.&lt;br /&gt;ISBN 1-59357-092-9 (alk. paper)&lt;br /&gt;1. Résumés (Employment) 2. Career changes. I. Kursmark, Louise. II. Title.&lt;br /&gt;HF5383.E47875 2005&lt;br /&gt;650.14'2--dc22 2004023589&lt;br /&gt;All rights reserved. No part of this book may be reproduced in any form or by any means, or&lt;br /&gt;stored in a database or retrieval system, without prior written permission of the publisher except&lt;br /&gt;in the case of brief quotations embodied in articles or reviews. Making copies of any part of this&lt;br /&gt;book for any purpose other than your own personal use is a violation of United States copyright&lt;br /&gt;laws. For permission requests, please contact the Copyright Clearance Center at www.copyright.&lt;br /&gt;com or (978) 750-8400.&lt;br /&gt;We have been careful to provide accurate information in this book, but it is possible that errors&lt;br /&gt;and omissions have been introduced. Please consider this in making any career plans or other&lt;br /&gt;important decisions. Trust your own judgment above all else and in all things.&lt;br /&gt;Trademarks: All brand names and product names used in this book are trade names,&lt;br /&gt;service marks, trademarks, or registered trademarks of their respective owners.&lt;br /&gt;ISBN 1-59357-092-9&lt;br /&gt;TLFeBOOK&lt;br /&gt;ABOUT THIS BOOK ........................................................................vii&lt;br /&gt;INTRODUCTION ...........................................................................ix&lt;br /&gt;PART I: Resume Writing, Strategy, and Formats .......................................1&lt;br /&gt;CHAPTER 1: Resume-Writing Strategies for Career&lt;br /&gt;Changers.........................................................................................3&lt;br /&gt;The Top Nine Strategies for an Effective Resume ................................4&lt;br /&gt;Resume Strategy #1: Who Are You and How Do You Want&lt;br /&gt;to Be Perceived? .......................................................................4&lt;br /&gt;Resume Strategy #2: Sell It to Me…Don’t Tell It to Me ..............6&lt;br /&gt;Resume Strategy #3: Use Keywords .............................................7&lt;br /&gt;Resume Strategy #4: Use the “Big” and Save the “Little” ............9&lt;br /&gt;Resume Strategy #5: Make Your Resume “Interviewable” ............10&lt;br /&gt;Resume Strategy #6: Eliminate Confusion with Structure and&lt;br /&gt;Context ..................................................................................10&lt;br /&gt;Resume Strategy #7: Use Function to Demonstrate&lt;br /&gt;Achievement ..........................................................................11&lt;br /&gt;Resume Strategy #8: Remain in the Realm of Reality ................... 11&lt;br /&gt;Resume Strategy #9: Be Confident ..............................................11&lt;br /&gt;There Are No Resume-Writing Rules ...............................................11&lt;br /&gt;Content Standards ......................................................................12&lt;br /&gt;Presentation Standards ...............................................................16&lt;br /&gt;Accuracy and Perfection ..............................................................19&lt;br /&gt;CHAPTER 2: Writing Your Resume...............................................21&lt;br /&gt;Recommended Resume-Writing Strategy and Formats for Career&lt;br /&gt;Changers........................................................................................21&lt;br /&gt;TABLE OF&lt;br /&gt;CONTENTS&lt;br /&gt;TLFeBOOK&lt;br /&gt;Career-Changer Strategies ...........................................................22&lt;br /&gt;Sample Formats and Situations for Career-Change Resumes .........23&lt;br /&gt;Why Format Is So Important .....................................................33&lt;br /&gt;Step-by-Step: Writing the Perfect Resume ...........................................36&lt;br /&gt;Contact Information ..................................................................36&lt;br /&gt;Career Summary ........................................................................37&lt;br /&gt;Professional Experience ...............................................................41&lt;br /&gt;Education, Credentials, and Certifications .................................46&lt;br /&gt;The “Extras” ...............................................................................48&lt;br /&gt;Writing Tips, Techniques, and Important Lessons ...............................54&lt;br /&gt;Get It Down—Then Polish and Perfect It ................................54&lt;br /&gt;Write Your Resume from the Bottom Up .....................................54&lt;br /&gt;Include Notable or Prominent “Extra” Stuff in Your&lt;br /&gt;Career Summary ......................................................................55&lt;br /&gt;Use Resume Samples to Get Ideas for Content, Format,&lt;br /&gt;and Organization ....................................................................56&lt;br /&gt;Include Dates or Not? .................................................................56&lt;br /&gt;Always Send a Cover Letter When You&lt;br /&gt;Forward Your Resume .............................................................57&lt;br /&gt;Never Include Salary History or Salary Requirements&lt;br /&gt;on Your Resume ..................................................................... 58&lt;br /&gt;Always Remember That You Are Selling ......................................59&lt;br /&gt;CHAPTER 3: Printed, Scannable, Electronic, and&lt;br /&gt;Web Resumes ................................................................................61&lt;br /&gt;The Four Types of Resumes ................................................................61&lt;br /&gt;The Printed Resume ....................................................................61&lt;br /&gt;The Scannable Resume ............................................................... 62&lt;br /&gt;The Electronic Resume ..............................................................62&lt;br /&gt;The Web Resume .......................................................................64&lt;br /&gt;The Four Resume Types Compared ..................................................68&lt;br /&gt;Are You Ready to Write Your Resume? ................................................70&lt;br /&gt;iv&lt;br /&gt;Expert Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;PART II: Sample Resumes for Career Changers ........................................71&lt;br /&gt;CHAPTER 4: Resumes for Career Changers Seeking&lt;br /&gt;Accounting, Finance, Banking, Administrative, Office&lt;br /&gt;Management, Business Management, and Insurance&lt;br /&gt;Positions..........................................................................................73&lt;br /&gt;CHAPTER 5: Resumes for Career Changers Seeking Technology&lt;br /&gt;Positions ............................................................................................107&lt;br /&gt;CHAPTER 6: Resumes for Career Changers Seeking Sales,&lt;br /&gt;Marketing, Advertising, Public Relations, Writing, and&lt;br /&gt;Events Management Positions ........................................................123&lt;br /&gt;CHAPTER 7: Resumes for Career Changers Seeking Health&lt;br /&gt;Care, Social Services, and Personal Services Positions .................153&lt;br /&gt;CHAPTER 8: Resumes for Career Changers Seeking Training,&lt;br /&gt;Human Resources, Teaching, and Educational&lt;br /&gt;Administration Positions..................................................................169&lt;br /&gt;CHAPTER 9: Resumes for Career Changers Seeking Sports and&lt;br /&gt;Recreation, Cultural, and Creative and Performing Arts&lt;br /&gt;Positions ............................................................................................197&lt;br /&gt;CHAPTER 10: Resumes for Career Changers Seeking Legal,&lt;br /&gt;Law Enforcement, Public Safety, and Investigator&lt;br /&gt;Positions ............................................................................................215&lt;br /&gt;CHAPTER 11: Resumes for Career Changers Seeking&lt;br /&gt;Positions with Nonprofit Organizations ......................................225&lt;br /&gt;CHAPTER 12: Resumes for Senior Executives Seeking&lt;br /&gt;Lower-Level Business Positions ......................................................241&lt;br /&gt;Appendix: Internet Career Resources .............................................251&lt;br /&gt;Dictionaries and Glossaries ..............................................................251&lt;br /&gt;Job Search Sites ...............................................................................252&lt;br /&gt;General Sites .............................................................................252&lt;br /&gt;Accounting Careers ...................................................................253&lt;br /&gt;Arts and Media Careers .............................................................254&lt;br /&gt;Education Careers .....................................................................254&lt;br /&gt;Entry-Level Careers ..................................................................254&lt;br /&gt;v&lt;br /&gt;Table of Contents&lt;br /&gt;TLFeBOOK&lt;br /&gt;Government and Military Careers ..............................................254&lt;br /&gt;Health Care/Medical/Pharmaceutical Careers ..........................255&lt;br /&gt;Human Resources Careers .........................................................255&lt;br /&gt;International Careers .................................................................255&lt;br /&gt;Legal Careers ............................................................................255&lt;br /&gt;Sales and Marketing Careers ......................................................256&lt;br /&gt;Service Careers ..........................................................................256&lt;br /&gt;Technology/Engineering Careers .............................................256&lt;br /&gt;Sites for Miscellaneous Specific Fields ........................................257&lt;br /&gt;Company Information .....................................................................257&lt;br /&gt;Interviewing Tips and Techniques ...................................................258&lt;br /&gt;Salary and Compensation Information .............................................258&lt;br /&gt;Index of Contributors .......................................................................261&lt;br /&gt;Index ..................................................................................................267&lt;br /&gt;vi&lt;br /&gt;Expert Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;If you’re reading this book, you’re most likely one of tens of thousands of people&lt;br /&gt;who are considering a career change—either a change in position or a change in&lt;br /&gt;industry. You might have made this decision because of any one of the following&lt;br /&gt;reasons:&lt;br /&gt;• Your current industry has been hard hit by the recent economic recession.&lt;br /&gt;• The position that you currently hold has been eliminated in your company and&lt;br /&gt;also in many similar companies.&lt;br /&gt;• You’re bored in your current position and ready for a change.&lt;br /&gt;• You want to pursue your true passion as your new career.&lt;br /&gt;• Your personal situation has changed and you’re now able to pursue a career of&lt;br /&gt;real interest to you.&lt;br /&gt;• You’re relocating and need to explore new opportunities in your new geographic&lt;br /&gt;area.&lt;br /&gt;• You want greater opportunities for increased compensation and advancement.&lt;br /&gt;• You’re frustrated and ready for a change.&lt;br /&gt;• You’re tired of all the responsibilities of your career and ready to downsize.&lt;br /&gt;These are just a few of the reasons you might be considering a career change.&lt;br /&gt;There are many other reasons, and you’ll find resumes in this book that are relevant&lt;br /&gt;to them all.&lt;br /&gt;Now, here’s the good news: You’ve selected a great time to make a career change!&lt;br /&gt;Despite the economic concerns that we are facing, believe it or not, it’s a great&lt;br /&gt;time to look for a new job or a new career. According to the Bureau of Labor&lt;br /&gt;Statistics of the U.S. Department of Labor, the employment outlook is optimistic.&lt;br /&gt;Consider these findings:&lt;br /&gt;• Total U.S. employment is projected to increase 15 percent between 2000 and&lt;br /&gt;2010.&lt;br /&gt;• Service-producing industries will continue to be the dominant employment&lt;br /&gt;generator, adding more than 20 million jobs by 2010.&lt;br /&gt;• Goods-producing industries will also experience gains in employment,&lt;br /&gt;although not as significant as those in the service sector.&lt;br /&gt;ABOUT THIS&lt;br /&gt;BOOK&lt;br /&gt;TLFeBOOK&lt;br /&gt;In chapter 1, you can read more interesting statistics, all of which will reinforce&lt;br /&gt;the fact that you’ve made the right decision to launch your search campaign today.&lt;br /&gt;To take advantage of all of these opportunities, you must first develop a powerful,&lt;br /&gt;performance-based resume. To be a successful job seeker, you must know how to&lt;br /&gt;communicate your qualifications in a strong and effective written presentation.&lt;br /&gt;Sure, it’s important to let employers know essential details, but a resume is more&lt;br /&gt;than just your job history and academic credentials. A winning resume is a concise&lt;br /&gt;yet comprehensive document that gives you a competitive edge in the job market.&lt;br /&gt;Creating such a powerful document is what this book is all about.&lt;br /&gt;We’ll explore the changes in resume presentation that have arisen over the past&lt;br /&gt;decade. In the past, resumes were almost always printed on paper and mailed.&lt;br /&gt;Today, e-mail has become the chosen method for resume distribution in many&lt;br /&gt;industries and professions. In turn, many of the traditional methods for “typing”&lt;br /&gt;and presenting resumes have changed dramatically. This book will instruct you in&lt;br /&gt;the methods for preparing resumes for e-mail, scanning, and Web site posting, as&lt;br /&gt;well as the traditional printed resume.&lt;br /&gt;By using Expert Resumes for Career Changers as your professional guide, you will&lt;br /&gt;succeed in developing a powerful and effective resume that opens doors, gets&lt;br /&gt;interviews, and helps you land your next great opportunity!&lt;br /&gt;viii&lt;br /&gt;Expert Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;This book, the seventh in the Expert Resumes series, has been one of the most&lt;br /&gt;challenging to write because it covers such a large and diverse audience. There are,&lt;br /&gt;however, several common denominators facing every individual who is interested&lt;br /&gt;in making a career change, either within their profession or to another industry. In&lt;br /&gt;summary, the fact that you are seeking to change careers will dictate almost everything&lt;br /&gt;that you write in your resume, how you write it, and where it is positioned.&lt;br /&gt;Your goal is to paint a picture of the “new” you and not simply reiterate what you&lt;br /&gt;have done in the past, expecting a prospective employer to figure out that you can&lt;br /&gt;do the “new” thing just as well. It simply does not work that way!&lt;br /&gt;If you fall into the career-changer category, the critical questions you must ask&lt;br /&gt;yourself about your resume and your job search are the following:&lt;br /&gt;• How are you going to paint a picture of the “new” you? What are you&lt;br /&gt;going to highlight about your past experience that ties directly to your current&lt;br /&gt;objectives? What accomplishments, skills, and qualifications are you going to&lt;br /&gt;“sell” in your resume to support your “new” career objective?&lt;br /&gt;• What resume format are you going to use? Is a chronological, functional, or&lt;br /&gt;hybrid resume format going to work best for you? Which format will give you&lt;br /&gt;the greatest flexibility to highlight the skills you want to bring to the forefront&lt;br /&gt;in support of your career change?&lt;br /&gt;• Where are you going to look for a job? Assuming you know the type of&lt;br /&gt;position and industry you want to enter at this point in your career, how are&lt;br /&gt;you going to identify and approach those companies?&lt;br /&gt;When you can answer the how, what, and where, you’ll be prepared to write your&lt;br /&gt;resume and launch your search campaign. Use chapters 1 through 3 to guide you&lt;br /&gt;in developing the content for your resume and selecting the appropriate design&lt;br /&gt;and layout. Your resume should focus on your skills, achievements, and qualifications,&lt;br /&gt;demonstrating the value and benefit you bring to a prospective employer as&lt;br /&gt;they relate to your current career goals. The focus is on the “new” you and not&lt;br /&gt;necessarily what you have done professionally in the past.&lt;br /&gt;Review the sample resumes in chapters 4 through 12 to see what other people&lt;br /&gt;have done—people in similar situations to yours and facing similar challenges.&lt;br /&gt;You’ll find interesting formats, unique skills presentations, achievement-focused&lt;br /&gt;resumes, project-focused resumes, and much more. Most importantly, you’ll see&lt;br /&gt;samples written by the top resume writers in the U.S., Canada, and Australia.&lt;br /&gt;INTRODUCTION&lt;br /&gt;TLFeBOOK&lt;br /&gt;x&lt;br /&gt;Expert Resumes for Career Changers&lt;br /&gt;These are real resumes that got interviews and generated job offers. They’re the&lt;br /&gt;“best of the best” from us to you.&lt;br /&gt;What Are Your Career Objectives?&lt;br /&gt;Before you proceed any further with writing your resume, you’ll need to begin by&lt;br /&gt;defining your career or job objectives—specifically, the types of positions, companies,&lt;br /&gt;and industries in which you are interested. This is critical, because a haphazard,&lt;br /&gt;unfocused job search will lead you nowhere.&lt;br /&gt;KNOW THE EMPLOYMENT TRENDS&lt;br /&gt;One of the best ways to begin identifying your career objectives is to look at what&lt;br /&gt;opportunities are available today, in the immediate future, and in the longer-term&lt;br /&gt;future. Two of the most useful tools for this type of research and information collection&lt;br /&gt;are the U.S. Department of Labor’s Bureau of Labor Statistics Web site&lt;br /&gt;(www.bls.gov) and the Bureau’s Occupational Outlook Handbook&lt;br /&gt;(www.bls.gov/oco).&lt;br /&gt;Some of the most interesting findings that you’ll discover when investigating&lt;br /&gt;potential industry and job targets are these:&lt;br /&gt;• Total employment is projected to increase 14.8 percent between 2002 and&lt;br /&gt;2012.&lt;br /&gt;• Service-producing companies will continue to be the dominant employment&lt;br /&gt;generator, adding 20.8 million jobs by 2012, a gain of 19.2 percent.&lt;br /&gt;• Goods-producing companies (manufacturing and construction) will contribute&lt;br /&gt;modest employment gains of only 3.5 percent.&lt;br /&gt;• Computer- and health-related occupations account for 21 of the 30 fastestgrowing&lt;br /&gt;occupations.&lt;br /&gt;• Computer- and health-related occupations account for all of the top 10 fastestgrowing&lt;br /&gt;occupations (health care with six; computer with four).&lt;br /&gt;• The 10 fastest-growing industries are in the service sector and include software&lt;br /&gt;publishing, computer systems design, management and technical consulting,&lt;br /&gt;employment, social assistance, child day care, professional and business services,&lt;br /&gt;motion picture and video, health services, and arts/entertainment and&lt;br /&gt;recreation.&lt;br /&gt;• Of all goods-producing industries, only four were projected to demonstrate&lt;br /&gt;growth. They are pharmaceutical and medicine manufacturing, construction,&lt;br /&gt;food manufacturing, and motor vehicle and parts manufacturing.&lt;br /&gt;These facts and statistics clearly demonstrate that there are numerous employment&lt;br /&gt;opportunities across diverse sectors within our economy, from advanced technology&lt;br /&gt;positions to hourly wage jobs in construction and home health care. Although&lt;br /&gt;most industries may not be growing at double-digit percentages as in years&lt;br /&gt;past, companies continue to expand and new companies emerge every day. The&lt;br /&gt;TLFeBOOK&lt;br /&gt;Introduction&lt;br /&gt;xi&lt;br /&gt;opportunities are out there; your challenge is to find them and position yourself as&lt;br /&gt;the “right” candidate.&lt;br /&gt;MANAGE YOUR JOB SEARCH AND YOUR CAREER&lt;br /&gt;To take advantage of these opportunities, you must be an educated job seeker.&lt;br /&gt;That means you must know what you want in your career, where the hiring action&lt;br /&gt;is, what qualifications and credentials you need to attain your desired career goals,&lt;br /&gt;and how best to market your qualifications. It is no longer enough to have a specific&lt;br /&gt;talent or set of skills. Whether you’re a teacher seeking a position in public&lt;br /&gt;relations, a nurse wanting to transfer into pharmaceutical sales, an engineer seeking&lt;br /&gt;new opportunities as a financial manager, or a person with any one of hundreds&lt;br /&gt;of other career-change goals, you must also be a strategic marketer, able to&lt;br /&gt;package and promote your experience to take advantage of this wave of employment&lt;br /&gt;opportunity.&lt;br /&gt;There’s no doubt that the employment market has changed dramatically from only&lt;br /&gt;a few years ago. According to the U.S. Department of Labor, you should expect&lt;br /&gt;to hold between 10 and 20 different jobs during your career. No longer is stability&lt;br /&gt;the status quo. Today, the norm is movement, onward and upward, in a fast-paced&lt;br /&gt;and intense employment market where there are many, many opportunities for&lt;br /&gt;career changers. And to take advantage of all of the opportunities, every job seeker—&lt;br /&gt;no matter the profession, no matter the industry, no matter the job goal—&lt;br /&gt;must proactively control and manage his career.&lt;br /&gt;You are also faced with the additional challenge of positioning yourself for a successful&lt;br /&gt;career change. In fact, in many instances, you may be competing against&lt;br /&gt;other candidates who have experience within the industry or profession you are&lt;br /&gt;attempting to enter. This can make your job search even more difficult than that&lt;br /&gt;of the more “traditional” job seeker who moves from one position to another similar&lt;br /&gt;position without having to make a career change.&lt;br /&gt;And that is precisely why this book is so important to you. We’ll outline the strategies&lt;br /&gt;and techniques that you can use to effectively position yourself against other&lt;br /&gt;candidates, creating a resume that highlights your skills and qualifications, while&lt;br /&gt;effectively minimizing the fact that you’re seeking a career change.&lt;br /&gt;Job Search Questions and Answers&lt;br /&gt;Before we get to the core of this book—resume writing and design—we’d like to&lt;br /&gt;offer some practical job search advice that is valuable to virtually every career&lt;br /&gt;changer.&lt;br /&gt;WHAT IS THE MOST IMPORTANT CONSIDERATION FOR A CAREER&lt;br /&gt;CHANGER?&lt;br /&gt;As outlined previously, the single most important consideration for any careerchange&lt;br /&gt;candidate is how you’re going to highlight your skills, qualifications, and&lt;br /&gt;achievements as they relate to and support your current career objectives.&lt;br /&gt;Remember, your career-change resume is not a historical document that simply&lt;br /&gt;TLFeBOOK&lt;br /&gt;lists where you’ve worked and what you’ve done. Rather, a truly effective careerchange&lt;br /&gt;resume is one that takes all of the skills and experience you have that are&lt;br /&gt;relevant to your new career goal and brings them to the forefront to create a picture&lt;br /&gt;of the “new” you.&lt;br /&gt;Sometimes, this can be a relatively easy process. Let’s use a nurse transitioning&lt;br /&gt;into the field of medical equipment sales as an example. Sheila Barnes already has&lt;br /&gt;extensive experience in the medical and health-care fields, has worked closely with&lt;br /&gt;physicians and other health-care providers so she is comfortable interacting with&lt;br /&gt;them, and most likely has a wealth of experience working with a diversity of medical&lt;br /&gt;equipment and perhaps with vendors. This is the type of information that will&lt;br /&gt;be highlighted in her career-change resume and not her daily nursing and patientcare&lt;br /&gt;responsibilities.&lt;br /&gt;In other situations, the parallels between past experience and current objectives&lt;br /&gt;might not be so closely aligned. Consider John Mackam who, after 20 years in the&lt;br /&gt;construction industry, has now decided to seek a position in the field of accounting&lt;br /&gt;and finance, an area that has not been one of his primary responsibilities.&lt;br /&gt;Writing this resume will take more creativity to identify any and all relevant skills&lt;br /&gt;he might have (for example, setting project budgets, estimating project costs, writing&lt;br /&gt;reports, keeping records, and administering projects). The concept is the same&lt;br /&gt;as with the previous nursing example. The stretch to identify transferable skills&lt;br /&gt;might be more difficult, but it’s certainly not impossible.&lt;br /&gt;Whatever your situation or objectives, when preparing your resume you should&lt;br /&gt;keep in mind one critical fact:&lt;br /&gt;Your resume is a marketing tool written to sell YOU!&lt;br /&gt;HOW DO YOU ENTER A NEW CAREER?&lt;br /&gt;Your success in entering a new career field relies on two important factors:&lt;br /&gt;• Highlighting any relevant skills, qualifications, accomplishments, experiences,&lt;br /&gt;education, credentials, volunteer work, involvement with professional or civic&lt;br /&gt;associations, and more that tie directly into your current career objective.&lt;br /&gt;• Using an integrated job search campaign that will get you in front of decision&lt;br /&gt;makers at a wide array of companies in your field of interest. You can read&lt;br /&gt;much more about job search strategy in the next few pages of this chapter in&lt;br /&gt;the section titled “How Do You Get the Jobs?”&lt;br /&gt;WHAT IS THE BEST RESUME STRATEGY FOR MAKING A SUCCESSFUL&lt;br /&gt;CAREER CHANGE?&lt;br /&gt;The single most important factor in making a career change is to remember that&lt;br /&gt;your resume must sell what you have to offer:&lt;br /&gt;• If you’re a teacher seeking to transition into a position in corporate training&lt;br /&gt;and development, sell the fact that you created new curricula, designed new&lt;br /&gt;xii&lt;br /&gt;Expert Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;Introduction&lt;br /&gt;instructional programs, acquired innovative teaching materials, and trained&lt;br /&gt;new faculty.&lt;br /&gt;• If you’re a hands-on computer technician now seeking a position marketing&lt;br /&gt;new technology products, highlight the wealth of your technical expertise, your&lt;br /&gt;success in working with and supporting end-users, your ability to manage projects,&lt;br /&gt;and your strong communication skills.&lt;br /&gt;• If you’re an accountant pursuing opportunities in general management, sell&lt;br /&gt;your experience in policy and procedure development, business management,&lt;br /&gt;team building and leadership, strategic planning, and organizational development.&lt;br /&gt;When writing your resume, your challenge is to create a picture of knowledge,&lt;br /&gt;action, and results. In essence, you’re stating “This is what I know, this is how I’ve&lt;br /&gt;used it, and this is how well I’ve performed.” Success sells, so be sure to highlight&lt;br /&gt;yours. If you don’t, no one else will.&lt;br /&gt;WHERE ARE THE JOBS?&lt;br /&gt;The jobs are everywhere—from multinational manufacturing conglomerates to&lt;br /&gt;the small retail sales companies in your neighborhood; from high-tech electronics&lt;br /&gt;firms in Silicon Valley to 100-year-old farming operations in rural communities;&lt;br /&gt;from banks and financial institutions to hospitals and health-care facilities in every&lt;br /&gt;city and town. The jobs are everywhere.&lt;br /&gt;HOW DO YOU GET THE JOBS?&lt;br /&gt;To answer this question, we need to review the basic principle underlying job&lt;br /&gt;search:&lt;br /&gt;Job search is marketing!&lt;br /&gt;You have a product to sell—yourself—and the best way to sell it is to use all&lt;br /&gt;appropriate marketing channels just as you would for any other product.&lt;br /&gt;Suppose you wanted to sell televisions. What would you do? You’d market your&lt;br /&gt;products using newspaper, magazine, and radio advertisements. You might develop&lt;br /&gt;a company Web site to build your e-business, and perhaps you’d hire a field&lt;br /&gt;sales representative to market to major retail chains. Each of these is a different&lt;br /&gt;marketing channel through which you’re attempting to reach your audience.&lt;br /&gt;The same approach applies to job search. You must use every marketing channel&lt;br /&gt;that’s right for you. Unfortunately, there is no exact formula that works for everyone.&lt;br /&gt;What’s right for you depends on your specific career objectives—the type of&lt;br /&gt;position you want, the industry you’re targeting, your geographic restrictions (if&lt;br /&gt;you have any), your salary requirements, and more.&lt;br /&gt;Following are the most valuable marketing channels for a successful job search.&lt;br /&gt;These are ordered from most effective to least effective.&lt;br /&gt;xiii&lt;br /&gt;TLFeBOOK&lt;br /&gt;1. Referrals. There is nothing better than a personal referral to a company, either&lt;br /&gt;in general or for a specific position. Referrals can open doors that, in most&lt;br /&gt;instances, would never be accessible any other way. If you know anyone who&lt;br /&gt;could possibly refer you to a specific organization, contact that person immediately&lt;br /&gt;and ask for his or her assistance. This is particularly critical for career&lt;br /&gt;changers and will be, by far, your single best marketing strategy to land a new&lt;br /&gt;position.&lt;br /&gt;2. Networking. Networking is the backbone of every successful job search.&lt;br /&gt;Although you might consider it an unpleasant or difficult task, it is essential&lt;br /&gt;that you network effectively with your professional colleagues and associates,&lt;br /&gt;past employers, past co-workers, suppliers, neighbors, friends, and others who&lt;br /&gt;might know of opportunities that are right for you. Another good strategy is&lt;br /&gt;to attend meetings of trade or professional associations in your area that are for&lt;br /&gt;professions in occupations like those you’re seeking to enter. This is a wonderful&lt;br /&gt;strategy to make new contacts and start building your network in your new&lt;br /&gt;career field. And particularly in today’s nomadic job market—where you’re&lt;br /&gt;likely to change jobs every few years—the best strategy is to keep your network&lt;br /&gt;“alive” even when you’re not searching for a new position.&lt;br /&gt;3. Responding to newspaper, magazine, and periodical advertisements.&lt;br /&gt;Although the opportunity to post job opportunities online has reduced the&lt;br /&gt;overall number of print advertisements, they still abound. Do not forget about&lt;br /&gt;this “tried-and-true” marketing strategy. If they’ve got the job and you have&lt;br /&gt;the qualifications—even if you are a career changer, it can be a perfect fit.&lt;br /&gt;4. Responding to online job postings. One of the most advantageous results of&lt;br /&gt;the technology revolution is an employer’s ability to post job announcements&lt;br /&gt;online and a job seeker’s ability to respond immediately via e-mail. It’s a wonder!&lt;br /&gt;In most (but not all) instances, these are bona fide opportunities, and it’s&lt;br /&gt;well worth your while to spend time searching for and responding to appropriate&lt;br /&gt;postings. However, don’t make the mistake of devoting too much time to&lt;br /&gt;searching the Internet. It can consume a huge amount of your time that you&lt;br /&gt;should spend on other job-search efforts.&lt;br /&gt;To expedite your search, here are the largest and most widely used online jobposting&lt;br /&gt;sites—presented alphabetically, not necessarily in order of effectiveness&lt;br /&gt;or value:&lt;br /&gt;xiv&lt;br /&gt;Expert Resumes for Career Changers&lt;br /&gt;http://careers.msn.com&lt;br /&gt;http://careers.yahoo.com&lt;br /&gt;www.americanjobs.com&lt;br /&gt;www.careerbuilder.com&lt;br /&gt;www.employmentguide.com&lt;br /&gt;www.dice.com&lt;br /&gt;www.flipdog.monster.com&lt;br /&gt;www.hirediversity.com&lt;br /&gt;www.hotjobs.com&lt;br /&gt;www.hotresumes.yahoo.com&lt;br /&gt;www.monster.com&lt;br /&gt;www.net-temps.com&lt;br /&gt;www.sixfigurejobs.com&lt;br /&gt;TLFeBOOK&lt;br /&gt;5. Posting your resume online. The Net is swarming with reasonably priced (if&lt;br /&gt;not free) Web sites where you can post your resume. It’s quick, easy, and the&lt;br /&gt;only passive thing you can do in your search. All of the other marketing channels&lt;br /&gt;require action on your part. With online resume postings, once you’ve&lt;br /&gt;posted, you’re done. You then just wait (and hope!) for some response. Again,&lt;br /&gt;it’s important not to invest too much time, energy, or anticipation in this&lt;br /&gt;approach. Your chances of landing a job this way are slim. But because it is&lt;br /&gt;quick, easy, and low- or no-cost, it is certainly a worthwhile activity.&lt;br /&gt;6. Targeted e-mail campaigns (resumes and cover letters) to recruiters.&lt;br /&gt;Recruiters have jobs, and you want one. It’s pretty straightforward. The only&lt;br /&gt;catch is to find the “right” recruiters who have the “right” jobs. Therefore,&lt;br /&gt;you must devote the time and effort to preparing the “right” list of recruiters.&lt;br /&gt;There are many resources on the Internet where you can access information&lt;br /&gt;about recruiters (for a fee), sort that information by industry (such as banking,&lt;br /&gt;sales, manufacturing, purchasing, transportation, finance, public relations, or&lt;br /&gt;telecommunications), and then cross-reference it with position specialization&lt;br /&gt;(such as management, technical, or administration). This allows you to identify&lt;br /&gt;the recruiters who would be interested in a candidate with your qualifications.&lt;br /&gt;Because these campaigns are transmitted electronically, they are easy and inexpensive&lt;br /&gt;to produce. Here are some sites to help with this activity:&lt;br /&gt;www.profileresearch.com&lt;br /&gt;www.kennedyinfo.com&lt;br /&gt;When working with recruiters, it’s important to realize that they do not work&lt;br /&gt;for you! Their clients are the hiring companies that pay their fees. They are not&lt;br /&gt;in business to “find a job” for you, but rather to fill a specific position with a&lt;br /&gt;qualified candidate, either you or someone else. To maximize your chances of&lt;br /&gt;finding a position through a recruiter or agency, don’t rely on just one or two,&lt;br /&gt;but distribute your resume to many that meet your specific criteria.&lt;br /&gt;A word of caution: Most recruiters are looking to fill specific positions&lt;br /&gt;with individuals with very specific qualifications. As a career changer, you are&lt;br /&gt;likely to find that recruiters are not your best source of job opportunities&lt;br /&gt;because they are not paid to “think outside the box.” If their client (the hiring&lt;br /&gt;company) has requested a candidate with experience in x, y, and z, recruiters&lt;br /&gt;are going to present only those job seekers with precisely that experience.&lt;br /&gt;Knowing that you’re attempting to change careers and might not have precisely&lt;br /&gt;the background that the company is looking for, recruiters might simply&lt;br /&gt;pass you by. Don’t be alarmed; it’s their job! But what this means for you as a&lt;br /&gt;career changer is that you should invest minimal effort toward recruiter searches&lt;br /&gt;and certainly shouldn’t think that it will be “the” approach for you. Quite&lt;br /&gt;likely, it will not.&lt;br /&gt;7. Targeted e-mail and print resume-mailing campaigns to employers. Just as&lt;br /&gt;with campaigns to recruiters (see item 6), you must be extremely careful to&lt;br /&gt;select just the right employers that would be interested in a candidate with&lt;br /&gt;your qualifications. The closer you stick to “where you belong” in relation&lt;br /&gt;to your specific experience, the better your response rate will be. Just as with&lt;br /&gt;recruiters, human resources professionals and hiring managers might have&lt;br /&gt;xv&lt;br /&gt;Introduction&lt;br /&gt;TLFeBOOK&lt;br /&gt;difficulty appreciating the unique set of skills and qualifications career changers&lt;br /&gt;bring to a position.&lt;br /&gt;If you are targeting companies in a technology industry, we recommend that&lt;br /&gt;you use e-mail as your preferred method for resume submission. However, if&lt;br /&gt;the companies you are contacting are not in the technology industry, we&lt;br /&gt;believe that print campaigns (paper and envelopes mailed the old-fashioned&lt;br /&gt;way) are a more suitable and effective presentation—particularly if you are a&lt;br /&gt;management or executive candidate.&lt;br /&gt;8. In-person “cold calls” to companies and recruiters. We consider this the&lt;br /&gt;least effective and most time-consuming marketing strategy. It is extremely difficult&lt;br /&gt;to just walk in the door and get in front of the right person, or any person&lt;br /&gt;who can take hiring action. You’ll be much better off focusing your time&lt;br /&gt;and energy on other, more productive channels.&lt;br /&gt;WHAT ABOUT OPPORTUNITIES IN CONSULTING AND CONTRACTING?&lt;br /&gt;Are you familiar with the term “free agent”? It’s the latest buzzword for an independent&lt;br /&gt;contractor or consultant who moves from project to project and company&lt;br /&gt;to company as the workload dictates. If you have particular expertise (for example,&lt;br /&gt;new product development, business turnaround, corporate relocation, ad campaign&lt;br /&gt;design, or project management), this is an avenue that you might want to&lt;br /&gt;consider. For many career changers, this will not be a viable career alternative&lt;br /&gt;because it calls on specific expertise and experience that you might not want to&lt;br /&gt;use in your new career. But it is important enough that it does warrant a brief&lt;br /&gt;discussion.&lt;br /&gt;According to an article in Quality Progress magazine, 10 years ago less than 10&lt;br /&gt;percent of the U.S. workforce was employed as free agents. Currently, that number&lt;br /&gt;is greater than 20 percent and is expected to increase to 40 percent over the&lt;br /&gt;next 10 years. The demand for free agents is vast, and the market offers excellent&lt;br /&gt;career opportunities.&lt;br /&gt;The reason for this growth is directly related to the manner in which companies&lt;br /&gt;are now hiring—or not hiring—their workforces. The opportunity now exists for&lt;br /&gt;companies to hire on a “per-project” basis and avoid the costs associated with fulltime,&lt;br /&gt;permanent employees. Companies hire the staff they need just when they&lt;br /&gt;need them—and when they no longer need them, they’re gone.&lt;br /&gt;The newest revolution in online job search has risen in response to this demand:&lt;br /&gt;job-auction sites where employers bid on prospective employees. Individuals post&lt;br /&gt;their resumes and qualifications for review by prospective employers. The employers&lt;br /&gt;then competitively bid to hire or contract with each candidate. Also, employers&lt;br /&gt;can post projects that they want to outsource and prospective employees can bid&lt;br /&gt;on them. One well-established job-auction Web site is www.freeagent.com. Check&lt;br /&gt;it out. It’s quite interesting, particularly if you’re pursuing a career in consulting&lt;br /&gt;or contracting. Another good Web resource is www.freeagentnation.com, a support&lt;br /&gt;and information site for people pursuing this career path.&lt;br /&gt;xvi&lt;br /&gt;Expert Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;Conclusion&lt;br /&gt;Career opportunities abound today, even for the career changer. It has never&lt;br /&gt;been easier to learn about and apply for jobs than it is now with all the Internet&lt;br /&gt;resources available to us. Your challenge is to arm yourself with a powerful resume&lt;br /&gt;and cover letter, identify the best ways to get yourself and your resume into the&lt;br /&gt;market, and shine during every interview. If you’re committed and focused, we&lt;br /&gt;can almost guarantee that you’ll make a smooth transition into your new career&lt;br /&gt;field and find yourself happily employed.&lt;br /&gt;xvii&lt;br /&gt;Introduction&lt;br /&gt;TLFeBOOK&lt;br /&gt;TLFeBOOK&lt;br /&gt;PART I&lt;br /&gt;Resume Writing,&lt;br /&gt;Strategy, and&lt;br /&gt;Formats&lt;br /&gt;CHAPTER 1: Resume-Writing Strategies for Career Changers&lt;br /&gt;CHAPTER 2: Writing Your Resume&lt;br /&gt;CHAPTER 3: Printed, Scannable, Electronic, and Web Resumes&lt;br /&gt;TLFeBOOK&lt;br /&gt;TLFeBOOK&lt;br /&gt;Resume-Writing Strategies for&lt;br /&gt;Career Changers&lt;br /&gt;If you’re reading this book, chances are you have decided to change&lt;br /&gt;your career direction; enter a new industry; or pursue a new, more&lt;br /&gt;fulfilling profession. Regardless of the underlying reasons for your&lt;br /&gt;career change, you are faced with some unique challenges in your&lt;br /&gt;job search and, more specifically, in how you write your resume.&lt;br /&gt;What can you do to capture employers’ attention, impress them&lt;br /&gt;with your qualifications and achievements, and not be put “out of&lt;br /&gt;the running” because you do not have experience in a particular&lt;br /&gt;industry or profession?&lt;br /&gt;Before we answer those questions and many others, let’s talk about&lt;br /&gt;who this book was written for—people representing just about&lt;br /&gt;every profession and industry imaginable. The only thing that our&lt;br /&gt;readers have in common is that each one has decided to make a&lt;br /&gt;career change for any one of a host of personal or professional reasons.&lt;br /&gt;Consider this book an excellent resource for tips, strategies,&lt;br /&gt;and techniques on resume writing if you are making a career change&lt;br /&gt;because of any of the following reasons:&lt;br /&gt;• Your original industry or profession has been extremely hard hit&lt;br /&gt;by economic recession or “offshoring,” and opportunities have&lt;br /&gt;virtually dried up.&lt;br /&gt;• You have always wanted to pursue a different career track but&lt;br /&gt;were unable to do so because of family, financial, or other personal&lt;br /&gt;obligations.&lt;br /&gt;• You fell into a position right out of college and pursued that&lt;br /&gt;career for years, and then woke up one day and realized it was&lt;br /&gt;time to do what you wanted to do and not what you were “supposed”&lt;br /&gt;to do.&lt;br /&gt;• You are now in a position to pursue the lifelong dream or hobby&lt;br /&gt;that has been burning inside of you since your early days.&lt;br /&gt;• You are relocating to a new area where opportunities for individuals&lt;br /&gt;with your experience are quite limited and you need to&lt;br /&gt;open yourself to new opportunities and career challenges.&lt;br /&gt;CHAPTER 1&lt;br /&gt;TLFeBOOK&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;4&lt;br /&gt;• You have decided you want to pursue a career that will offer greater opportunities&lt;br /&gt;for career progression.&lt;br /&gt;• You are driven to make more money, and the best strategy to achieve this goal&lt;br /&gt;is to leave your current, low-paying industry or profession.&lt;br /&gt;• Your volunteer work has become increasingly important and you want to pursue&lt;br /&gt;professional opportunities with an association, a not-for-profit organization,&lt;br /&gt;or a similar entity.&lt;br /&gt;• You are frustrated by the lack of opportunities and the tremendous volatility in&lt;br /&gt;the corporate marketplace and have decided to pursue a career with federal,&lt;br /&gt;state, or local government where you believe your job will be more stable.&lt;br /&gt;• You retired from your original career and have now decided to return to work&lt;br /&gt;in a different, yet more personally rewarding, position.&lt;br /&gt;• You are tired of the tremendous responsibilities associated with your position&lt;br /&gt;and want to downsize your career into a less-stressful job.&lt;br /&gt;For every job seeker—those currently employed and those not currently working—&lt;br /&gt;a powerful resume is an essential component of the job search campaign. In&lt;br /&gt;fact, it is virtually impossible to conduct a search without a resume. It is your calling&lt;br /&gt;card that briefly, yet powerfully, communicates the skills, qualifications, experience,&lt;br /&gt;and value you bring to a prospective employer. It is the document that will&lt;br /&gt;open doors and generate interviews. It is the first thing people will learn about&lt;br /&gt;you when you forward it in response to an advertisement, and it is the last thing&lt;br /&gt;they’ll remember when they’re reviewing your qualifications after an interview.&lt;br /&gt;Your resume is a sales document, and you are the product! You must identify the&lt;br /&gt;features (what you know and what you can do) and benefits (how you can help an&lt;br /&gt;employer) of that product, and then communicate them in a concise and hardhitting&lt;br /&gt;written presentation. Remind yourself over and over, as you work your way&lt;br /&gt;through the resume process, that you are writing marketing literature designed to&lt;br /&gt;sell a new product—YOU—into a new position.&lt;br /&gt;Your resume can have tremendous power and a phenomenal impact on your job&lt;br /&gt;search. So don’t take it lightly. Rather, devote the time, energy, and resources that&lt;br /&gt;are essential to developing a resume that is well written, visually attractive, and&lt;br /&gt;effective in communicating who you are and how you want to be perceived.&lt;br /&gt;The Top Nine Strategies for an Effective Resume&lt;br /&gt;Following are the nine core strategies for writing effective and successful resumes.&lt;br /&gt;RESUME STRATEGY #1: WHO ARE YOU AND HOW DO YOU&lt;br /&gt;WANT TO BE PERCEIVED?&lt;br /&gt;Now that you’ve decided to change your career direction, the very first step is to&lt;br /&gt;identify your career interests, goals, and objectives. This task is critical because it is&lt;br /&gt;the underlying foundation for what you include in your resume, how you include&lt;br /&gt;TLFeBOOK&lt;br /&gt;5&lt;br /&gt;Chapter 1: Resume-Writing Strategies for Career Changers&lt;br /&gt;it, and where you include it. Knowing that you want to make a career change is&lt;br /&gt;not enough. To write a powerful and effective resume, you must know—to some&lt;br /&gt;degree of certainty—the type or types of position you will be seeking.&lt;br /&gt;There are two concepts to consider here:&lt;br /&gt;• Who you are: This relates to what you have done professionally and/or academically.&lt;br /&gt;Are you a sales representative, contract administrator, training professional,&lt;br /&gt;engineer, banker, scientist, technologist, or management executive?&lt;br /&gt;What is it that you have done for a living all these years? Who are you?&lt;br /&gt;• How you want to be perceived: This is critical and relates to your current&lt;br /&gt;career objectives. Consider the following scenario: You’re a customer service&lt;br /&gt;representative in the telecommunications industry and you’ve decided to pursue&lt;br /&gt;opportunities in personnel training and development, where you believe&lt;br /&gt;you will be more personally rewarded. Rather than focus your resume on your&lt;br /&gt;customer service career, focus it on the skills you’ve acquired in that career&lt;br /&gt;track that relate to a position in training and development. Specifically, you’ll&lt;br /&gt;want to include information about employee training programs that you’ve&lt;br /&gt;helped to create and deliver, one-on-one training that you’ve provided, consultations&lt;br /&gt;with management about internal training needs, any experience you&lt;br /&gt;have in developing and designing training materials, any other personnel experience&lt;br /&gt;you may have (for example, hiring, orientation, employee development&lt;br /&gt;planning), your public-speaking experience, and, of course, your outstanding&lt;br /&gt;communication skills.&lt;br /&gt;Here’s another example: You’re a successful insurance sales associate, but&lt;br /&gt;you’ve had enough of that career: you’re bored, you’re unfulfilled, and you’re&lt;br /&gt;ready for new challenges. You’re somewhat uncertain as to your specific career&lt;br /&gt;objective at this point, but you do know you want an “inside” job that will use&lt;br /&gt;your strong planning, analytical, financial-reporting, and related skills. Rather&lt;br /&gt;than focus on your chronological work experience that will put tremendous&lt;br /&gt;emphasis on your insurance experience, prepare a resume that highlights all the&lt;br /&gt;relevant skills you bring to the position—the skills we outlined previously, along&lt;br /&gt;with any relevant achievements. Allow the beginning of your resume to focus&lt;br /&gt;on all that you’ve accomplished and the value you bring to a new employer as&lt;br /&gt;you want them to perceive it; then, just briefly list your work history at the&lt;br /&gt;end.&lt;br /&gt;The strategy is to connect these two concepts by using the who you are information&lt;br /&gt;that ties directly to the how you want to be perceived message to determine&lt;br /&gt;what information to include in your resume. By following this strategy, you’re&lt;br /&gt;painting a picture that allows a prospective employer to see you as you want to&lt;br /&gt;be seen—as an individual with the qualifications for the type of position you are&lt;br /&gt;pursuing.&lt;br /&gt;TLFeBOOK&lt;br /&gt;WARNING: If you prepare a resume without first clearly identifying what your&lt;br /&gt;objectives are and how you want to be perceived, your resume will have no&lt;br /&gt;focus and no direction. Without the underlying knowledge of “This is what I&lt;br /&gt;want to be,” you do not know what to highlight in your resume. As a result, the&lt;br /&gt;document becomes a historical overview of your career and not the sales document&lt;br /&gt;it should be in order to facilitate your successful career change.&lt;br /&gt;RESUME STRATEGY #2: SELL IT TO ME…DON’T TELL IT TO ME&lt;br /&gt;We’ve already established the fact that resume writing is sales. You are the product,&lt;br /&gt;and you must create a document that powerfully communicates the value of that&lt;br /&gt;product. One particularly effective strategy for accomplishing this is the “Sell It to&lt;br /&gt;Me…Don’t Tell It to Me” strategy, which impacts virtually every word you write&lt;br /&gt;on your resume.&lt;br /&gt;If you “tell it,” you are simply stating facts. If you “sell it,” you promote it, advertise&lt;br /&gt;it, and draw attention to it. Look at the difference in impact between these&lt;br /&gt;examples:&lt;br /&gt;Tell It Strategy: Managed start-up of a new 100-employee teleclass&lt;br /&gt;center.&lt;br /&gt;Sell It Strategy: Directed team of 12 in the successful start-up,&lt;br /&gt;staffing, policy/procedure development, budgeting, and operations&lt;br /&gt;design for a new $1.4 million teleclass center.&lt;br /&gt;Tell It Strategy: Coordinated all secretarial, clerical, and administrative&lt;br /&gt;functions for large commodities export company.&lt;br /&gt;Tell It Strategy: Implemented a series of process improvements that&lt;br /&gt;reduced staffing requirements 20%, increased daily productivity 30%,&lt;br /&gt;and reduced billing errors 14% for a large commodities export company.&lt;br /&gt;Full responsibility for all secretarial, clerical, and administrative&lt;br /&gt;functions.&lt;br /&gt;Tell It Strategy: Set up PCs for newly hired sales and service staff.&lt;br /&gt;Sell It Strategy: Installed more than 100 PCs and implemented customized&lt;br /&gt;applications to support nationwide network of sales and service&lt;br /&gt;staff for one of the world’s largest insurance companies. Provided&lt;br /&gt;ongoing troubleshooting and technical support that reduced PC downtime&lt;br /&gt;by 38% over a 6-month period.&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;6&lt;br /&gt;TLFeBOOK&lt;br /&gt;7&lt;br /&gt;Chapter 1: Resume-Writing Strategies for Career Changers&lt;br /&gt;What’s the difference between “telling it” and “selling it”? In a nutshell…&lt;br /&gt;Telling It Selling It&lt;br /&gt;Describes features. Describes benefits.&lt;br /&gt;Tells what and how. Sells why the “what” and “how” are&lt;br /&gt;important.&lt;br /&gt;Details activities. Includes results.&lt;br /&gt;Focuses on what you did. Details how what you did benefited&lt;br /&gt;your employer, department, team&lt;br /&gt;members, students, and so on.&lt;br /&gt;RESUME STRATEGY #3: USE KEYWORDS&lt;br /&gt;No matter what you read or who you talk to about searching for jobs, the concept&lt;br /&gt;of keywords is sure to come up. Keywords (or, as they were previously known,&lt;br /&gt;buzz words) are words and phrases that are specific to a particular industry or profession.&lt;br /&gt;For example, keywords for the manufacturing industry include productionline&lt;br /&gt;operations, production planning and scheduling, materials management,&lt;br /&gt;inventory control, quality, process engineering, robotics, systems automation, integrated&lt;br /&gt;logistics, product specifications, project management, and many, many more.&lt;br /&gt;When you use these words and phrases—in your resume, in your cover letter, or&lt;br /&gt;during an interview—you are communicating a very specific message. For example,&lt;br /&gt;when you include the word “merchandising” in your resume, your reader will&lt;br /&gt;most likely assume that you have experience in the retail industry—in product&lt;br /&gt;selection, vendor/manufacturing relations, in-store product display, inventory&lt;br /&gt;management, mark-downs, product promotions, and more. As you can see, people&lt;br /&gt;will make inferences about your skills based on the use of just one or two specific&lt;br /&gt;words.&lt;br /&gt;Here are a few other examples:&lt;br /&gt;• When you use the words investment finance, people will assume you have&lt;br /&gt;experience with risk management, mergers, acquisitions, initial public offerings,&lt;br /&gt;debt/equity management, asset allocation, portfolio management, and more.&lt;br /&gt;• When you mention sales, readers and listeners will infer that you have experience&lt;br /&gt;in product presentations, pricing, contract negotiations, customer&lt;br /&gt;relationship management, new product introduction, competitive product&lt;br /&gt;positioning, and more.&lt;br /&gt;• By referencing Internet technology in your resume, you convey that you&lt;br /&gt;most likely have experience with Web site design, Web site marketing,&lt;br /&gt;metatags, HTML, search-engine registration, e-learning, and more.&lt;br /&gt;• When you use the words human resources, most people will assume that&lt;br /&gt;you are familiar with recruitment, hiring, placement, compensation, benefits,&lt;br /&gt;training and development, employee relations, human resources information&lt;br /&gt;systems (HRIS), and more.&lt;br /&gt;Keywords are also an integral component of the resume-scanning process, whereby&lt;br /&gt;employers and recruiters electronically search resumes for specific terms to find&lt;br /&gt;TLFeBOOK&lt;br /&gt;candidates with the skills, qualifications, and credentials for their particular hiring&lt;br /&gt;needs. Over the past several years, keyword scanning has dramatically increased in&lt;br /&gt;its popularity because of its ease of use and efficiency in identifying prime candidates.&lt;br /&gt;Every job seeker today must stay on top of the latest trends in technologybased&lt;br /&gt;hiring and employment to ensure that their resumes and other job-search&lt;br /&gt;materials contain the “right” keywords to capture the interest of prospective&lt;br /&gt;employers.&lt;br /&gt;In organizations where it has been implemented, electronic scanning has replaced&lt;br /&gt;the more traditional method of an actual person reading your resume (at least initially).&lt;br /&gt;Therefore, to some degree, the only thing that matters in this instance is&lt;br /&gt;that you have included the “right” keywords to match the company’s or the&lt;br /&gt;recruiter’s needs. Without them, you will most certainly be passed over.&lt;br /&gt;Of course, in virtually every instance your resume will be read at some point by&lt;br /&gt;human eyes, so it’s not enough just to throw together a list of keywords and leave&lt;br /&gt;it at that. In fact, it’s not even necessary to include a separate “keyword summary”&lt;br /&gt;on your resume. A better strategy is to incorporate keywords naturally into the&lt;br /&gt;text within the appropriate sections of your resume.&lt;br /&gt;For career changers, keywords are particularly relevant and require a good deal&lt;br /&gt;of thought, because you do not necessarily want to include keywords that are&lt;br /&gt;descriptive of your past experiences. Rather, you want to include keywords that&lt;br /&gt;reflect your current career goals so that those words are the ones that will get your&lt;br /&gt;resume noticed and not passed over. There are basically two ways to accomplish&lt;br /&gt;this:&lt;br /&gt;• In sections throughout your resume, integrate keywords from your past&lt;br /&gt;experiences that directly relate to your current career goals. Referring back&lt;br /&gt;to the example we gave of a customer service representative seeking to transition&lt;br /&gt;into a position in personnel training and development, that individual did&lt;br /&gt;have experience in personnel training, new employee orientation, training program&lt;br /&gt;design, and the like. Those are the keywords that should be highlighted&lt;br /&gt;on the resume. Even though these tasks might have been a minor part of the&lt;br /&gt;career changer’s experience, they are relevant to their current goals and, therefore,&lt;br /&gt;should be highlighted on the resume.&lt;br /&gt;• Include an “Objective” section on your resume that states the type of&lt;br /&gt;position that you are seeking and the associated responsibilities. For example,&lt;br /&gt;“Seeking a position in purchasing management where I can utilize my&lt;br /&gt;strong skills in research, analysis, negotiations, and product management.”&lt;br /&gt;This is the recommended strategy if you do not have the appropriate experience&lt;br /&gt;(keywords) in your background to include in the career summary and&lt;br /&gt;experience sections on your resume that will support your current career goals.&lt;br /&gt;Keep in mind, too, that keywords are arbitrary; there is no defined set of keywords&lt;br /&gt;for a secretary, production laborer, police officer, teacher, electrical engineer, construction&lt;br /&gt;superintendent, finance officer, sales manager, or chief executive officer.&lt;br /&gt;Employers searching to fill these positions develop a list of terms that reflect the&lt;br /&gt;specifics they desire in a qualified candidate. These might be a combination of professional&lt;br /&gt;qualifications, skills, education, length of experience, and other easily&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;8&lt;br /&gt;TLFeBOOK&lt;br /&gt;9&lt;br /&gt;Chapter 1: Resume-Writing Strategies for Career Changers&lt;br /&gt;defined criteria, along with “soft skills,” such as organization, time management,&lt;br /&gt;team building, leadership, problem-solving, and communication.&lt;br /&gt;NOTE: Because of the complex and arbitrary nature of keyword selection,&lt;br /&gt;we cannot overemphasize how vital it is to be certain that you include in your&lt;br /&gt;resume all of the keywords that summarize your skills as they relate to your current&lt;br /&gt;career-change objectives.&lt;br /&gt;How can you be sure that you are including all the keywords, and the right&lt;br /&gt;keywords? Just by describing your work experience, achievements, educational&lt;br /&gt;credentials, technical qualifications, objective, and the like, you might naturally&lt;br /&gt;include most of the terms that are important in your new career field. To crosscheck&lt;br /&gt;what you’ve written, review online or newspaper job postings for positions&lt;br /&gt;that are of interest to you. Look at the precise terms used in the ads and be&lt;br /&gt;sure you have included them in your resume (as appropriate to your skills and&lt;br /&gt;qualifications).&lt;br /&gt;Another great benefit of today’s technology revolution is our ability to find instant&lt;br /&gt;information, even information as specific as keywords for hundreds of different&lt;br /&gt;industries and professions. Refer to the appendix for a listing of Web sites that list&lt;br /&gt;thousands of keywords, complete with descriptions. These are outstanding&lt;br /&gt;resources.&lt;br /&gt;RESUME STRATEGY #4: USE THE “BIG” AND SAVE THE “LITTLE”&lt;br /&gt;When deciding what to include in your resume, try to focus on the “big” things—&lt;br /&gt;new programs, special projects, cost savings, productivity and efficiency improvements,&lt;br /&gt;new products, technology implementations, and more. Give a good,&lt;br /&gt;broad-based picture of what you were responsible for and how well you did it.&lt;br /&gt;Here’s an example:&lt;br /&gt;Supervised daily sales, customer service, and maintenance-shop operations&lt;br /&gt;for a privately owned automotive repair facility. Managed a crew of&lt;br /&gt;12 and an annual operating budget of $300,000 for supplies and materials.&lt;br /&gt;Consistently achieved/surpassed all revenue, profit, quality, and production&lt;br /&gt;objectives.&lt;br /&gt;Then, save the “little” stuff—the details—for the interview. With this strategy, you&lt;br /&gt;will accomplish two things:&lt;br /&gt;• You’ll keep your resume readable and of a reasonable length (while still selling&lt;br /&gt;your achievements).&lt;br /&gt;• You’ll have new and interesting information to share during the interview,&lt;br /&gt;instead of merely repeating what is already on your resume.&lt;br /&gt;Using the preceding example, when discussing this experience during an interview&lt;br /&gt;you could elaborate on your specific achievements—namely, improving productivity&lt;br /&gt;and efficiency ratings, reducing annual operating and material costs,&lt;br /&gt;TLFeBOOK&lt;br /&gt;improving employee training, strengthening customer relations, increasing sales&lt;br /&gt;volume, and managing facility upgrades.&lt;br /&gt;RESUME STRATEGY #5: MAKE YOUR RESUME “INTERVIEWABLE”&lt;br /&gt;One of your greatest challenges is to make your resume a useful interview tool.&lt;br /&gt;Once the employer has determined that you meet the primary qualifications for a&lt;br /&gt;position (you’ve passed the keyword scanning test or initial review) and you are&lt;br /&gt;contacted for a telephone or in-person interview, your resume becomes allimportant&lt;br /&gt;in leading and prompting your interviewer during your conversation.&lt;br /&gt;Your job, then, is to make sure the resume leads the reader where you want to go&lt;br /&gt;and presents just the right organization, content, and appearance to stimulate a&lt;br /&gt;productive discussion. To improve the “interviewability” of your resume, consider&lt;br /&gt;these tactics:&lt;br /&gt;• Make good use of Resume Strategy #4 (Use the “Big” and Save the “Little”)&lt;br /&gt;to invite further discussion about your experiences.&lt;br /&gt;• Be sure your greatest “selling points” are featured prominently, not buried&lt;br /&gt;within the resume.&lt;br /&gt;• Conversely, don’t devote lots of space and attention to areas of your background&lt;br /&gt;that are irrelevant or about which you feel less than positive; you’ll&lt;br /&gt;only invite questions about things you really don’t want to discuss. This is particularly&lt;br /&gt;true for career changers who want their resumes to focus on the skills&lt;br /&gt;that will be needed in their new profession and not necessarily on skills they&lt;br /&gt;acquired in past positions.&lt;br /&gt;• Make sure your resume is highly readable—this means plenty of white space,&lt;br /&gt;an adequate font size, and a logical flow from start to finish.&lt;br /&gt;RESUME STRATEGY #6: ELIMINATE CONFUSION WITH STRUCTURE&lt;br /&gt;AND CONTEXT&lt;br /&gt;Keep in mind that your resume will be read very quickly by hiring authorities! You&lt;br /&gt;might agonize over every word and spend hours working on content and design,&lt;br /&gt;but the average reader will skim quickly through your masterpiece and expect to&lt;br /&gt;pick up important facts in just a few seconds. Try to make it as easy as possible for&lt;br /&gt;readers to grasp the essential facts:&lt;br /&gt;• Be consistent. For example, put job titles, company names, and dates in the&lt;br /&gt;same place for each position.&lt;br /&gt;• Make information easy to find by clearly defining different sections of your&lt;br /&gt;resume with large, highly visible headings.&lt;br /&gt;• If relevant to your new career path, define the context in which you worked&lt;br /&gt;(for example, the organization, your department, and the specific challenges&lt;br /&gt;you faced) before you start describing your activities and accomplishments.&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;10&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME STRATEGY #7: USE FUNCTION TO DEMONSTRATE&lt;br /&gt;ACHIEVEMENT&lt;br /&gt;When you write a resume that focuses only on your job functions, it can be dry&lt;br /&gt;and uninteresting, and it will say very little about your unique activities and contributions.&lt;br /&gt;Consider the following example:&lt;br /&gt;Responsible for all aspects of consumer lending at the branch level.&lt;br /&gt;Now, consider using that same function to demonstrate achievement and see what&lt;br /&gt;happens to the tone and energy of the sentence. It becomes alive and clearly communicates&lt;br /&gt;that you deliver results:&lt;br /&gt;Processed and approved more than $30 million in secured and unsecured&lt;br /&gt;consumer loans for Wachovia’s largest branch operation in Memphis,&lt;br /&gt;Tennessee. Achieved and maintained a less than 2% write-off for unrecoverable&lt;br /&gt;loans (18% less than the industry average).&lt;br /&gt;Try to translate your functions into achievements and you’ll create a more powerful&lt;br /&gt;resume presentation.&lt;br /&gt;RESUME STRATEGY #8: REMAIN IN THE REALM OF REALITY&lt;br /&gt;We’ve already established that resume writing is sales. And, as any good salesperson&lt;br /&gt;does, one feels somewhat inclined to stretch the truth, just a bit. However, be&lt;br /&gt;forewarned that you must stay within the realm of reality. Do not push your skills&lt;br /&gt;and qualifications outside the bounds of what is truthful. You never want to be in&lt;br /&gt;a position where you have to defend something that you’ve written on your&lt;br /&gt;resume. If that’s the case, you’ll lose the job opportunity before you ever get the&lt;br /&gt;offer.&lt;br /&gt;RESUME STRATEGY #9: BE CONFIDENT&lt;br /&gt;You are unique. There is only one individual with the specific combination of&lt;br /&gt;employment experience, qualifications, achievements, education, and special skills&lt;br /&gt;that you have. In turn, this positions you as a unique commodity within the competitive&lt;br /&gt;job search market. To succeed, you must prepare a resume that is written&lt;br /&gt;to sell you and highlight your qualifications and your successes as they relate to&lt;br /&gt;your current career-change goals. If you can accomplish this, you will have won&lt;br /&gt;the job search game by generating interest, interviews, and offers.&lt;br /&gt;There Are No Resume-Writing Rules&lt;br /&gt;One of the greatest challenges in resume writing is that there are no rules to the&lt;br /&gt;game. There are certain expectations about information that you will include:&lt;br /&gt;principally, your primary skills, employment history, and educational qualifications.&lt;br /&gt;Beyond that, what you include is entirely up to you and what you have done in&lt;br /&gt;your career. You have tremendous flexibility in determining how to include the&lt;br /&gt;information you have selected. In chapter 2, you’ll find a wealth of information on&lt;br /&gt;11&lt;br /&gt;Chapter 1: Resume-Writing Strategies for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;each possible category you might include in your resume, the type of information&lt;br /&gt;to be placed in each category, preferred formats for presentation, and lots of other&lt;br /&gt;information and samples that will help you formulate your best resume.&lt;br /&gt;Although there are no rules, there are a few standards to live by as you write your&lt;br /&gt;resume. The following sections discuss these standards in detail.&lt;br /&gt;CONTENT STANDARDS&lt;br /&gt;Content is, of course, the text that goes into your resume. Content standards&lt;br /&gt;cover the writing style you should use, items you should be sure to include, items&lt;br /&gt;you should avoid including, and the order and format in which you list your qualifications.&lt;br /&gt;Writing Style&lt;br /&gt;Always write in the first person, dropping the word “I” from the front of each&lt;br /&gt;sentence. This style gives your resume a more aggressive and more professional&lt;br /&gt;tone than the passive third-person voice. Here are some examples:&lt;br /&gt;First Person&lt;br /&gt;Manage 22-person team responsible for design and market commercialization&lt;br /&gt;of a new portfolio of PC-based applications for Marley’s $100 million&lt;br /&gt;consumer-sales division.&lt;br /&gt;Third Person&lt;br /&gt;Mr. Reynolds manages a 22-person team responsible for the design and&lt;br /&gt;market commercialization of a new portfolio of PC-based applications for&lt;br /&gt;Marley’s $100 million consumer-sales division.&lt;br /&gt;By using the first-person voice, you are assuming “ownership” of that statement.&lt;br /&gt;You did such-and-such. When you use the third-person voice, “someone else” did&lt;br /&gt;it. Can you see the difference?&lt;br /&gt;Phrases to Stay Away From&lt;br /&gt;Try not to use phrases such as “responsible for” and “duties included.” These&lt;br /&gt;words create a passive tone and style. Instead, use active verbs to describe what&lt;br /&gt;you did.&lt;br /&gt;Compare these two ways of conveying the same information:&lt;br /&gt;Responsible for all marketing and special events for the store, including&lt;br /&gt;direct mailing, in-store fashion shows, and new-product introductions and&lt;br /&gt;promotions.&lt;br /&gt;OR&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;12&lt;br /&gt;TLFeBOOK&lt;br /&gt;13&lt;br /&gt;Chapter 1: Resume-Writing Strategies for Career Changers&lt;br /&gt;Orchestrated a series of marketing and special-event programs for Macy’s&lt;br /&gt;Reston, one of the company’s largest and most profitable operating locations.&lt;br /&gt;Managed direct-mail campaigns, in-store fashion shows, and newproduct&lt;br /&gt;introductions and promotions.&lt;br /&gt;Resume Style&lt;br /&gt;The traditional chronological resume lists your work experience in reversechronological&lt;br /&gt;order (starting with your current or most recent position). The&lt;br /&gt;functional style deemphasizes the “where” and “when” of your career and instead&lt;br /&gt;groups similar experience, talents, and qualifications regardless of when they&lt;br /&gt;occurred.&lt;br /&gt;Today, however, most resumes follow neither a strictly chronological nor strictly&lt;br /&gt;functional format; rather, they are an effective mixture of the two styles usually&lt;br /&gt;known as a “combination” or “hybrid” format.&lt;br /&gt;Like the chronological format, the hybrid format includes specifics about where&lt;br /&gt;you worked, when you worked there, and what your job titles were. Like a functional&lt;br /&gt;resume, a hybrid emphasizes your most relevant qualifications—perhaps&lt;br /&gt;within chronological job descriptions, in an expanded summary section, in several&lt;br /&gt;“career highlights” bullet points at the top of your resume, or in project summaries.&lt;br /&gt;Most of the examples in this book are hybrids and show a wide diversity of&lt;br /&gt;organizational formats that you can use as inspiration for designing your own&lt;br /&gt;resume.&lt;br /&gt;We strongly recommend hybrid-format resumes for career changers. They allow&lt;br /&gt;you to begin your resume with an intense focus on skills, competencies, experience,&lt;br /&gt;accomplishments, and more that are directly related to your new career&lt;br /&gt;objective. Then, to substantiate a solid work experience, employment history is&lt;br /&gt;briefly listed with a focus on specific achievements, responsibilities, and projects&lt;br /&gt;that again relate to that individual’s current career goals.&lt;br /&gt;Resume Formats&lt;br /&gt;Resumes, which are principally career summaries and job descriptions, are most&lt;br /&gt;often written in a paragraph format, a bulleted format, or a combination of both.&lt;br /&gt;Following are three job descriptions, all very similar in content, yet presented in&lt;br /&gt;each of the three different writing formats. The advantages and disadvantages of&lt;br /&gt;each format are also addressed.&lt;br /&gt;TLFeBOOK&lt;br /&gt;Paragraph Format&lt;br /&gt;Business Manager 1989 to 2005&lt;br /&gt;Smith Ag Production Company, Garnerville, Arkansas&lt;br /&gt;Purchased run-down, debt-ridden farming operation and transformed it&lt;br /&gt;into a near showplace, honored as one of the best commercial Angus&lt;br /&gt;operations in southern Arkansas. Developed a far-reaching network&lt;br /&gt;throughout the agricultural industry and with leaders in state government,&lt;br /&gt;banking, and commercial lending.&lt;br /&gt;Held full management authority for cattle and alfalfa production generating&lt;br /&gt;2,500+ tons of hay per year and running up to 500 stock cows.&lt;br /&gt;Hired, trained, and supervised all employees. Managed budgets of&lt;br /&gt;$750,000 annually and more than $2 million in operating lines of credit.&lt;br /&gt;Directed the sale/purchase of all commodities to support business operations.&lt;br /&gt;Gained an in-depth knowledge of the commercial agricultural industry&lt;br /&gt;and its unique financial, economic, and operating challenges.&lt;br /&gt;Advantages&lt;br /&gt;Requires the least amount of space on the page. Brief, succinct, and to the point.&lt;br /&gt;Disadvantages&lt;br /&gt;Achievements get lost in the text of the paragraphs. They are not visually distinctive,&lt;br /&gt;nor do they stand alone to draw attention to them.&lt;br /&gt;Bulleted Format&lt;br /&gt;Business Manager 1989 to 2005&lt;br /&gt;Smith Ag Production Company, Garnerville, Arkansas&lt;br /&gt;• Purchased run-down, debt-ridden farming operation and transformed&lt;br /&gt;it into a near showplace, honored as one of the best commercial&lt;br /&gt;Angus operations in southern Arkansas.&lt;br /&gt;• Developed a far-reaching network throughout the agricultural industry&lt;br /&gt;and with leaders in state government, banking, and commercial&lt;br /&gt;lending.&lt;br /&gt;• Held full management authority for cattle and alfalfa production generating&lt;br /&gt;2,500+ tons of hay per year and running up to 500 stock&lt;br /&gt;cows.&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;14&lt;br /&gt;TLFeBOOK&lt;br /&gt;• Hired, trained, and supervised all employees.&lt;br /&gt;• Managed budgets of $750,000 annually and more than $2 million&lt;br /&gt;in operating lines of credit.&lt;br /&gt;• Directed the sale/purchase of all commodities to support business&lt;br /&gt;operations.&lt;br /&gt;• Gained an in-depth knowledge of the commercial agricultural industry&lt;br /&gt;and its unique financial, economic, and operating challenges.&lt;br /&gt;Advantages&lt;br /&gt;Quick and easy to peruse.&lt;br /&gt;Disadvantages&lt;br /&gt;Responsibilities and achievements are lumped together, with everything given&lt;br /&gt;equal value. In turn, the achievements get lost and are not immediately&lt;br /&gt;recognizable.&lt;br /&gt;Combination Format&lt;br /&gt;Business Manager 1989 to 2005&lt;br /&gt;Smith Ag Production Company, Garnerville, Arkansas&lt;br /&gt;Held full management authority for cattle and alfalfa production generating&lt;br /&gt;2,500+ tons of hay per year and running up to 500 stock cows.&lt;br /&gt;Hired, trained, and supervised all employees. Managed budgets of&lt;br /&gt;$750,000 annually and more than $2 million in operating lines of credit.&lt;br /&gt;Directed the sale/purchase of all commodities to support business operations.&lt;br /&gt;• Purchased run-down, debt-ridden farming operation and transformed&lt;br /&gt;it into a near showplace, honored as one of the best commercial&lt;br /&gt;Angus operations in southern Arkansas.&lt;br /&gt;• Developed a far-reaching network throughout the agricultural industry&lt;br /&gt;and with leaders in state government, banking, and commercial&lt;br /&gt;lending.&lt;br /&gt;• Gained an in-depth knowledge of the commercial agricultural industry&lt;br /&gt;and its unique financial, economic, and operating challenges.&lt;br /&gt;Advantages&lt;br /&gt;Our recommended format. Clearly presents overall responsibilities in the introductory&lt;br /&gt;paragraph and then accentuates each achievement as a separate bullet.&lt;br /&gt;15&lt;br /&gt;Chapter 1: Resume-Writing Strategies for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;Disadvantages&lt;br /&gt;If you don’t have clearly identifiable accomplishments, this format is not effective.&lt;br /&gt;It also may shine a glaring light on the positions where your accomplishments&lt;br /&gt;were less notable. For career changers, past accomplishments might not be&lt;br /&gt;relevant to current career objectives, and therefore this format might be less&lt;br /&gt;appropriate.&lt;br /&gt;You’ll find numerous other examples of how to best present your employment&lt;br /&gt;experience in the resume samples that follow in chapters 4 through 12. Chapter 2&lt;br /&gt;discusses formats you can use to highlight your skills and achievements more&lt;br /&gt;prominently than your work history. In many career-change situations, this&lt;br /&gt;approach is critical to get yourself noticed and not passed over.&lt;br /&gt;E-Mail Address and URL&lt;br /&gt;Be sure to include your e-mail address prominently at the top of your resume. As&lt;br /&gt;we all know, e-mail has become one of the most preferred methods of communication&lt;br /&gt;between employers and job seekers. If you don’t yet have an e-mail address,&lt;br /&gt;visit www.yahoo.com, www.hotmail.com, or www.netzero.com, where you can get&lt;br /&gt;a free e-mail address that you can access through the Web on any computer with&lt;br /&gt;an Internet connection.&lt;br /&gt;In addition to your e-mail address, if you have a URL (Web site address) where&lt;br /&gt;you have posted your Web resume, be sure to also display that prominently at the&lt;br /&gt;top of your resume. For more information on Web resumes, refer to chapter 3.&lt;br /&gt;PRESENTATION STANDARDS&lt;br /&gt;Presentation focuses on the way your resume looks. It relates to the fonts you use,&lt;br /&gt;the paper you print it on, any graphics you might include, and how many pages&lt;br /&gt;your resume should be.&lt;br /&gt;Typestyle&lt;br /&gt;Use a typestyle (font) that is clean, conservative, and easy to read. Stay away from&lt;br /&gt;anything that is too fancy, glitzy, curly, and the like. Here are a few recommended&lt;br /&gt;typestyles:&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;16&lt;br /&gt;TLFeBOOK&lt;br /&gt;Although it is extremely popular, Times New Roman is our least preferred typestyle&lt;br /&gt;simply because it is overused. More than 90 percent of the resumes we see&lt;br /&gt;are printed in Times New Roman. Your goal is to create a competitive-distinctive&lt;br /&gt;document, and, to achieve that, we recommend an alternative typestyle.&lt;br /&gt;Your choice of typestyle should be dictated by the content, format, and length of&lt;br /&gt;your resume. Some fonts look better than others at smaller or larger sizes; some&lt;br /&gt;have “bolder” boldface type; some require more white space to make them readable.&lt;br /&gt;Once you’ve written your resume, experiment with a few different typestyles&lt;br /&gt;to see which one best enhances your document.&lt;br /&gt;Type Size&lt;br /&gt;Readability is everything! If the type size is too small, your resume will be difficult&lt;br /&gt;to read and difficult to skim for essential information. Interestingly, a too-large&lt;br /&gt;type size, particularly for senior-level professionals, can also give a negative impression&lt;br /&gt;by conveying a juvenile or unprofessional image.&lt;br /&gt;As a general rule, select type from 10 to 12 points in size. However, there’s no&lt;br /&gt;hard-and-fast rule, and a lot depends on the typestyle you choose. Take a look at&lt;br /&gt;the following examples:&lt;br /&gt;Very readable in 9-point Verdana:&lt;br /&gt;Difficult to read in too-small 9-point Gill Sans:&lt;br /&gt;Concise and readable in 12-point Times New Roman:&lt;br /&gt;A bit overwhelming in too-large 12-point Bookman Old Style:&lt;br /&gt;17&lt;br /&gt;Chapter 1: Resume-Writing Strategies for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;18&lt;br /&gt;Type Enhancements&lt;br /&gt;Bold, italics, underlining, and CAPITALIZATION are ideal to highlight certain&lt;br /&gt;words, phrases, achievements, projects, numbers, and other information to which&lt;br /&gt;you want to draw special attention. However, do not overuse these enhancements.&lt;br /&gt;If your resume becomes too cluttered with special formatting, nothing stands out.&lt;br /&gt;NOTE: Resumes intended for electronic transmission and computer scanning&lt;br /&gt;have specific restrictions on typestyle, type size, and type enhancements. We&lt;br /&gt;discuss these details in chapter 3.&lt;br /&gt;Page Length&lt;br /&gt;For most industries and professions, the “one- to two-page rule” for resume writing&lt;br /&gt;still holds true. Keep it short and succinct, giving just enough information to&lt;br /&gt;pique your readers’ interest. However, there are many instances when a resume&lt;br /&gt;can be longer than two pages. For example:&lt;br /&gt;• You have an extensive list of technical qualifications that are relevant to&lt;br /&gt;the position for which you are applying. You might consider including these&lt;br /&gt;on a separate page as an addendum to your resume.&lt;br /&gt;• You have extensive educational training and numerous credentials/certifications,&lt;br /&gt;all of which are important to include. You might consider including&lt;br /&gt;these on a separate page as an addendum to your resume.&lt;br /&gt;• You have an extensive list of special projects, task forces, and committees&lt;br /&gt;to include that are important to your current career objectives. You might&lt;br /&gt;consider including these on a separate page as an addendum to your resume.&lt;br /&gt;• You have an extensive list of professional honors, awards, and commendations.&lt;br /&gt;This list is tremendously valuable in validating your credibility and distinguishing&lt;br /&gt;you from the competition, and deleting it from your resume would&lt;br /&gt;be a disadvantage. It might be best to let your resume run to three, four, or&lt;br /&gt;even five pages to include this information. Just be sure that what you are&lt;br /&gt;including is relevant to your new career direction.&lt;br /&gt;If you create a resume that’s longer than two pages, make it more reader-friendly&lt;br /&gt;by carefully segmenting the information into separate sections. Your sections&lt;br /&gt;might include a career summary, work experience, education, professional or&lt;br /&gt;industry credentials, honors and awards, technology and equipment skills, publications,&lt;br /&gt;public-speaking engagements, professional affiliations, civic affiliations,&lt;br /&gt;volunteer experience, foreign-language skills, and other relevant information you&lt;br /&gt;want to include. Put each into a separate category so that your resume is easy to&lt;br /&gt;peruse and your reader can quickly see the highlights. You’ll read more about each&lt;br /&gt;of these sections in chapter 2.&lt;br /&gt;Paper Color&lt;br /&gt;Be conservative. White, ivory, and light gray are ideal. Other “flashier” colors are&lt;br /&gt;inappropriate for most individuals unless you are in a highly creative industry and&lt;br /&gt;your paper choice is part of the overall design and presentation of a creative&lt;br /&gt;resume.&lt;br /&gt;TLFeBOOK&lt;br /&gt;Graphics&lt;br /&gt;An attractive, relevant graphic can really enhance your resume. When you look&lt;br /&gt;through the sample resumes in chapters 4 through 12, you’ll see some excellent&lt;br /&gt;examples of the effective use of graphics to enhance the visual presentation of&lt;br /&gt;a resume. Just be sure not to get carried away; be tasteful and relatively&lt;br /&gt;conservative.&lt;br /&gt;White Space&lt;br /&gt;We’ll say it again—readability is everything! If people have to struggle to read&lt;br /&gt;your resume, they simply won’t make the effort. Therefore, be sure to leave plenty&lt;br /&gt;of white space. It really does make a difference.&lt;br /&gt;ACCURACY AND PERFECTION&lt;br /&gt;The very final step, and one of the most critical in resume writing, is the proofreading&lt;br /&gt;stage. It is essential that your resume be well written; visually pleasing; and&lt;br /&gt;free of any errors, typographical mistakes, misspellings, and the like. We recommend&lt;br /&gt;that you carefully proofread your resume a minimum of three times, and&lt;br /&gt;then have two or three other people also proofread it. Consider your resume an&lt;br /&gt;example of the quality of work you will produce on a company’s behalf. Is your&lt;br /&gt;work product going to have errors and inconsistencies? If your resume does, it&lt;br /&gt;communicates to a prospective employer that you are careless, and this is the “kiss&lt;br /&gt;of death” in job search.&lt;br /&gt;Take the time to make sure that your resume is perfect in all the little details that&lt;br /&gt;do, in fact, make a big difference to those who read it.&lt;br /&gt;19&lt;br /&gt;Chapter 1: Resume-Writing Strategies for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;TLFeBOOK&lt;br /&gt;CHAPTER 2&lt;br /&gt;Writing Your Resume&lt;br /&gt;For many job seekers, resume writing is not at the top of the list of&lt;br /&gt;fun and exciting activities! How can it compare to landing a new&lt;br /&gt;account, cutting costs, introducing new technology, streamlining&lt;br /&gt;operations, or starting a new production plant? In your perception,&lt;br /&gt;we’re sure that it cannot.&lt;br /&gt;However, resume writing can be an enjoyable and rewarding task.&lt;br /&gt;When your resume is complete, you can look at it proudly, reminding&lt;br /&gt;yourself of all that you have achieved. It is a snapshot of your&lt;br /&gt;career and your success. When it’s complete, we guarantee you’ll&lt;br /&gt;look back with tremendous self-satisfaction as you launch and successfully&lt;br /&gt;manage your job search.&lt;br /&gt;As the very first step in finding a new position or advancing your&lt;br /&gt;career, resume writing can be the most daunting of all tasks in your&lt;br /&gt;job search. If writing is not one of your primary skills or a past job&lt;br /&gt;function, it might have been years since you’ve actually sat down&lt;br /&gt;and written anything other than e-mail or notes to yourself. Even&lt;br /&gt;for those of you who write on a regular basis, resume writing is&lt;br /&gt;unique. It has its own style and a number of peculiarities, as with&lt;br /&gt;any specialty document.&lt;br /&gt;Recommended Resume-Writing Strategy and&lt;br /&gt;Formats for Career Changers&lt;br /&gt;Writing career-change resumes is a unique challenge, and many of&lt;br /&gt;the strategies and formats that the more “typical” job seeker uses&lt;br /&gt;are generally not applicable for career changers. Standard formats&lt;br /&gt;most often put an emphasis on past work experience, along with&lt;br /&gt;the responsibilities and achievements of each of those positions. If&lt;br /&gt;you’re a career changer, most likely your goal is to downplay your&lt;br /&gt;specific work experience and job titles on your resume while highlighting&lt;br /&gt;your skills and core competencies as they relate to your&lt;br /&gt;current objectives.&lt;br /&gt;TLFeBOOK&lt;br /&gt;22&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;CAREER-CHANGER STRATEGIES&lt;br /&gt;In chapter 1 we provided an overview of strategies; here we get down to the nuts&lt;br /&gt;and bolts of deciding what to include in your resume (the strategies) and how to&lt;br /&gt;organize and present it (the format). As with every good resume, it’s important to&lt;br /&gt;start out with a clear understanding of your ultimate target so that your resume is&lt;br /&gt;a clear and sharply focused presentation of qualifications for that target.&lt;br /&gt;Know Your Career Goal&lt;br /&gt;Before you even begin to start writing your career-change resume, you must know&lt;br /&gt;the specific type(s) of position(s) you are going after. This will give your resume a&lt;br /&gt;“theme” around which you can build the entire document. Your “theme” (or&lt;br /&gt;objective) should dictate everything that you include in your resume, how you&lt;br /&gt;include it, and where. Writing a career-change resume is all about creating a picture&lt;br /&gt;of how you want to be perceived by a prospective employer—a picture that&lt;br /&gt;closely mirrors the types of people who are hired in that career field.&lt;br /&gt;From researching the type of career you want to pursue, you will have collected a&lt;br /&gt;great deal of information about the duties and responsibilities for positions in that&lt;br /&gt;field. You should then carefully review your past employment experience, educational&lt;br /&gt;background, volunteer work, professional affiliations, civic affiliations, and&lt;br /&gt;more to identify skills you’ve acquired that are transferable to your new career.&lt;br /&gt;These, then, are the items that become the foundation of your resume.&lt;br /&gt;WARNING: If you don’t know what your objective is—you only know that you&lt;br /&gt;want to change careers—we strongly urge that you spend some time investigating&lt;br /&gt;potential career tracks to determine your overall areas of interest. Without&lt;br /&gt;this knowledge, you cannot focus your resume in any one particular direction&lt;br /&gt;and, as a result, it simply becomes a recitation of your past work experience. To&lt;br /&gt;effectively position you for new career opportunities, your resume must have a&lt;br /&gt;theme and a focus. If you’re having difficulty determining your objective, you&lt;br /&gt;might want to consider hiring a career coach who can help you critically evaluate&lt;br /&gt;your skills and qualifications, match them to potential career opportunities,&lt;br /&gt;explore new professions, and guide you in setting your direction.&lt;br /&gt;Identify Your Transferable Skills&lt;br /&gt;Transferable skills are the foundation for every successful career-change resume. If&lt;br /&gt;you’re not sure how to identify your transferable skills, here’s an easy way to do&lt;br /&gt;just that. First, review advertisements for positions that are of interest. You can get&lt;br /&gt;this information from newspapers, professional journals, and hundreds of online&lt;br /&gt;resources. You can also talk to and network with people who are already working&lt;br /&gt;in your new career field and ask them to give you feedback regarding their specific&lt;br /&gt;responsibilities, the challenges they face, the opportunities that are available, how&lt;br /&gt;to get into the field, and so much more.&lt;br /&gt;Once you’ve collected this information, make a detailed list of the specific requirements&lt;br /&gt;for these jobs (for example, budgeting, staff training, staff supervision, project&lt;br /&gt;management, statistical analysis, and customer relationship management). Be as&lt;br /&gt;TLFeBOOK&lt;br /&gt;23&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;comprehensive as possible, even if the list goes on and on for pages. Then, go&lt;br /&gt;through the list and highlight each of the skills in which you have some experience&lt;br /&gt;from your work, education, or outside activities. Finally, take some time to think&lt;br /&gt;of specific examples of how you’ve used those skills. Used in your resume, these&lt;br /&gt;“success stories” will be powerful proof that you already possess the very skills and&lt;br /&gt;competencies you want to use in your new job.&lt;br /&gt;NOTE: There is no need to describe these skills as “transferable” in your&lt;br /&gt;resume, cover letter, or conversations during your job search. Why highlight the&lt;br /&gt;fact that your skills are not directly related to the field you want to pursue?&lt;br /&gt;Quite simply, these are skills you possess, experience you own, and activities&lt;br /&gt;you have accomplished. They are the foundation of your performance in past&lt;br /&gt;experiences and in your new role.&lt;br /&gt;It is important to remember that your entire background counts—everything that&lt;br /&gt;you’ve ever done—from your 10-year sales career to your 6-year volunteer position&lt;br /&gt;coordinating your local Special Olympics. Just think of the great skills you&lt;br /&gt;acquired in event planning, logistics, volunteer training, fund raising, media affairs,&lt;br /&gt;and contract negotiations. Those skills are just as important to include in your&lt;br /&gt;career-change resume as any other skills you acquired in a paid position.&lt;br /&gt;SAMPLE FORMATS AND SITUATIONS FOR CAREER-CHANGE RESUMES&lt;br /&gt;Following are three excellent examples of career-change resumes, all of which&lt;br /&gt;focus on transferable skills, but each of which uses a different format and structure&lt;br /&gt;to highlight those skills. Think about which of these formats and styles is most&lt;br /&gt;appropriate for you, based on your particular situation and career objectives. It is&lt;br /&gt;very unlikely that you will find a format that exactly “matches” your life, experience,&lt;br /&gt;and educational credentials. Use the following examples as the foundation&lt;br /&gt;for your resume, customizing and reformatting as necessary to create your own&lt;br /&gt;winning resume.&lt;br /&gt;Charles: A New Career After Additional Education&lt;br /&gt;Charles was a most interesting job seeker. After a successful career in building&lt;br /&gt;maintenance, he returned to college to earn a graduate degree in Counseling&lt;br /&gt;Psychology in preparation for changing his career track. He had always had a passion&lt;br /&gt;for counseling and knew that to successfully change careers, he would have to&lt;br /&gt;get the requisite academic training.&lt;br /&gt;Charles’s resume begins with a brief, yet hard-hitting listing of his core skills and&lt;br /&gt;competencies as they relate to the field of counseling. The headline format that&lt;br /&gt;was used (“COUNSELING/HUMAN RELATIONS”) clearly identifies “who”&lt;br /&gt;Charles is and “what” he wants. Then, at the top of the list is his master’s degree,&lt;br /&gt;a necessity for anyone pursuing a professional career in counseling. The other&lt;br /&gt;items highlight his core skills, the types of clients he has worked with, and professional&lt;br /&gt;credentials. This format is particularly effective because the reader can simply&lt;br /&gt;glance and “get it all,” rather than having to read through paragraphs of text.&lt;br /&gt;TLFeBOOK&lt;br /&gt;24&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;Immediately following his summary is detailed information about Charles’s educational&lt;br /&gt;qualifications. Note that specific coursework is included as a great strategy&lt;br /&gt;to highlight his specific areas of training while being sure to include all the buzz&lt;br /&gt;words (or keywords) that are relevant to a career in counseling. Although Charles&lt;br /&gt;cannot say that he necessarily has “hands-on” experience in each of these areas, he&lt;br /&gt;can include them as areas of training. Not only will these catch a reader’s attention,&lt;br /&gt;but they will also get Charles’s resume selected if it is run through scanning&lt;br /&gt;technology that is searching for those specific terms.&lt;br /&gt;The next section is detailed information about Charles’s eight-month counseling&lt;br /&gt;internship. The job description is comprehensive and clearly creates the perception&lt;br /&gt;that Charles is an experienced counseling professional, despite the fact that this job&lt;br /&gt;was an internship.&lt;br /&gt;Most important to note about this resume is that all of page 1 focuses on counseling&lt;br /&gt;and relevant skills. You never realize that Charles is a maintenance supervisor&lt;br /&gt;until you turn to page 2.&lt;br /&gt;The writer was also very clever in how she formulated Charles’s job description.&lt;br /&gt;Of course, it is obvious that he’s a maintenance supervisor—we can’t change the&lt;br /&gt;facts. However, much of the job description focuses on skills, responsibilities, projects,&lt;br /&gt;and more that required strong counseling, communication, and interpersonal&lt;br /&gt;skills. All of a sudden the maintenance man begins to disappear and the counselor&lt;br /&gt;begins to emerge.&lt;br /&gt;TLFeBOOK&lt;br /&gt;CHARLES M. SUGARMANN&lt;br /&gt;608 Covington Lane (267) 291-4866&lt;br /&gt;Newtown, PA 18940 csugarmann@dotresume.com&lt;br /&gt;COUNSELING / HUMAN RELATIONS&lt;br /&gt;Master's Degree&lt;br /&gt;Adolescents &amp;amp; Adults&lt;br /&gt;Drug &amp;amp; Alcohol Abuse&lt;br /&gt;EAP &amp;amp; HMO Precertification&lt;br /&gt;Assessments &amp;amp; Treatment Plans&lt;br /&gt;Group, Individual, and Family Counseling&lt;br /&gt;Supervision, Administration, Coordination&lt;br /&gt;EDUCATION&lt;br /&gt;M.A., Counseling Psychology, Immaculata University, Immaculata, PA, 1/2004&lt;br /&gt;Maintained 3.7 GPA while working full-time and taking an average of 6 credits per semester.&lt;br /&gt;Courses: Adolescent Counseling, Appraisal in Counseling, Brief Strategic Therapy, Counseling&lt;br /&gt;Theory &amp;amp; Practice, Crisis Interventions, Ethical &amp;amp; Legal Issues in Counseling, Family Interventions,&lt;br /&gt;Gestalt Approach—Counseling, Group Counseling Theory &amp;amp; Practice, Human Growth &amp;amp;&lt;br /&gt;Development, Lifestyle &amp;amp; Career Development, Psychopathology, Research &amp;amp; Evaluation, Strategies&lt;br /&gt;for “At-Risk” Students, Substance Abuse Counseling&lt;br /&gt;Labs: Counseling Diverse Populations, Counseling Skills, Group Dynamics&lt;br /&gt;B.B.A., Temple University, Philadelphia, PA, 1/1994&lt;br /&gt;EXPERIENCE&lt;br /&gt;REHAB CENTER AT ARDMORE, PA, 5/2003–12/2003&lt;br /&gt;A drug and alcohol outpatient rehabilitation facility for adults, adolescents, and families&lt;br /&gt;Counselor Intern&lt;br /&gt;Counseled adult and adolescent substance abusers in group, individual, and family sessions using&lt;br /&gt;education, psychodrama, psychotherapy, solution-focused counseling, cognitive-behavioral therapy, and&lt;br /&gt;person-centered counseling. Performed psychosocial assessments, developed treatment plans, and&lt;br /&gt;documented case activity. Precertified clients for HMO and EAP coverage. Recruited AA (Alcoholics&lt;br /&gt;Anonymous) and NA (Narcotics Anonymous) members to chair 12-step meetings for adolescents.&lt;br /&gt;􀁸 Helped family members move from a state of powerlessness to active participation in client’s&lt;br /&gt;therapy and life through education and awareness of family dynamics.&lt;br /&gt;􀁸 Achieved numerous individual successes; for example, helped client gain acceptance by peers upon&lt;br /&gt;return to work, enabled counseling to proceed smoothly by helping to resolve medication problem&lt;br /&gt;of dual MH/D&amp;amp;A client, and counseled former drug dealer who is now a scholarship student.&lt;br /&gt;􀁸 Commended by supervisor for relating well with clients and establishing an excellent rapport.&lt;br /&gt;continued&lt;br /&gt;Resume for Charles M. Sugarmann (written and designed by Jan Holliday, MA, NCRW, of Arbridge&lt;br /&gt;Communications).&lt;br /&gt;25&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;TLFeBOOK&lt;br /&gt;CHARLES M. SUGARMANN&lt;br /&gt;page 2&lt;br /&gt;EXPERIENCE&lt;br /&gt;continued&lt;br /&gt;ST. MARK’S ACADEMY, Norristown, PA, 3/1996–present&lt;br /&gt;A Catholic high school with 950 students and 100 staff members&lt;br /&gt;Maintenance Supervisor, 2/1998–present&lt;br /&gt;Head Groundskeeper, 1/1997–2/1998&lt;br /&gt;Maintenance Man, 3/1996–1/1997&lt;br /&gt;As maintenance supervisor, oversee staff of 10 to maintain school building and grounds. Serve as liaison&lt;br /&gt;to organizations that rent school facilities and to archdiocesan headquarters for special capital projects.&lt;br /&gt;Work with Delaware County Community Service to coordinate tasks for adolescents and adults&lt;br /&gt;performing work at the school in lieu of jail time—teach skills, where necessary, and apply counseling&lt;br /&gt;principles to make program run smoothly and to the benefit of all. Review grant proposals to advise on&lt;br /&gt;jobs that can be delegated to community-service workers.&lt;br /&gt;􀁸 Praised by school president for success of community-service program.&lt;br /&gt;􀁸 Sought out by students and maintenance staff for help with daily problems.&lt;br /&gt;􀁸 Served as junior varsity softball coach for 5 years and as freshman basketball coach for 1 year.&lt;br /&gt;􀁸 Ensured completion of work in all classrooms and restored amicable relationship between teachers&lt;br /&gt;and maintenance department by reinstituting use of service request form.&lt;br /&gt;􀁸 Averted building fire through quick response; placed on list of national fire heroes by Curt Weldon,&lt;br /&gt;a member of the United States House of Representatives.&lt;br /&gt;PRIOR EXPERIENCE in construction/home improvement, real estate sales, and tourism.&lt;br /&gt;COMPUTER SKILLS&lt;br /&gt;Experience with Microsoft Word and specialized spreadsheet applications.&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;26&lt;br /&gt;TLFeBOOK&lt;br /&gt;27&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;Peter: From Attorney to Educator&lt;br /&gt;Peter was a practicing attorney with more than 20 years of experience. Now he&lt;br /&gt;wanted to make a change and, since teaching had always been his passion, he&lt;br /&gt;decided to pursue that career on a full-time basis. His primary objective was a&lt;br /&gt;position teaching legal studies to junior and senior high school students, but he&lt;br /&gt;would also look at other related teaching opportunities.&lt;br /&gt;Peter’s resume begins with a comprehensive career summary that clearly identifies&lt;br /&gt;his two areas of expertise—teaching and the law. The resume then follows with a&lt;br /&gt;strong summary of his relevant teaching, program-development, classroommanagement,&lt;br /&gt;and public-speaking skills, with concurrent emphasis on his areas of&lt;br /&gt;teaching specialization (for example, accounting, business law, and professional&lt;br /&gt;legal liability). The summary creates the perception of an individual with a wealth&lt;br /&gt;of teaching experience in a variety of professional settings.&lt;br /&gt;The second section is Peter’s education. As you can see, this section clearly&lt;br /&gt;demonstrates that he has the academic credentials to support his teaching specializations.&lt;br /&gt;The next and most substantial section is Peter’s employment history. Rather than&lt;br /&gt;focus on his actual legal practice, however, the resume highlights Peter’s teaching,&lt;br /&gt;mentoring, and public-speaking experience—his transferable skills related to his&lt;br /&gt;current objective. People will review this resume and see someone who was an&lt;br /&gt;attorney but devoted a tremendous amount of his professional time to teaching.&lt;br /&gt;As such, he has positioned himself as a well-qualified candidate for an appropriate&lt;br /&gt;teaching position. When reviewing this resume, the reader does not “see” an&lt;br /&gt;attorney, but rather “sees” a teacher.&lt;br /&gt;The writer used a highly effective strategy of creating a new hierarchy of skills,&lt;br /&gt;where teaching became the primary emphasis in the resume and Peter’s law career&lt;br /&gt;became secondary.&lt;br /&gt;TLFeBOOK&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;28&lt;br /&gt;PETER JONES, JR.&lt;br /&gt;98 Ben Franklin Drive Home (850) 222-3333&lt;br /&gt;Unit 5B, The Esplanade Work: (850) 222-4444&lt;br /&gt;Pensacola Beach, FL 32561 peterjones@midway.net Home Fax: (850) 222-7777&lt;br /&gt;EDUCATOR/ATTORNEY AT LAW&lt;br /&gt;Accomplished trainer and facilitator, experienced in the design and implementation of dynamic, stateof-&lt;br /&gt;the-art education and training programs for colleges, public educational organizations, small&lt;br /&gt;businesses, and large corporations. Encourage active student participation and engagement in&lt;br /&gt;learning, instilling in students a sense of self-direction by extending and enhancing the learning&lt;br /&gt;process. Creative and intuitive problem solver, cheerfully meeting challenges. Core Competencies include&lt;br /&gt;􀀻 Training &amp;amp; Development 􀀻 Accounting&lt;br /&gt;􀀻 Classroom Motivation Techniques 􀀻 Business Law&lt;br /&gt;􀀻 Instructional Design &amp;amp; Development 􀀻 Professional Legal Liability&lt;br /&gt;􀀻 Adult Education Training &amp;amp; Facilitation 􀀻 Corporate &amp;amp; Individual Income Tax&lt;br /&gt;􀀻 College &amp;amp; Corporate Educational Course&lt;br /&gt;Design&lt;br /&gt;􀀻 Mediation/Alternative Dispute&lt;br /&gt;Resolution&lt;br /&gt;EDUCATION&lt;br /&gt;J.D., Juris Doctor&lt;br /&gt;FLORIDA STATE UNIVERSITY COLLEGE OF LAW, Tallahassee, FL&lt;br /&gt;B.S., Accounting&lt;br /&gt;FLORIDA STATE UNIVERSITY, Tallahassee, FL&lt;br /&gt;CERTIFICATIONS: Supreme Court of Florida Certified Family Law Mediator&lt;br /&gt;PROFESSIONAL LICENSES: Attorney At Law—Florida&lt;br /&gt;Certified Public Accountant—Florida&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;PETER JONES, ATTORNEY AT LAW — Pensacola, FL JAN 1990–PRESENT&lt;br /&gt;Attorney At Law&lt;br /&gt;Direct operations with full responsibility for P&amp;amp;L, business development, client relationship&lt;br /&gt;management, case management, staff recruitment, and training.&lt;br /&gt;Key Achievements:&lt;br /&gt;􀂾 Professional presenter/spokesperson at numerous continuing-education seminars in Tampa,&lt;br /&gt;Miami, and Pensacola, Florida. Areas of discussion included taxation, qualified retirement plans,&lt;br /&gt;accountants’ legal liability, family law, mediation/alternative dispute resolution, and estate&lt;br /&gt;planning.&lt;br /&gt;􀂾 Outstanding mentor and coach: Educated, trained, mentored, and motivated employees,&lt;br /&gt;stimulating them to higher levels of performance.&lt;br /&gt;􀂾 Successfully created Peter Jones, Attorney At Law, as a financially viable start-up business,&lt;br /&gt;demonstrating decisive, proactive, and action-driven entrepreneurial leadership.&lt;br /&gt;Resume for Peter Jones, Jr. (written and designed by Jennifer Rushton, CRW, of Keraijen).&lt;br /&gt;TLFeBOOK&lt;br /&gt;PETER JONES, JR. Page 2&lt;br /&gt;Professional Experience, Continued&lt;br /&gt;􀂾 Established and maintained excellent business relationships with clients from diverse&lt;br /&gt;backgrounds through consistent demonstration of professionalism, preparedness, and good&lt;br /&gt;business ethics.&lt;br /&gt;STEWARTS, BROOKS, MATTHEWS &amp;amp; TRENT — Pensacola, FL OCT 1977–DEC 1990&lt;br /&gt;Attorney/ Shareholder&lt;br /&gt;Key Achievements:&lt;br /&gt;􀂾 Facilitated continuing-education seminars, conducting instructor-led training to 25–100 attorney&lt;br /&gt;and CPA participants.&lt;br /&gt;􀂾 Pioneered the development of numerous educational training programs in income tax and&lt;br /&gt;accounting for non-business majors as an adjunct professor at The University of West Florida.&lt;br /&gt;􀂾 Initiated efforts to continually improve operations by developing the first legal assistant&lt;br /&gt;(paralegal) pool for use by the firm members.&lt;br /&gt;􀂾 Key player in the development of a “structured settlement” approach to financial settlements in&lt;br /&gt;personal injury and wrongful death cases, resulting in favorable tax treatments for plaintiffs.&lt;br /&gt;SMITH, WALLACE &amp;amp; COLLINS— Pensacola, FL JUN 1975– OCT 1977&lt;br /&gt;Associate Attorney&lt;br /&gt;Key Achievements:&lt;br /&gt;􀂾 Collaborated with associates in developing the condominium ownership concept in Florida;&lt;br /&gt;contributed to the taxation issues concerning the evolving concept of condominium ownership.&lt;br /&gt;COOPERS &amp;amp; LYBRAND— Pensacola, FL MAR 1973–JUN 1975&lt;br /&gt;Taxation Specialist&lt;br /&gt;Key Achievements:&lt;br /&gt;􀂾 Designed and taught educational lessons to enhance student knowledge in taxation and&lt;br /&gt;accounting as an adjunct professor at The University of South Florida.&lt;br /&gt;􀂾 Instrumental in developing and presenting continuing-education courses on tax law changes to&lt;br /&gt;members and guests of the firm.&lt;br /&gt;PROFESSIONAL AFFILIATIONS&lt;br /&gt;Member, Estate Planning Councils of Tampa&lt;br /&gt;Member, Florida State &amp;amp; Local Bar Associations&lt;br /&gt;Member, Florida Institute of Certified Public Accountants&lt;br /&gt;COMMUNITY ACTIVITIES&lt;br /&gt;Legal Member, Ombudsman Committee&lt;br /&gt;Speaker, High School ‘Life Sciences’ classes&lt;br /&gt;29&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;TLFeBOOK&lt;br /&gt;30&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;Mike: A Functional Resume to Support His Transition from Educator to&lt;br /&gt;Top Business Executive&lt;br /&gt;Although, as we discussed in chapter 1, combination or hybrid resume formats are&lt;br /&gt;preferred style, there are instances when a functional resume can be the best presentation&lt;br /&gt;of skills. As you review Mike Burns’ resume, you will see that is certainly&lt;br /&gt;the case. After 13 years as a teacher and elementary school principal, Mike wanted&lt;br /&gt;to transfer his skills and qualifications into a corporate career track where he felt&lt;br /&gt;greater opportunities would exist for career growth and compensation.&lt;br /&gt;Just like Charles’s resume, Mike’s begins with a headline format (“SEASONED&lt;br /&gt;MANAGER AND ADMINISTRATOR…Developing Strategic Plans/Managing&lt;br /&gt;Projects/Leading Operations and People”). This is one of our favorite formats&lt;br /&gt;because it allows the reader to quickly identify “who” the job seeker is.&lt;br /&gt;Mike’s Executive Profile is just that—a profile of an accomplished executive who&lt;br /&gt;has experience in virtually all key management disciplines. As you’ll note, this section&lt;br /&gt;highlights finance, critical thinking, leadership, decision making, process management,&lt;br /&gt;relationship building, and many other skills, all of which are essential&lt;br /&gt;characteristics of a senior-level business manager. This section creates just the right&lt;br /&gt;perception of Mike without mentioning that he’s an elementary principal.&lt;br /&gt;The third section of this resume is exceptionally strong and is the bulk of the&lt;br /&gt;remaining information that Mike shares about his background. Although Mike’s&lt;br /&gt;actual employment experience is very briefly listed at the bottom of page 2, it is&lt;br /&gt;not the focus on this document. Rather, the third section highlights his particular&lt;br /&gt;areas of expertise and related projects, accomplishments, and responsibilities.&lt;br /&gt;Again, it’s not until you get halfway through page 2 that you are aware that Mike&lt;br /&gt;is an elementary principal.&lt;br /&gt;Note that in the short section that lists Mike’s employment, no job descriptions&lt;br /&gt;are used. The only information included in that section, beyond employers and&lt;br /&gt;job titles, is his list of professional honors and awards. This clearly communicates&lt;br /&gt;that Mike is a producer who delivers results and wins recognition from his&lt;br /&gt;employer.&lt;br /&gt;Mike’s education is included at the end of this resume because it is related to education&lt;br /&gt;and, therefore, the writer did not want to draw attention to it. And, finally,&lt;br /&gt;the resume ends with a great quote that highlights his management competencies&lt;br /&gt;and not his teaching competency.&lt;br /&gt;TLFeBOOK&lt;br /&gt;31&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;MIKE BURNS&lt;br /&gt;77002 Borgert Avenue Home: (763) 555-3789&lt;br /&gt;Anoka, MN 55304 Office: (763) 555-0562&lt;br /&gt;mikeburns@anok.net&lt;br /&gt;SEASONED MANAGER AND ADMINISTRATOR&lt;br /&gt;Developing Strategic Plans / Managing Projects / Leading Operations and People&lt;br /&gt;EXECUTIVE PROFILE&lt;br /&gt;􀂾 More than seven years of senior-level experience in the administration of fiscally challenged organizations. Organized, takecharge&lt;br /&gt;professional with exceptional follow-through abilities and excellent management skills; able to plan and oversee&lt;br /&gt;projects/programs from concept to successful conclusion.&lt;br /&gt;􀂾 A hands-on manager and critical thinker who can learn quickly, develop expertise, and produce immediate contributions in&lt;br /&gt;systems, analysis, business operations, and motivational team management. Possess a valuable blending of leadership, creative,&lt;br /&gt;and analytical abilities that combine efficiency with imagination to produce bottom-line results.&lt;br /&gt;Core Strengths &amp;amp; Capabilities&lt;br /&gt;Shared Decision Making 􀂃 Budget Development &amp;amp; Administration 􀂃 Staff / Team Training &amp;amp; Development&lt;br /&gt;Operations Management 􀂃 Goal Setting &amp;amp; Strategic Planning 􀂃 Human Resources Leadership&lt;br /&gt;Customer Care 􀂃 Cross-Functional Relationship Building 􀂃 Process Management 􀂃 Ideas &amp;amp; Opportunities&lt;br /&gt;Consensus Building 􀂃 Productivity &amp;amp; Efficiency Improvement 􀂃 Service Design &amp;amp; Delivery Systems&lt;br /&gt;Analysis &amp;amp; Assessment 􀂃 Organizational Communications 􀂃 Grant Writing 􀂃 Public Speaking 􀂃 “Can-Do” Mindset&lt;br /&gt;RELEVANT CAREER SUCCESSES&lt;br /&gt;STAFF TRAINING &amp;amp; DEVELOPMENT / HUMAN RESOURCES MANAGEMENT&lt;br /&gt;􀂾 Directed human resource activities for two facilities with yearly budgets of $2 million and $4 million, respectively.&lt;br /&gt;􀂃 Established a successful Staff Mentoring Program in Plymouth. Collaborated with tenured staff to develop a threeyear&lt;br /&gt;plan toward easing new staff’s transitions into the field. Paired tenured and new staff one-to-one.&lt;br /&gt;􀂃 Led staff training opportunities with an average yearly budget of $40,000, providing much of the training myself.&lt;br /&gt;􀂃 Hired professional, support, and all other staff. Directly supervised more than 70 employees.&lt;br /&gt;􀂃 Proactively hired and teamed 20 new staff members within budget, accommodating Anoka’s 300-student increase.&lt;br /&gt;BUDGET &amp;amp; FISCAL MANAGEMENT / CAPITAL DEVELOPMENT&lt;br /&gt;􀂾 Individually managed an average annual building budget of $4 million. Served on an administrative team managing a yearly&lt;br /&gt;$25 million budget (faced with an average $1 million in cuts each year).&lt;br /&gt;􀂃 Weathered student population increase from 550 to 850 in three years by streamlining operations, cutting costs,&lt;br /&gt;and creatively raising funds, including co-authoring a successful $30,000 grant to hire a Behavior Planning Specialist.&lt;br /&gt;􀂃 Played a key leadership and support role under the acting superintendent to lead a successful 2000 Building Bond&lt;br /&gt;Referendum Campaign. Results included a balanced budget and $6 million in new building construction. Also served&lt;br /&gt;on a team that successfully passed a $4 million referendum in 2001.&lt;br /&gt;Resume for Mike Burns (written and designed by Barbara Poole, CPRW, CRW, of Hire Imaging).&lt;br /&gt;TLFeBOOK&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;32&lt;br /&gt;MIKE BURNS / RELEVANT CAREER SUCCESSES CONTINUED&lt;br /&gt;RELATIONSHIP BUILDING &amp;amp; COMMUNICATIONS&lt;br /&gt;􀂾 Excelled at establishing and nurturing collaborative relationships with staff, parents, administrators, students, and other&lt;br /&gt;community members to clarify goals and communicate progress.&lt;br /&gt;􀂃 Rallied community and parental support in school districts by sharing with them a vision based on the belief that all&lt;br /&gt;children are gifted and talented in their own way.&lt;br /&gt;􀂃 Frequently served as public speaker to small and large groups: Graduation Emcee, Banquet Emcee, and University of&lt;br /&gt;Minnesota Educational Administration Class Presenter.&lt;br /&gt;􀂃 Led monthly “Fun Night” recognition for volunteers, increasing attendance by 300+ per event.&lt;br /&gt;􀂃 Acted as liaison with staff, families, and the school board. Commended for leading unified decision-making efforts.&lt;br /&gt;􀂃 Directed the production of a school newsletter to foster school/community communications and connections.&lt;br /&gt;OPERATIONS MANAGEMENT&lt;br /&gt;􀂾 Directed food service, custodial and maintenance, computer and media services, front office, and bussing operations as&lt;br /&gt;well as teaching/non-teaching staff activities for two community schools.&lt;br /&gt;􀂃 Scheduled and coordinated facility utilization.&lt;br /&gt;􀂃 Supervised maintenance and custodial staff; redefined performance standards to streamline operations.&lt;br /&gt;􀂃 Handled all repair and maintenance requests, and supervised staff in their implementation.&lt;br /&gt;􀂃 Headed the integration and upkeep of technology applications including voice mail, computer, and Internet.&lt;br /&gt;EVENT MANAGEMENT&lt;br /&gt;􀂾 Initiated and/or coordinated numerous programs and events.&lt;br /&gt;􀂃 Initiated Spanish, science, and language arts curriculum; a knowledge bowl; and a goal-setting conference.&lt;br /&gt;􀂃 Spearheaded and coordinated career events, holiday events, school-wide enrichment themes, and other activities.&lt;br /&gt;LEADERSHIP &amp;amp; TEAM ROLES&lt;br /&gt;Graduation Standards 􀂃 Leadership Team 􀂃 District Strategic Planning 􀂃 Building President&lt;br /&gt;Advisory Board 􀂃 Co-Op Mentor Board 􀂃 Title I Coordinator 􀂃 Student Council Advisor&lt;br /&gt;Parent Involvement Council 􀂃 Curriculum Committees 􀂃 Staff Development Coordinator 􀂃 Construction Leadership&lt;br /&gt;CAREER PATH&lt;br /&gt;ANOKA PUBLIC SCHOOLS—Anoka, MN 1999– present&lt;br /&gt;Elementary Principal&lt;br /&gt;􀂾 Honored in 2001 as “Outstanding Service Award” recipient, a distinguished award given to only 5 out of 450&lt;br /&gt;statewide employees annually.&lt;br /&gt;􀁸 First administrator to ever receive the award.&lt;br /&gt;􀁸 Second first-year employee to be honored with this award.&lt;br /&gt;PLYMOUTH PUBLIC SCHOOLS—Plymouth, MN 1991–1999&lt;br /&gt;Elementary Principal (1996–1999)&lt;br /&gt;Superintendent Intern (Superintendent) (1998)&lt;br /&gt;Fifth-Grade Teacher (1992–1996)&lt;br /&gt;􀂾 At the age of 29, based on my performance, was hired in 1996 as the youngest principal in the state of Minnesota.&lt;br /&gt;EDUCATION&lt;br /&gt;UNIVERSITY OF MINNESOTA—Minneapolis, MN&lt;br /&gt;Specialist’s Degree, Educational Leadership and Administration 2000&lt;br /&gt;Master’s Degree, Educational Leadership and Administration 1996&lt;br /&gt;Bachelor’s Degree, Elementary Education 1992&lt;br /&gt;“I was immensely impressed with Mike’s performance from my very first contact with him … he has strong communication&lt;br /&gt;skills, an excellent background, and intelligence that provides him with a quick perception of most situations … he was quickly&lt;br /&gt;recognized for his sincerity, genuine interest in others, and leadership qualities … he has enriched the entire community.”&lt;br /&gt;Sam Johnson, Superintendent, Plymouth Public Schools&lt;br /&gt;TLFeBOOK&lt;br /&gt;33&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;WHY FORMAT IS SO IMPORTANT&lt;br /&gt;To see how important the right format is to the success of your resume and job&lt;br /&gt;search, carefully review the following two resumes. They are prime examples of&lt;br /&gt;how critical it is for career changers to bring their transferable skills to the forefront&lt;br /&gt;of the resume and let other, non-related experience become secondary (even&lt;br /&gt;if that experience is where they’ve spent the majority of their careers).&lt;br /&gt;Both resumes are for the same job seeker but use a different format and strategy.&lt;br /&gt;When you read the first resume, which follows the traditional chronological format,&lt;br /&gt;you’re instantly drawn to the fact that Mary is a classroom teacher. Her&lt;br /&gt;teaching career has been solid but is certainly not supportive of her current objective&lt;br /&gt;to transition into an outside sales position.&lt;br /&gt;Now look at Mary’s second resume. What you see is a talented sales professional&lt;br /&gt;with experience in sales, relationship building, customer service, communications,&lt;br /&gt;organization, planning, and follow-through. Two-thirds of this resume is devoted&lt;br /&gt;to her sales skills, accomplishments, and experience, while the remainder briefly&lt;br /&gt;summarizes her teaching background. This format instantly changes the perception&lt;br /&gt;of who Mary is. She’s no longer “just a classroom teacher.” Rather, she’s&lt;br /&gt;an experienced sales professional who will bring value to any sales position.&lt;br /&gt;The writer (Louise Garver, MA, JCTC, CMP, CPRW, MCDP, CEIP, of Career&lt;br /&gt;Directions in Connecticut) did an excellent job of changing the perception&lt;br /&gt;of “who” Mary is to closely align with her current career objectives.&lt;br /&gt;TLFeBOOK&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;34&lt;br /&gt;MARY A. DANVERS&lt;br /&gt;466 Forester Drive&lt;br /&gt;Baltimore, MD 21099&lt;br /&gt;Tel: (415) 877-9976&lt;br /&gt;E-mail: danvers@earthlink.net&lt;br /&gt;CAREER FOCUS: SALES&lt;br /&gt;PROFILE&lt;br /&gt;Outgoing, energetic professional with a successful record in challenging positions. Currently employed&lt;br /&gt;as a full-time classroom teacher with previous experience in sales, customer relationship management,&lt;br /&gt;customer service, and fund raising. Excellent communication and interpersonal relationship skills.&lt;br /&gt;Proven ability to establish and achieve professional and business objectives. Experienced&lt;br /&gt;presenter/trainer with excellent listening skills and a positive demeanor. Adept in identifying customer&lt;br /&gt;needs and creatively solving problems. Seeking new professional challenges and opportunities.&lt;br /&gt;Computer proficient with MS Word and Excel, Lotus 1-2-3, and Internet research.&lt;br /&gt;Foreign-language fluency in Spanish.&lt;br /&gt;EMPLOYMENT EXPERIENCE&lt;br /&gt;ARLINGTON PUBLIC SCHOOLS, Baltimore, MD 􀁸 1998 to present&lt;br /&gt;Spanish Teacher&lt;br /&gt;􀁸 Design and present curriculum in level 1 and 2 Spanish-language courses at a middle school and high&lt;br /&gt;school; effectively manage classes comprised of 30 students.&lt;br /&gt;􀁸 Develop and implement innovative lesson plans that stimulate students’ interest in the learning&lt;br /&gt;process.&lt;br /&gt;􀁸 Combine lecture and demonstration with audiovisuals and other materials to enhance presentations.&lt;br /&gt;􀁸 Demonstrate effective leadership and encourage team concepts to accomplish organizational goals.&lt;br /&gt;􀁸 Initiated, created, and provide guidance to the Spanish Club.&lt;br /&gt;HARRINGTON STORES, Baltimore, MD 􀁸 1998 to 1992&lt;br /&gt;Sales Associate&lt;br /&gt;WALLACE UNIVERSITY 2000 CAMPAIGN, Baltimore, MD 􀁸 1989 to 1991&lt;br /&gt;Fund-raiser&lt;br /&gt;LANCER ESTATES, Baltimore, MD 􀁸 1990&lt;br /&gt;Sales Assistant&lt;br /&gt;MARRIETTA &amp;amp; ASSOCIATES, Baltimore, MD 􀁸 1987 to 1989&lt;br /&gt;Staff Accountant &amp;amp; Auditor&lt;br /&gt;EDUCATION&lt;br /&gt;B.S., Business Administration&lt;br /&gt;Major in Accounting and Minor in Spanish&lt;br /&gt;WALLACE UNIVERSITY, Baltimore, MD, 1993&lt;br /&gt;Mary’s resume in chronological format.&lt;br /&gt;TLFeBOOK&lt;br /&gt;35&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;MARY A. DANVERS&lt;br /&gt;466 Forester Drive&lt;br /&gt;Baltimore, MD 21099&lt;br /&gt;Tel: (415) 877-9976&lt;br /&gt;E-mail: danvers@earthlink.net&lt;br /&gt;CAREER FOCUS: SALES&lt;br /&gt;Contributing to a company’s success through application of key skills: Sales, Relationship Building,&lt;br /&gt;Customer Service, Persuasive Communications, Organization, Planning, and Follow-Through.&lt;br /&gt;PROFILE&lt;br /&gt;Outgoing, energetic professional with a successful record in challenging positions involving extensive&lt;br /&gt;communications with management, the general public, and peers. Proven ability to establish and achieve&lt;br /&gt;professional and business objectives. Experienced presenter/trainer with excellent listening skills and a&lt;br /&gt;positive demeanor. Adept in identifying customer needs and creatively solving problems. Computer&lt;br /&gt;proficient with MS Word and Excel, Lotus 1-2-3, and Internet research. Foreign-language fluency in Spanish.&lt;br /&gt;SELECTED ACCOMPLISHMENTS&lt;br /&gt;􀁩&lt;br /&gt;􀁩&lt;br /&gt;􀁩&lt;br /&gt;􀁩&lt;br /&gt;􀁩&lt;br /&gt;Consistently ranked among the top 3 sales producers at Harrington Stores, exceeding weekly&lt;br /&gt;quotas. Effective in promoting products and creating displays that attracted customer attention.&lt;br /&gt;Cultivated long-term customer relationships that resulted in 80% referral/repeat business,&lt;br /&gt;contributing to business growth at Harrington Stores.&lt;br /&gt;Recognized as one of the top 3 fund-raisers in generating $75,000 for Wallace University’s 2000&lt;br /&gt;Campaign. Contacted and persuaded physicians and other professionals to contribute.&lt;br /&gt;Generated prospective buyers’ interest by effectively describing property features; provided&lt;br /&gt;referrals to real estate agents at Lancer Estates.&lt;br /&gt;Contributed to successful fund-raising activities for the Special Olympics and Variety Club that&lt;br /&gt;benefited handicapped children.&lt;br /&gt;SALES EXPERIENCE&lt;br /&gt;Sales Associate 􀁸 HARRINGTON STORES, Baltimore, MD 􀁸 1988 to 1992&lt;br /&gt;Fund-raiser 􀁸 WALLACE UNIVERSITY 2000 CAMPAIGN, Baltimore, MD 􀁸 1989 to 1991&lt;br /&gt;Sales Assistant 􀁸 LANCER ESTATES, Baltimore, MD 􀁸 1990&lt;br /&gt;CURRENT EMPLOYMENT&lt;br /&gt;ARLINGTON PUBLIC SCHOOLS, Baltimore, MD 􀁸 1998 to present&lt;br /&gt;Spanish Teacher&lt;br /&gt;Design and present curriculum in level 1 and 2 Spanish-language courses at a middle school and high&lt;br /&gt;school; effectively manage 30-student classes. Develop and implement innovative lesson plans that&lt;br /&gt;stimulate students’ interest in the learning process. Combine lecture and demonstration with&lt;br /&gt;audiovisuals and other materials to enhance presentations. Demonstrate effective leadership and&lt;br /&gt;encourage team concepts to accomplish organizational goals. Initiated, created, and provide guidance to&lt;br /&gt;the Spanish Club.&lt;br /&gt;Prior Experience: Staff Accountant and Auditor, MARRIETTA &amp;amp; ASSOCIATES, Baltimore, MD&lt;br /&gt;EDUCATION&lt;br /&gt;B.S., Business Administration&lt;br /&gt;Major in Accounting and Minor in Spanish&lt;br /&gt;WALLACE UNIVERSITY, Baltimore, MD, 1993&lt;br /&gt;Mary’s new resume, which emphasizes her sales and customer relationship management skills while&lt;br /&gt;effectively downplaying her teaching background.&lt;br /&gt;TLFeBOOK&lt;br /&gt;36&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;Step-by-Step: Writing the Perfect Resume&lt;br /&gt;This section is a detailed discussion of the various sections that you might include&lt;br /&gt;in your resume (for example, Career Summary, Professional Experience,&lt;br /&gt;Education, Technical Qualifications, Professional Memberships, Public Speaking,&lt;br /&gt;Publications, Honors and Awards, and Volunteer Experience), what each section&lt;br /&gt;should include, and where to include it.&lt;br /&gt;CONTACT INFORMATION&lt;br /&gt;Before we get into the major sections of the resume, let’s briefly address the very&lt;br /&gt;top section: your name and contact information.&lt;br /&gt;Name&lt;br /&gt;You’d think writing your name would be the easiest part of writing your resume!&lt;br /&gt;But there are several factors you might want to consider:&lt;br /&gt;• Although most people choose to use their full, formal name at the top of a&lt;br /&gt;resume, it has become increasingly more acceptable to use the name by which&lt;br /&gt;you prefer to be called.&lt;br /&gt;• Bear in mind that it’s to your advantage when readers feel comfortable calling&lt;br /&gt;you for an interview. Their comfort level may decrease if your name is genderneutral,&lt;br /&gt;difficult to pronounce, or very unusual; they don’t know how to ask&lt;br /&gt;for you. You can make it easier for them by following these examples:&lt;br /&gt;Lynn T. Cowles (Mr.)&lt;br /&gt;(Ms.) Michael Murray&lt;br /&gt;Tzirina (Irene) Kahn&lt;br /&gt;Ndege “Nick” Vernon&lt;br /&gt;Address&lt;br /&gt;You should always include your home address on your resume. If you use a postoffice&lt;br /&gt;box for mail, include both your mailing address and your physical residence&lt;br /&gt;address if possible.&lt;br /&gt;An exception to this guideline is when you are posting your resume on the&lt;br /&gt;Internet. For security purposes, it is a good idea to include just your phone and&lt;br /&gt;e-mail contact as well as possibly your city and state with no street address.&lt;br /&gt;Telephone Number(s)&lt;br /&gt;Your home telephone number must be included so that people can pick up the&lt;br /&gt;phone and call you immediately. In addition, you can also include a mobile phone&lt;br /&gt;number (refer to it as “mobile” rather than “cellular,” to keep up with current terminology)&lt;br /&gt;or a pager number (however, this is less desirable because you must call&lt;br /&gt;back to speak to the person who called you). You can include a private home fax&lt;br /&gt;number, if it can be accessed automatically.&lt;br /&gt;TLFeBOOK&lt;br /&gt;37&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;E-mail Address&lt;br /&gt;Without question, if you have an e-mail address, include it on your resume. E-mail&lt;br /&gt;is now often the preferred method of communication in job search, particularly in&lt;br /&gt;the early stages of each contact. If you do not have an e-mail account, you can&lt;br /&gt;obtain a free, accessible-anywhere address from a provider such as&lt;br /&gt;www.yahoo.com, www.hotmail.com, or www.netzero.com.&lt;br /&gt;As you look through the samples in this book, you’ll see how resume writers have&lt;br /&gt;arranged the many bits of contact information at the top of a resume. You can use&lt;br /&gt;these as models for presenting your own information. The point is to make it as&lt;br /&gt;easy as possible for employers to contact you!&lt;br /&gt;Page Two&lt;br /&gt;We strongly recommend that you include your name, phone number, and e-mail&lt;br /&gt;address at the top of the second page of your resume and any additional pages. If,&lt;br /&gt;by chance, the pages get separated, you want to be sure that people can still contact&lt;br /&gt;you, even if they have only page 2 of your resume.&lt;br /&gt;Now, let’s get into the nitty-gritty of the core content sections of your resume.&lt;br /&gt;CAREER SUMMARY&lt;br /&gt;The Career Summary is the section at the top of your resume that summarizes and&lt;br /&gt;highlights your knowledge and expertise. You might be thinking, “But shouldn’t&lt;br /&gt;my resume start with an Objective?” Although many job seekers still use Objective&lt;br /&gt;statements, we believe that a Career Summary is a much more powerful introduction.&lt;br /&gt;The problem with Objectives is that they are either too specific (limiting you&lt;br /&gt;to an “Electrical Engineering position”) or too vague (doesn’t everyone want “a&lt;br /&gt;challenging opportunity with a progressive organization offering the opportunity&lt;br /&gt;for growth and advancement”?). In addition, objective statements can be read as&lt;br /&gt;self-serving because they describe what you want rather than suggesting what you&lt;br /&gt;have to offer an employer.&lt;br /&gt;In contrast, an effective Career Summary allows you to position yourself as you&lt;br /&gt;want to be perceived, and this is particularly important for people changing&lt;br /&gt;careers. A Career Summary allows you to immediately “paint a picture” of yourself&lt;br /&gt;that directly supports your current career objective.&lt;br /&gt;It is critical that this section focus on the specific skills, qualifications, and achievements&lt;br /&gt;of your career that are related to your objectives. Your summary is not a&lt;br /&gt;historical overview of your career. Rather, it is a concise, well-written, and sharp&lt;br /&gt;presentation of information designed to sell you into your next position.&lt;br /&gt;TLFeBOOK&lt;br /&gt;38&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;This section can have various titles, such as the following:&lt;br /&gt;Career Summary Management Profile&lt;br /&gt;Career Achievements Professional Qualifications&lt;br /&gt;Career Highlights Professional Summary&lt;br /&gt;Career Synopsis Profile&lt;br /&gt;Executive Profile Summary&lt;br /&gt;Expertise Summary of Achievement&lt;br /&gt;Highlights of Experience Summary of Qualifications&lt;br /&gt;Or, as you will see in the Headline Format example shown later, your summary&lt;br /&gt;does not have to have any title at all.&lt;br /&gt;The Career Summary section can be the single most important section on any&lt;br /&gt;career-changer’s resume because of its content—the skills, qualifications, achievements,&lt;br /&gt;technical competencies, and other facts that you offer that are in line with&lt;br /&gt;your current career objectives. Your goal is to capture your reader’s attention and&lt;br /&gt;immediately communicate the value you bring to their organization. If you are&lt;br /&gt;able to bring your relevant skills to the forefront, you will have favorably positioned&lt;br /&gt;yourself before a prospective employer; the fact that your prior work experience&lt;br /&gt;is in a different profession or industry becomes much less significant.&lt;br /&gt;A Career Summary is a great thing because it allows you to include skills and competencies&lt;br /&gt;that you’ve acquired through volunteer work, training, internships, sabbaticals,&lt;br /&gt;association memberships, and other activities. The skills you include in&lt;br /&gt;your Summary do not have to be as a direct result of paid work experience. This is&lt;br /&gt;wonderful news for career changers! Remember, a summary is just that—a summary&lt;br /&gt;of the things that you do best—and it doesn’t matter where you learned to&lt;br /&gt;do them.&lt;br /&gt;The Career Summary probably will be the focal point of your resume. Be sure to&lt;br /&gt;package and sell all of your qualifications as they relate to your current career&lt;br /&gt;goals. Don’t be concerned if your Career Summary is longer than normal. This&lt;br /&gt;section is the foundation for your entire resume, so be thorough so you’re sure to&lt;br /&gt;sell yourself into your next job.&lt;br /&gt;Here are five sample Career Summaries. Consider using one of these as the template&lt;br /&gt;for developing your Career Summary, or use them as the foundation to create&lt;br /&gt;your own presentation. You will also find some type of Career Summary in just&lt;br /&gt;about every resume included in chapters 4 through 12. Closely review them as&lt;br /&gt;well to find a format and style that’s in line with your specific needs.&lt;br /&gt;TLFeBOOK&lt;br /&gt;39&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;Bullet Format&lt;br /&gt;Career Change: Government employee with diverse work experience seeking new&lt;br /&gt;career as manager of administrative affairs in “corporate” America.&lt;br /&gt;HIGHLIGHTS&lt;br /&gt;􀂄 15 years of increasingly responsible experience at various administrative levels.&lt;br /&gt;􀂄 Numerous college-level business courses and in-house training programs.&lt;br /&gt;􀂄 Outstanding follow-up skills; goal-driven; always seek to bring projects to completion on&lt;br /&gt;time and within budget.&lt;br /&gt;􀂄 Self-starter who sees what has to be done and then does it.&lt;br /&gt;􀂄 Recipient of many Outstanding Service Awards.&lt;br /&gt;RELEVANT SKILLS AND EXPERIENCE&lt;br /&gt;Office Technology&lt;br /&gt;􀂄 Mastery of MS Office Suite (Word, Excel, Access) and Windows 2002 environment.&lt;br /&gt;􀂄 Expertise in other software packages (SAS, WordPerfect, CODAP, SPSS, PROFS,&lt;br /&gt;CorelDRAW, Lotus 1-2-3).&lt;br /&gt;􀂄 Keyboarding skills of 50 wpm.&lt;br /&gt;Administration&lt;br /&gt;􀂄 Developed and managed operating budgets.&lt;br /&gt;􀂄 Scheduled and taught training classes.&lt;br /&gt;􀂄 Served on personnel screening and selection panels.&lt;br /&gt;􀂄 Organized nationwide management conferences.&lt;br /&gt;Leadership&lt;br /&gt;􀂄 Supervised 7 to 9 employees as Team Leader for the Special Projects Task Force.&lt;br /&gt;􀂄 Coordinated development, implementation, and operation of an advanced information&lt;br /&gt;systems application supporting employees worldwide.&lt;br /&gt;􀂄 Honored with an Outstanding Leadership Award—Administrative Division.&lt;br /&gt;Writing&lt;br /&gt;􀂄 Wrote policy statements, procedures manuals, and programs of instruction.&lt;br /&gt;􀂄 Wrote user manuals for 6 new system implementations.&lt;br /&gt;􀂄 Wrote comprehensive personnel, asset, and resource analysis reports.&lt;br /&gt;This career changer had a wealth of experience working for the federal government&lt;br /&gt;in a variety of administrative, training, and project support positions.&lt;br /&gt;Knowing that she wanted to transition out of the government, her core skills and&lt;br /&gt;qualifications were presented in a “skills-based” format with no mention of her&lt;br /&gt;government background. In turn, her skills are precisely the skills one would need&lt;br /&gt;for a position in corporate administration.&lt;br /&gt;TLFeBOOK&lt;br /&gt;40&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;Although this individual’s primary job responsibilities have been in sales and service,&lt;br /&gt;he also had years of experience in training his own staff. As such, and based&lt;br /&gt;on his current career goal, the summary was used to highlight his relevant training&lt;br /&gt;and development experience.&lt;br /&gt;Core Competencies Summary Format&lt;br /&gt;Career Change: Entrepreneur/owner of a small retail business now seeking a&lt;br /&gt;career in corporate finance and accounting.&lt;br /&gt;After 20 years as a self-employed business owner, this individual had acquired a&lt;br /&gt;wealth of experience in finance and accounting. Rather than focus his resume on&lt;br /&gt;the diversity of his management and entrepreneurial experience, all of the skills&lt;br /&gt;Headline Format&lt;br /&gt;Career Change: Telecommunications engineering manager seeking new career in&lt;br /&gt;international telecommunications sales.&lt;br /&gt;INTERNATIONAL BUSINESS PROFESSIONAL&lt;br /&gt;Telecommunications Products, Solutions &amp;amp; Technologies&lt;br /&gt;MBA, Executive Management, Harvard University&lt;br /&gt;Cornell University Executive Sales Leadership&lt;br /&gt;PROFESSIONAL QUALIFICATIONS SUMMARY&lt;br /&gt;CORPORATE FINANCE &amp;amp; ACCOUNTING&lt;br /&gt;Manufacturing / Retail / Food Service&lt;br /&gt;􀁸 Budget Development &amp;amp; Administration 􀁸 Revenue &amp;amp; Expense Forecasting&lt;br /&gt;􀁸 Profit &amp;amp; Loss Reporting 􀁸 Long-Range Fiscal Planning&lt;br /&gt;􀁸 Cash Flow Planning &amp;amp; Control 􀁸 ROI, ROA &amp;amp; ROE Analysis&lt;br /&gt;􀁸 Capital Expenditures 􀁸 Contract Negotiations&lt;br /&gt;􀁸 Benefits Administration 􀁸 Policy &amp;amp; Procedure Development&lt;br /&gt;Although this individual’s background was principally in managing the design and&lt;br /&gt;development of telecommunications products and technologies, the summary was&lt;br /&gt;written to downplay his technical expertise while highlighting his strong general&lt;br /&gt;management, international, and industry-related experience.&lt;br /&gt;Paragraph Format&lt;br /&gt;Career Change: Corporate sales and service manager seeking new career in corporate&lt;br /&gt;training and development.&lt;br /&gt;CAREER SUMMARY&lt;br /&gt;TRAINING &amp;amp; DEVELOPMENT PROFESSIONAL with proven expertise in the design and&lt;br /&gt;implementation of cost-effective staff training, e-learning, customer service, sales&lt;br /&gt;management, and marketing programs. Recognized for innovation and creativity in&lt;br /&gt;designing real-world training programs that focus on the development of core skills and&lt;br /&gt;competencies. Talented speaker, motivator, and group facilitator. Skilled in seminar and&lt;br /&gt;conference planning/logistics.&lt;br /&gt;TLFeBOOK&lt;br /&gt;and qualifications listed focus on his current career goals and clearly position him&lt;br /&gt;as a well-qualified financial executive.&lt;br /&gt;Project Format&lt;br /&gt;Career Change: Business manager of a small bookkeeping-supply company now&lt;br /&gt;seeking a career as a computer programmer and applications developer.&lt;br /&gt;During this job seeker’s 12-year career, he had risen through the ranks to hold a&lt;br /&gt;relatively senior-level management position directing daily business, sales, and personnel&lt;br /&gt;operations. During the past five years, he had also spearheaded all technology&lt;br /&gt;development and implementation projects for the company (as well as several&lt;br /&gt;projects at a technical school he was attending). These projects became the cornerstone&lt;br /&gt;of his new career-change resume to create the perception that he is a skilled&lt;br /&gt;programmer and technologist.&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;As a career changer, how much information you include in your Professional&lt;br /&gt;Experience section will depend entirely on how relevant that experience is to your&lt;br /&gt;current career objectives. If relevant (or if just parts of it are relevant), you’ll want&lt;br /&gt;to be sure to highlight that information—in detail—on your resume. If irrelevant,&lt;br /&gt;you’ll want to be very brief with your job descriptions, if you include them at all.&lt;br /&gt;As discussed previously, the best strategy for a career changer might be a functional&lt;br /&gt;or hybrid format focusing on skills and qualifications while downplaying work&lt;br /&gt;experience. Read further and you’ll understand why.&lt;br /&gt;Writing your Professional Experience section might take you the longest of any&lt;br /&gt;section of your resume. Suppose, for example, that you had the same position&lt;br /&gt;for 10 years. How can you consolidate all that you have done into one short section?&lt;br /&gt;If, on the opposite end of the spectrum, you’ve had several short-term jobs&lt;br /&gt;41&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;PROFESSIONAL QUALIFICATIONS&lt;br /&gt;Programmer / Technologist with 5+ years of experience with C/C++, Java (JDK 1.2),&lt;br /&gt;Visual Basic 5, Oracle (SQL, SQL*Plus, PL/SQL), DataEase, Windows 2000, and UNIX.&lt;br /&gt;Major projects have included&lt;br /&gt;􀁦􀁦 Point-of-Sale (POS) System for The Tech Corner, Inc. Created a normalized&lt;br /&gt;relational database (using DataEase on a Windows 2000 network) to provide&lt;br /&gt;complete invoicing, billing, accounts receivable, and accounts payable&lt;br /&gt;management for a $2 million company with 200 active accounts.&lt;br /&gt;􀁦􀁦 Client-Service Sales Module in Java for Sounds Systems LLC. Using TCP/IP&lt;br /&gt;sockets, connected GUI front end to console application, allowing user to query&lt;br /&gt;server for price, availability, and credit status.&lt;br /&gt;􀁦􀁦 Sales Module in Visual Basic for class project. Created GUI front end to&lt;br /&gt;Access database, allowing input of customer information, parts numbers, and&lt;br /&gt;quantities and automatically generating orders, invoices, and sales summaries.&lt;br /&gt;􀁦􀁦 Billing System in Oracle for class project. Generated users, tables, views,&lt;br /&gt;sequences, and triggers using SQL, SQL*Plus, and PL/SQL to create Oracle&lt;br /&gt;database. Imported data and used Developer 2000 to create forms.&lt;br /&gt;TLFeBOOK&lt;br /&gt;42&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;over the past several years, how can you make your experience seem substantial,&lt;br /&gt;noteworthy, and relevant? And, for all of you whose experience is in between,&lt;br /&gt;what do you include, how, where, and why?&lt;br /&gt;These are not easy questions to answer. In fact, the most truthful response to each&lt;br /&gt;question is, “it depends.” It depends on you, your experience, your achievements&lt;br /&gt;and successes, your current career objectives, and how closely your past experience&lt;br /&gt;ties into and supports those objectives.&lt;br /&gt;Here are five samples of Professional Experience sections. Review how each individual’s&lt;br /&gt;unique background is organized and emphasized, and consider your own&lt;br /&gt;background when using one of these as the template or foundation for developing&lt;br /&gt;your Professional Experience section. And be sure to review the resume samples in&lt;br /&gt;chapters 4 through 12 to get even more ideas.&lt;br /&gt;Achievement Format&lt;br /&gt;Career Change: Director of emergency medical services seeking a new career as a&lt;br /&gt;college instructor. Format emphasizes rapid promotion through each position,&lt;br /&gt;overall scope of responsibility, and resulting achievements particularly relevant to&lt;br /&gt;his new career objective.&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;ALBANY COUNTY FIRE DEPARTMENT, Colonie, NY 1990 to 2004&lt;br /&gt;DIRECTOR OF EMERGENCY MEDICAL SERVICES (1998 to 2004)&lt;br /&gt;SHIFT COMMANDER—CAPTAIN (1994 to 1998)&lt;br /&gt;ENGINE COMPANY OFFICER—LIEUTENANT (1992 to 1994)&lt;br /&gt;EMERGENCY MEDICAL TECHNICIAN—ENGINEER (1990 to 1992)&lt;br /&gt;Supervised Emergency Medical Services comprising 45 EMTs and paramedics at&lt;br /&gt;three fire stations. Participated in the direction of all aspects of personnel relations,&lt;br /&gt;including training, hiring, new-employee orientation, staff development, and&lt;br /&gt;performance evaluations. Served as Incident Commander at medical emergencies&lt;br /&gt;and structure fires. Coordinated all phases of EMS and served as Chairman of EMS&lt;br /&gt;Operations Committee. Wrote and implemented EMS protocols.&lt;br /&gt;Achievements:&lt;br /&gt;􀁸 Served as Emergency Medical Services Training Officer with responsibility for planning,&lt;br /&gt;organizing, and delivering EMS training, testing, and recertification for 63 EMTs.&lt;br /&gt;􀁸 Catalyst in the conceptualization of an innovative paramedic training program for Albany&lt;br /&gt;County Fire Department.&lt;br /&gt;􀁸 Created the model for state licensure for other fire departments based on stringent&lt;br /&gt;training and performance requirements.&lt;br /&gt;􀁸 Established and launched Fire Cadet Program (paid internship) to allow 17- to 21-yearolds&lt;br /&gt;to participate in fire service through a comprehensive training and mentoring&lt;br /&gt;opportunity.&lt;br /&gt;􀁸 Reduced annual material costs by 50% through more efficient vendor sourcing and&lt;br /&gt;purchasing processes.&lt;br /&gt;TLFeBOOK&lt;br /&gt;43&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;Challenge, Action, and Results (CAR) Format&lt;br /&gt;Career Change: Corporate sales manager seeking a career change to a position as&lt;br /&gt;a general manager, division vice president, or other senior-level operating management&lt;br /&gt;position. Format emphasizes the challenge of each position, the action taken,&lt;br /&gt;and the results delivered.&lt;br /&gt;EXPERIENCE AND ACHIEVEMENTS&lt;br /&gt;Corporate Sales Manager 1998 to Present&lt;br /&gt;DOLINVEST CORPORATION Chicago, Illinois&lt;br /&gt;Challenge: To plan and execute a complete turnaround, revitalization, and return to&lt;br /&gt;profitability of the non-performing Chicago metro region for this $20&lt;br /&gt;million specialty gift products manufacturer.&lt;br /&gt;Action: Revitalized relationships with more than 300 accounts, negotiated credit&lt;br /&gt;line to support corporate cash requirements, recruited talented staff and&lt;br /&gt;management teams, and launched a massive cost-reduction initiative.&lt;br /&gt;Rewrote corporate policies and procedures, introduced advanced&lt;br /&gt;technologies, and eliminated reliance on third-party consultants.&lt;br /&gt;Results: 􀁨 Achieved/surpassed all turnaround objectives and returned the operation to&lt;br /&gt;profitability in first year. Delivered strong and sustainable gains:&lt;br /&gt;􀁸 128% increase in sales revenues over 12 months.&lt;br /&gt;􀁸 8.5% increase in bottom-line profitability.&lt;br /&gt;􀁸 $1.8 million in sales from new products.&lt;br /&gt;􀁸 100% on-time customer delivery.&lt;br /&gt;􀁨 Won the company’s 2001 Leadership Achievement Award.&lt;br /&gt;􀁨 Quoted in the National Management Association’s annual publication as&lt;br /&gt;one of 1999’s “Turnaround Specialists.”&lt;br /&gt;􀁨 Developed and taught the corporation’s flagship Leadership&lt;br /&gt;Development program.&lt;br /&gt;􀁨 Eliminated more than $2.8 million in excess spending and reduced&lt;br /&gt;annual contractor fees by more than 30%.&lt;br /&gt;􀁨 Invested $800,000 in new technology to automate and streamline all core&lt;br /&gt;business functions. Delivered an additional 4% to bottom-line profit&lt;br /&gt;contribution.&lt;br /&gt;TLFeBOOK&lt;br /&gt;44&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;EMPLOYMENT EXPERIENCE&lt;br /&gt;Center Director ARNOLD’S LEARNING CENTER, Minneapolis, MN 1998–Present&lt;br /&gt;Member of three-person management team directing the operations of a large-scale day-care&lt;br /&gt;facility with more than 200 children and more than 40 full-time and part-time staff. Scope of&lt;br /&gt;responsibility is extensive and includes the following:&lt;br /&gt;SALES/MARKETING&lt;br /&gt;􀀻 Attracted potential customers through print advertising, tours, referrals, open houses, and&lt;br /&gt;outreach to area schools. Utilized guest registration forms to grow prospect list, and&lt;br /&gt;conducted follow-up mail and callback campaigns.&lt;br /&gt;􀀻 Personally credited with delivering 25%+ annual growth, year-over-year, for seven&lt;br /&gt;consecutive years.&lt;br /&gt;􀀻 Wrote, designed, and directed production of the first-ever brochure and accompanying&lt;br /&gt;marketing literature.&lt;br /&gt;􀀻 Positioned center as the fastest-growing and most-profitable operation of its kind in a&lt;br /&gt;200-mile radius.&lt;br /&gt;CUSTOMER RELATIONSHIP MANAGEMENT &amp;amp; CUSTOMER SERVICE&lt;br /&gt;􀀻 Introduced the center’s first formal customer service program to ensure that parents had&lt;br /&gt;easy access to information and to decision makers.&lt;br /&gt;􀀻 Created a customer satisfaction survey and administered it annually. Utilized collected&lt;br /&gt;data to expand and strengthen existing service operations.&lt;br /&gt;􀀻 Trained newly hired staff in effective communication and service strategies.&lt;br /&gt;FUND RAISING &amp;amp; SPECIAL EVENTS MANAGEMENT&lt;br /&gt;􀀻 Planned, staffed, and coordinated an average of 10 special events each year (for example,&lt;br /&gt;open houses, talent shows, orientations, competitive sporting events).&lt;br /&gt;􀀻 Managed all event promotions, publicity, media relations, and marketing. Demonstrated&lt;br /&gt;excellent oral and written communication skills.&lt;br /&gt;􀀻 Acted as emcee at numerous events, speaking to groups of more than 200 at a time.&lt;br /&gt;Functional Format&lt;br /&gt;Career Change: Director of day-care center seeking a new career in outside sales&lt;br /&gt;in the toy, pharmaceutical, consumer products, or cosmetics industries. Format&lt;br /&gt;emphasizes the functional areas of responsibility within her job and her associated&lt;br /&gt;achievements.&lt;br /&gt;TLFeBOOK&lt;br /&gt;45&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;Project Highlights Format&lt;br /&gt;Career Change: An experienced media sales representative seeking a new career as&lt;br /&gt;a graphic designer and illustrator. This format highlights her special projects and&lt;br /&gt;activities as they relate to graphic design although this was a very small component&lt;br /&gt;of her overall position.&lt;br /&gt;Sales Representative, December 2000 to September 2004&lt;br /&gt;THE DALLAS CENTURION NEWS, Dallas, Texas&lt;br /&gt;High-profile position working with companies throughout the Dallas metro region to&lt;br /&gt;provide expert leadership in the creative design, development, and execution of&lt;br /&gt;media advertising campaigns. Expanded scope of client relationships to include a&lt;br /&gt;portfolio of graphic design and illustration services.&lt;br /&gt;􀁩 Dallas County Arts Commission. Commissioned by DCAC to design artwork for&lt;br /&gt;mural and footpath for the Buck Henry Theater.&lt;br /&gt;􀁩 Oodles &amp;amp; Oodles. Designed and painted mural for one of Dallas’s hottest night&lt;br /&gt;spots.&lt;br /&gt;􀁩 Transventure Insurance. Created graphics for a 200-page investor report.&lt;br /&gt;􀁩 Dallas Regional Broadcasting Company. Guided design of 3-D animation,&lt;br /&gt;characters, and designs for new television series.&lt;br /&gt;􀁩 Toy Crazy. Designed corporate logo, letterhead, brochure, and sales&lt;br /&gt;documentation.&lt;br /&gt;􀁩 National Speakers Association. Illustrated 252-page book written and&lt;br /&gt;published by NSA.&lt;br /&gt;TLFeBOOK&lt;br /&gt;46&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;Experience Summary Format&lt;br /&gt;Career Change: Site remediation superintendent seeking new career working in&lt;br /&gt;environmental regulatory affairs. Format briefly emphasizes relevant highlights of&lt;br /&gt;each position because the bulk of this individual’s experience in remediation will&lt;br /&gt;have been summarized—at length—in the Career Summary.&lt;br /&gt;EDUCATION, CREDENTIALS, AND CERTIFICATIONS&lt;br /&gt;Your Education section should include college, certifications, credentials, licenses,&lt;br /&gt;registrations, and continuing education. For career changers whose greatest selling&lt;br /&gt;point for their new career is education, this section is extremely important and&lt;br /&gt;will, most likely, be placed on your resume immediately following your Career&lt;br /&gt;Summary. Be sure to display your educational qualifications prominently if they are&lt;br /&gt;a key selling point in your transition into a new career track.&lt;br /&gt;Here are five sample Education sections that illustrate a variety of ways to organize&lt;br /&gt;and format this information.&lt;br /&gt;EXPERIENCE SUMMARY&lt;br /&gt;Site Superintendent, ABX REMEDIATION SERVICES, Cincinnati, OH—1999 to 2004&lt;br /&gt;􀁸 Investigated, analyzed, and identified objectives for remedial&lt;br /&gt;actions/cleanups throughout the Midwest.&lt;br /&gt;􀁸 Negotiated with state and federal regulators to establish plans for the&lt;br /&gt;remediation of specific sites nationwide.&lt;br /&gt;􀁸 Independently handled the filing of all regulatory documents, reports, and&lt;br /&gt;other submissions mandated by local, state, and federal officials.&lt;br /&gt;􀁸 Coordinated remediation of 50,000 tons of lead-contaminated soil from 150&lt;br /&gt;residential sites two weeks ahead of schedule and $56,000 under budget.&lt;br /&gt;Senior Electrician, ABX ELECTRICAL SERVICES, Cincinnati, OH—1994 to 1999&lt;br /&gt;􀁸 Installed electrical, plumbing, and gas systems in decontamination, office,&lt;br /&gt;lab trailers, and project sites. Often worked at hazardous/EPA-controlled&lt;br /&gt;sites.&lt;br /&gt;􀁸 Researched relevant regulations and trained other employees to meet&lt;br /&gt;regulatory standards.&lt;br /&gt;􀁸 Filed regulatory documentation and met with regulators to resolve any&lt;br /&gt;potential field issues.&lt;br /&gt;Electrician, MYERS ELECTRIC, Covington, KY—1992 to 1994&lt;br /&gt;􀁸 Installed, maintained, and repaired residential electrical systems and&lt;br /&gt;service.&lt;br /&gt;TLFeBOOK&lt;br /&gt;47&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;Academic Credentials Format&lt;br /&gt;Executive Education Format&lt;br /&gt;Certifications Format&lt;br /&gt;EDUCATION&lt;br /&gt;M.S., Counseling Psychology, University of Akron, 1996&lt;br /&gt;B.S., Psychology, University of Miami, 1994&lt;br /&gt;Highlights of Continuing Professional Education:&lt;br /&gt;􀁸 Organizational Management &amp;amp; Leadership, Ohio Leadership Association, 2001&lt;br /&gt;􀁸 Industrial Relations, Purdue University, 2000&lt;br /&gt;􀁸 Conflict Resolution &amp;amp; Violence Management in the Workplace, Institute for&lt;br /&gt;Workplace Safety, 1998&lt;br /&gt;Licensed Clinical Psychologist, State of Ohio, 1996 to Present&lt;br /&gt;Licensed Recreational Therapist, National Recreation Association, 1998 to Present&lt;br /&gt;EDUCATION&lt;br /&gt;Executive Leadership Program.......................................................................... STANFORD UNIVERSITY&lt;br /&gt;Executive Development Program ............................................................NORTHWESTERN UNIVERSITY&lt;br /&gt;Master of Business Administration (MBA) degree.........HARVARD UNIVERSITY GRADUATE SCHOOL&lt;br /&gt;Bachelor of Science degree ..................................................................UNIVERSITY OF PENNSYLVANIA&lt;br /&gt;TECHNICAL CERTIFICATIONS &amp;amp; DEGREES&lt;br /&gt;Registered Nurse, University of Maryland, 1988&lt;br /&gt;Certified Nursing Assistant, University of Maryland, 1986&lt;br /&gt;Certified Nursing Aide, State of Maryland, 1982&lt;br /&gt;Bachelor of Science in Nursing (BSN), University of Maryland, 1988&lt;br /&gt;Associate of Arts in General Studies, Byerstown Community&lt;br /&gt;College, Byerstown, Delaware, 1986&lt;br /&gt;TLFeBOOK&lt;br /&gt;48&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;Specialized Training Format&lt;br /&gt;Non-Degree Format&lt;br /&gt;THE “EXTRAS”&lt;br /&gt;The primary focus of your resume should be on information that is directly related&lt;br /&gt;to your career goals, whether from your paid work experience, volunteer experience,&lt;br /&gt;education and training, affiliations, or elsewhere. However, you also should&lt;br /&gt;include things that will distinguish you from other candidates and clearly demonstrate&lt;br /&gt;your value to a prospective employer. And, not too surprisingly, it is often&lt;br /&gt;the “extras” that get the interviews.&lt;br /&gt;Following is a list of the other categories you might or might not include on your&lt;br /&gt;resume depending on your particular experience and your current career objectives.&lt;br /&gt;If one of these categories is pertinent to you, use the samples for formatting&lt;br /&gt;your own data. Remember, however, that if something is truly impressive, you&lt;br /&gt;might want to draw even more attention to it by including it in your Career&lt;br /&gt;Summary at the beginning of your resume. If this is the case, it’s not necessary to&lt;br /&gt;repeat the information at the end of your resume.&lt;br /&gt;Technology Skills and Qualifications&lt;br /&gt;Many technology professionals will have a separate section on their resumes for&lt;br /&gt;technology skills and qualifications. It is here that you will summarize all the&lt;br /&gt;Technical Licenses &amp;amp; Certifications&lt;br /&gt;􀁸 Rhode Island Journeyman License #67382&lt;br /&gt;􀁸 Vermont Journeyman License #LK3223839&lt;br /&gt;􀁸 Licensed Electrician #8737262&lt;br /&gt;􀁸 Construction Supervisor #99089&lt;br /&gt;􀁸 Impact Training, Motor Control Seminar, 2001&lt;br /&gt;􀁸 CAT-5 Certification, 2000&lt;br /&gt;􀁸 Variable Speed Drive Certification, 1999&lt;br /&gt;􀁸 Soars Grounding of Electrical Systems for Safety Certification, 1998&lt;br /&gt;􀁸 Graduate, Jefferson Forest High School, Lynchburg, VA, 1995&lt;br /&gt;TRAINING &amp;amp; EDUCATION&lt;br /&gt;UNIVERSITY OF FLORIDA, Tampa, Florida&lt;br /&gt;B.S. Candidate—Business Administration (senior class status)&lt;br /&gt;UNIVERSITY OF OREGON, Portland, Oregon&lt;br /&gt;Dual Majors in Business Administration &amp;amp; Computer Science (2 years)&lt;br /&gt;Completed 100+ hours of continuing professional education through the&lt;br /&gt;University of Miami, University of Georgia, and University of Phoenix.&lt;br /&gt;Topics included business administration, finance, strategic planning,&lt;br /&gt;organizational development, team building, and communications.&lt;br /&gt;TLFeBOOK&lt;br /&gt;49&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;hardware, software, operating systems, applications, networks, and more that you&lt;br /&gt;know and that are relevant to your current career objectives.&lt;br /&gt;You’ll also have to consider placement of this section in your resume. If the positions&lt;br /&gt;for which you are applying require strong technical skills, we would recommend&lt;br /&gt;you insert this section immediately after your Career Summary (or as a part&lt;br /&gt;thereof). If, on the other hand, your technical skills are more of a plus than a specific&lt;br /&gt;requirement, the preferred placement is further down on your resume.&lt;br /&gt;Either way, these skills are vital in virtually any technology-related position. As&lt;br /&gt;such, this is extremely important information to a prospective employer, so be sure&lt;br /&gt;to display it prominently.&lt;br /&gt;Here are two different ways to format and present your technical qualifications:&lt;br /&gt;If your goal is to simply mention the fact that you are proficient with specific PC&lt;br /&gt;software, a quick line at the end of your Career Summary should cover this information.&lt;br /&gt;For example:&lt;br /&gt;PC Proficient with Word, Excel, Access, PageMaker, and WordPerfect.&lt;br /&gt;Equipment Skills and Qualifications&lt;br /&gt;People employed in manufacturing, construction, engineering, and related industries&lt;br /&gt;will have a unique portfolio of equipment skills and knowledge. If this information&lt;br /&gt;is relevant to your current career goals, it is critical that you communicate&lt;br /&gt;it in your resume, highlighting all the equipment with which you are proficient or&lt;br /&gt;familiar. Consider this format for an individual with extensive experience in pharmaceutical&lt;br /&gt;product packaging:&lt;br /&gt;TECHNOLOGY PROFILE&lt;br /&gt;Operating Systems Windows XP/2002/98/NT 4.0 Workstation; Novell NetWare&lt;br /&gt;6.x; MS-DOS 6.22&lt;br /&gt;Protocols/Networks TCP/IP, NetBEUI, IPX/SPX, Gigabit Ethernet&lt;br /&gt;Hardware Hard drives, printers, scanners, fax/modems, CD-ROMs, Zip&lt;br /&gt;drives, Cat5 cables, hubs, NIC cards&lt;br /&gt;Software Microsoft Office Modules, FileMaker Pro, PC Anywhere, MS&lt;br /&gt;Exchange, ARCserve, Project Manager&lt;br /&gt;TECHNOLOGY SKILLS SUMMARY&lt;br /&gt;Windows XP/2000/98 SAP TCP/IP&lt;br /&gt;NT 4.0 Workstation MRP Gigabit Ethernet&lt;br /&gt;Novell NetWare 6.x DRP IPX/SPX&lt;br /&gt;Microsoft Office MS Exchange ARCserve&lt;br /&gt;Project Manager PC Anywhere FileMaker Pro&lt;br /&gt;TLFeBOOK&lt;br /&gt;50&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;Trained in and worked on a diversity of packaging equipment and technology,&lt;br /&gt;including R.A. Jones, Hoppmann, Syntron, Lakso, Scandia,&lt;br /&gt;Westbrook, Wexxar, and Edson:&lt;br /&gt;Leaflet Inserters Cappers Bottle Cleaners &amp;amp; Elevators&lt;br /&gt;Fillers Desiccants Neckbanders&lt;br /&gt;Heat Tunnels Labelers Cartoners&lt;br /&gt;Case Packers &amp;amp; Sealers Hoppers Bundlers&lt;br /&gt;Sorters Carousels Cottoners&lt;br /&gt;Honors and Awards&lt;br /&gt;If you have won honors and awards, you can either include them in a separate&lt;br /&gt;section near the end of your resume, or integrate them into the Education or&lt;br /&gt;Professional Experience section if they are particularly noteworthy or related to&lt;br /&gt;your current career objectives. If you choose to include them in a separate section,&lt;br /&gt;consider this format:&lt;br /&gt;• Winner, 2003 “Sales Performance” award from the Bechtel&lt;br /&gt;Mortgage Company, Inc.&lt;br /&gt;• Winner, 2000 “Customer Service” award for outstanding contributions&lt;br /&gt;to customer service and retention from Kraft Foods, Inc.&lt;br /&gt;• Named “Employee of the Year,” Kraft Foods, Inc., 1999&lt;br /&gt;• Cum Laude Graduate, Southern Illinois University, 1991&lt;br /&gt;Public Speaking&lt;br /&gt;Experts are the ones who are invited to give public presentations at conferences,&lt;br /&gt;seminars, workshops, training programs, symposia, and other events. So if you&lt;br /&gt;have public-speaking experience, others must consider you an expert. Be sure to&lt;br /&gt;include this very complimentary information in your resume. Here’s one way to&lt;br /&gt;present it:&lt;br /&gt;• Keynote Speaker, “Architectural Engineering &amp;amp; Design,” AAI&lt;br /&gt;National Conference, New York City, 2004&lt;br /&gt;• Panel Presenter, “Maximizing Space Design &amp;amp; Utilization,” AAI&lt;br /&gt;National Conference, Dallas, 2002&lt;br /&gt;• Session Leader, “Ergonomic Design,” Ohio Society of Architects,&lt;br /&gt;Cleveland, 2000&lt;br /&gt;TLFeBOOK&lt;br /&gt;51&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;Publications&lt;br /&gt;If you’re published, you must be an expert (or at least most people will think so).&lt;br /&gt;Just as with your public-speaking engagements, be sure to include your publications.&lt;br /&gt;They validate your knowledge, qualifications, and credibility. Publications&lt;br /&gt;can include books, articles, online Web site content, manuals, and other written&lt;br /&gt;documents. Here’s an example:&lt;br /&gt;• Co-Author, Computer-Aided Design of Hybrid Microcircuits, National&lt;br /&gt;Electronic Packaging Conference, 2003.&lt;br /&gt;• Author, Subtle Aspects of Micro-Packaging, Product Assurance&lt;br /&gt;Conference, 2001.&lt;br /&gt;• Author, Micro-Packaging Practices, Policies, and Processes, IBM&lt;br /&gt;Training Manual, 1999.&lt;br /&gt;Teaching and Training Experience&lt;br /&gt;Many professionals, regardless of their industry or profession, also teach or train at&lt;br /&gt;colleges, universities, technical schools, and other organizations, in addition to&lt;br /&gt;training that they may do “on the job.” If this is applicable to you and your current&lt;br /&gt;objectives, you will want to include that experience on your resume. If someone&lt;br /&gt;hires you (paid or unpaid) to speak to an audience, it communicates a strong&lt;br /&gt;message about your skills, qualifications, knowledge, and expertise. Here’s a format&lt;br /&gt;you might use to present that information:&lt;br /&gt;• Adjunct Faculty, Department of Chemical Engineering, Texas A&amp;amp;M&lt;br /&gt;University, 1999 to 2003. Taught Introductory and Advanced&lt;br /&gt;Chemical Engineering.&lt;br /&gt;• Guest Lecturer, Department of Statistics, Reynolds Community&lt;br /&gt;College, 1998 to 2002. Provided semiannual, day-long lecture series&lt;br /&gt;on the applications of statistics and statistical theory in the workplace.&lt;br /&gt;• Trainer, Macmillan School of Engineering, 1995 to 1997. Taught&lt;br /&gt;Chemical Engineering 101 and Chemical Lab Analysis to first-year&lt;br /&gt;students.&lt;br /&gt;Committees and Task Forces&lt;br /&gt;Many professionals serve on committees, task forces, and other special project&lt;br /&gt;teams either as part of, or in addition to, their full-time job responsibilities. Again,&lt;br /&gt;this type of information further strengthens your credibility, qualifications, and&lt;br /&gt;perceived value to a prospective employer when it is related to your current objectives.&lt;br /&gt;Consider a format such as this:&lt;br /&gt;TLFeBOOK&lt;br /&gt;52&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;• Member, 2003–04 Corporate Planning &amp;amp; Reorganization Task Force&lt;br /&gt;• Member, 2002 Study Team on “Redesigning Corporate Training&lt;br /&gt;Systems to Maximize Employee Productivity”&lt;br /&gt;• Chairperson, 2001–02 Committee on “Safety &amp;amp; Regulatory&lt;br /&gt;Compliance in the Workplace”&lt;br /&gt;Professional Affiliations&lt;br /&gt;If you are a member of any educational, professional, or leadership associations, be&lt;br /&gt;sure to include that information on your resume. It communicates a message of&lt;br /&gt;professionalism, a desire to stay current with the industry, and a strong professional&lt;br /&gt;network. If you have held leadership positions within these organizations, be&lt;br /&gt;sure to include them. Here’s an example:&lt;br /&gt;NATIONAL EDUCATION ASSOCIATION (NEA)&lt;br /&gt;Professional Member (1995 to Present)&lt;br /&gt;Fundraising Committee Member (2002 to 2004)&lt;br /&gt;Curriculum Committee Member (2000 to 2002)&lt;br /&gt;NATIONAL TEACHERS ASSOCIATION (NTA)&lt;br /&gt;Professional Member (1998 to Present)&lt;br /&gt;Instructional Materials Design Committee Member (2001 to 2004)&lt;br /&gt;Technology Task Force Member (1999 to 2001)&lt;br /&gt;LAFAYETTE TEACHERS ASSOCIATION (LTA)&lt;br /&gt;President (2002 to 2004)&lt;br /&gt;Vice President (2000 to 2002)&lt;br /&gt;Member (1992 to Present)&lt;br /&gt;Civic Affiliations&lt;br /&gt;Civic affiliations are fine to include if they fit one of the following criteria:&lt;br /&gt;• Are with a notable organization.&lt;br /&gt;• Demonstrate leadership experience.&lt;br /&gt;• May be of interest to a prospective employer.&lt;br /&gt;TLFeBOOK&lt;br /&gt;53&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;However, things such as treasurer of your local condo association and singer with&lt;br /&gt;your church choir are not generally of value in marketing your qualifications&lt;br /&gt;unless, of course, that experience is directly relevant to your current career objectives.&lt;br /&gt;Here’s an example of what to include and how:&lt;br /&gt;• Volunteer Chairperson, United Way of America—Detroit Chapter,&lt;br /&gt;2000 to Present&lt;br /&gt;• President, Greenwood Environmental District, 1999 to Present&lt;br /&gt;• Treasurer, Habitat for Humanity—Memphis Chapter, 1998 to 2000&lt;br /&gt;Personal Information&lt;br /&gt;We do not recommend that you include such personal information as birth date,&lt;br /&gt;marital status, number of children, and related data. However, there may be&lt;br /&gt;instances when personal information is appropriate. If this information will give&lt;br /&gt;you a competitive advantage or answer unspoken questions about your background,&lt;br /&gt;by all means include it. Here’s an example:&lt;br /&gt;• Born in Belgium. U.S. Permanent Residency Status since 1997.&lt;br /&gt;• Fluent in English, French, German, Flemish, and Dutch.&lt;br /&gt;• Competitive Triathlete. Top-5 finish, 1995 Midwest Triathlon and&lt;br /&gt;1999 Des Moines Triathlon.&lt;br /&gt;Note in the preceding example that the job seeker is multilingual. This is a particularly&lt;br /&gt;critical selling point. Although it’s listed under Personal Information in this&lt;br /&gt;example, it is more appropriately highlighted in your Career Summary.&lt;br /&gt;Consolidating the Extras&lt;br /&gt;Sometimes you have so many extra categories at the end of your resume, each&lt;br /&gt;with only a handful of lines, that spacing becomes a problem. You certainly don’t&lt;br /&gt;want to have to make your resume a page longer to accommodate five lines, nor&lt;br /&gt;do you want the “extras” to overwhelm the primary sections of your resume. Yet&lt;br /&gt;you believe the information is important and should be included. Or perhaps you&lt;br /&gt;have a few small bits of information that you think are important but don’t merit&lt;br /&gt;an entire section. In these situations, consider consolidating the information using&lt;br /&gt;one of the following formats. You’ll save space, avoid overemphasizing individual&lt;br /&gt;items, and present a professional, distinguished appearance. Here are two examples&lt;br /&gt;of how to consolidate and format your “extras”:&lt;br /&gt;TLFeBOOK&lt;br /&gt;54&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;Writing Tips, Techniques, and Important Lessons&lt;br /&gt;At this point, you’ve done a lot of reading, probably taken some notes, highlighted&lt;br /&gt;samples that appeal to you, and are ready to plunge into writing your resume.&lt;br /&gt;To make this task as easy as possible, we’ve compiled some “insider” techniques&lt;br /&gt;that we’ve used in our professional resume-writing practices. These techniques&lt;br /&gt;were learned the hard way through years of experience! We know they work; they&lt;br /&gt;will make the writing process easier, faster, and more enjoyable for you.&lt;br /&gt;GET IT DOWN—THEN POLISH AND PERFECT IT&lt;br /&gt;Don’t be too concerned with making your resume “perfect” the first time around.&lt;br /&gt;It’s far better to move fairly swiftly through the process, getting the basic information&lt;br /&gt;organized and on paper (or on screen), rather than agonizing about the perfect&lt;br /&gt;phrase or ideal formatting. When you’ve completed a draft, we think you’ll be&lt;br /&gt;surprised at how close to “final” it is, and you’ll be able to edit, tighten, and&lt;br /&gt;improve formatting fairly quickly.&lt;br /&gt;WRITE YOUR RESUME FROM THE BOTTOM UP&lt;br /&gt;Here’s the system:&lt;br /&gt;1. Start with the easy things—Education, Technology, Professional Affiliations,&lt;br /&gt;Public Speaking, Publications, and any other extras you want to include. These&lt;br /&gt;items require little thought and can be completed in just a few minutes.&lt;br /&gt;PROFESSIONAL PROFILE&lt;br /&gt;Technology IBM &amp;amp; HP Platforms&lt;br /&gt;Qualifications Microsoft Office Suite, SAP R/3, ProjectPlanner,&lt;br /&gt;MRP, DRP, LAN, WAN, KPM, Lotus, Lotus Notes,&lt;br /&gt;Novell Networks&lt;br /&gt;Affiliations Association of Quality Control&lt;br /&gt;Institute of Electrical &amp;amp; Electronic Engineers&lt;br /&gt;American Electrical Association&lt;br /&gt;Public Speaking Speaker, IEEE Conference, Chicago, 2001&lt;br /&gt;Presenter, AEA National Conference, Miami, 1998&lt;br /&gt;Panelist, IEEE Conference, Detroit, 1996&lt;br /&gt;Languages Fluent in English, Spanish, and German&lt;br /&gt;ADDITIONAL INFORMATION&lt;br /&gt;􀂃 Co-Chair, Education Committee, Detroit Technology Association.&lt;br /&gt;􀂃 PC literate with MRP, DRP, SAP, and Kaizen technologies.&lt;br /&gt;􀂃 Available for relocation worldwide.&lt;br /&gt;􀂃 Eagle Scout … Boy Scout Troop Leader.&lt;br /&gt;TLFeBOOK&lt;br /&gt;55&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;2. Write short job descriptions for your older positions. Be very brief and&lt;br /&gt;focus on highlights such as rapid promotion, achievements, innovations, professional&lt;br /&gt;honors, or employment with well-respected, well-known companies.&lt;br /&gt;NOTE: Even if you plan to create a functional resume that combines job&lt;br /&gt;achievements in one “front-and-center” location, we recommend that you first&lt;br /&gt;draft these descriptions in a chronological format. It will be easier to remember&lt;br /&gt;what you did if you take each of your jobs in turn. Later you can regroup your&lt;br /&gt;statements to emphasize related skills and abilities, and leave your employment&lt;br /&gt;history as a simple list or brief description to support your career-change&lt;br /&gt;objectives.&lt;br /&gt;Once you’ve completed this, look at how much you’ve written in a short period&lt;br /&gt;of time! Then move on to the next step.&lt;br /&gt;3. Write the job descriptions for your most recent positions. If you’re writing&lt;br /&gt;a chronological or combination resume, this will take a bit longer than the&lt;br /&gt;other sections you have written. Remember to focus on the overall scope of&lt;br /&gt;your responsibility, major projects and initiatives, and significant achievements&lt;br /&gt;as they relate directly to your current objectives. Tell your reader what you did&lt;br /&gt;and how well you did it. You can use any of the formats recommended earlier&lt;br /&gt;in this chapter, or you can create something that is unique to you and your&lt;br /&gt;career.&lt;br /&gt;Now, see how far along you are? Your resume is 90 percent complete with only&lt;br /&gt;one section left to do.&lt;br /&gt;4. Write your career summary. Before you start writing, remember your objective&lt;br /&gt;for this section. The summary should not simply rehash your previous&lt;br /&gt;experience. Rather, it is designed to highlight the skills and qualifications you&lt;br /&gt;have that are most closely related to your current career objective(s). The summary&lt;br /&gt;is intended to capture the reader’s attention and “sell” your expertise and&lt;br /&gt;is the most important section for any career-change resume.&lt;br /&gt;That’s it. You’re done. We guarantee that the process of writing your resume will&lt;br /&gt;be much, much easier if you follow the “bottom-up” strategy. Now, on to the&lt;br /&gt;next tip.&lt;br /&gt;INCLUDE NOTABLE OR PROMINENT “EXTRA” STUFF IN YOUR CAREER&lt;br /&gt;SUMMARY&lt;br /&gt;Remember the “extra-credit sections” that are normally at the bottom of your&lt;br /&gt;resume? If this information is particularly significant or prominent—you won a&lt;br /&gt;notable award, spoke at an international conference, developed a new teaching&lt;br /&gt;methodology, designed a new product that generated tens of millions of dollars in&lt;br /&gt;new revenues, or slashed 60 percent from operating costs—you might want to&lt;br /&gt;include it at the top in your Career Summary. Remember, the summary section is&lt;br /&gt;written to distinguish you from the crowd of other qualified candidates. As such, if&lt;br /&gt;you’ve accomplished anything that clearly demonstrates your knowledge, expertise,&lt;br /&gt;and credibility, consider moving it to your Career Summary for added attention.&lt;br /&gt;Refer to the sample career summaries earlier in the chapter for examples.&lt;br /&gt;TLFeBOOK&lt;br /&gt;56&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;USE RESUME SAMPLES TO GET IDEAS FOR CONTENT, FORMAT, AND&lt;br /&gt;ORGANIZATION&lt;br /&gt;This book is just one of many resources where you can review sample resumes&lt;br /&gt;to help you in formulating your strategy, writing the text, and formatting your&lt;br /&gt;resume. You don’t have to struggle alone. Rather, use all the available resources&lt;br /&gt;at your disposal.&lt;br /&gt;Be forewarned, however, that it’s unlikely you will find a resume that fits your life&lt;br /&gt;and career to a “t.” It’s more likely that you will use “some of this sample” and&lt;br /&gt;“some of that sample” to create a resume that is uniquely “you.”&lt;br /&gt;INCLUDE DATES OR NOT?&lt;br /&gt;Unless you are over age 50, we recommend that you date your work experience&lt;br /&gt;and your education. Without dates, your resume becomes vague and difficult for&lt;br /&gt;the typical hiring manager or recruiter to interpret. It often communicates the&lt;br /&gt;message that you are trying to hide something. By including the dates of your&lt;br /&gt;education and your experience, you create a clean and concise picture that one can&lt;br /&gt;easily follow to track your career progression.&lt;br /&gt;If you want the dates to be prominent, consider putting them at the right margin.&lt;br /&gt;Conversely, if you want to downplay the dates, put them in small type immediately&lt;br /&gt;after the name of your company or the title of your position, or even at the end of&lt;br /&gt;the descriptive paragraph for each position.&lt;br /&gt;An Individual Decision&lt;br /&gt;If you are over age 50, dating your early positions must be an individual decision.&lt;br /&gt;On one hand, you do not want to “date” yourself out of consideration by including&lt;br /&gt;dates from the 1960s and early 1970s. On the other hand, those positions&lt;br /&gt;might be worth including for any of a number of reasons. Further, if you omit&lt;br /&gt;those early dates, you might feel as though you are misrepresenting yourself (or&lt;br /&gt;lying) to a prospective employer.&lt;br /&gt;Here is a strategy to overcome those concerns while still including your early experience:&lt;br /&gt;Create a separate category titled “Previous Professional Experience,” in&lt;br /&gt;which you summarize your earliest employment. You can tailor this statement to&lt;br /&gt;emphasize just what is most important about that experience.&lt;br /&gt;If you want to capitalize on the good reputation of your past employers, include a&lt;br /&gt;statement such as this:&lt;br /&gt;• Previous experience includes supervisory positions with IBM, Dell,&lt;br /&gt;and Xerox.&lt;br /&gt;If you want to focus on the rapid progression of your career, consider this&lt;br /&gt;example:&lt;br /&gt;• Promoted rapidly through a series of increasingly responsible sales&lt;br /&gt;and marketing management positions with Hilton Hotels.&lt;br /&gt;TLFeBOOK&lt;br /&gt;If you want to focus on your early career achievements, include a statement such&lt;br /&gt;as this:&lt;br /&gt;• Member of 6-person task force credited with the design and rollout of&lt;br /&gt;Davidson’s first-generation videoconferencing technology.&lt;br /&gt;By including any one of the preceding paragraphs, under the heading “Previous&lt;br /&gt;Professional Experience,” you are clearly communicating to your reader that your&lt;br /&gt;employment history dates further back than the dates you have indicated on your&lt;br /&gt;resume. In turn, you are being 100 percent above-board and not misrepresenting&lt;br /&gt;yourself or your career. You’re also focusing on the success, achievement, and&lt;br /&gt;prominence of your earliest assignments.&lt;br /&gt;Include Dates in the Education Section?&lt;br /&gt;If you are over age 50, we generally do not recommend that you date your education&lt;br /&gt;or college degrees. Simply include the degree and the university with no date.&lt;br /&gt;Why exclude yourself from consideration by immediately presenting the fact that&lt;br /&gt;you earned your college degree in 1968, 1972, or 1976—about the time the hiring&lt;br /&gt;manager was probably being born? Remember, the goal of your resume is to&lt;br /&gt;share the highlights of your career and open doors for interviews. It is not to give&lt;br /&gt;your entire life story. As such, it is not mandatory to date your college degree.&lt;br /&gt;However, if you use this strategy, be aware that the reader is likely to assume there&lt;br /&gt;is some gap between when your education ended and your work experience started.&lt;br /&gt;Therefore, if you choose to begin your chronological work history with your&lt;br /&gt;first job out of college, omitting your graduation date could actually backfire,&lt;br /&gt;because the reader might assume that you have experience that predates your first&lt;br /&gt;job. In this case, it’s best either to include your graduation date or omit dates of&lt;br /&gt;earliest experience, using the summary strategy discussed earlier.&lt;br /&gt;ALWAYS SEND A COVER LETTER WHEN YOU FORWARD YOUR RESUME&lt;br /&gt;Sending a cover letter every time you send a resume is expected and is appropriate&lt;br /&gt;job search etiquette. As a career changer, your cover letter is vital to the success of&lt;br /&gt;your job search campaign.&lt;br /&gt;Consider the following: When you write a resume, you are writing a document&lt;br /&gt;that you can use for every position you apply for, assuming that the requirements&lt;br /&gt;for all of those positions will be similar. You invest a great deal of time and effort&lt;br /&gt;in crafting just the “right” resume for you, but once it’s done, it’s done.&lt;br /&gt;Your cover letter, however, is a document that is constantly changing to meet the&lt;br /&gt;needs of each individual situation for which you apply. In essence, it is the tool&lt;br /&gt;that allows you to customize your presentation to each company or recruiter,&lt;br /&gt;addressing their specific hiring requirements. Use your cover letter to highlight the&lt;br /&gt;most important qualifications, experiences, and achievements you bring to that&lt;br /&gt;specific company so that a prospective employer doesn’t have to search through&lt;br /&gt;your resume to find what is most important. It is also the appropriate place to&lt;br /&gt;include any specific information that has been requested, such as salary history or&lt;br /&gt;salary requirements (see the following section for more on including salaries).&lt;br /&gt;57&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;TLFeBOOK&lt;br /&gt;58&lt;br /&gt;Your cover letter will allow you to briefly address why you’re making a career&lt;br /&gt;change. Some examples might include the following:&lt;br /&gt;After years of success in the health care industry, I have decided to transition&lt;br /&gt;my skills to the pharmaceutical sales industry, where I can continue to&lt;br /&gt;apply my medical and nursing knowledge while achieving new career&lt;br /&gt;milestones.&lt;br /&gt;Although my career with CBS News has been exceptional and presented&lt;br /&gt;me with opportunities I never imagined possible, my real passion has&lt;br /&gt;always been public relations. As such, I have given my notice to CBS and&lt;br /&gt;am now interviewing with PR firms throughout New York to identify professional&lt;br /&gt;opportunities where I can begin to learn the business and establish&lt;br /&gt;my new career track.&lt;br /&gt;When I graduated from college in 1988, I was immediately recruited by&lt;br /&gt;Federal Express, where I have continued to work since that date. Now, 15&lt;br /&gt;years later, I wonder what happened to my dreams of being a commercial&lt;br /&gt;photographer. Somehow, between career and family, they were sidetracked.&lt;br /&gt;Well, no more! I’ve committed myself to making a career change&lt;br /&gt;and am approaching it with energy, enthusiasm, and a real commitment to&lt;br /&gt;success.&lt;br /&gt;My 14-year career with ExPeTe International was an extraordinary experience,&lt;br /&gt;highlighted by rapid promotions and numerous corporate commendations.&lt;br /&gt;However, the company fell on hard times in the late 1990s and&lt;br /&gt;my position was subsequently eliminated in April 2004. Knowing that the&lt;br /&gt;entire cable industry is undergoing remarkable change and reorganization,&lt;br /&gt;I have decided to now concentrate my purchasing career in the more&lt;br /&gt;stable telecommunications industry—thus, my interest in your company.&lt;br /&gt;NEVER INCLUDE SALARY HISTORY OR SALARY REQUIREMENTS ON YOUR&lt;br /&gt;RESUME&lt;br /&gt;Your resume is not the correct forum for a salary discussion. First of all, you&lt;br /&gt;should never provide salary information unless a company has requested that&lt;br /&gt;information and you choose to comply. (Studies show that employers will look at&lt;br /&gt;your resume anyway, so you might choose not to respond to this request, thereby&lt;br /&gt;avoiding pricing yourself out of the job or locking yourself into a lower salary than&lt;br /&gt;the job is worth.)&lt;br /&gt;When contacting recruiters, however, we recommend that you do provide salary&lt;br /&gt;information, but again, only in your cover letter. With recruiters you want to “put&lt;br /&gt;all of your cards on the table” and help them make an appropriate placement by&lt;br /&gt;providing information about your current salary and salary objectives. For example,&lt;br /&gt;“Be advised that my most recent compensation was $55,000 annually and that&lt;br /&gt;I am interested in a position starting at a minimum of $65,000 per year.” Or, if&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;TLFeBOOK&lt;br /&gt;you would prefer to be a little less specific, you might write, “My annual compensation&lt;br /&gt;over the past three years has averaged $50,000+.”&lt;br /&gt;ALWAYS REMEMBER THAT YOU ARE SELLING&lt;br /&gt;As we have discussed over and over throughout this book, resume writing is sales.&lt;br /&gt;Understand and appreciate the value you bring to a prospective employer, and&lt;br /&gt;then communicate that value by focusing on your achievements. Companies don’t&lt;br /&gt;want to hire just anyone; they want to hire “the” someone who will make a difference.&lt;br /&gt;Show them that you are that candidate.&lt;br /&gt;59&lt;br /&gt;Chapter 2: Writing Your Resume&lt;br /&gt;TLFeBOOK&lt;br /&gt;TLFeBOOK&lt;br /&gt;CHAPTER 3&lt;br /&gt;Printed, Scannable, Electronic,&lt;br /&gt;and Web Resumes&lt;br /&gt;After you’ve worked so tirelessly to write a winning resume, your&lt;br /&gt;next challenge is the resume’s design, layout, and presentation. It’s&lt;br /&gt;not enough for it to read well; your resume must also have just the&lt;br /&gt;right look for the right audience. And, just as with everything else&lt;br /&gt;in a job search, no specific answers exist. You must make a few decisions&lt;br /&gt;about what your final resume presentation will look like.&lt;br /&gt;The Four Types of Resumes&lt;br /&gt;In today’s employment market, job seekers use four types of resume&lt;br /&gt;presentations:&lt;br /&gt;• Printed&lt;br /&gt;• Scannable&lt;br /&gt;• Electronic (e-mail attachments and ASCII text files)&lt;br /&gt;• Web&lt;br /&gt;The following sections give details on when you would need each&lt;br /&gt;type, as well as how to prepare these types of resumes.&lt;br /&gt;THE PRINTED RESUME&lt;br /&gt;We know the printed resume as the “traditional resume,” the&lt;br /&gt;one that you mail to a recruiter, take to an interview, and forward&lt;br /&gt;by mail or fax in response to an advertisement. When preparing&lt;br /&gt;a printed resume, you want to create a sharp, professional, and&lt;br /&gt;visually attractive presentation. Remember, that piece of paper&lt;br /&gt;conveys the very first impression of you to a potential employer,&lt;br /&gt;and that first impression goes a long, long way. Never be fooled&lt;br /&gt;into thinking that just because you have the best qualifications in&lt;br /&gt;your industry, the visual presentation of your resume does not&lt;br /&gt;matter. It does, a great deal.&lt;br /&gt;TLFeBOOK&lt;br /&gt;62&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;THE SCANNABLE RESUME&lt;br /&gt;The scannable resume can be referred to as the “plain-Jane” or “plain-vanilla”&lt;br /&gt;resume. All of the things that you would normally do to make your printed&lt;br /&gt;resume look attractive—bold print, italics, multiple columns, sharp-looking typestyle,&lt;br /&gt;and more—are stripped away in a scannable resume. You want to present a&lt;br /&gt;document that can be easily read and interpreted by scanning technology.&lt;br /&gt;Although the technology continues to improve, and many scanning systems in fact&lt;br /&gt;can read a wide variety of type enhancements, it’s sensible to appeal to the “lowest&lt;br /&gt;common denominator” when creating your scannable resume. Follow these formatting&lt;br /&gt;guidelines:&lt;br /&gt;• Choose a commonly used, easily read font such as Arial or Times New Roman.&lt;br /&gt;• Don’t use bold, italic, or underlined type.&lt;br /&gt;• Use a minimum of 11-point type size.&lt;br /&gt;• Position your name, and nothing else, on the top line of the resume.&lt;br /&gt;• Keep text left-justified, with a “ragged” right margin.&lt;br /&gt;• It’s okay to use common abbreviations (for instance, scanning software will&lt;br /&gt;recognize “B.S.” as a Bachelor of Science degree). But, when in doubt, spell&lt;br /&gt;it out.&lt;br /&gt;• Eliminate graphics, borders, and horizontal lines.&lt;br /&gt;• Use plain, round bullets or asterisks.&lt;br /&gt;• Avoid columns and tables, although a simple two-column listing can be read&lt;br /&gt;without difficulty.&lt;br /&gt;• Spell out symbols such as % and &amp;amp;.&lt;br /&gt;• If you divide words with slashes, add a space before and after the slash to be&lt;br /&gt;certain the scanner doesn’t misread the letters.&lt;br /&gt;• Print using a laser printer on smooth white paper.&lt;br /&gt;• If your resume is longer than one page, be sure to print on only one side of&lt;br /&gt;the paper; put your name, telephone number, and e-mail address on the top of&lt;br /&gt;page two; and don’t staple the pages together.&lt;br /&gt;• For best possible results, mail your resume (don’t fax it), and send it flat in a&lt;br /&gt;9 × 12 envelope so that you won’t have to fold it.&lt;br /&gt;Of course, you can avoid scannability issues completely by sending your resume&lt;br /&gt;electronically, so that it will not have to pass through a scanner to enter the company’s&lt;br /&gt;databank. Read the next section for electronic resume guidelines.&lt;br /&gt;THE ELECTRONIC RESUME&lt;br /&gt;Your electronic resume can take two forms: e-mail attachments and ASCII text&lt;br /&gt;files.&lt;br /&gt;TLFeBOOK&lt;br /&gt;63&lt;br /&gt;Chapter 3: Printed, Scannable, Electronic, and Web Resumes&lt;br /&gt;E-mail Attachments&lt;br /&gt;When including your resume with an e-mail, simply attach the word-processing&lt;br /&gt;file of your printed resume. Because a vast majority of businesses use Microsoft&lt;br /&gt;Word, it is the most acceptable format and will present the fewest difficulties when&lt;br /&gt;attached.&lt;br /&gt;However, given the tremendous variety in versions of software and operating systems,&lt;br /&gt;not to mention printer drivers, it’s quite possible that your beautifully formatted&lt;br /&gt;resume will look quite different when viewed and printed at the other end.&lt;br /&gt;To minimize these glitches, use generous margins (at least 0.75 inch all around).&lt;br /&gt;Don’t use unusual typefaces, and minimize fancy formatting effects.&lt;br /&gt;Test your resume by e-mailing it to several friends or colleagues, and then having&lt;br /&gt;them view and print it on their systems. If you use WordPerfect, Microsoft Works,&lt;br /&gt;or another word-processing program, consider saving your resume in a more universally&lt;br /&gt;accepted format such as RTF or PDF. Again, try it out on friends before&lt;br /&gt;sending it to a potential employer.&lt;br /&gt;ASCII Text Files&lt;br /&gt;You’ll find many uses for an ASCII text version of your resume:&lt;br /&gt;• To avoid formatting problems, you can paste the text into the body of an&lt;br /&gt;e-mail message rather than send an attachment. Many employers actually prefer&lt;br /&gt;this method. Pasting text into an e-mail message lets you send your resume&lt;br /&gt;without the possibility of also sending a virus.&lt;br /&gt;• You can readily copy and paste the text version into online job application&lt;br /&gt;and resume bank forms, with no worries that formatting glitches will cause&lt;br /&gt;confusion.&lt;br /&gt;• Although it’s unattractive, the text version is 100 percent scannable.&lt;br /&gt;To create a text version of your resume, follow these simple steps:&lt;br /&gt;1. Create a new version of your resume using the Save As feature of your wordprocessing&lt;br /&gt;program. Select “text only” or “ASCII” in the Save As option box.&lt;br /&gt;2. Close the new file.&lt;br /&gt;3. Reopen the file, and you’ll find that your word processor has automatically&lt;br /&gt;reformatted your resume into Courier font, removed all formatting, and leftjustified&lt;br /&gt;the text.&lt;br /&gt;4. To promote maximum readability when sending your resume electronically,&lt;br /&gt;reset the margins to 2 inches left and right, so that you have a narrow column&lt;br /&gt;of text rather than a full-page width. (This margin setting will not be retained&lt;br /&gt;when you close the file, but in the meantime you can adjust the text formatting&lt;br /&gt;for best screen appearance. For instance, if you choose to include a horizontal&lt;br /&gt;line [perhaps something like this: +++++++++++++++++++++++++] to&lt;br /&gt;separate sections of the resume, by working with the narrow margins you&lt;br /&gt;won’t make the mistake of creating a line that extends past the normal screen&lt;br /&gt;width. Plus, you won’t add hard line breaks that create odd-length lines when&lt;br /&gt;seen at normal screen width.)&lt;br /&gt;TLFeBOOK&lt;br /&gt;64&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;5. Review the resume and fix any “glitches” such as odd characters that may have&lt;br /&gt;been inserted to take the place of “curly” quotes, dashes, accents, or other&lt;br /&gt;nonstandard symbols.&lt;br /&gt;6. If necessary, add extra blank lines to improve readability.&lt;br /&gt;7. Consider adding horizontal dividers to break the resume into sections for&lt;br /&gt;improved skimmability. You can use any standard typewriter symbols such as *,&lt;br /&gt;-, (, ), =, +, ^, or #.&lt;br /&gt;To illustrate what you can expect when creating these versions of your resume, on&lt;br /&gt;the following pages are some examples of the same resume in traditional printed&lt;br /&gt;format, scannable version, and electronic (text) format.&lt;br /&gt;THE WEB RESUME&lt;br /&gt;This newest evolution in resumes combines the visually pleasing quality of the&lt;br /&gt;printed resume with the technological ease of the electronic resume. You host&lt;br /&gt;your Web resume on your own Web site (with your own URL), to which you&lt;br /&gt;refer prospective employers and recruiters. Now, instead of seeing just a “plain-&lt;br /&gt;Jane” version of your e-mailed resume, with just one click a viewer can access,&lt;br /&gt;download, and print your Web resume—an attractive, nicely formatted presentation&lt;br /&gt;of your qualifications.&lt;br /&gt;What’s more, because the Web resume is such an efficient and easy-to-manage&lt;br /&gt;tool, you can choose to include more information than you would in a printed,&lt;br /&gt;scannable, or electronic resume. Consider separate pages for achievements, technology&lt;br /&gt;qualifications, equipment skills, honors and awards, management skills, and&lt;br /&gt;more, if you believe they would improve your market position. Remember, you’re&lt;br /&gt;working to sell yourself into your next job!&lt;br /&gt;For those of you in technologically related professions, you can take it one step&lt;br /&gt;further and create a virtual multimedia presentation that not only tells someone&lt;br /&gt;how talented you are, but also visually and technologically demonstrates it. Web&lt;br /&gt;resumes are an outstanding tool for people seeking jobs in technology-based&lt;br /&gt;industries.&lt;br /&gt;A simplified version of the Web resume is an online version of your Microsoft&lt;br /&gt;Word resume. Instead of attaching a file to an e-mail to an employer, you can&lt;br /&gt;include a link to the online version. This format is not as graphically dynamic as a&lt;br /&gt;full-fledged Web resume, but it can be a very useful tool for your job search. For&lt;br /&gt;instance, you can offer the simplicity of text in your e-mail, plus the instant availability&lt;br /&gt;of a printable, formatted word-processing document for the interested&lt;br /&gt;recruiter or hiring manager. For a demonstration of this format, go to&lt;br /&gt;www.e-resume-central.com and click on “SEE A SAMPLE.”&lt;br /&gt;TLFeBOOK&lt;br /&gt;65&lt;br /&gt;Chapter 3: Printed, Scannable, Electronic, and Web Resumes&lt;br /&gt;The print version of the resume.&lt;br /&gt;TLFeBOOK&lt;br /&gt;The scannable version of the resume.&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;66&lt;br /&gt;TLFeBOOK&lt;br /&gt;The electronic/text version of the resume.&lt;br /&gt;Chapter 3: Printed, Scannable, Electronic, and Web Resumes&lt;br /&gt;67&lt;br /&gt;TLFeBOOK&lt;br /&gt;68&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;The Four Resume Types Compared&lt;br /&gt;This chart quickly compares the similarities and differences between the four types&lt;br /&gt;of resumes we’ve discussed in this chapter.&lt;br /&gt;PRINTED SCANNABLE&lt;br /&gt;RESUMES RESUMES&lt;br /&gt;TYPESTYLE/ Sharp, conservative, Clean, concise, and&lt;br /&gt;FONT and distinctive (see our machine-readable: Times&lt;br /&gt;recommendations in New Roman, Arial,&lt;br /&gt;chapter 1). Helvetica.&lt;br /&gt;TYPESTYLE Bold, italics, and CAPITALIZATION is the&lt;br /&gt;ENHANCEMENTS underlining for emphasis. only type enhancement&lt;br /&gt;you can be certain will&lt;br /&gt;transmit.&lt;br /&gt;TYPE SIZE 10-, 11-, or 12-point 11- or 12-point, or larger.&lt;br /&gt;preferred… larger type&lt;br /&gt;sizes (14, 18, 20, 22, and&lt;br /&gt;even larger, depending on&lt;br /&gt;typestyle) will effectively&lt;br /&gt;enhance your name and&lt;br /&gt;section headers.&lt;br /&gt;TEXT FORMAT Use centering and Type all information&lt;br /&gt;indentations to optimize flush left.&lt;br /&gt;the visual presentation.&lt;br /&gt;PREFERRED 1 to 2 pages; 3 if essential. 1 to 2 pages preferred,&lt;br /&gt;LENGTH although length is not&lt;br /&gt;as much of a concern as&lt;br /&gt;with printed resumes.&lt;br /&gt;PREFERRED White, Ivory, Light Gray, White or very light with&lt;br /&gt;PAPER COLOR Light Blue, or other no prints, flecks, or&lt;br /&gt;conservative background. other shading that&lt;br /&gt;might affect scannability.&lt;br /&gt;WHITE SPACE Use appropriately for best Use generously to&lt;br /&gt;readability. maximize scannability.&lt;br /&gt;TLFeBOOK&lt;br /&gt;69&lt;br /&gt;Chapter 3: Printed, Scannable, Electronic, and Web Resumes&lt;br /&gt;ELECTRONIC WEB&lt;br /&gt;RESUMES RESUMES&lt;br /&gt;Courier. Sharp, conservative, and&lt;br /&gt;distinctive… attractive&lt;br /&gt;onscreen and when printed&lt;br /&gt;from an online document.&lt;br /&gt;CAPITALIZATION is Bold, italics, and&lt;br /&gt;the only enhancement underlining, and color for&lt;br /&gt;available to you. emphasis.&lt;br /&gt;12-point. 10-, 11-, or 12-point&lt;br /&gt;preferred… larger type&lt;br /&gt;sizes (14, 18, 20, 22, and&lt;br /&gt;even larger, depending on&lt;br /&gt;typestyle) will effectively&lt;br /&gt;enhance your name and&lt;br /&gt;section headers.&lt;br /&gt;Type all information Use centering and&lt;br /&gt;flush left. indentations to optimize&lt;br /&gt;the visual presentation.&lt;br /&gt;Length is immaterial; Length is immaterial; just&lt;br /&gt;almost definitely, be sure your site is well&lt;br /&gt;converting your resume organized so viewers can&lt;br /&gt;to text will make it quickly find the material&lt;br /&gt;longer. of greatest interest to&lt;br /&gt;them.&lt;br /&gt;N/A. Paper is not used, but do&lt;br /&gt;select your background&lt;br /&gt;carefully to maximize&lt;br /&gt;readability.&lt;br /&gt;Use white space to break Use appropriately for best&lt;br /&gt;up dense text sections. readability both onscreen&lt;br /&gt;and when printed.&lt;br /&gt;TLFeBOOK&lt;br /&gt;70&lt;br /&gt;Part I: Resume Writing, Strategy, and Formats&lt;br /&gt;Are You Ready to Write Your Resume?&lt;br /&gt;To be sure that you’re ready to write your resume, go through the following&lt;br /&gt;checklist. Each item is a critical step that you must take in the process of writing&lt;br /&gt;and designing your own winning resume.&lt;br /&gt; Clearly define “who you are” and how you want to be perceived.&lt;br /&gt; Document your key skills, qualifications, and knowledge.&lt;br /&gt; Document your notable career achievements and successes.&lt;br /&gt; Identify one or more specific job targets or positions.&lt;br /&gt; Identify one or more industries that you are targeting.&lt;br /&gt; Research and compile key words for your profession, industry, and specific&lt;br /&gt;job targets.&lt;br /&gt; Determine which resume format suits you and your career best.&lt;br /&gt; Select an attractive font.&lt;br /&gt; Determine whether you need a print resume, a scannable resume, an&lt;br /&gt;electronic resume, a Web resume, or all four.&lt;br /&gt; Secure a private e-mail address.&lt;br /&gt; Review resume samples for up-to-date ideas on resume styles, formats,&lt;br /&gt;organization, and language.&lt;br /&gt;TLFeBOOK&lt;br /&gt;PART II&lt;br /&gt;Sample Resumes&lt;br /&gt;for Career&lt;br /&gt;Changers&lt;br /&gt;CHAPTER 4: Resumes for Career Changers Seeking Accounting,&lt;br /&gt;Finance, Banking, Administrative, Office Management,&lt;br /&gt;Business Management, and Insurance Positions&lt;br /&gt;CHAPTER 5: Resumes for Career Changers Seeking Technology&lt;br /&gt;Positions&lt;br /&gt;CHAPTER 6: Resumes for Career Changers Seeking Sales,&lt;br /&gt;Marketing, Advertising, Public Relations, Writing, and&lt;br /&gt;Events Management Positions&lt;br /&gt;CHAPTER 7: Resumes for Career Changers Seeking Health Care,&lt;br /&gt;Social Services, and Personal Services Positions&lt;br /&gt;CHAPTER 8: Resumes for Career Changers Seeking Training,&lt;br /&gt;Human Resources, Teaching, and Educational&lt;br /&gt;Administration Positions&lt;br /&gt;CHAPTER 9: Resumes for Career Changers Seeking Sports and&lt;br /&gt;Recreation, Cultural, and Creative and Performing&lt;br /&gt;Arts Positions&lt;br /&gt;CHAPTER 10: Resumes for Career Changers Seeking Legal, Law&lt;br /&gt;Enforcement, Public Safety, and Investigator Positions&lt;br /&gt;CHAPTER 11: Resumes for Career Changers Seeking Positions with&lt;br /&gt;Nonprofit Organizations&lt;br /&gt;CHAPTER 12: Resumes for Senior Executives Seeking Lower-Level&lt;br /&gt;Business Positions&lt;br /&gt;TLFeBOOK&lt;br /&gt;TLFeBOOK&lt;br /&gt;CHAPTER 4&lt;br /&gt;Resumes for Career Changers&lt;br /&gt;Seeking Accounting, Finance,&lt;br /&gt;Banking, Administrative, Office&lt;br /&gt;Management, Business&lt;br /&gt;Management, and Insurance&lt;br /&gt;Positions&lt;br /&gt;• Contract analyst to administrative assistant&lt;br /&gt;• Pharmacy technician to medical office administration or&lt;br /&gt;insurance billing&lt;br /&gt;• Law enforcement officer to administrative management&lt;br /&gt;• Sales to administrative support&lt;br /&gt;• Truck driver to insurance claims&lt;br /&gt;• Researcher and fitness trainer to banking/finance&lt;br /&gt;professional&lt;br /&gt;• Retail sales associate to bank teller&lt;br /&gt;• Small business owner to financial planner&lt;br /&gt;• Nursing to medical insurance professional&lt;br /&gt;• Retail management to accounting&lt;br /&gt;• Physician to accounting/finance professional&lt;br /&gt;• Marketing manager to business analyst&lt;br /&gt;• Auto service manager to corporate transportation&lt;br /&gt;manager&lt;br /&gt;• Military to corporate supervisor or manager&lt;br /&gt;• Elementary school teacher to business project manager&lt;br /&gt;• Computer programmer to business process specialist&lt;br /&gt;• Nightclub general manager to building/facilities manager&lt;br /&gt;• Call-center manager to finance executive&lt;br /&gt;• Research scientist to management consultant&lt;br /&gt;TLFeBOOK&lt;br /&gt;JESSICA MANSFIELD&lt;br /&gt;203 Willow Lane Phone: 949-646-8149&lt;br /&gt;Costa Mesa, CA 92627 E-mail: jmansfield@hotmail.com&lt;br /&gt;ADMINISTRATIVE ASSISTANT&lt;br /&gt;Energetic and competent office professional with more than 10 years of administrative assistant/&lt;br /&gt;secretarial experience, recognized for dependable and detail-oriented work in support of top management.&lt;br /&gt;Excellent computer, communication, and office support skills. Well known by management as someone&lt;br /&gt;who “gets things done.” Proven skills in&lt;br /&gt;Database Management Meeting/Travel Arrangements Customer Relations&lt;br /&gt;PowerPoint Presentations Appointment Scheduling Problem Solving&lt;br /&gt;Computer Programs Contract Analysis Editing&lt;br /&gt;Correspondence Office Machines Billing&lt;br /&gt;Promoted to Administrative Assistant and Executive Secretary to President as a result of excellent and&lt;br /&gt;consistently dependable performance.&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;Administrative Assistant and Executive Secretary&lt;br /&gt;􀁸 Managed calendar and daily schedule for President, coordinating multiple activities in a fast-paced&lt;br /&gt;environment. Scheduled appointments and recorded them on electronic calendar.&lt;br /&gt;􀁸 Liaised with COO, corporate executives, management, and clients to coordinate meetings and&lt;br /&gt;confirm information for presentations and documents. Edited documents for COO and management.&lt;br /&gt;􀁸 Maximized corporate information storage and retrieval systems by reorganizing and maintaining all&lt;br /&gt;major company files, contracts, patents, and secrecy agreements.&lt;br /&gt;􀁸 Organized executive and client meetings/luncheons (in-house and off-site), planning all amenities.&lt;br /&gt;􀁸 Arranged domestic and international travel itineraries for Chief Operating Officer, President, Vice&lt;br /&gt;Presidents, and Management.&lt;br /&gt;Secretary&lt;br /&gt;􀁸 Maintained and coordinated calendar, set appointments, screened telephone calls, sorted mail, and&lt;br /&gt;made travel arrangements for the President.&lt;br /&gt;􀁸 Assisted in PowerPoint presentations—editing, coordinating, and integrating multiple facets to&lt;br /&gt;facilitate a smooth corporate presentation.&lt;br /&gt;􀁸 Communicated directly with all clients by writing routine correspondence and responding to&lt;br /&gt;telephone requests. Translated correspondence from Dictaphone and shorthand, as requested.&lt;br /&gt;􀁸 Edited reports, company proposals, government proposals, and contracts for clients and management.&lt;br /&gt;􀁸 Monitored corporate website and wrote a monthly report on website activity, outlining and&lt;br /&gt;consolidating information about e-mail content, trends, and geographic activity.&lt;br /&gt;RESUME 1: BY CAROL NASON, CPRW&lt;br /&gt;Career Change: From contract analyst in a technology industry to administrative assistant in the health&lt;br /&gt;care field.&lt;br /&gt;74&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 1, CONTINUED&lt;br /&gt;Jessica Mansfield page 2 949-646-8149&lt;br /&gt;Contract Analyst&lt;br /&gt;􀁸 Managed the entire process of recording and receipting all incoming signed contracts, purchase&lt;br /&gt;orders, credits, and cancellations and entered contract information into database.&lt;br /&gt;􀁸 Reorganized Billing Department by implementing new billing protocol and filing procedures.&lt;br /&gt;Results: Expedited billing process and increased employee effectiveness.&lt;br /&gt;􀁸 Monitored accounts and billing process, generating 300–500 invoices and credit memos per week for&lt;br /&gt;client base of 2,000 transportation, 300 media, and 100 energy customers.&lt;br /&gt;􀁸 Consistently updated and maintained customer and product database, providing corporate personnel&lt;br /&gt;with accurate and compatible information at all times.&lt;br /&gt;􀁸 Interfaced with internal members of Operations and Customer Support staff, as well as clients, and&lt;br /&gt;oversaw all inquiries relating to the administration of contract terms and agreements.&lt;br /&gt;􀁸 Researched billing problems with clients and Sales Department and determined appropriate corrective&lt;br /&gt;actions while continually optimizing customer satisfaction.&lt;br /&gt;EMPLOYMENT HISTORY&lt;br /&gt;Satellite Media Corporation, Costa Mesa, CA 1999–Present&lt;br /&gt;Contract Analyst, Finance Department&lt;br /&gt;Administrative Assistant to Chief Operating Officer&lt;br /&gt;TransNational Engineering Corporation, Fullerton, CA 1988–1999&lt;br /&gt;Executive Secretary to President&lt;br /&gt;Secretary to Technical Director&lt;br /&gt;EDUCATION&lt;br /&gt;Mesa West Community College, Orange, CA 2001&lt;br /&gt;Business Administration Courses&lt;br /&gt;Fullerton Community College, Fullerton, CA Graduated 1987&lt;br /&gt;Secretarial Program&lt;br /&gt;COMPUTER SKILLS&lt;br /&gt;Microsoft Word, Excel, PowerPoint; PeopleSoft Billing; data entry&lt;br /&gt;Strategy: Use functional format to highlight relevant experience from prior career in health care&lt;br /&gt;administration.&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;75&lt;br /&gt;TLFeBOOK&lt;br /&gt;76&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;Janice J. James&lt;br /&gt;513-249-0090 2490 Alliance Drive, Cincinnati, OH 45242 jjj@cinci.rr.com&lt;br /&gt;Medical Billing—Medical Office Administration&lt;br /&gt;PROFILE&lt;br /&gt;Team-spirited professional, patient and resourceful. Positive, creative thinker/problem solver—effective in&lt;br /&gt;streamlining operations, improving productivity, and reducing costs.&lt;br /&gt;Able to handle multiple responsibilities, set priorities, clearly communicate ideas to others, and respond&lt;br /&gt;positively to demanding situations. Recognized for speed, accuracy, quality of work, and outstanding&lt;br /&gt;customer service.&lt;br /&gt;QUALIFICATIONS&lt;br /&gt;􀁸 Insurance Billing—online and manual billing experience for all insurances including Medicare and&lt;br /&gt;Medicaid—detailed working knowledge of insurance plans, overrides, and billing codes.&lt;br /&gt;􀁸 11 years of pharmacy experience—drug formulary, ingredients, compounding, analyzing&lt;br /&gt;prescriptions, inventory management, and recordkeeping.&lt;br /&gt;􀁸 Outstanding customer service—recipient of numerous “Mystery Shopper” Customer Service Awards.&lt;br /&gt;Added Value:&lt;br /&gt;􀁸 10+ years of experience in hospitality industry—catering, staff management, and event planning.&lt;br /&gt;CAREER SUMMARY&lt;br /&gt;Pharmacy Technician Level A, Walgreens Pharmacy, Blue Ash, OH, 1994–12/2004&lt;br /&gt;Completed training program to become PTLA while working as cashier.&lt;br /&gt;Main source of flow for prescriptions—analyze prescriptions; type prescriptions; and count, compound,&lt;br /&gt;and dispense drugs. Order drugs and supplies. Provide extensive, caring, and informed customer service—&lt;br /&gt;established loyal customer base.&lt;br /&gt;Access insurance company computers—set up prescriptions, calculate supply and quantity, and apply&lt;br /&gt;knowledge of limitation of different insurance plans. Cashier, send and receive faxes, and answer 5-line&lt;br /&gt;telephone. Maintain customer records and profiles on nationally linked proprietary computer system.&lt;br /&gt;Assistant Manager, Five Seasons Country Club, Cincinnati, OH, 1991–1994&lt;br /&gt;Answered to Board of Directors and General Manager of catering and fine-dining establishment.&lt;br /&gt;Supervised up to 30 employees in all aspects of food and beverage area of Club. Assisted chef with menu&lt;br /&gt;planning and food costs control. Instrumental in bringing about modernization of service styles. Initiated&lt;br /&gt;systems to improve efficiency and food service.&lt;br /&gt;Service Manager, Maple Grove Inn, Cincinnati, OH, 1987–1991&lt;br /&gt;Catering and fine-dining restaurant&lt;br /&gt;Oversaw all food and beverage staff, up to 30 people. Assisted in planning and executing functions for&lt;br /&gt;catering and full-service dining room. Purchased and maintained alcohol inventory for lounge. Assisted&lt;br /&gt;chef with menu planning and food costs control.&lt;br /&gt;Food and Beverage/Catering Manager, Holiday Inn, Covington, KY, 1980–1987&lt;br /&gt;(now Sunset Horizon Inn)&lt;br /&gt;Oversaw staff of 60+ people—purchasing, scheduling, event planning, budgeting. Assisted chef with menu&lt;br /&gt;planning. Involved with entire remodel and re-imaging of hotel and lounge—participated in selecting and&lt;br /&gt;training staff, initiating new procedures, and implementing new computer system.&lt;br /&gt;PROFESSIONAL DEVELOPMENT&lt;br /&gt;Ohio State Pharmacy Technician License—current&lt;br /&gt;Pharmacy Training, Walgreens Pharmacy&lt;br /&gt;Coursework in Accounting/General Business, Raymond Walters College/University of Cincinnati&lt;br /&gt;RESUME 2: BY JANICE M. SHEPHERD, CPRW, JCTC, CEIP&lt;br /&gt;Career Change: From pharmacy technician to medical office administration or insurance billing.&lt;br /&gt;Strategy: Bring qualifications to the fore with a bold heading and identify “added value” of prior&lt;br /&gt;career experience.&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 3: BY ART FRANK, MBA&lt;br /&gt;ADAM RHINEHART&lt;br /&gt;1813 Buttonwood Trail, North Miami, FL 33179&lt;br /&gt;305-934-3819 􀁸 ar1149@verizon.net&lt;br /&gt;CAREER PROFILE&lt;br /&gt;􀂾 Organizer with planning “know-how” and 16 years of supervisory and administrative experience.&lt;br /&gt;􀂾 Team player with excellent problem-solving and analytical skills.&lt;br /&gt;􀂾 Effective communicator (written and verbal).&lt;br /&gt;􀂾 Master of multiple details with a talent for reducing administrative inefficiencies.&lt;br /&gt;􀂾 Calm demeanor under stressful conditions.&lt;br /&gt;􀂾 Consistently achieve or exceed organizational goals.&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;9/84–Present Dade County Sheriff’s Office, Miami, FL Sergeant /Administrative Officer&lt;br /&gt;􀂾 Supervise a staff of 20 deputies involved in executing court mandates. Involves securing inmates and&lt;br /&gt;safeguarding facilities, equipment, contained areas, and inter-facility communications, including phones,&lt;br /&gt;intercom, radio, and public address system.&lt;br /&gt;􀂾 Schedule work assignments and deployment of human resources. Conduct administrative review of&lt;br /&gt;incident reports, medical leave requests, and worker compensation reports; includes periodic reviews of&lt;br /&gt;materials, equipment, personal appearance, and demeanor.&lt;br /&gt;􀂾 Train, motivate, conduct performance evaluations, and assess suitability for assignment. As a Field&lt;br /&gt;Training Officer, planned, scheduled, and coordinated Career Development classes for recruits.&lt;br /&gt;􀂾 Participate in complex departmental budget meetings; review cost proposals and expenditure forecasts.&lt;br /&gt;􀂾 Prepare semi-annual analysis of operational activity to provide the Sheriff’s Office with data on divisional&lt;br /&gt;manpower and other resource allocations. Includes anticipated personnel needs, anticipated capital&lt;br /&gt;equipment improvements, and equipment needs.&lt;br /&gt;􀂾 Responsible for compliance and enforcement of organizational policies and practices.&lt;br /&gt;􀂾 Compile and disseminate a comprehensive annual report of the department’s goals and objectives.&lt;br /&gt;􀂾 Provide computer support, analyze computer shutdowns, and apply corrective procedures and system&lt;br /&gt;upgrades.&lt;br /&gt;2 Years Bob Jones Golf Course, Sarasota, FL Accounting Assistant&lt;br /&gt;􀂾 Responsible for general ledger balances, bankcard receivables, discounts, and chargebacks. Analyzed card&lt;br /&gt;member accounts and established date payments on delinquent accounts. Accordingly, advised customers&lt;br /&gt;of suspended account status.&lt;br /&gt;6 Years U.S. Navy &amp;amp; Navy Reserve Administrative Supervisor&lt;br /&gt;􀂾 Assigned as Administrative Supervisor of the Maintenance Management System aboard the USS Nimitz.&lt;br /&gt;Primary responsibility was to oversee all computer operations and troubleshoot failures and shutdowns.&lt;br /&gt;􀂾 Assigned to the Naval Intelligence Command (requiring Top-Secret Clearance) to perform operational&lt;br /&gt;maintenance on highly sophisticated electronic equipment. Acquired experience on system schematics and&lt;br /&gt;troubleshooting down to the equipment and signal-flow level.&lt;br /&gt;􀂾 Assigned to the Construction Battalion Unit. Principal role was in the planning and budgeting of major&lt;br /&gt;building projects. Scope of budget upwards of $250,000. Led presentation team in promoting the need for&lt;br /&gt;re-allocating funding from other sources.&lt;br /&gt;EDUCATION&lt;br /&gt;􀂾 BA Business Administration, Florida Metropolitan University, Clearwater, FL, 1991, GPA: 3.64&lt;br /&gt;􀂾 Courses in Supervisory Techniques, Models for Management, Advanced Writing Skills, and Positive&lt;br /&gt;Leadership&lt;br /&gt;COMPUTER SKILLS&lt;br /&gt;Advanced computer training in Windows 95/98/XP, MS Word, MS Excel, merges, macros, and forms.&lt;br /&gt;Career Change: From law enforcement officer to administrative management.&lt;br /&gt;Strategy: Emphasize relevant administrative and personnel functions from his current position.&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;77&lt;br /&gt;TLFeBOOK&lt;br /&gt;Annette Alstad&lt;br /&gt;1775 Greene Avenue, Rockaway, NJ 07866&lt;br /&gt;(973) 957-5555 Residence Phone/Fax 􀂃 annalstad@yahoo.net&lt;br /&gt;Administrative Support/Customer Service—Medical/Clinical Setting&lt;br /&gt;Dedicated, experienced professional with strong organizational, communications, and project management&lt;br /&gt;skills. Calm demeanor under stress; cooperative team leader. Recent training in medical billing, medical&lt;br /&gt;terminology, and ICD-9-CM coding. Proven multitasking/operations support skills. Adept in&lt;br /&gt;􀀻 Client Relationship Management 􀀻 Medical Records Terminology 􀀻 Budget Controls&lt;br /&gt;􀀻 Account/Territory Management 􀀻 Customer Needs Assessment 􀀻 Program Management&lt;br /&gt;KEY SUPPORTING SKILLS&lt;br /&gt;􀂃 Administration: Diverse administrative expertise includes directing nationwide SHARE (State&lt;br /&gt;Hospital Association Review &amp;amp; Evaluation) program for American Hospital Association; managing&lt;br /&gt;four-county sales territory in central California; and maintaining large, upscale apartment complexes.&lt;br /&gt;􀂃 Time Management: Demonstrate top-notch organizational skills, with ability to prioritize and&lt;br /&gt;multitask. Developed records management systems to expedite back-office operations for sales&lt;br /&gt;generation, residential and retail property management, and meeting and event planning.&lt;br /&gt;􀂃 Communications: Employ proactive problem-solving communications skills to generate “win-win”&lt;br /&gt;scenarios. Effectively communicated special situations and potential problem areas to management.&lt;br /&gt;􀂃 Personal Strengths: Conscientious in following through on commitments and deadlines. Mature,&lt;br /&gt;discreet team player with experience interfacing with high-level executives and corporate clients.&lt;br /&gt;EDUCATION&lt;br /&gt;Medical Records Technician Program, Samuel Morris College, Morristown, NJ—2003&lt;br /&gt;Courses: Medical Terminology, Advanced Medical Terminology, Medical Billing, ICD-9-CM Coding&lt;br /&gt;Associate of Arts Degree, Fullerton Community College, Fullerton, CA&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;Estate and Health Care Management 2000–2003&lt;br /&gt;􀀹 Administrative Management. Acted as prime interface with physicians, nurses, hospice, attorneys,&lt;br /&gt;CPA, stockbroker, and insurance companies for elderly parents with progressive, debilitating illnesses.&lt;br /&gt;Managed health care appointments and treatment as well as daily living arrangements on-site.&lt;br /&gt;􀀹 Records Management. Submitted insurance claims and tracked insurance reimbursements. Oversaw&lt;br /&gt;distribution of $1 million estate. Arranged sale of house and distribution of all household goods.&lt;br /&gt;Manufacturer’s Representative 1994–2000&lt;br /&gt;Kimball Associates, San Francisco, CA, and The Paper &amp;amp; Gift Center, Los Angeles, CA&lt;br /&gt;Independent contractor representing fine gift, paper/stationery, and greeting-card lines for two businesses.&lt;br /&gt;􀀹 Account Management. Grew accounts by 45% (from 175 to 250) and increased sales by 10% in fourcounty&lt;br /&gt;central California territory. Generated 20 new key accounts (such as Yosemite Park gift shops)&lt;br /&gt;through thorough market research, competitive market analysis, and persuasive prospect interaction.&lt;br /&gt;􀀹 Customer Relationship Management. Developed strong client communications networks, building&lt;br /&gt;relationships with 250 buyers for retail stores, museums, hospital gift shops, and nurseries. Educated&lt;br /&gt;buyers in 60+ lines of merchandise, updating them on retail trends and demographics-driven marketing.&lt;br /&gt;RESUME 4: BY SUSAN GUARNERI, NCC, NCCC, CPRW, CCMC, CEIP, MCC&lt;br /&gt;Career Change: From sales to administrative support.&lt;br /&gt;Strategy: Create a strong profile that presents just the right skill set for an administrative professional.&lt;br /&gt;Support desire to enter health care field by citing relevant recent training.&lt;br /&gt;78&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 4, CONTINUED&lt;br /&gt;Annette Alstad&lt;br /&gt;(973) 957-5555 Residence Phone/Fax 􀂃 annalstad@yahoo.net Page 2&lt;br /&gt;PROFESSIONAL EXPERIENCE (continued)&lt;br /&gt;Residential Property Management 1991–1994&lt;br /&gt;Treadwell Properties, Inc., San Diego, CA (1993–1994), and Harmony Place, San Diego, CA (1991–1993)&lt;br /&gt;􀀹 Administrative Management. Managed two upscale apartment communities (up to 516 units), with&lt;br /&gt;monthly rent collections of $432,000. Supervised on-site leasing as well as maintenance and grounds&lt;br /&gt;staff. Controlled expense budget, closely monitoring five vendor services. Oversaw renovation of 35&lt;br /&gt;apartment units, coordinating workflow and scheduling of carpet, flooring, paint, and fixture vendors.&lt;br /&gt;􀀹 Customer Service. Maintained 92% residency rate and achieved 98% on-time rent collection by&lt;br /&gt;developing proactive tenant relationship programs. Initiated educational newsletter for tenants and&lt;br /&gt;open-door policy for tenant complaints. Credited with stabilizing the tenant community through lawful&lt;br /&gt;evictions of known drug dealers.&lt;br /&gt;Retail Property Management 1988–1991&lt;br /&gt;The Andrus Company, Somerset, NJ; Highlands, Inc., Los Angeles, CA; Boltman &amp;amp; Graves, Boston, MA&lt;br /&gt;􀀹 Administrative Management. Initiated and developed specialty leasing programs for three major&lt;br /&gt;developers (12 regional shopping centers) in high-profile metropolitan areas. Maintained high&lt;br /&gt;occupancy rates by actively recruiting retailers for year-round common area as well as developing&lt;br /&gt;long-term, favorable leases for in-line sales operations.&lt;br /&gt;􀀹 Program Management. Supervised design projects for kiosks, store décor, and marketing&lt;br /&gt;communications (brochures, print advertising, and directories). Developed and met program budgets,&lt;br /&gt;generating in excess of $500,000 for each shopping center annually.&lt;br /&gt;Meeting and Event Management 1985–1988&lt;br /&gt;American Hospital Association, Highland Park, IL&lt;br /&gt;􀀹 Program Management. Served as Director of SHARE (State Hospital Association Review &amp;amp;&lt;br /&gt;Evaluation) program. Traveled nationwide conducting peer-review meetings for 8 to 10 state hospital&lt;br /&gt;associations. Wrote comprehensive reports and recommendations based on participant feedback and&lt;br /&gt;critical observations and analysis of policies and procedures in place.&lt;br /&gt;􀀹 Customer Service. Facilitated in-house discussions on-site of hospital personnel and management at&lt;br /&gt;all levels to increase quality assurance, strengthen employee relations, improve customer service, and&lt;br /&gt;streamline processes and procedures.&lt;br /&gt;COMPUTER SKILLS&lt;br /&gt;􀂃 Experienced in composing and editing letters, memos, marketing communications, and reports. Utilize&lt;br /&gt;Windows XP and 98, Microsoft Word XP and 2000, Internet Explorer, and email.&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;79&lt;br /&gt;TLFeBOOK&lt;br /&gt;Richard G. Scanlon&lt;br /&gt;129 Northgate 􀁨 Clear Spring, MD 21722&lt;br /&gt;Residence: 301.555.0567 rgscanlon@aol.com Cell: 240.555.2426&lt;br /&gt;Career Target: Insurance Claims Representative&lt;br /&gt;Offering 15+ Years of Transferable Experience&lt;br /&gt;Logistics Management 􀁨 Motor Vehicle Maintenance 􀁨 Repair 􀁨 Military Leadership&lt;br /&gt;Specialized Skills and Experience&lt;br /&gt;Class “A CDL”/TPM Endorsements&lt;br /&gt;Qualified Road Tester Certification&lt;br /&gt;Safety Inspections&lt;br /&gt;Petroleum Supply&lt;br /&gt;Logistics Management&lt;br /&gt;Federal Contracts Management&lt;br /&gt;Foreign Car Repair and Restoration&lt;br /&gt;Computer Literacy&lt;br /&gt;Relevant Experience&lt;br /&gt;Tractor Trailer Operator 1995–present&lt;br /&gt;Sealy Mattress Williamsport, MD&lt;br /&gt;Established a reputation for reliability and efficiency in delivering company merchandise to&lt;br /&gt;warehouses and distribution centers throughout metro DC/Baltimore and surrounding areas. Work&lt;br /&gt;independently in planning and executing daily delivery routes while interfacing with warehouse&lt;br /&gt;supervisors, dispatchers, store managers, scale-house personnel, and state highway police.&lt;br /&gt;Accurately complete and record maintenance and safety inspections of the vehicle, adhering to all&lt;br /&gt;DOT standards.&lt;br /&gt;Transportation Manager/Supervisor 1990–1994&lt;br /&gt;Government Contracting Services Alexandria, VA&lt;br /&gt;Managed a three-year, $1.5M contract supplying comprehensive transportation services to the&lt;br /&gt;personnel and programs housed in Fort Ritchie, MD. Provided leadership and direction to a staff of&lt;br /&gt;15–20 full- and part-time personnel; maintained oversight for a fleet of 125 motor vehicles.&lt;br /&gt;Established a vital link between the contractor and the federal government, earning high marks for&lt;br /&gt;efficiency and flexibility. Directed and controlled project resources to produce optimum results&lt;br /&gt;within the financial constraints of the contract. Held a federal security clearance.&lt;br /&gt;􀂾 Collaborated with contract consultants in defining bid specifications regarding estimated manhours&lt;br /&gt;and vehicle/machinery requirements.&lt;br /&gt;􀂾 Hired and supervised military and non-military personnel, ensuring sufficient staffing levels&lt;br /&gt;for 24/7 operation coverage.&lt;br /&gt;􀂾 Maintained a 95% vehicle readiness rate by establishing and maintaining effective&lt;br /&gt;maintenance schedules and seamless working relationships with numerous auto body and&lt;br /&gt;maintenance shops.&lt;br /&gt;􀂾 Coordinated the logistics of transporting military and civilian personnel in and out of highsecurity&lt;br /&gt;sites.&lt;br /&gt;􀂾 Collaborated with Military Police in motor accident follow-up, including review of accident&lt;br /&gt;reports; arranged for transport of accident vehicles for disposal or repair.&lt;br /&gt;􀂾 Orchestrated the scheduling and instruction of driver safety and licensing training for&lt;br /&gt;personnel; made final recommendations for motor vehicle operators’ license approval.&lt;br /&gt;􀂾 Created and maintained an electronic spreadsheet to track employee hours for payroll.&lt;br /&gt;RESUME 5: BY NORINE DAGLIANO, CPRW&lt;br /&gt;Career Change: From big-rig truck driver to insurance claims.&lt;br /&gt;Strategy: Leverage prior experience as a transportation manager as well as knowledge of vehicles and&lt;br /&gt;maintenance to position him as a knowledgeable claims adjuster.&lt;br /&gt;80&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 5, CONTINUED&lt;br /&gt;Richard G. Scanlon 301.555.0567 Page 2&lt;br /&gt;United States Army 1983–1990&lt;br /&gt;Honorably Discharged Sergeant, with a diverse military career characterized by a record of&lt;br /&gt;“exceptionally meritorious service, dedication, and determination.” Served in Germany, Korea,&lt;br /&gt;and Washington State. Scope of responsibility included supply and equipment records and parts;&lt;br /&gt;material storage and handling; vehicle repair and maintenance; and petroleum distribution.&lt;br /&gt;􀂾 Earned leadership command of six subordinate personnel (Motor Sergeant) and 12 subordinate&lt;br /&gt;soldiers (Squad Leader); recognized for providing “superb guidance and leadership, which&lt;br /&gt;ensured optimum efficiency in the completion of tasks.”&lt;br /&gt;􀂾 Oversaw maintenance and use of 250 motor vehicles, consistently rendering outstanding&lt;br /&gt;achievement in procuring high-priority repair parts.&lt;br /&gt;􀂾 Demonstrated technical expertise in repairing and replacing unserviceable parts on gas and&lt;br /&gt;diesel cars and trucks; interpreted work orders and determined intermediate maintenance&lt;br /&gt;operations for extending vehicle use.&lt;br /&gt;􀂾 Completed military training in Defensive Driving, Small Engine Repair, Quality Management,&lt;br /&gt;and Quality Improvement Through Defect Prevention.&lt;br /&gt;􀂾 Managed $20K building supply inventory, including procurement, storage, and distribution.&lt;br /&gt;Additional Employment Experience&lt;br /&gt;Correctional Officer 1994–1995&lt;br /&gt;Cumberland Federal Correctional Institution Cumberland, MD&lt;br /&gt;Completed an eight-week training, prior to assuming responsibility for the supervision and security&lt;br /&gt;of 100 inmates in a newly opened maximum-security facility.&lt;br /&gt;Carpenter/Mason 1986–1987&lt;br /&gt;R F Kline Frederick, MD&lt;br /&gt;Interpreted drawings, blueprints, and plans to determine layout and material specifications for the&lt;br /&gt;construction of trestles, bridges, piers, and wharfs. Operated various hand tools and pieces of&lt;br /&gt;power equipment, including loaders, backhoes, mixers, and forklifts.&lt;br /&gt;Education&lt;br /&gt;Graduate, Williamsport High School, Williamsport, MD&lt;br /&gt;College credits earned through Central Texas College and Big Bend Community College,&lt;br /&gt;Wiesbaden, Germany; Central Texas College, Korea&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;81&lt;br /&gt;TLFeBOOK&lt;br /&gt;WILLIAM NEVADA&lt;br /&gt;8917 Central Avenue 818-753-2548&lt;br /&gt;Agoura, California 91301 w_nevada@aol.com&lt;br /&gt;Mature, proactive, results-oriented young professional seeking to apply extensive research and data&lt;br /&gt;experience to the loan and investment industries. Resourceful, efficient, honest, and highly ethical, with&lt;br /&gt;a strong work ethic. Quick problem solver while dealing with new concepts, systems, and procedures.&lt;br /&gt;Decisive and self-starting in implementation. Conscientious application of policies and procedures.&lt;br /&gt;Professional and articulate; qualified for client / customer interaction at all levels. Committed.&lt;br /&gt;Recognized for&lt;br /&gt;􀂃 Competency and thoroughness&lt;br /&gt;􀂃 Going above and beyond requirements&lt;br /&gt;􀂃 Analytical aptitude&lt;br /&gt;􀂃 Organizational skills&lt;br /&gt;􀂃 Being meticulous and detail oriented&lt;br /&gt;􀂃 Strong communication skills&lt;br /&gt;􀂃 Outstanding customer service skills&lt;br /&gt;􀂃 Patience and composure&lt;br /&gt;􀂃 Upbeat and positive attitude&lt;br /&gt;􀂃 Working well under pressure&lt;br /&gt;SKILLS&lt;br /&gt;Computer Microsoft Office Applications (Word, Excel, PowerPoint, Access)&lt;br /&gt;SPSS&lt;br /&gt;Extensive Internet research experience&lt;br /&gt;Personal Excellent one-on-one communication&lt;br /&gt;Consistently exceed expectations&lt;br /&gt;Basic conversational Spanish&lt;br /&gt;EDUCATION&lt;br /&gt;Bachelor of Science, Kinesiology, Exercise Science. California State University, Northridge,&lt;br /&gt;California, 2002 (Dean’s List; GPA: 3.45)&lt;br /&gt;EMPLOYMENT HISTORY&lt;br /&gt;Forensic Biomechanics Assistant 2003&lt;br /&gt;Gary Villareal 􀆔 Pacific Palisades, CA&lt;br /&gt;Perform research on various cars relating to auto accident investigations. Prepare presentations&lt;br /&gt;using various Microsoft Office applications.&lt;br /&gt;Personal Trainer 2001–Present&lt;br /&gt;Training Center 􀆔 Flintridge, CA (concurrently)&lt;br /&gt;Create personal and effective exercise programs for clients. Develop good professional&lt;br /&gt;relationships with clients.&lt;br /&gt;Spinal Cord Injury Research Assistant 2002&lt;br /&gt;Robert Sephears 􀆔 CSUN, Northridge, CA&lt;br /&gt;Conducted literature reviews of prior related studies. Composed compilation reviews of research.&lt;br /&gt;Organized and entered collected data.&lt;br /&gt;RESUME 6: BY MYRIAM-ROSE KOHN, CPRW, CEIP, JCTC, CCM, CCMC&lt;br /&gt;Career Change: From researcher and fitness trainer to banking/finance professional.&lt;br /&gt;Strategy: Emphasize background in research, data analysis, and working with numbers.&lt;br /&gt;82&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 6, CONTINUED&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;83&lt;br /&gt;WILLIAM NEVADA Page 2&lt;br /&gt;Research Assistant 2002&lt;br /&gt;Richard Spencer 􀆔 CSUN, Northridge, CA&lt;br /&gt;Conducted independent research regarding aquatic exercise for adapted populations through&lt;br /&gt;various sources: Internet, library, medical reports, and peer-review journals. Selected relevant&lt;br /&gt;material.&lt;br /&gt;Physical Therapy Aide 2000–2001&lt;br /&gt;Providence Saint Joseph Medical Center 􀆔 Burbank, CA&lt;br /&gt;Supervised workout regimen for recovering surgery patients. Instructed patients in specific use of&lt;br /&gt;major muscle groups of lower extremities.&lt;br /&gt;Day Camp Counselor 2000–2001&lt;br /&gt;The Village Schools 􀆔 Sherman Oaks, CA&lt;br /&gt;Instructed and cared for middle-school students in various settings. Directed and supervised&lt;br /&gt;group and water games with aerobic benefit. Taught group lessons and led discussions.&lt;br /&gt;COMMUNITY INVOLVEMENT&lt;br /&gt;Middle and High School Youth Group Leader, Sun Valley, CA&lt;br /&gt;Camp Counselor, Redlands, CA&lt;br /&gt;Guitar Instructor, Sylmar, CA&lt;br /&gt;CERTIFICATIONS&lt;br /&gt;Red Cross Adult CPR Certification&lt;br /&gt;Red Cross Water Safety Instructor Certification&lt;br /&gt;Aerobics and Fitness Association of America: Personal Trainer Certification&lt;br /&gt;TLFeBOOK&lt;br /&gt;Caroline Smith 29 River Street, Norwalk, CT 06854&lt;br /&gt;(203) 838-3052 􀁸 carolinesmith@snet.net&lt;br /&gt;BANK TELLER&lt;br /&gt;Superb customer-service skills honed by 15 years of retail experience to develop and maintain&lt;br /&gt;customer loyalty. Highly organized; keep all records with accuracy and thoroughness.&lt;br /&gt;􀁸 Customer service 􀁸 Long-term customer relationships&lt;br /&gt;􀁸 Cashier transactions 􀁸 Team member&lt;br /&gt;􀁸 Strong communications skills 􀁸 Membership services, marketing&lt;br /&gt;􀁸 Patience and humor 􀁸 Problem solving&lt;br /&gt;PC proficiency in business applications, including MS Word, Excel, and Outlook.&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;Costless, Norwalk, CT&lt;br /&gt;CASHIER / CUSTOMER SERVICE / MEMBERSHIP / MARKETING 2001–Present&lt;br /&gt;􀁸 Control cash flow while ringing out customers. Keep lines of shoppers moving smoothly with&lt;br /&gt;courtesy and humor. Receive and direct patrons at the door.&lt;br /&gt;􀁸 Work with security and loss-prevention issues.&lt;br /&gt;􀁸 Develop customer relationships for long-term loyalty. Known for treating shoppers like family.&lt;br /&gt;􀁸 Care for all client concerns: Sign up customers for Costless and American Express charge cards;&lt;br /&gt;communicate with main office; update membership accounts; offer general information and product&lt;br /&gt;availability by telephone and in person.&lt;br /&gt;􀁸 Sell memberships to businesses and individuals in local-area towns. Upgrade current Members to&lt;br /&gt;Executive Membership for increased cash flow and customer loyalty.&lt;br /&gt;PetPals, Norwalk, CT&lt;br /&gt;JUNIOR MANAGER ON DUTY 1998–2001&lt;br /&gt;􀁸 All aspects of opening and closing facility, including arming/disarming system, booting up computers,&lt;br /&gt;communicating with corporate office, counting store safe and register cash, and setting up the store.&lt;br /&gt;􀁸 Created computer reports on sales, returns, and loss prevention for the corporate office.&lt;br /&gt;􀁸 Motivated employees, developed customers, and oversaw animal care from ordering to sale.&lt;br /&gt;Burger King, Norwalk, CT&lt;br /&gt;JUNIOR MANAGER / SHIFT LEADER 1991–1998&lt;br /&gt;􀁸 Opened kitchen and registers for breakfast. Observed strict food-service regulations.&lt;br /&gt;Met temperature and sanitizing standards.&lt;br /&gt;􀁸 Supervised and motivated crew. Built solid relationships with patrons.&lt;br /&gt;HealthDeli, Norwalk, CT&lt;br /&gt;CASHIER 1988–1991&lt;br /&gt;􀁸 Operated registers; assisted in deli; performed light stock work.&lt;br /&gt;􀁸 Became knowledgeable about vitamins/supplements to advise shoppers. Worked to create trust with&lt;br /&gt;customers for lasting relationships.&lt;br /&gt;Entrepreneurial Businesses, Norwalk, CT Prior to 1991&lt;br /&gt;HOUSE CLEANING SERVICE&lt;br /&gt;OFFICE TEMPORARY WORK&lt;br /&gt;EDUCATION&lt;br /&gt;Psychology, Norwalk Community College, Norwalk, CT&lt;br /&gt;RESUME 7: BY DIANA HOLDSWORTH, CPRW&lt;br /&gt;Career Change: From retail sales associate to bank teller.&lt;br /&gt;Strategy: Highlight relevant skills in customer service, cash handling, and computer use; clearly show&lt;br /&gt;how her current position, though seemingly unrelated, requires extensive use of these skills.&lt;br /&gt;84&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 8: BY IGOR SHPUDEJKO, BSIE, MBA, CPRW, JCTC&lt;br /&gt;Thomas Owens&lt;br /&gt;21 Revere Street (845) 687-4499 (H)&lt;br /&gt;Westwood, NJ 07450 (845) 535-3487 (W)&lt;br /&gt;towens@aol.com&lt;br /&gt;FINANCIAL PLANNER&lt;br /&gt;PROFILE: Entrepreneurial, self-directed business professional with more than 20 years of experience&lt;br /&gt;running, growing, and developing a private business. Experienced in assessing risk for personal&lt;br /&gt;investments and for associates. Familiar with various financial products, including stocks, bonds, mutual&lt;br /&gt;funds, variable and fixed annuities, variable and term life insurance, disability insurance, and long-termcare&lt;br /&gt;insurance. Derive great satisfaction from assisting others in planning for their financial security.&lt;br /&gt;STRENGTHS&lt;br /&gt;􀂊 Analyzed and developed plan for disbursement of assets for two estates.&lt;br /&gt;􀂊 Managed all stages of sales cycle, including identifying targets, qualifying leads, uncovering&lt;br /&gt;needs, overcoming objections, following through, and closing.&lt;br /&gt;􀂊 Seasoned, savvy business professional with mature judgment.&lt;br /&gt;􀂊 Developed personal investment strategy that yielded total portfolio return of 10.5% per year&lt;br /&gt;for 10-year period ending 12/31/01.&lt;br /&gt;􀂊 Adept at establishing rapport and trust with individuals.&lt;br /&gt;􀂊 Irreproachable business ethics, honesty, and integrity.&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;OWENS PHOTOGRAPHIC, INC. Scarsdale, NY 1990–Present&lt;br /&gt;Owner&lt;br /&gt;Commercial photography studio serving advertising agencies and corporations in NYC–metro area.&lt;br /&gt;Organize, produce, and shoot various commercial projects for publication. Make frequent sales calls on&lt;br /&gt;prospective clients to present capabilities and examples of work. Identify prospective clients through&lt;br /&gt;research and cold calling. Conduct marketing campaigns through direct mail and telemarketing.&lt;br /&gt;Perform basic accounting functions such as paying and collecting bills and maintaining records.&lt;br /&gt;􀁸 Built business from zero to more than $600,000 by providing quality products and service.&lt;br /&gt;􀁸 Major clients included IBM, Pepsi, Reader’s Digest, AGFA Gevaert, and Brown, Inc.&lt;br /&gt;􀁸 Initially prepared corporate tax returns.&lt;br /&gt;COLOR IMAGES Teaneck, NJ 1985–89&lt;br /&gt;Studio Manager&lt;br /&gt;Commercial printing and photography studio. Managed four photographers. Scheduled and coordinated&lt;br /&gt;photography projects. Interacted with clients on status of work. Provided photographic support when&lt;br /&gt;needed.&lt;br /&gt;MILITARY&lt;br /&gt;􀁸 USAF, Honorable Discharge&lt;br /&gt;EDUCATION &amp;amp; CERTIFICATION&lt;br /&gt;􀁸 CFP course requirement completion by 01/04&lt;br /&gt;􀁸 BA, Major in History, Muhlenberg College, Allentown, PA&lt;br /&gt;Career Change: From small business owner (photography shop) to financial planner.&lt;br /&gt;Strategy: Focus on strengths that relate to financial planning, including his personal experience in this&lt;br /&gt;field.&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;85&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 9: BY LORIE LEBERT, CPRW, CCMC, IJCTC&lt;br /&gt;86&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;Maureen Welland&lt;br /&gt;22398 Fox Lane • Little Rock, AR 72202 • (501) 380.6011 • moewelland@msn.com&lt;br /&gt;PROFESSIONAL&lt;br /&gt;PROFILE&lt;br /&gt;Medical Terminology • Medical Procedures • Healthcare Services • Medical&lt;br /&gt;Care • Insurance • Inventory/Ordering&lt;br /&gt;Highly qualified medical professional with experience dealing with a multitude of&lt;br /&gt;medical-related administration procedures, products, and services.&lt;br /&gt;􀂃 Empathetic and intuitive in client interactions; committed to providing quality&lt;br /&gt;care as an essential link in healing processes and pain management.&lt;br /&gt;􀂃 Poised and confident contributing member of the healthcare team.&lt;br /&gt;􀂃 Flexible in quickly mastering new terms, technologies, and systems.&lt;br /&gt;􀂃 Demonstrated flexibility and resourcefulness in adapting to ever-changing&lt;br /&gt;complexity in the healthcare industry.&lt;br /&gt;EXPERIENCE&lt;br /&gt;HURON VALLEY OUTPATIENT SURGERY CENTER; Comanche, AR&lt;br /&gt;Multi-specialty medical center providing expertise in orthopedic, plastic surgery, and ENT&lt;br /&gt;Staff RN • 1987–93&lt;br /&gt;􀂃 Promoted patient health through a comprehensive range of healthcare services.&lt;br /&gt;􀂃 Identified patient care requirements; established a compassionate environment;&lt;br /&gt;assured quality of care; resolved patient problems and needs; protected patient&lt;br /&gt;and employee rights; documented patient care services; maintained continuity&lt;br /&gt;among nursing/physician/therapist teams; maintained medical supply inventory.&lt;br /&gt;􀂃 Kept updated on professional and technical knowledge; managed a cooperative&lt;br /&gt;relationship among healthcare teams and contributed to the team effort.&lt;br /&gt;SOUTHERN MEDICAL CENTER; Landsdale, AR&lt;br /&gt;Multi-specialty trauma center&lt;br /&gt;Staff RN • 1980–87&lt;br /&gt;􀂃 Managed duties in both scrubbing and circulating for multi-specialty cases,&lt;br /&gt;including general, orthopedic, cardiovascular, ophthalmic, gynecologic, plastic,&lt;br /&gt;and urologic.&lt;br /&gt;􀂃 Member of Trauma Team; dealt with life-threatening surgical conditions and&lt;br /&gt;critical medical conditions requiring surgical intervention.&lt;br /&gt;􀂃 Managed orthopedic department (equipment, supplies); oversaw orthopedic&lt;br /&gt;cases throughout medical procedures.&lt;br /&gt;EDUCATION &amp;amp;&lt;br /&gt;TRAINING&lt;br /&gt;VATTEROTT COLLEGE; Joplin, MO&lt;br /&gt;Bachelor of Science Degree in Nursing • 1980&lt;br /&gt;Numerous in-service classes and medical-related courses&lt;br /&gt;Basic understanding of MS Word and Excel&lt;br /&gt;OTHER&lt;br /&gt;INFORMATION&lt;br /&gt;Active in:&lt;br /&gt;􀂃 School activities—room parent, lunch aide, member of several committees.&lt;br /&gt;􀂃 Church committees—involved with various special events and programs.&lt;br /&gt;Career Change: From nursing to medical insurance professional (claims and administration).&lt;br /&gt;Strategy: Create a strong Professional Profile that combines hard skills and medical knowledge with&lt;br /&gt;the attributes she will bring to her next position.&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 10: BY LOUISE GARVER, CPRW, CMP, JCTC, CEIP, MCDP&lt;br /&gt;GREGORY LAWRENCE, C.P.A.&lt;br /&gt;445 Sunset Lane&lt;br /&gt;Vernon, NY 60194&lt;br /&gt;glawrence@yahoo.com&lt;br /&gt;Mobile: (914) 962-7835&lt;br /&gt;Home: (914) 918-3499&lt;br /&gt;CORPORATE ACCOUNTING • PUBLIC ACCOUNTING • TAXATION&lt;br /&gt;Certified Public Accountant with a master’s degree in accounting and taxation, and business management&lt;br /&gt;experience. Proven analytical and financial management skills. Critical thinker and creative problem solver with&lt;br /&gt;excellent planning and organizational strengths. Technical skills: MS Office (Word, Excel, Access, and PowerPoint),&lt;br /&gt;JD Edwards, and Peachtree Accounting.&lt;br /&gt;KEY SKILLS&lt;br /&gt;General Accounting … Cost Accounting … Financial/Business Analysis … Asset and Liability Management&lt;br /&gt;Cost/Benefit Analysis … Financial Modeling … Auditing … Risk Assessment … Working Capital&lt;br /&gt;CAPABILITIES—ACCOUNTING/FINANCE&lt;br /&gt;Education and training provided a solid foundation in:&lt;br /&gt;􀂃 Setting up balance sheets, income statements, and cash-flow statements in compliance with GAAP.&lt;br /&gt;􀂃 Analyzing financial performance of business operations, tracking and analyzing costs, and creating and&lt;br /&gt;implementing cost-control systems to achieve corporate objectives.&lt;br /&gt;􀂃 Developing and administering budgets; familiar with capital budgeting process. Versed in the different types of&lt;br /&gt;corporations, consolidations, and tax advantages.&lt;br /&gt;􀂃 Determining valuation of business assets, stock and bond prices, depreciation schedules, and pro forma&lt;br /&gt;statements. Creating capital asset pricing models and financial models.&lt;br /&gt;􀂃 Calculating P/E ratios, DCF, EPS, discounted cash flow, and beta for equity security analysis.&lt;br /&gt;􀂃 Devising portfolio asset allocation strategies and conducting risk assessments; developing business plans.&lt;br /&gt;􀂃 Developing financial management and investment strategies for both individuals and companies.&lt;br /&gt;EDUCATION&lt;br /&gt;SIMMONS COLLEGE, NEW YORK, NEW YORK&lt;br /&gt;M.S. in Accounting and Taxation, 2003&lt;br /&gt;B.S. in Business Administration with concentration in Finance, 1994&lt;br /&gt;Relevant Courses: Advanced Accounting, Intermediate Accounting, Managerial Accounting, Governmental&lt;br /&gt;Accounting, Auditing, Finance, Business Law, Cost Accounting, Tax Accounting&lt;br /&gt;Certified Public Accountant—State of New York, 2003&lt;br /&gt;BUSINESS MANAGEMENT EXPERIENCE&lt;br /&gt;Store Manager (1995–present) / Assistant Manager (1992–1995): Value Stores, Inc., New York, New York&lt;br /&gt;Promoted to manage financial and day-to-day operations of $3 million business, including P&amp;amp;L, sales,&lt;br /&gt;merchandising, customer relations, inventory, security, human resources, and training. Scope of responsibility&lt;br /&gt;encompasses auditing financial records, processing payroll, managing cash, balancing drawers, entering inventory on&lt;br /&gt;computer system, adjusting inventory retail values, and preparing bank deposits and reconciliations.&lt;br /&gt;Accomplishments:&lt;br /&gt;􀂃 Significantly improved store’s financial performance, bringing it from 10% under budget to 3% above budget&lt;br /&gt;within the first month as manager by&lt;br /&gt;􀁹 Assessing and realigning employee skills with appropriate tasks/functions.&lt;br /&gt;􀁹 Improving inventory levels and product mix on sales floor.&lt;br /&gt;􀁹 Reducing turnover, hiring and training quality candidates, and implementing a succession plan.&lt;br /&gt;􀂃 Boosted profits 20% over prior year, sales by 4% annually, and budgeted profit forecasts by 6% per year.&lt;br /&gt;􀂃 Winner of 3 Paragon Awards out of 15 managers in the district for achieving excellence in customer service and&lt;br /&gt;exceeding profitability/sales targets. Tapped as mentor, developing and training 25 new store managers.&lt;br /&gt;Career Change: From retail management to accounting.&lt;br /&gt;Strategy: Lead off the resume with a concise summary of background, key skills, and new goal, followed&lt;br /&gt;by detailed information about his proven capabilities. In presenting work experience, emphasize&lt;br /&gt;financial skills related to his goal.&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;87&lt;br /&gt;TLFeBOOK&lt;br /&gt;Saul M. Lieb 113 Foster Road, Teaneck, NJ 07430&lt;br /&gt;(201) 226-8745 􀁸 E-mail: Slieb@aol.com&lt;br /&gt;ACCOUNTING / FINANCE / ADMINISTRATION&lt;br /&gt;PERSONAL STATEMENT: After 13 years as a practicing physician, I’m changing career directions to&lt;br /&gt;follow my lifelong interest in finance and accounting. To that end, I am currently enrolled at the University&lt;br /&gt;of Maryland, where I am completing (12/04) my BS degree in Accounting. Following completion of this&lt;br /&gt;program, I plan to sit for my CPA exam and obtain my MBA from Rutgers State University and Master’s&lt;br /&gt;in Accountancy from the University of Maryland.&lt;br /&gt;My ultimate career goal is a senior-level corporate finance position. However, to achieve that level of&lt;br /&gt;position and responsibility, particularly considering my unique background in the health care arena, I&lt;br /&gt;realize that I need to start in a more junior position where I can gain practical, hands-on experience in&lt;br /&gt;corporate accounting and finance.&lt;br /&gt;Key Qualifications:&lt;br /&gt;􀁸 3.8 GPA in accounting coursework.&lt;br /&gt;􀁸 Completion of 150-credit course on Business of Medicine.&lt;br /&gt;􀁸 Review and analysis of all financial and accounting statements of private practice.&lt;br /&gt;EDUCATION AND TRAINING:&lt;br /&gt;􀁸 Bachelor of Science in Accounting, University of Maryland, College Park, MD, 12/04—GPA 3.8&lt;br /&gt;􀁸 Business of Medicine Executive Certification Program, Florida State University,&lt;br /&gt;Tallahassee, FL, 11/03&lt;br /&gt;– Marketing and the Management of Service Quality&lt;br /&gt;– Managing People/Development Strategies&lt;br /&gt;– The Business Environment of Health Care&lt;br /&gt;– Data-Driven Management&lt;br /&gt;􀁸 MBA to be completed 6/06, Rutgers State University, New Brunswick, NJ&lt;br /&gt;􀁸 Master’s of Accountancy to be completed 11/06, University of Maryland&lt;br /&gt;􀁸 MD, Northeastern Ohio School of Medicine, Rootstown, OH, 1985&lt;br /&gt;􀁸 Bachelor of Arts in Biology, University of Rochester, Rochester, NY, 1979&lt;br /&gt;􀁸 Graduate Residency—Family Practice, St. Thomas Hospital, Akron, OH, 1988&lt;br /&gt;COMPUTER SKILLS:&lt;br /&gt;􀁸 Microsoft Excel Certification, Career Blazers Computer Application Software Training&lt;br /&gt;􀁸 QuickBooks Pro Class, 6/02&lt;br /&gt;PROFESSIONAL EXPERIENCE:&lt;br /&gt;RAMSEY MEDICAL GROUP Ramsey, NJ 1987–Present&lt;br /&gt;Partner / General Practitioner&lt;br /&gt;Large family practice. One of three partners. Responsible for patient care and practice management. Review&lt;br /&gt;and analyze all financial and accounting statements. Monitor monthly statements for accuracy and timeliness.&lt;br /&gt;􀁸 Implemented new computer system to allow for online billing.&lt;br /&gt;􀁸 Negotiated with HMOs for competitive rates.&lt;br /&gt;VALLEY MEMORIAL HOSPITAL Ridgewood, NJ 1994–1998&lt;br /&gt;Chairman—Department of Family Medicine&lt;br /&gt;VALLEY MEMORIAL HOSPITAL Ridgewood, NJ 1994&lt;br /&gt;Member—Executive Committee&lt;br /&gt;VALLEY MEMORIAL HOSPITAL Ridgewood, NJ 1992&lt;br /&gt;Member—Hospital Credentialing Committee&lt;br /&gt;NEW JERSEY MEDICAL SCHOOL Newark, NJ 1989–2001&lt;br /&gt;Assistant Professor&lt;br /&gt;RESUME 11: BY IGOR SHPUDJEKO, BSIE, MBA, CPRW, JCTC&lt;br /&gt;Career Change: From physician to accounting/finance professional.&lt;br /&gt;Strategy: Lay out the rationale for the career change in an interesting “personal statement”; highlight&lt;br /&gt;the commitment to change by listing extensive relevant education, both completed and planned.&lt;br /&gt;88&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 12: BY DIANE BURNS, CPRW, CCMC, CCM, CEIP, JCTC&lt;br /&gt;JOHN P. MYLES, M.SC., M.L.I.S.&lt;br /&gt;1246 Silver Path 􀂃 Columbia, MD 21045&lt;br /&gt;(555) 884-0891 􀂃 myles@yahoo.com&lt;br /&gt;CAREER FOCUS&lt;br /&gt;COMPETITIVE INTELLIGENCE/ INFORMATION RESEARCH&lt;br /&gt;PROFILE&lt;br /&gt;Successful leader with broad scope of management responsibilities in growth-oriented companies. Consistently&lt;br /&gt;maximized revenue and earning opportunities through cost containment and quality service delivery in&lt;br /&gt;competitive and very turbulent international markets. Proven communicator with refined interpersonal skills.&lt;br /&gt;Design mechanisms to gather, identify, analyze, and disseminate controlled and actionable intelligence and&lt;br /&gt;research solutions from a variety of primary and secondary sources. Excel in developing information&lt;br /&gt;visualization to convey complex competitive dynamics in multivariate ways. Solid knowledge and&lt;br /&gt;understanding of retrieval techniques to effectively evaluate and extract accurate, reliable, and relevant&lt;br /&gt;information from commercial databases utilizing current technologies, methodologies, and research tools.&lt;br /&gt;Strong investigative market research and analytical skills to effectively retrieve, organize, catalog, synthesize,&lt;br /&gt;and evaluate information in response to diverse research requests utilizing current technologies, tools, and&lt;br /&gt;resources.&lt;br /&gt;Combined expertise in the following:&lt;br /&gt;Corporate Profiling 􀂂 Information Visualization 􀂂 Online Search &amp;amp; Retrieval 􀂂 Channel Development&lt;br /&gt;Customer Service 􀂂 Contracts 􀂂 Strategic Business Planning 􀂂 Training &amp;amp; Development&lt;br /&gt;Production &amp;amp; Operations 􀂂 Pricing &amp;amp; Budget Management 􀂂 Team Management&lt;br /&gt;EDUCATION&lt;br /&gt;􀂉 Master’s Degree in Library and Information Science, University of Maryland, Baltimore, MD, 2003&lt;br /&gt;(GPA: 4.0/4.0)&lt;br /&gt;􀂃 Independent Study: Measurement of Social Capital of Competitive Intelligence (CI) Professionals: an exploration of&lt;br /&gt;networks, trust, and performance issues in organizations&lt;br /&gt;􀂃 Recipient, Full Tuition Merit Scholarship, Department of Library and Information Sciences&lt;br /&gt;􀂉 Master’s Degree in Sound and Vibration Studies, California State University, Fullerton, CA, 1990&lt;br /&gt;􀂉 Bachelor’s Degree in Electrical &amp;amp; Electronics Engineering, University of Texas, Dallas, TX, 1982&lt;br /&gt;INTERNSHIPS, FIELD PLACEMENT &amp;amp; PROJECT WORK&lt;br /&gt;􀂉 Systems / Programmer II 05/2003–Present&lt;br /&gt;Department of Otolaryngology, Johns Hopkins University Medical Center, MD&lt;br /&gt;Evaluated and recommended top-ranking software-configuration management tools. Designed, constructed, and&lt;br /&gt;implemented an Information Resource Center prototype utilizing the Perforce engine for the Medical Virtual Reality&lt;br /&gt;Center, a research laboratory for testing balance disorders in humans.&lt;br /&gt;􀂉 Reference Intern 05/2002–Present&lt;br /&gt;Middleton Library, University of Maryland&lt;br /&gt;Research information requests from faculty, students, and the public. Deliver answers to complex reference questions&lt;br /&gt;using OPAC, subscription databases, print resources, and Internet research tools. Provide reference desk support.&lt;br /&gt;􀂉 Information Research Assistant (Practicum) 08/2003–12/2003&lt;br /&gt;Hunt Library, Carnegie Mellon University, PA&lt;br /&gt;Compiled and organized Competitive Intelligence information resources on the pharmaceutical / biotechnology&lt;br /&gt;industries. Constructed an HTML-based business guide to support the academic research needs of CMU’s faculty,&lt;br /&gt;students, and staff.&lt;br /&gt;Career Change: From marketing manager to business analyst.&lt;br /&gt;Strategy: Focus the resume on recent education along with general management skills and research&lt;br /&gt;and analytical ability.&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;89&lt;br /&gt;TLFeBOOK&lt;br /&gt;John P. Myles, M.Sc., M.L.I.S., Page 2&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;Marketing Manager, Image Technologies, Baltimore, MD 1998–2000&lt;br /&gt;Image Technologies is an IT solutions company (document management services).&lt;br /&gt;􀂃 Provided leadership and established vision, strategy, and action to meet company’s objectives.&lt;br /&gt;Implemented revenue and earnings growth initiatives. Devised positioning strategies of products and&lt;br /&gt;services for increased value creation and profitability. Re-engineered the sales and marketing&lt;br /&gt;organization. Directed all marketing communications.&lt;br /&gt;􀂃 Prepared long-range, easily implemented strategic business and marketing plans for integrated document&lt;br /&gt;management (IDM) services.&lt;br /&gt;􀂃 Implemented market research initiative and introduced competitive intelligence activities.&lt;br /&gt;Technical Sales Executive—Government Market 1996–1998&lt;br /&gt;Operations Executive—Imaging Centre 1994–1996&lt;br /&gt;Channel Development Manager 1992–1994&lt;br /&gt;Film Inc., Baltimore, MD (Document Imaging Division)&lt;br /&gt;􀂃 Received the Camera Prize for Marketing Excellence &amp;amp; Fountain Pen Prize for Sales Achievement.&lt;br /&gt;􀂃 Expanded and maintained relationships with channels network in assigned territories. Guided channels&lt;br /&gt;in identifying growth initiatives. Supervised six channel partners with operations team of 15,&lt;br /&gt;completing projects on time. Directed several Digital Signatures verification-system projects with&lt;br /&gt;multinational banks.&lt;br /&gt;􀂃 Developed channel marketing communications, including competitive product pricing. Constructed&lt;br /&gt;and launched the Sales-Tool Kit, a first of its kind in the region for all channel partners.&lt;br /&gt;􀂃 Negotiated, proposed, and closed the biggest order of microfilming equipment ($4 million in 1999).&lt;br /&gt;􀂃 Increased the Annual Operating Plan (AOP) revenue target by 25% in 1997 and by 13% in 1998 for all&lt;br /&gt;assigned regions. Achieved an increase of 54% above the combined AOP earnings target in the assigned&lt;br /&gt;regions in 1998.&lt;br /&gt;Executive Director, Documents R Us, Dallas, Texas 1982–1992&lt;br /&gt;Built a local document imaging services company from the ground floor. Served on the Board of Directors.&lt;br /&gt;􀂃 Directed sales and marketing functions, service bureau operations, staff training, and quality assurance.&lt;br /&gt;􀂃 Orchestrated, implemented, and managed computer-assisted document conversion projects for insurance,&lt;br /&gt;manufacturing, and educational institutions with improvements in cost, efficiency, and turnaround&lt;br /&gt;time.&lt;br /&gt;PROFESSIONAL AFFILIATIONS &amp;amp; DEVELOPMENT, LANGUAGES &amp;amp; TECHNICAL SKILLS&lt;br /&gt;􀂃 Society of Competitive Intelligence Professionals (SCIP), Student Member, current&lt;br /&gt;􀂃 Special Libraries Association (SLA), Student Member, current&lt;br /&gt;􀂃 American Society for Information Science and Technology (ASIS&amp;amp;T), Student Member, current&lt;br /&gt;􀂃 President, Student Chapter of the American Society for Information Science &amp;amp; Technology, 2001/2003&lt;br /&gt;􀂃 Attended hundreds of hours of seminars, courses, and conferences in Information Management,&lt;br /&gt;specialized document imaging techniques, and general business administration, 1982–Present&lt;br /&gt;~ Languages ~&lt;br /&gt;Read, write, and speak fluent English. Speak fluent German. Conversational Spanish and Turkish.&lt;br /&gt;~ Technical Skills ~&lt;br /&gt;Operating Systems—MS-DOS; Windows 95, 98, 2000, NT &amp;amp; XP 􀂂 MS Office Professional 97, 2000 &amp;amp; XP 􀂂 MS&lt;br /&gt;Project 􀂂 MS FrontPage 2002 􀂂 JASC Paint Shop Pro v7.0 􀂂 Adobe Acrobat &amp;amp; Photoshop v6.0 􀂂 UNIX 􀂂 Lotus&lt;br /&gt;Notes v4.5 􀂂 Perforce Release 2002.1 􀂂 Proficient in Dialog (Classic and Web) 􀂂 Lexis-Nexis &amp;amp; OCLC databases 􀂂&lt;br /&gt;Endeavor/Voyager v2000.1.3 OPAC 􀂂 Other library bibliographic data and full-text search &amp;amp; retrieval systems 􀂂&lt;br /&gt;Web authoring using HTML, XHTML, PHP scripting, Ipswitch WS_FTP Pro v7.5, Telnet (Pine) &amp;amp; mySQL&lt;br /&gt;RESUME 12, CONTINUED&lt;br /&gt;RESUME 12, CONTINUED&lt;br /&gt;90&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 13: BY DON ORLANDO, MBA, CPRW, JCTC, CCM, CCMC&lt;br /&gt;Stanton Kerry&lt;br /&gt;222 Pine Drive Coreyville, Alabama 36000 stantonk@bellsouth.net 􀀊 205.555.5555&lt;br /&gt;PROFIT-BUILDING CAPABILITIES I CAN OFFER TOPLINE AS YOUR NEWEST&lt;br /&gt;TRANSPORTATION MANAGER&lt;br /&gt;􀂉 Building and maintaining teams that want to do well—as a point of honor&lt;br /&gt;Matching the right person to the right job&lt;br /&gt;Investing judiciously in training that produces a return on investment&lt;br /&gt;Limiting liability&lt;br /&gt;Keeping loyalty by showing each employee the tie between his job and his&lt;br /&gt;company’s future&lt;br /&gt;RECENT WORK HISTORY WITH EXAMPLES OF PROBLEMS SOLVED&lt;br /&gt;􀂉 Sales Representative promoted ahead of 10 more-experienced competitors to be&lt;br /&gt;Service Manager, Saturn of Centerville, Centerville, KY 90 to 02&lt;br /&gt;Because we were one of Saturn’s first service departments, my work was closely&lt;br /&gt;monitored not just by the dealership owner, but by some corporate levels at&lt;br /&gt;Saturn’s headquarters. The shop I managed produced $700K in annual sales.&lt;br /&gt;Served as direct reporting official for 21 service technicians, oil changers, and&lt;br /&gt;detailers; 2 service writers; and a cashier.&lt;br /&gt;“Rescued” a top-performing employee whose work had deteriorated. Earned&lt;br /&gt;his trust by helping guide him through family problems. Gave him key tasks I knew he&lt;br /&gt;could do well. Then boosted his confidence by having him train others. Payoffs: His&lt;br /&gt;morale and productivity soared. He remains one of the company’s top-producing&lt;br /&gt;technicians.&lt;br /&gt;Redesigned our workload so employees saw their stake in doing a key job that had&lt;br /&gt;limited their earnings for years. My fix was ready in a week. Payoffs: Costly repairs&lt;br /&gt;fell. People felt management cared about them. That’s why employees worked on&lt;br /&gt;their own time to do the job well.&lt;br /&gt;Listened to my people and our customers well enough to design and execute new work&lt;br /&gt;schedules that helped everyone. Overcame owner’s resistance with solid “homework.”&lt;br /&gt;Payoffs: Generated more money with fewer man hours. Raised morale. Avoided&lt;br /&gt;overtime. My system became the example for other dealerships. All done without&lt;br /&gt;extra funding.&lt;br /&gt;Helped transform a good policy into an excellent money maker. Worked closely with&lt;br /&gt;sales to match the right responsibilities with the right people. Payoffs: Customers&lt;br /&gt;liked our longer hours. Customer complaints fell to their lowest point in 8 years.&lt;br /&gt;Changed the way we rewarded our workers by transforming customer service goals&lt;br /&gt;from threats to rewards. Overcame initial objections that centered on the cost of&lt;br /&gt;the celebration parties that were a key part of my plan. Payoffs: We did so well,&lt;br /&gt;corporate headquarters encouraged other dealers to copy our methods.&lt;br /&gt;More indicators of performance TopLine can use …&lt;br /&gt;Career Change: From auto service manager to corporate transportation manager.&lt;br /&gt;Strategy: Emphasize management skills and showcase ability to produce results.&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;91&lt;br /&gt;TLFeBOOK&lt;br /&gt;Stanton Kerry Transportation Manager 205.555.5555&lt;br /&gt;􀂉 Mechanic and Assistant Transportation Supervisor promoted to Automotive&lt;br /&gt;Technology Instructor, Cross County Board of Education, Cross, AL 85 to 90&lt;br /&gt;Took full responsibility, as an instructor, for the performance of 48 students, many&lt;br /&gt;of whom were unskilled.&lt;br /&gt;Ran, as an Assistant Transportation Supervisor, a fleet of 88 school buses and&lt;br /&gt;support vehicles.&lt;br /&gt;Overcame a chronic funding problem by turning “junk” engines people usually&lt;br /&gt;throw away into classroom learning aids for our students. Used the success of that&lt;br /&gt;plan to persuade a local manufacturer to donate 6 brand-new engines for my kids to&lt;br /&gt;work on. Payoffs: When I told students the refurbished engines would be theirs if&lt;br /&gt;their work was excellent, they became top candidates for jobs in local industry.&lt;br /&gt;Broke up a clique of disruptive students—just like the groups that sometimes&lt;br /&gt;hamper industry—by being ready to be “tested” by the ringleader. Saw beyond his&lt;br /&gt;bullying to let him grasp the greater rewards of performing well. Payoffs: Praised&lt;br /&gt;him when he did good work—and made sure others heard my words. Not only won&lt;br /&gt;him over, but got the support of several more good students at the same time.&lt;br /&gt;􀂉 Previous employment includes night manager at a motel and 8 years of service with&lt;br /&gt;the United States Army.&lt;br /&gt;RELEVANT EDUCATION AND PROFESSIONAL DEVELOPMENT&lt;br /&gt;􀂉 MS, Personnel Counseling, Coreyville State University, Coreyville, AL Jun 84&lt;br /&gt;Earned this degree while working full time and carrying a full academic load.&lt;br /&gt;􀂉 AS, Automotive, STRATTON COMMUNITY COLLEGE, STRATTON, AL MAY 81&lt;br /&gt;Worked full time while attending school full time.&lt;br /&gt;􀂉 B.G.S., Psychology, ALOHA UNIVERSITY, KIHEI, HI JUN 77&lt;br /&gt;Completed this degree by attending night school and working full time.&lt;br /&gt;􀂉 Comprehensive 2- to 5-day training in all phases of managing skilled, semiskilled,&lt;br /&gt;and unskilled work forces, Saturn Corporation, Alcoa, TN 90 to 02&lt;br /&gt;COMPUTER SKILLS&lt;br /&gt;􀂉 Near expert in proprietary work order and customer contact software suite;&lt;br /&gt;proficient in Internet search protocols; working knowledge of Word.&lt;br /&gt;Page two&lt;br /&gt;RESUME 13, CONTINUED&lt;br /&gt;92&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 14: BY JANE ROQUEPLOT, CPBA, CWDP&lt;br /&gt;Keith R. Henderson, Jr.&lt;br /&gt;3777 Kintuk Road, Madison, PA 15663 412-555-1212 􀁦 krhenderson@hotmail.com&lt;br /&gt;MANAGER 􀁦 SUPERVISOR 􀁦 TEAM LEADER&lt;br /&gt;Self-motivated individual with exceptional leadership, organizational, and supervisory skills,&lt;br /&gt;encompassing key values of integrity, honesty, appreciation, teamwork, growth, and resultsorientation&lt;br /&gt;with an eye toward continuous improvement.&lt;br /&gt;􀅹&lt;br /&gt;􀅹&lt;br /&gt;􀅹&lt;br /&gt;􀅹&lt;br /&gt;􀅹&lt;br /&gt;􀅹&lt;br /&gt;􀅹&lt;br /&gt;􀅹&lt;br /&gt;Respected team leader with excellent interpersonal skills. Interact well with individuals from diverse&lt;br /&gt;cultures and all professional levels. Teach, train, mentor, motivate, and evaluate personnel to achieve&lt;br /&gt;the highest quality standards.&lt;br /&gt;Lead special projects and provide strategic insight into operations. Effectively manage and prioritize&lt;br /&gt;multiple responsibilities. Ensure adherence to policies and procedures to achieve objectives in safety,&lt;br /&gt;quality, production, good manufacturing practices, and cost.&lt;br /&gt;Knowledgeable in&lt;br /&gt;- Personnel Supervision - Records and Information Management - Principles of Instruction&lt;br /&gt;- Human Relations - Problem Resolution - Office Administration&lt;br /&gt;- Organizational Management - Mechanical Maintenance - First Aid&lt;br /&gt;- Field Management - Hazardous Materials Handling - Military Science&lt;br /&gt;EXPERIENCE&lt;br /&gt;United States Army 1984–2004&lt;br /&gt;Master Sergeant (1995–2004) Specialist Fourth Class (1985–1986)&lt;br /&gt;Sergeant First Class (1993–1995) Private First Class (1985)&lt;br /&gt;Staff Sergeant (1988–1993) Private Second Class (1984–1985)&lt;br /&gt;Sergeant (1986–1988) (Honorable Discharge, 2004)&lt;br /&gt;Fast-track promotions in recognition of leadership, valor, discipline, and attainment of highest test scores.&lt;br /&gt;Senior Military Science Instructor, Pebble University (ROTC)&lt;br /&gt;Managed ROTC program for 4 years. Trained cadets in military subjects with emphasis on land navigation, first&lt;br /&gt;aid, small unit tactics, marksmanship, physical fitness, drill, and ceremony. Coordinated and implemented all&lt;br /&gt;field training exercises. Led Pebble ROTC to top 10% ranking nationwide. Led Ranger Challenge Team to&lt;br /&gt;finish in the top 1 or 2 position in each of three years.&lt;br /&gt;First Sergeant, Ft. Panera, North Dakota&lt;br /&gt;Served as senior enlisted soldier of Basic Combat Training Company consisting of 18 teams training&lt;br /&gt;approximately 240 Initial Entry Training Soldiers every 9-week cycle. Provided continuous guidance,&lt;br /&gt;counseling, and assistance to permanent-party and training soldiers. Served as Master Trainer; organized and&lt;br /&gt;directed Noncommissioned Officer Professional Development Program. Supervised all company personnel,&lt;br /&gt;logistics, and administration.&lt;br /&gt;Senior First Sergeant, Drill Sergeant, Ft. Panera, North Dakota&lt;br /&gt;For 3 years, trained 55 initial-entry soldiers in each 8-week cycle to become highly motivated, skilled, and&lt;br /&gt;physically fit. Directed logistics and administrative support; monitored discipline and morale.&lt;br /&gt;Platoon Sergeant, Ranger Squad Leader, Team Leader, 7 years, Ft. Haderus, Iowa&lt;br /&gt;Instructor / Squad Leader, 4 years, Ft. Swanson, Missouri&lt;br /&gt;Career Change: From career in the military to corporate supervisor or manager.&lt;br /&gt;Strategy: Use headline to call attention to career goals; include documented personal attributes that&lt;br /&gt;will make him an excellent leader and manager in the corporate world.&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;93&lt;br /&gt;TLFeBOOK&lt;br /&gt;Keith R. Henderson, Jr. 412-555-1212 Page 2&lt;br /&gt;PERFORMANCE REMARKS&lt;br /&gt;- Consummate team player - Sets standard for personal and professional conduct&lt;br /&gt;- Consistently sound judgment; works long, hard hours - A master at training and developing personnel&lt;br /&gt;- Highest degree of loyalty, integrity, and competence - Superior physical stamina and mental toughness&lt;br /&gt;- Instills skill, spirit to achieve, and a winning attitude - Possesses diverse skill set: smart, hands-on, tough&lt;br /&gt;- Meticulous attention to detail - Prolific problem-solver; outstanding planner/organizer&lt;br /&gt;- Obtains maximum results in personnel’s performance - Accomplishes assigned tasks with superb results&lt;br /&gt;- Makes safety decisions in best interest of personnel&lt;br /&gt;while maximizing training efforts&lt;br /&gt;CERTIFICATIONS / AWARDS&lt;br /&gt;Emergency Medical Technician, National Registry of EMTs&lt;br /&gt;HazMat Certification&lt;br /&gt;Recipient of numerous performance awards, including Bronze Star for Valor and Purple Heart&lt;br /&gt;EDUCATION / TRAINING&lt;br /&gt;U.S. Army Training:&lt;br /&gt;School of Cadet Command Long-Range Surveillance Leader Ranger / Airborne&lt;br /&gt;Drill Sergeant Basic Noncommissioned Officer Infantryman / Pathfinder&lt;br /&gt;Combat Lifesaver Training&lt;br /&gt;Military Freefall Jumpmaster&lt;br /&gt;Instructor / Trainer&lt;br /&gt;Advanced Noncommissioned Officer&lt;br /&gt;Packaging of Hazardous Materials&lt;br /&gt;for Transportation&lt;br /&gt;Primary Leadership Development&lt;br /&gt;Outward Bound, Certified Trainer&lt;br /&gt;(Group Training as well as One-on-One)&lt;br /&gt;Graduate, 1984, Easton High School—Easton, PA&lt;br /&gt;PERSONAL STRENGTHS&lt;br /&gt;Descriptive terms of personal strengths in the workplace based on professional Personality Profiling&lt;br /&gt;Competitive 􀁦 Pioneering 􀁦 Challenge-oriented 􀁦 Accomplishes goals through people 􀁦 Confident&lt;br /&gt;RESUME 14, CONTINUED&lt;br /&gt;RESUME 14, CONTINUED&lt;br /&gt;94&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 15: BY LOUISE KURSMARK, MRW, CPRW, JCTC, CEIP, CCM&lt;br /&gt;Donna Mazzei&lt;br /&gt;donna_mazzei@hotmail.com&lt;br /&gt;Project Leader&lt;br /&gt;Analysis 􀁸 Creativity 􀁸 Leadership 􀁸 Communication 􀁸 Presentation&lt;br /&gt;Effective communicator, presenter, and project leader with strong planning, analysis, and implementation&lt;br /&gt;skills. Proven ability to lead teams, coordinate complex/detailed programs, and drive initiatives to&lt;br /&gt;successful conclusion. Exceptional skills as a presenter, influencer, and consensus builder; able to interact&lt;br /&gt;and build rapport with individuals of all ages and diverse cultures.&lt;br /&gt;Relocating to Boston Spring/Summer 2005&lt;br /&gt;Experience &amp;amp; Achievements&lt;br /&gt;Instructor—Multicultural Classroom—U.S. Department of Defense, Illesheim, Germany, 2003–Present&lt;br /&gt;􀁸 Planning &amp;amp; Execution: Strategically plan classroom activities and special projects to&lt;br /&gt;prepare students for next level of learning; design curriculum from the ground up and&lt;br /&gt;consistently above standards.&lt;br /&gt;􀁸 Communication: Design and produce monthly newsletter; initiate regular formal and&lt;br /&gt;informal communication with students’ families.&lt;br /&gt;􀁸 Project Management: Selected as co-chair of annual fund-raising event, a communitywide&lt;br /&gt;talent show. Coordinated auditions, supervised team of 20–25 volunteers, negotiated&lt;br /&gt;hundreds of dollars worth of donated services, generated publicity (TV, radio, print), and&lt;br /&gt;managed all facets of high-visibility event.&lt;br /&gt;􀁸 Strategy &amp;amp; Analysis: Participate on Improvement Committee, analyzing data and crafting&lt;br /&gt;reports and strategy recommendations for future direction in the areas of staffing, facilities,&lt;br /&gt;community relations, and administration.&lt;br /&gt;􀁸 Leadership: Gain full support and cooperation of parents, achieving 100% participation in&lt;br /&gt;open house and conference evenings.&lt;br /&gt;􀁸 Creativity: Successfully teach the scientific method to young children and incorporate all&lt;br /&gt;steps into diversified classroom projects and activities.&lt;br /&gt;Instructor—U.S. Department of Defense School System, Ft. Bragg, NC, 1999–2003&lt;br /&gt;􀁸 Planning &amp;amp; Execution: Created and implemented original lesson plans to ensure delivery&lt;br /&gt;of defined curriculum.&lt;br /&gt;􀁸 Project Management: 1) Teamed with another staff member to write, direct, and produce&lt;br /&gt;an original play for African-American History Month; managed teams of adult volunteers&lt;br /&gt;and directed student actors. 2) Adapted and produced original musical and directed its&lt;br /&gt;performance before soldiers being deployed to Iraq; earned favorable publicity.&lt;br /&gt;􀁸 Leadership: By word of mouth/reputation, increased class size 68% (35% above average).&lt;br /&gt;Managed 2 teachers’ aides.&lt;br /&gt;􀁸 Teamwork: Worked with Improvement Committee to develop recommendations and then&lt;br /&gt;with staff at all levels on project implementation.&lt;br /&gt;􀁸 Creativity: Launched innovative year-long program to build students’ knowledge base of&lt;br /&gt;musical theater.&lt;br /&gt;Career Change: From elementary school teacher to business project manager.&lt;br /&gt;Strategy: Use functional headings to call attention to highly related skills used in her job as a teacher;&lt;br /&gt;downplay use of elementary education language.&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;95&lt;br /&gt;TLFeBOOK&lt;br /&gt;Donna Mazzei&lt;br /&gt;donna_mazzei@hotmail.com&lt;br /&gt;continued&lt;br /&gt;Drama and English Teacher—Columbia High School, Columbia, SC, 1999&lt;br /&gt;􀁸 Teamwork: Worked closely with team of teachers to implement the drama program across&lt;br /&gt;all grade levels.&lt;br /&gt;Drama Director, Instructor, and Actor—South Carolina Youth Detention Facility; Dixieland Theater Academy;&lt;br /&gt;U.S. DoD School, Columbia, SC, 1998–2003&lt;br /&gt;􀁸 Performance: Recruited for role in Dixieland Theater production of Bridge to Terabithia.&lt;br /&gt;Performed throughout region.&lt;br /&gt;􀁸 Creativity: Conceived and executed original teaching methodology to improve language&lt;br /&gt;skills of at-risk youth. Success led to quick transition of volunteer role to part-time paid&lt;br /&gt;position.&lt;br /&gt;Board Member/Member—Junior League of Columbia, Columbia, SC, 2000–2003&lt;br /&gt;􀁸 Leadership: Elected by new class of members to head up major community project, a&lt;br /&gt;holiday toy drive that served 120 area children. Created project plan, delegated&lt;br /&gt;responsibilities, scheduled activities, and coordinated distribution.&lt;br /&gt;􀁸 Project Management: Spearheaded annual scholarship drive that awarded 3 grants to&lt;br /&gt;outstanding local youth. Managed applications, coordinated judges’ panel, and secured&lt;br /&gt;publicity.&lt;br /&gt;􀁸 Recognition: Named Provisional of the Year for contribution to the organization, 2000–2001.&lt;br /&gt;Board Member/Member—Downtown Club, Columbia, SC, 2000–2003&lt;br /&gt;􀁸 Project Management: Chaired a key initiative to drive young adults to downtown&lt;br /&gt;enterprises. Secured 15 business sponsorships.&lt;br /&gt;Board Member—South Carolina Youth Detention Center, Columbia, SC, 1999–2001&lt;br /&gt;􀁸 Strategy &amp;amp; Analysis: Analyzed the organization’s financial records, budget, and&lt;br /&gt;curriculum to develop long-term strategy for best use of facility and resources.&lt;br /&gt;Campaign Volunteer—City Councilor Debra Clegg, Columbia, SC, 2002&lt;br /&gt;􀁸 Teamwork: Participated in grass-roots campaign effort that resulted in 2-to-1 victory for&lt;br /&gt;new city councilor.&lt;br /&gt;􀁸 Project Management: Coordinated volunteers and helped manage fund-raising events.&lt;br /&gt;Education&lt;br /&gt;University of South Carolina, Columbia, SC&lt;br /&gt;􀁸 Master’s in Early Childhood Education, 2001&lt;br /&gt;􀁸 Certification in Theater Education, 1998&lt;br /&gt;􀁸 Bachelor of Arts in Theater, 1997—Theater Student of the Year, 1997&lt;br /&gt;RESUME 15, CONTINUED&lt;br /&gt;96&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 16: BY GEORGE DUTCH, CMF, CCM, JCTC&lt;br /&gt;J. Robert Martin&lt;br /&gt;42 Covington Drive Home: (613) 853-8146&lt;br /&gt;Ottawa, Ontario K2L 4H9 Email: jrobm@internet.com&lt;br /&gt;Business Process &amp;amp; Planning Specialist&lt;br /&gt;Start-up Ventures / Information Systems &amp;amp; Technology / General Business&lt;br /&gt;Specialist at planning and implementing processes to improve the effectiveness of business teams and business&lt;br /&gt;systems. Possess strong analytical and problem-solving skills and the ability to quickly determine how a process or&lt;br /&gt;system works, identify improvements, and envision any new procedures required. Excel at performing thorough&lt;br /&gt;research and synthesizing different ideas to create a complete process from the individual components.&lt;br /&gt;Competent, dependable, self-reliant, and accurate professional, team player, and natural leader. Strengths include&lt;br /&gt;􀁸 Strategic Planning &amp;amp; Growth 􀁸 Business Development &amp;amp; Growth 􀁸 Team Building &amp;amp; Leadership&lt;br /&gt;􀁸 Project Management 􀁸 Revenue &amp;amp; Profit Maximization 􀁸 Communications Skills&lt;br /&gt;􀁸 General Management 􀁸 Client Relationship Management 􀁸 Programming Life Cycle&lt;br /&gt;Highlights of Achievements&lt;br /&gt;􀁸 Prepared a report focusing on the future operations and structure of a start-up company. Result: Highlighted&lt;br /&gt;areas of improvement, reducing overlap and inefficiencies.&lt;br /&gt;􀁸 Managed all aspects of a quarter-million-per-annum project. Result: Returned the project to profitability by&lt;br /&gt;managing contract scope and resources, as well as securing new revenue-generating opportunities.&lt;br /&gt;􀁸 Initiated and led a discussion group for current and potential team leads. Result: Significantly shortened&lt;br /&gt;learning curve for new team leads and reduced training expenses.&lt;br /&gt;􀁸 Initiated just-in-time training for team members lacking project-critical knowledge. Result: Significantly&lt;br /&gt;shortened learning curve for employees new to the technology without additional training expenses.&lt;br /&gt;Professional Experience&lt;br /&gt;Computer Support &amp;amp; Consulting, Self-Employed, Ottawa, Ontario July 2003 to present&lt;br /&gt;Environment: Small businesses and home offices requiring on-site and on-call assistance purchasing computer&lt;br /&gt;components, troubleshooting problems or software/hardware tutorials. Solutions often require&lt;br /&gt;learning new technologies quickly.&lt;br /&gt;Sample Achievements&lt;br /&gt;􀁸 Reduced or eliminated many program instabilities and errors from a computer system. Result: Significantly&lt;br /&gt;reduced computer downtime for small business owner.&lt;br /&gt;􀁸 Evaluated and installed new software to access multiple file formats from different platforms. Result: System is&lt;br /&gt;compatible with all major file formats and platforms, greatly increasing efficiency of a core business function.&lt;br /&gt;􀁸 Created procedures to streamline mass-mailing process. Result: Business now produces all mass mailings&lt;br /&gt;in-house, eliminating time and cost required to outsource the work.&lt;br /&gt;Project Leader, Local/Global Technologies, Kingston, Ontario July 2002 to July 2003&lt;br /&gt;Environment: Start-up venture developing mobile electronic devices to automate logging, tracking, and reporting&lt;br /&gt;requirements for the trucking industry. Reported directly to the President on matters of marketing,&lt;br /&gt;company operations, internal structure, and policies.&lt;br /&gt;Sample Achievements&lt;br /&gt;􀁸 Designed customer-support policies in preparation for product launch. Result: Reduced training and issue&lt;br /&gt;resolution time while ensuring consistency when resolving customer-support issues.&lt;br /&gt;􀁸 Managed team responsible for launching the company’s marketing web site, as well as developed brochures and&lt;br /&gt;other marketing materials. Result: Increased awareness of the company in a professional manner, especially&lt;br /&gt;among potential clients and investors.&lt;br /&gt;􀁸 Organized the company’s first appearance at a national trade show. Result: Company and product were&lt;br /&gt;introduced to more than 12,000 attendees.&lt;br /&gt;… /2&lt;br /&gt;Career Change: From computer programmer to business process specialist.&lt;br /&gt;Strategy: Translate technical jobs to business language with documented results.&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;97&lt;br /&gt;TLFeBOOK&lt;br /&gt;J. Robert Martin page 2&lt;br /&gt;IT Consultant, CDI Management Systems Canada, Inc., Ottawa, Ontario May 1999 to March 2002&lt;br /&gt;Environment: IT systems integration company with the majority of clients in the government sector. Held different&lt;br /&gt;positions with a variety of projects, including programmer/analyst, project leader, advisor, and&lt;br /&gt;researcher. Also active in initiating or leading many internal projects, such as discussion groups,&lt;br /&gt;satisfaction surveys, and social events.&lt;br /&gt;Sample Achievements&lt;br /&gt;􀁸 Researched and created reusable document templates for current and future Internet Security projects.&lt;br /&gt;Result: Reduced time and training required to document Internet Security projects.&lt;br /&gt;􀁸 Designed, analyzed, and reported to senior management findings of an internal survey focused on improving&lt;br /&gt;staff meetings. Result: Increased employee satisfaction and the effectiveness of staff meetings.&lt;br /&gt;􀁸 Consulted on the development of an internal Lotus Notes database. Result: Shortened learning curve of&lt;br /&gt;development team and resolved errors so database could be launched as quickly as possible.&lt;br /&gt;Application Designer/Builder, National Pacific Railway, Toronto, Ontario June 1997 to May 1999&lt;br /&gt;Environment: Maintenance and enhancement support for the company’s mainframe payroll system. Responsible for&lt;br /&gt;designing, testing, and implementing program modifications as well as providing 24/7 on-call support&lt;br /&gt;for critical problems.&lt;br /&gt;Sample Achievements&lt;br /&gt;􀁸 Performed 24/7 on-call support for the highly visible payroll application. Result: Ensured time-sensitive&lt;br /&gt;systems completed successfully and as scheduled. Reduced future errors and support requirements through&lt;br /&gt;proactive system maintenance and detailed problem logs.&lt;br /&gt;􀁸 Provided on-site support and training for a highly visible, time-critical payroll tax database. Result: Clients&lt;br /&gt;were able to produce and distribute required tax information to employees on time.&lt;br /&gt;􀁸 Designed and produced all aspects of a promotional video for company relocation. Result: Employees could&lt;br /&gt;make an educated decision about relocating from Toronto to Calgary.&lt;br /&gt;Technical Skills&lt;br /&gt;Proficient in all aspects of the programming system life cycle, especially pertaining to mainframe platforms, as well&lt;br /&gt;as some knowledge of C, C++, PowerBuilder, and LotusScript. Always eager to learn new skills. Proven ability to&lt;br /&gt;deliver quality work when faced with a short learning curve.&lt;br /&gt;Applications Operating Systems Languages Internet&lt;br /&gt;MS Office 2000,&lt;br /&gt;WS_FTP Pro,&lt;br /&gt;Lotus Notes, TSO&lt;br /&gt;Windows 9x/NT,&lt;br /&gt;MacOS, OS/390,&lt;br /&gt;OS/2&lt;br /&gt;COBOL, JCL, C,&lt;br /&gt;C++, PowerBuilder,&lt;br /&gt;LotusScript&lt;br /&gt;HTML, PKI architecture,&lt;br /&gt;various browsers &amp;amp; mail&lt;br /&gt;applications&lt;br /&gt;Education&lt;br /&gt;Bachelor of Engineering and Management (1997), McMaster University, Hamilton, Ontario&lt;br /&gt;Environment: Combined Engineering Physics degree with the core Commerce courses to gain a balanced&lt;br /&gt;appreciation of business and technology. Acquired management knowledge in courses such as&lt;br /&gt;marketing research, project management, finance and accounting, human resources management,&lt;br /&gt;and business law. Gained experience with technology studying solid-state electronics, laser and&lt;br /&gt;electro-optics, nuclear energy, hardware design, and statistical analysis. Extracurricular roles&lt;br /&gt;included President of the Engineering and Management Club (1993􀀐1995) and member of the&lt;br /&gt;Residence Council (1990􀀐1991).&lt;br /&gt;REFERENCES AVAILABLE ON REQUEST&lt;br /&gt;RESUME 16, CONTINUED&lt;br /&gt;98&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 17: BY LOUISE KURSMARK, MRW, CPRW, JCTC, CEIP, CCM&lt;br /&gt;ANDRE MITCHELL&lt;br /&gt;513-249-0090 9787 Covington Place, Apt. 7, Cincinnati, OH 45005 am@cinci.rr.com&lt;br /&gt;Building Manager&lt;br /&gt;Efficient and effective manager with experience in multiple facets of building construction, maintenance, and&lt;br /&gt;management and exceptional performance in critical areas of building safety, security, and tenant satisfaction.&lt;br /&gt;Maintenance/management experience includes multi-tenant commercial properties, food-service facilities, and&lt;br /&gt;entertainment venues as large as 25,000 square feet.&lt;br /&gt;Skilled/licensed carpenter, HVAC technician, sheet metal fabricator, and auto mechanic with additional&lt;br /&gt;experience maintaining electrical and plumbing systems. Licensed real estate agent proficient at showing&lt;br /&gt;property and managing tenant relations.&lt;br /&gt;General Manager: The Blue Note, Cincinnati, OH 1995–Present&lt;br /&gt;Direct all business operations for 15,000-sq.-ft. nightclub with weekly revenues exceeding $100,000. On board&lt;br /&gt;since start-up; put in place the operating procedures, security standards, and revenue safeguards that have been&lt;br /&gt;pivotal to long-term success and profitable operation of the club.&lt;br /&gt;Recruit, train, and manage 42 staff. Manage financial operations, including monthly budgets, payroll,&lt;br /&gt;assessments, and inventory. Ensure compliance with all building and safety codes; oversee building&lt;br /&gt;maintenance, including A/C, plumbing, and electrical.&lt;br /&gt;􀀻 Site selection &amp;amp; construction: Assisted owners in locating and selecting site in up-and-coming&lt;br /&gt;downtown neighborhood. Oversaw building construction and club layout. Represented owners at&lt;br /&gt;community meetings and before licensing boards.&lt;br /&gt;􀀻 Revenue protection: Established foolproof ticketing system that eliminates non-paying guests and&lt;br /&gt;guarantees revenue accountability. Set demanding standards for door staff and hold them accountable.&lt;br /&gt;􀀻 Safety &amp;amp; security: Created effective security system that minimizes use of illegal substances and&lt;br /&gt;promotes a safe environment—since launched, zero incidents. In demand as consultant to introduce&lt;br /&gt;similar systems in other Tristate-area clubs.&lt;br /&gt;􀀻 Community relations: Instituted street-side crowd control to minimize neighborhood disturbances.&lt;br /&gt;Personally visible and accessible to all neighbors.&lt;br /&gt;􀀻 City agency relations: Personally secured and maintained up-to-date city licenses for fire safety and&lt;br /&gt;building security. Built excellent relationships with Cincinnati Police and Fire Departments.&lt;br /&gt;􀀻 Staff loyalty &amp;amp; reliability: In high-turnover industry, retained staff long term—including 3 bar staff&lt;br /&gt;and 3 coat-check staff since opening of club. Constantly improve staff skills through training. Create a&lt;br /&gt;positive, team-oriented culture.&lt;br /&gt;Property Manager: Downtown Spaces Realty, Cincinnati, OH 1998–2002&lt;br /&gt;Managed multi-unit commercial property with close attention to safety, building maintenance, and swift&lt;br /&gt;resolution of tenant issues.&lt;br /&gt;􀀻 Maintenance: Created maintenance schedules and performed or supervised all aspects of&lt;br /&gt;maintenance, repairs, cleaning, and rules enforcement.&lt;br /&gt;􀀻 Management: Showed property to prospective tenants; managed leasing and evictions; maintained&lt;br /&gt;excellent tenant relations through professional approach to building management.&lt;br /&gt;Career Change: From nightclub general manager to building/facilities manager.&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;99&lt;br /&gt;TLFeBOOK&lt;br /&gt;513-249-0090 ANDRE MITCHELL am@cinci.rr.com&lt;br /&gt;Construction / Supervisor: Buckeye Mechanical Systems, Toledo, OH 1990–1995&lt;br /&gt;Performed wide range of activities related to installation and servicing of residential and commercial HVAC&lt;br /&gt;systems.&lt;br /&gt;􀀻 Special skills: Fabricating and installing sheet metal; rebuilding, servicing, and installing steam&lt;br /&gt;turbines and absorption units; all areas of pipe fitting for refrigeration and hot water boilers.&lt;br /&gt;􀀻 Staff and project management: Supervised work crews to ensure efficient and timely project&lt;br /&gt;completion. Trained workers in all aspects of the job.&lt;br /&gt;Manager: Lakeside Inn, Port Clinton, OH 1993–1995&lt;br /&gt;Turned around unprofitable, inefficient, poorly managed seasonal facility and created a profitable&lt;br /&gt;inn/restaurant/nightclub that was so successful, owners invested in Cincinnati club (The Blue Note) and&lt;br /&gt;brought me on as GM from day one.&lt;br /&gt;􀀻 Operational turnaround: Revamped entire operation for better efficiency; replaced 90% of staff;&lt;br /&gt;introduced new computer system for cash registers and office functions; instilled strict operational&lt;br /&gt;policies and procedures. Transformed lax operation to consistently profitable “tight ship.”&lt;br /&gt;􀀻 Safety and security: Implemented and maintained new security practices for bar, nightclub, and&lt;br /&gt;hotel.&lt;br /&gt;Manager: Alhambra Nightclub, Toledo, OH 1988–1993&lt;br /&gt;Worked in all areas of nightclub operations, beginning as busboy and advancing to manager of 25,000-sq-.ft.&lt;br /&gt;establishment with 1,800-patron capacity.&lt;br /&gt;Managed stock and ordered inventory. Handled all employee payroll accounts. Hired and trained staff at every&lt;br /&gt;level. Managed all special events as well as day-to-day functions of the nightclub.&lt;br /&gt;Licenses / Certifications / Technical Skills&lt;br /&gt;􀀻 Cincinnati Fire Department certifications: Fire Drill Conductor, Maintenance, Public Assembly.&lt;br /&gt;􀀻 Cincinnati Health Department License for Food Service.&lt;br /&gt;􀀻 Certified auto mechanic. Sheet metal worker, fabrication and installation.&lt;br /&gt;􀀻 Former union carpenter (employed full-time with Local 129 from 1984–1986). Scaffolding and&lt;br /&gt;rigging experience on high-rises.&lt;br /&gt;􀀻 Licensed refrigeration and air-conditioning technician. Electrical and plumbing experience.&lt;br /&gt;􀀻 Ohio Real Estate License; related education through College of Mount St. Joseph:&lt;br /&gt;— Changing Dynamics of Real Estate (11/03)&lt;br /&gt;— Real Estate Law (11/01)&lt;br /&gt;— The Management of Residential Property (11/01)&lt;br /&gt;— The Management of Commercial Property (10/01)&lt;br /&gt;RESUME 17, CONTINUED&lt;br /&gt;Strategy: Pull out just the relevant experience from the most recent position, which involved broader&lt;br /&gt;sales, marketing, and supervisory experience than is detailed in this resume. Include part-time property&lt;br /&gt;manager role as key experience.&lt;br /&gt;100&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 18: BY CINDY KRAFT, CCMC, CCM, JCTC, CPRW&lt;br /&gt;MICHAEL FISHER, MBA, CPA&lt;br /&gt;717-222-8988&lt;br /&gt;fisher@email.com&lt;br /&gt;2283 Atlantic Avenue, York, PA 17404&lt;br /&gt;SENIOR MANAGEMENT EXECUTIVE&lt;br /&gt;Finance ... Change Management ... Procurement … Purchasing&lt;br /&gt;Visionary strategist with a demonstrated ability to deliver corporate objectives. Solid 13-year career&lt;br /&gt;creating market advantage, reducing and controlling expenses, and fostering a culture of teamwork,&lt;br /&gt;shared mission, and dedication to customer satisfaction. Key strengths ...&lt;br /&gt;“You quickly&lt;br /&gt;jumped in with&lt;br /&gt;both feet and made&lt;br /&gt;an immediate&lt;br /&gt;contribution to our&lt;br /&gt;team. Specifically,&lt;br /&gt;your analysis and&lt;br /&gt;projections of our&lt;br /&gt;financials and&lt;br /&gt;operational metrics&lt;br /&gt;within our group&lt;br /&gt;have been right on&lt;br /&gt;track.”&lt;br /&gt;John Jones&lt;br /&gt;General Manager&lt;br /&gt;Michael “improved&lt;br /&gt;his revenue&lt;br /&gt;standing as the&lt;br /&gt;manager from the&lt;br /&gt;#6 position to the&lt;br /&gt;#2 position in&lt;br /&gt;about 60 days.”&lt;br /&gt;Loren Hughes&lt;br /&gt;Director&lt;br /&gt;Consumer Ops&lt;br /&gt;Leadership ... Pioneered a service program to improve customer service ratings that&lt;br /&gt;exceeded quarterly targets and captured the #1 position among 7 teams. The&lt;br /&gt;program was adopted by corporate and rolled out in 21 offices.&lt;br /&gt;Cost Reductions ... Collaborated with intradepartmental managers and senior&lt;br /&gt;executives to implement a cost-reduction plan companywide. Negotiated a&lt;br /&gt;telecommunications contract that generated $1.8 million in savings annually.&lt;br /&gt;Change Management ... Drove the organization’s ranking from #6 out of seven to #2&lt;br /&gt;in sales performance within 60 days by introducing an empowering, team-based&lt;br /&gt;management style.&lt;br /&gt;Vendor Sourcing ... Consolidated temporary services sourcing from 50 providers to&lt;br /&gt;one national contract, generating $200,000 in annual expense savings.&lt;br /&gt;Team Building ... Championed employee development, recognition, and open&lt;br /&gt;communication that positioned the call center as #1 in product retention within a&lt;br /&gt;9-state region in 5 months.&lt;br /&gt;New Product Launch ... Introduced incentives and measurement tools that positioned&lt;br /&gt;the territory as #1 in telephone sales within a 5-territory region.&lt;br /&gt;Participative Management ... Partnered with the Communications Workers of&lt;br /&gt;America (CWA) union to create a performance-based work environment,&lt;br /&gt;establishing best-in-class benchmarks for management practices.&lt;br /&gt;Training &amp;amp; Development ... Key member of a 6-person team tasked with developing&lt;br /&gt;sales effectiveness training and implementing a certification process. Drove 15%&lt;br /&gt;annual sales increases post-implementation, garnering the VP/GM “Shining Star”&lt;br /&gt;Award.&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;BANK OF AMERICA, York, Pennsylvania&lt;br /&gt;Director of Customer Service Operations—2002 to Present&lt;br /&gt;Recruited to take over leadership of a department with a history of ineffective leadership, lack of&lt;br /&gt;performance, escalating expenses, and excessively high budgets. Manage a 15-person staff and $100&lt;br /&gt;million expense budget; report directly to the Controller.&lt;br /&gt;􀂃 Reduced expenses by $2.5 million through detailed reports and analysis of travel, telecom, express&lt;br /&gt;mail, copier leases, office supplies, document management, and cell phone policies.&lt;br /&gt;􀂃 Partnered with the Human Resources Director to negotiate a 10% contract reduction on a national&lt;br /&gt;temporary services contract, yielding an annual expense savings of $200,000.&lt;br /&gt;􀂃 Pioneered the department’s first-ever incentive performance plans.&lt;br /&gt;Career Change: From call-center manager to finance executive.&lt;br /&gt;Strategy: Create a skills-based resume to pull out financial accomplishments; add quotes from supervisors&lt;br /&gt;to provide even more emphasis on his qualifications in his target area.&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;101&lt;br /&gt;TLFeBOOK&lt;br /&gt;MICHAEL FISHER Page 2 717-222-8988&lt;br /&gt;VERIZON, Tampa, Florida&lt;br /&gt;Hired as a Financial Analyst, launching a successful ten-year career holding increasingly responsible&lt;br /&gt;management positions with this Fortune 100 communications services company. Recruited for a special&lt;br /&gt;assignment as Finance Manager with P&amp;amp;L responsibility for a $200 million expense budget.&lt;br /&gt;Manager of Sales/Service/Retention, Consumer Services—2001 to 2002&lt;br /&gt;Selected to drive sales and ensure customer service and retention. Managed 12 direct reports and 100&lt;br /&gt;union-represented employees.&lt;br /&gt;􀂃 Personally selected by senior management from among 1,000 candidates to participate in the&lt;br /&gt;Gateway Leadership Program.&lt;br /&gt;􀂃 Completely turned around sales performance, taking the team from #6 to #2 in 60 days. Maintained&lt;br /&gt;the second position for the balance of 2001.&lt;br /&gt;􀂃 Initiated the customer service and satisfaction program that took ratings from #3 to #1 in 60 days.&lt;br /&gt;􀂃 Built team unity and empowered employees to achieve corporate goals, establishing the team as #1&lt;br /&gt;in product retention and beating the company’s regional retention rate by 8%.&lt;br /&gt;Manager of Sales Excellence, Consumer Services—2000 to 2001&lt;br /&gt;Personally chosen for leadership, product knowledge, vision, and financial expertise for this newly&lt;br /&gt;created position.&lt;br /&gt;􀂃 Developed the Sales Effectiveness Training program that standardized training, strengthened the&lt;br /&gt;overall regional sales organization, and led to annual revenue increases of 15%.&lt;br /&gt;Finance &amp;amp; Call Center Manager, Consumer Services—1997 to 2000&lt;br /&gt;Promoted to Finance Manager and within 12 months assumed additional responsibilities directing a&lt;br /&gt;13-person team in the special-needs call center.&lt;br /&gt;􀂃 Resolved a $20 million shortfall in sales goals to finish #1 in booked revenues by benchmarking&lt;br /&gt;internal performance, reallocating revenue goals between sales and service departments, and&lt;br /&gt;employing performance metrics for sales representatives.&lt;br /&gt;Financial Analyst, Consumer Services Finance—1992 to 1997&lt;br /&gt;Conducted post-promotion marketing reviews for profitability; recommended marketing and&lt;br /&gt;operations funding prioritizations; reviewed income statement categories to evaluate financial tradeoffs;&lt;br /&gt;and analyzed activity-based costing system results.&lt;br /&gt;PRIOR RELEVANT EXPERIENCE&lt;br /&gt;Financial &amp;amp; Compliance Auditor, FLORIDA AUDIT DEPT., Tallahassee, Florida—1990 to 1992&lt;br /&gt;Staff Accountant, Audit Staff, ERNST AND YOUNG, Nashville, TN—1989 to 1990&lt;br /&gt;EDUCATION&lt;br /&gt;Master of Business Administration, University of Florida, Gainesville, Florida—2001&lt;br /&gt;Bachelor of Science in Accounting, Purdue University, West Lafayette, Indiana—1989&lt;br /&gt;CERTIFICATIONS&lt;br /&gt;Certified Public Accountant (CPA) 􀅀 Certified Internal Auditor (CIA)&lt;br /&gt;Certified Information Systems Auditor (CISA)&lt;br /&gt;RESUME 18, CONTINUED&lt;br /&gt;102&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 19: BY SHARON PIERCE-WILLIAMS, M.ED., CPRW&lt;br /&gt;DEREK STEPHENS&lt;br /&gt;215 Churchill Street, Pittsburgh, PA 15212&lt;br /&gt;412.322.1258&lt;br /&gt;dstephens@msn.com&lt;br /&gt;* MANAGEMENT CONSULTING *&lt;br /&gt;Certified Six Sigma Black Belt&lt;br /&gt;Consummate Research Scientist with a synergistic proficiency between technical disciplines and Six&lt;br /&gt;Sigma strategies to successfully integrate analytical insight and business knowledge. Highly motivated with a&lt;br /&gt;responsible work ethic and a solutions-oriented focus within a demanding environment to impact long-term&lt;br /&gt;process improvements. A professional communicator with the ability to build relationships based on mutual&lt;br /&gt;respect, trust, and benefit.&lt;br /&gt;Business Analysis and Team Development&lt;br /&gt;􀂃 Apply cross-functional communications to interface with high-profile business clients, consultants, teams,&lt;br /&gt;agencies, professors, and students.&lt;br /&gt;􀂃 Integrate strong quantitative and analytical skills to re-engineer business processes using the Six Sigma&lt;br /&gt;methodology leading to optimum business efficiency.&lt;br /&gt;􀂃 Present scientific data and information to non-scientific communities while leading and participating on project&lt;br /&gt;teams.&lt;br /&gt;􀂃 Play instrumental role in bringing new products to market. Improve processes to make products more robust.&lt;br /&gt;Technical Expertise&lt;br /&gt;􀂃 Design experiments for product analysis and formulate strategies to reduce process variation.&lt;br /&gt;􀂃 Recognized internally as technical expert in optical thin films. Submitted three intellectual property&lt;br /&gt;applications.&lt;br /&gt;􀂃 Apply highly developed technical discipline to create process improvements through data-driven decision&lt;br /&gt;making.&lt;br /&gt;􀂃 Astute understanding of air-sensitive and solid-state chemical manipulations.&lt;br /&gt;􀂃 Extensive hands-on experience utilizing chemical vapor deposition, solvo/hydro-thermal, high-pressure synthetic,&lt;br /&gt;glass-blowing, glove-box, and vacuum-line techniques.&lt;br /&gt;􀂃 Computer Skills—Statistical analysis software: JMP&lt;br /&gt;Silicon graphics crystallographic software: SHELXTL and Cerius2&lt;br /&gt;WORK EXPERIENCE&lt;br /&gt;SR. RESEARCH SCIENTIST, RRT Industries, Pittsburgh, PA 2001–PRESENT&lt;br /&gt;RESEARCH ASSISTANT, University of Michigan, Ann Arbor, MI 1999–2001&lt;br /&gt;RESEARCH ASSISTANT, Arizona State University, Tempe, AZ 1997–1999&lt;br /&gt;TEACHING ASSISTANT, Arizona State University, Tempe, AZ 1997–1999&lt;br /&gt;SYNTHETIC POLYMER CHEMIST, RRT Industries, Oak Creek, WI 1996–1997&lt;br /&gt;RESEARCH ASSISTANT, Carroll College, Waukesha, WI 1996–1997&lt;br /&gt;EDUCATION&lt;br /&gt;PH.D., University of Michigan, Ann Arbor, MI Emphasis: Materials Chemistry&lt;br /&gt;Project: Synthesis, design, characterization, and study of highly porous metal-organic materials for&lt;br /&gt;use in heterogeneous catalysis, gas and liquid separation, and storage applications.&lt;br /&gt;M.S., Arizona State University, Tempe, AZ Emphasis: Inorganic Chemistry&lt;br /&gt;Project: Synthesis and design of single-source molecular precursors for chemical vapor deposition of&lt;br /&gt;group III nitrides for use in light-emitting diodes.&lt;br /&gt;B.S., Carroll College, Waukesha, WI Major: Chemistry Minor: Business Administration&lt;br /&gt;Career Change: From research scientist to management consultant.&lt;br /&gt;Strategy: Create a layered resume with the option to use either two or three pages depending on the&lt;br /&gt;specific opportunity. Page 1 contains qualifications gleaned from past experiences; page 2 shows&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;103&lt;br /&gt;TLFeBOOK&lt;br /&gt;DEREK STEPHENS&lt;br /&gt;215 Churchill Street, Pittsburgh, PA 15212&lt;br /&gt;412.322.1258&lt;br /&gt;dstephens@msn.com&lt;br /&gt;Page 2&lt;br /&gt;KEY PROJECT MANAGEMENT &amp;amp; LEADERSHIP&lt;br /&gt;Challenge: New Product Development—To generate ideas and applications for new products that define&lt;br /&gt;value-added opportunities.&lt;br /&gt;Actions: (1) Design and develop novel materials for next-generation products.&lt;br /&gt;(2) Assess novel materials for unique product opportunities.&lt;br /&gt;(3) Lead technical activities within team environments.&lt;br /&gt;Results: Inventor of Solarshade self-cleaning glass product.&lt;br /&gt;Launch Date: February 2003&lt;br /&gt;Build intellectual property position—Application #US 5,215,348&lt;br /&gt;Challenge: Market Development—To analyze problems and creatively generate solutions to overcome&lt;br /&gt;production issues.&lt;br /&gt;Actions: (1) Develop process strategies and possible capabilities for producing materials.&lt;br /&gt;(2) Perform online design of experiments at production facility.&lt;br /&gt;(3) Establish trends using Six Sigma methodology.&lt;br /&gt;(4) Design pathways to eliminate problematic issues.&lt;br /&gt;(5) Provide technical input to assist and influence customer.&lt;br /&gt;Results: Employ novel approach to overcome process issues.&lt;br /&gt;Inventor of Visiongate statistical software to track and eliminate problematic technical issues.&lt;br /&gt;Launch Date: December 2004&lt;br /&gt;Build intellectual property position—Application #US 6,451,730&lt;br /&gt;Challenge: Academia Collaborations—To leverage expertise within academia to bring new technology to&lt;br /&gt;RRT Industries.&lt;br /&gt;Actions: (1) Collaborate with Materials Science and Environmental Engineering departments to initiate&lt;br /&gt;ideas to leverage expertise.&lt;br /&gt;(2) Provide appropriate materials and assist with analysis to finalize project goals.&lt;br /&gt;(3) Assess results using Sigma Logic methodology to define products and opportunities.&lt;br /&gt;(4) Translate university work to RRT process technology.&lt;br /&gt;(5) Recommend ways to improve RRT process.&lt;br /&gt;Results: Define products and opportunities.&lt;br /&gt;Build intellectual property position—Application #US 9,296,197&lt;br /&gt;RECOGNITION AWARDS&lt;br /&gt;Two awards for technical project update presentations to the CEO and Executive Committee of RRT—&lt;br /&gt;awarded by R&amp;amp;D Director of RRT.&lt;br /&gt;Idea Generation Committee Award for contribution and leadership in uncovering new ideas for product&lt;br /&gt;opportunities—awarded by R&amp;amp;D Associate Director of RRT.&lt;br /&gt;Successful online design of experiments that revealed process limitations to overcome product qualification&lt;br /&gt;hurdles—awarded by Manager of Glass Coatings Process Control Group of RRT.&lt;br /&gt;Rackham Dissertation Fellowship (University of Michigan)—departmental fellowship awarded to most&lt;br /&gt;promising dissertation.&lt;br /&gt;RESUME 19, CONTINUED&lt;br /&gt;in-depth project leadership using the CAR approach; and page 3 documents publications and scientific&lt;br /&gt;instrumentation knowledge.&lt;br /&gt;104&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 19, CONTINUED&lt;br /&gt;DEREK STEPHENS&lt;br /&gt;215 Churchill Street, Pittsburgh, PA 15212&lt;br /&gt;412.322.1258&lt;br /&gt;dstephens@msn.com&lt;br /&gt;Page 3&lt;br /&gt;PRESENTATIONS / PUBLICATIONS&lt;br /&gt;Presentations: “Precursors for Strongly Bonded Three-Dimensional Frameworks,” D. Stephens, Abstr&lt;br /&gt;Pap Am Chem Soc. 220: 354-Inorg. Chem. Part 1, August 20, 2000.&lt;br /&gt;“Synthesis of Cl2InN3, Br2InN3, and Related Adducts,” D. Stephens, Departmental&lt;br /&gt;Seminar, Arizona State University, April 3, 1999.&lt;br /&gt;“Combustion of Liquid Organic Compounds in a Bomb Calorimeter,” D. Stephens, Abstr&lt;br /&gt;Pap Am Chem Soc. 213: 511-Chem. Ed. Part 1, April 13, 1997.&lt;br /&gt;Publications: “Synthesis, Characterization, and Sorbtion Comparisons of Tb2(B10)3, Tb2(AnDC)3, and&lt;br /&gt;Tb2(DHDC)3.” Submitted.&lt;br /&gt;“Mixed Metal-Organic Frameworks Constructed from Benzene Tricarboxylic Acid.”&lt;br /&gt;Submitted.&lt;br /&gt;“Highly Porous Three-Dimensional Metal Formates.” Submitted.&lt;br /&gt;“Design of Secondary Building Units Using Functionalized Terephthalates.” Submitted.&lt;br /&gt;“Synthesis of New Azidoalanes with Heterocyclic Molecular Structures,” J. Williamson,&lt;br /&gt;J. Miller, D. Stephens, Main Group Met. Chem., 24 (2): 77–84 Apr. 16, 2001.&lt;br /&gt;“Synthesis and Structures of Heterocycle Azidogallanes [(CH3)ClGaN3]4 and&lt;br /&gt;[(CH3)BrGaN3] 3 en route to [(CH3)HGaN3]4: An inorganic precursor to GaN,”&lt;br /&gt;J. Williamson, J. Miller, D. Stephens, T. Reiter, J. Huber, Inorg. Chem., 39 (17):&lt;br /&gt;3805–3809 Aug. 21, 2000.&lt;br /&gt;“Synthesis of Cl2InN3, Br2InN3, and Related Adducts,” D. Stephens, J. Miller,&lt;br /&gt;J. Williamson, Inorg. Chem., 39 (7): 1615 Apr. 3, 2000.&lt;br /&gt;“H2GaN3: A Facile Approach to GaN,” J. Miller, K. Burnside, D. Stephens,&lt;br /&gt;J. Williamson, Inorg. Chem., 37 (26): 6638–6644 Dec. 28, 1998.&lt;br /&gt;Complete publication and abstract bibliography available on request.&lt;br /&gt;INSTRUMENTATION&lt;br /&gt;Extensive experience Fluent background&lt;br /&gt;· FTIR spectroscopy · Single crystal x-ray diffraction&lt;br /&gt;· High/low temperature x-ray powder&lt;br /&gt;diffraction&lt;br /&gt;· Scanning electron microscopy&lt;br /&gt;BSE/ SEI/ EDS&lt;br /&gt;· Thermogravimetric analysis · Solid state and solution NMR&lt;br /&gt;· Mass spectroscopy 13C/31P/15N/1H&lt;br /&gt;Electron impact ionization · Rutherford backscattering spectrometry&lt;br /&gt;· Ultra high-vacuum chemical vapor&lt;br /&gt;deposition film growth processes&lt;br /&gt;Fast atom bombardment&lt;br /&gt;· Gas chromatography&lt;br /&gt;· Ultraviolet spectroscopy&lt;br /&gt;Chapter 4: Accounting, Finance, Business, and Insurance&lt;br /&gt;105&lt;br /&gt;TLFeBOOK&lt;br /&gt;TLFeBOOK&lt;br /&gt;CHAPTER 5&lt;br /&gt;Resumes for Career Changers&lt;br /&gt;Seeking Technology Positions&lt;br /&gt;Despite outsource and offshore initiatives, the demand for qualified&lt;br /&gt;technologists continues to grow. It is important to have the right&lt;br /&gt;qualifications to be considered for these opportunities. Note how&lt;br /&gt;many of the resumes in this chapter emphasize recent training and&lt;br /&gt;list specific technologies and skill sets. These resumes represent the&lt;br /&gt;following specific career and industry changes:&lt;br /&gt;• Carpenter to network administrator&lt;br /&gt;• Graphic designer and musician to video game audio&lt;br /&gt;engineer&lt;br /&gt;• Library science to information technology&lt;br /&gt;• Certified surgical technologist to network administrator&lt;br /&gt;• Education to publishing information technology&lt;br /&gt;• Manufacturing engineering to IT&lt;br /&gt;• Customer service to computer graphics&lt;br /&gt;• Retail to network management&lt;br /&gt;• Telecommunications account executive to video&lt;br /&gt;game producer&lt;br /&gt;• Sales manager to Chief Information Officer&lt;br /&gt;TLFeBOOK&lt;br /&gt;WILL GATEM wgatem@construct.net&lt;br /&gt;105 Outlook Drive Nashville, Tennessee 37239 615.792.1412&lt;br /&gt;NETWORK ADMINISTRATOR&lt;br /&gt;􀂾&lt;br /&gt;􀂾&lt;br /&gt;􀂾&lt;br /&gt;􀂾&lt;br /&gt;􀂾&lt;br /&gt;Versatile, hardworking individual; driven to meet or exceed expectations.&lt;br /&gt;Passion and exceptional aptitude for working with computers. Skilled in troubleshooting and&lt;br /&gt;identifying procedures needed to maintain a reliable and efficient network to keep the&lt;br /&gt;organization running smoothly and profitably.&lt;br /&gt;Knowledgeable in designing gates in hardware and software to allow free exchange of data,&lt;br /&gt;custom applications, and the computer power to process this information for authorized users;&lt;br /&gt;also skilled in setting up firewalls to protect proprietary information from outsiders.&lt;br /&gt;Effective interpersonal skills; work well as a team member with people at all levels of an&lt;br /&gt;organization and of various cultures. Equally capable working independently.&lt;br /&gt;Computer proficiency includes Microsoft Office (Word, Excel, Access, Outlook, PowerPoint),&lt;br /&gt;QuickBooks Pro, backup protocol, and scanning documents/graphics.&lt;br /&gt;EDUCATION / TRAINING&lt;br /&gt;Coursework in Computer Technology, 2003 4.0 GPA&lt;br /&gt;Vanderbilt University—Nashville, TN&lt;br /&gt;Coursework in Microcomputer Familiarization, 1984&lt;br /&gt;Coursework in Mechanical Engineering, 1982&lt;br /&gt;The Ohio State University—Columbus, Ohio&lt;br /&gt;CERTIFICATION&lt;br /&gt;Microsoft Certified Systems Engineer, 2004&lt;br /&gt;Microsoft Certified Professional, 2003&lt;br /&gt;􀁸 Networking Essentials 􀁸 NT Workstation&lt;br /&gt;􀁸 Proxy Server 􀁸 NT Server in the Enterprise&lt;br /&gt;􀁸 Internetworking with Microsoft TCP/IP on Microsoft NT 4.0&lt;br /&gt;EMPLOYMENT&lt;br /&gt;Brant Construction Co., Inc.—Nashville, TN 1982–Present&lt;br /&gt;CARPENTER FOREMAN—1990–present&lt;br /&gt;CARPENTER—1976–1990&lt;br /&gt;LABORER—1972–1976&lt;br /&gt;Earned respect of co-workers and supervisors in family-owned business through diligent observation and&lt;br /&gt;application of skills learned. Demonstrate remarkable work ethic.&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;Supervise 3–10 carpenters and laborers in construction/renovation/maintenance of residential/&lt;br /&gt;commercial buildings. Schedule subcontractors. Ensure accuracy of work.&lt;br /&gt;Calculate space estimates regarding material costs, labor costs, and time from start of project to&lt;br /&gt;completion. Organize job site and ensure tasks are completed in a timely and cost-effective&lt;br /&gt;manner.&lt;br /&gt;Career Change: From carpenter to network administrator.&lt;br /&gt;Strategy: Emphasize recent education and use the introduction to detail transferable skills gained from&lt;br /&gt;multiple experiences.&lt;br /&gt;RESUME 20: BY JANE ROQUEPLOT, CPBA, CWDP&lt;br /&gt;108&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;sam elliot&lt;br /&gt;148 W 219 , th St. Torrance CA 90502&lt;br /&gt;(310) 555-1212. samuel@samuelelliot.com&lt;br /&gt;Keyboardist/Programmer/Engineer for The Memory Chain&lt;br /&gt;– transitioning to video game audio engineering –&lt;br /&gt;– Member ASCAP –&lt;br /&gt;profile Built extensive original F/X library. Wrote, performed, engineered, and produced four&lt;br /&gt;albums. Advanced skills in session dialing for basic tracking, overdubs and voice-overs,&lt;br /&gt;Foley, mixing and mastering, and live mixing for clubs and national tour venues.&lt;br /&gt;Strengths include&lt;br /&gt;Sound Effect Creation … Sampling/Looping … Music Composition …&lt;br /&gt;Audio Engineering/Production … Orchestral Scoring … MIDI …&lt;br /&gt;Digital Audio Studio … Musician: Guitar, Keyboards, Drums … Audio Editing&lt;br /&gt;Skilled in a variety of studio applications including: Pro Tools, Cubase SX, Sound&lt;br /&gt;Forge, DirectMusic Producer, Acid, Reason, Logic, SoundDiver, ReBirth, and&lt;br /&gt;Studio Vision Pro.&lt;br /&gt;selected&lt;br /&gt;reviews&lt;br /&gt;“The Memory Chain takes sampling to a new level…. Sam Elliot has done it again.”&lt;br /&gt;LA Times, May 2002&lt;br /&gt;“The Memory Chain’s latest album is the one where Sam Elliot finally takes center stage&lt;br /&gt;… and if this album is any indication, he should have been there long ago.”&lt;br /&gt;Q magazine, October 2001&lt;br /&gt;“Sublime keyboards … Sam Elliot is a musician’s musician.”&lt;br /&gt;Musician magazine, June 2000&lt;br /&gt;musical&lt;br /&gt;career&lt;br /&gt;Keyboardist/Programmer/Engineer, The Memory Chain, 1996–2001&lt;br /&gt;Released four CDs as sound designer and performer with this critically acclaimed band.&lt;br /&gt;Toured U.S., Asia, and Europe extensively. Played keyboards on four CDs and 600+&lt;br /&gt;live performances.&lt;br /&gt;Clear Sounds Audio, 2nd Engineer, Paid Internship, 1998&lt;br /&gt;Recorded, edited, mixed, and produced multi-track audio productions for major label&lt;br /&gt;artists and advertising agencies. Assisted outside engineers.&lt;br /&gt;other&lt;br /&gt;experience&lt;br /&gt;Freelance Designer, Graphics and Web Design, 2001–Present&lt;br /&gt;education BA in Music. Emphasis in Electronic Music and Recording&lt;br /&gt;Career Change: From graphic designer and musician to video game audio engineer.&lt;br /&gt;Strategy: Use name recognition of well-known band to capture interest; combine this with emphasis on&lt;br /&gt;technical abilities and deemphasize design experience even though it is recent.&lt;br /&gt;RESUME 21: BY LOUISE FLETCHER, CPRW&lt;br /&gt;Chapter 5: Technology&lt;br /&gt;109&lt;br /&gt;TLFeBOOK&lt;br /&gt;MELANIE MARTINSON&lt;br /&gt;34 Straight Path Avenue&lt;br /&gt;Brentwood, New York 11717&lt;br /&gt;(631) 887-0990&lt;br /&gt;MMIT@techway.net&lt;br /&gt;Transitioning from Library Science to Information Technology, bringing the following transferable strengths:&lt;br /&gt;􀁸 Advanced Research Strategies 􀁸 Information Systems Management 􀁸 Vendor Sourcing &amp;amp; Relations&lt;br /&gt;􀁸 End-User Support 􀁸 Systems Infrastructure 􀁸 Purchasing/Inventory Control&lt;br /&gt;􀁸 Staff Training &amp;amp; Supervision 􀁸 Customer Service Excellence 􀁸 Expenses/Budget Control&lt;br /&gt;CREDENTIALS&lt;br /&gt;Info-Tech Training Center, Huntington, New York&lt;br /&gt;A+ Certified Technician, 2004&lt;br /&gt;Adelphi University, Garden City, New York&lt;br /&gt;Master of Science, Library Science, 1990&lt;br /&gt;C.W. Post at Long Island University, Brentwood, New York&lt;br /&gt;Bachelor of Arts, Sociology, 1986&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;Career track in librarian science and business management, bringing the following transferable experience:&lt;br /&gt;Information Systems/Database Management&lt;br /&gt;􀁸 Developed reference tools for collecting, organizing, interpreting, and classifying information.&lt;br /&gt;􀁸 Successfully trained users on Internet navigation techniques for use in complex reference searches.&lt;br /&gt;􀁸 Accessed proprietary vendor databases with demonstrated expertise of complex infrastructure navigation.&lt;br /&gt;􀁸 Applied advanced media, including the Internet, virtual libraries, and remote resources.&lt;br /&gt;􀁸 Developed a strategic database-driven system that proved effective for generating Internet results.&lt;br /&gt;Business Management/Customer Support&lt;br /&gt;􀁸 Established brick-and-mortar and Internet-based bookstores with total responsibility for business operations.&lt;br /&gt;􀁸 Cost-effectively purchased and resold books from publishers and wholesalers for global distribution.&lt;br /&gt;􀁸 Maintained a strong vendor base to ensure a broad selection and availability of used and hard-to-find books.&lt;br /&gt;􀁸 Recruited, trained, and supervised personnel in areas of product knowledge, research, and customer service.&lt;br /&gt;􀁸 Delivered quality customer service tailored to individual customer needs, ensured open lines of&lt;br /&gt;communication between all concerned, and handled all aspects of financial management and reporting.&lt;br /&gt;WORK HISTORY&lt;br /&gt;Reference Librarian, Kennedy University, Coram, New York 2001–Present&lt;br /&gt;Reference Librarian, Sheridan Community Library, Islip, New York 1996–2001&lt;br /&gt;Reference Librarian, Lincoln Public Library, Brentwood, New York 1990–1996&lt;br /&gt;Managing Owner, Skies The Limit Books, Deer Park, New York 1985–1990&lt;br /&gt;Career Change: From library science to information technology.&lt;br /&gt;Strategy: Emphasize profile and keywords using a functional format that really highlights transferable&lt;br /&gt;experience.&lt;br /&gt;RESUME 22: BY ANN BAEHR, CPRW&lt;br /&gt;110&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RENÉE ROVAN&lt;br /&gt;4405 Georgia Avenue, NW, #412, Silver Spring, MD 20901, (301) 291-8512, rrovan@email.com&lt;br /&gt;NETWO R K A D M I N I S T R A T I O N P R O F E S S I O N A L&lt;br /&gt;Pursuing Cisco Certified Network Associate (CCNA) and Network+ credentials.&lt;br /&gt;Proficient in Microsoft Office applications in a Windows XP/NT environment.&lt;br /&gt;E D U C A T I O N&lt;br /&gt;Information Systems (IS), IS Management Specialization (Honors Graduate), Avery College, Arlington, VA&lt;br /&gt;..........................................................................................................................................................................2003&lt;br /&gt;Northern Virginia College, Alexandria, VA ..........................................................................................1999–2000&lt;br /&gt;Medical Specialist/Surgical Technology, U.S. Armed Forces Health &amp;amp; Sciences College, Irving, TX .......1997&lt;br /&gt;A P P L I E D R E S E A R C H P R O J E C T S&lt;br /&gt;Completed Applied Research Projects (ARPs), in conjunction with IS degree requirements, covering all&lt;br /&gt;aspects of design and management of organizational technical resources, as follows:&lt;br /&gt;􀂾 Organizational Culture and Leadership (2003): Evaluated the organizational culture of Briarwood&lt;br /&gt;Surgery Center’s endoscopy unit and operating room (OR) in order to ensure that the mission and vision&lt;br /&gt;statements were being appropriately applied at the staff level.&lt;br /&gt;􀂾 Human Resources (HR) Management (2003): Established a comprehensive orientation package for&lt;br /&gt;the Briarwood Surgery Center’s clinical staff.&lt;br /&gt;􀂾 Strategic Management and Planning (2002): Conducted internal/external environmental assessments&lt;br /&gt;in order to identify an approach for Briarwood Surgery Center to expand its OR facilities.&lt;br /&gt;􀂾 Financial Accounting (2002): Created a quarterly operating budget for the Briarwood Surgery Center&lt;br /&gt;and implemented an expenditure tracking system.&lt;br /&gt;􀂾 Database Management Systems (2002): Created an inventory-control system that optimizes inventory&lt;br /&gt;maintenance in a cost-effective manner.&lt;br /&gt;􀂾 Networking and Telecommunications (2002): Identified solutions to integrate Briarwood Surgery&lt;br /&gt;Center’s two local area networks (LANs) into a single LAN.&lt;br /&gt;􀂾 Systems Analysis and Design (2002): Created a project plan to automate and streamline Briarwood&lt;br /&gt;Surgery Center’s cataloging of surgical supplies.&lt;br /&gt;􀂾 Management Support Systems (2002): Identified solutions to resolve inventory-control vulnerabilities&lt;br /&gt;at minimal cost for Briarwood Surgery Center.&lt;br /&gt;􀂾 Statistics and Research Analysis (2001): Generated graphics to illustrate the Merrifield Hospital&lt;br /&gt;Center’s assisted-reproduction success rate statistics.&lt;br /&gt;P R O F E S S I O N A L E X P E R I E N C E&lt;br /&gt;CERTIFIED SURGICAL TECHNOLOGIST&lt;br /&gt;Briarwood Surgery Center, Silver Spring, MD .................................................................................. 2002–Present&lt;br /&gt;Merrifield Hospital Center, Vienna, VA ................................................................................................2000–2002&lt;br /&gt;U.S. Army Reserves, Allen Reece Medical Center, Washington, DC ...................................................1998–2000&lt;br /&gt;Kelway Ambulatory Surgery Center, Irving, TX ...................................................................................1997–1998&lt;br /&gt;M I L I T A R Y E X P E R I E N C E&lt;br /&gt;U.S. Army Reserves ........................................................................................................................... 1997–Present&lt;br /&gt;Career Change: From certified surgical technologist to network administrator.&lt;br /&gt;Strategy: To paint the picture of an accomplished professional, focus on the numerous applied&lt;br /&gt;research projects she completed in conjunction with her IT/IS degree requirements.&lt;br /&gt;RESUME 23: BY BILL KINSER, MRW, CPRW, JCTC, CEIP, CCM&lt;br /&gt;Chapter 5: Technology&lt;br /&gt;111&lt;br /&gt;TLFeBOOK&lt;br /&gt;ROBERTA HENSLEY&lt;br /&gt;Staten Island, New York 10306&lt;br /&gt;H: 931-296-6949 􀙨 C: 931-622-2511 􀙨 rhensley@aol.com&lt;br /&gt;SUMMARY OF EXPERTISE&lt;br /&gt;INFORMATION TECHNOLOGY 􀙨 PUBLISHING&lt;br /&gt;Publication Timeline&lt;br /&gt;Management&lt;br /&gt;Editing and Preparation&lt;br /&gt;for Publication&lt;br /&gt;System Management&lt;br /&gt;and Integration&lt;br /&gt;Multimedia Presentation&lt;br /&gt;and E-Publication&lt;br /&gt;Exacting, accurate professional with unusual combination of skills in language manipulation and technology application.&lt;br /&gt;Experience in publishing, education, and information technology with ability to synthesize knowledge across industries.&lt;br /&gt;Strengths in writing, research, information analysis, and intuitive system design.&lt;br /&gt;TECHNICAL SKILLS&lt;br /&gt;Operating Systems&lt;br /&gt;Windows 2000 Windows NT/XP Windows NT AS MacOS&lt;br /&gt;Database Technologies&lt;br /&gt;Oracle&lt;br /&gt;SQL&lt;br /&gt;SQL Plus&lt;br /&gt;MS Access&lt;br /&gt;Oracle Groupware&lt;br /&gt;Network Management and Protocols&lt;br /&gt;LAN Server TCP/IP LAN/3000/9000&lt;br /&gt;Software Applications and Languages&lt;br /&gt;HTML&lt;br /&gt;PeopleSoft&lt;br /&gt;Lotus Notes&lt;br /&gt;MS Exchange&lt;br /&gt;CorelDRAW&lt;br /&gt;Visio&lt;br /&gt;MS Graph&lt;br /&gt;MS FrontPage&lt;br /&gt;Adobe Acrobat 6.0&lt;br /&gt;MS Office Suite&lt;br /&gt;EXPERIENCE&lt;br /&gt;CONSULTANT 2000 to 2004&lt;br /&gt;Provided consulting services in areas of technology, publishing, and training.&lt;br /&gt;McGraw-Hill&lt;br /&gt;Served as Project Leader managing production schedule for highly complex, extensive educational publication&lt;br /&gt;encompassing traditional print media plus multimedia components including CD-ROM, cassettes, and digital artwork.&lt;br /&gt;Managed project schedule to ensure deadlines were met by more than 10 copy editors and three production areas.&lt;br /&gt;Maintained folios and content tracking.&lt;br /&gt;IMPACT: Kept entire project on track and organized with high accountability to project editors. Provided topnotch&lt;br /&gt;hand-off of entire project in situ for future continuation or salability.&lt;br /&gt;Bernstein, White, Nudelman &amp;amp; Gable&lt;br /&gt;Executed high-level desktop publishing for financial and legal clients. Prepared dispositions, briefs, reports, contracts,&lt;br /&gt;and financial documents for presentation. Passed rigorous testing standards regarding software knowledge,&lt;br /&gt;proofreading abilities, and writing.&lt;br /&gt;IMPACT: Eased workload/deadline pressure on executive staff and streamlined entire word-processing&lt;br /&gt;workflow.&lt;br /&gt;Deutsche Bank&lt;br /&gt;Consulted in multiple roles, including Project Leader, Trainer, and Desktop Publisher, on various projects.&lt;br /&gt;Data Merge—Led team of two as Project Leader in data cleanup and merge in PeopleSoft for acquired company.&lt;br /&gt;Analyzed most effective methods of integrating divergent data sets and ran reports/queries to determine effectiveness&lt;br /&gt;of strategies.&lt;br /&gt;IMPACT: Shouldered additional work where possible to free up permanent team members for deadlinecritical,&lt;br /&gt;high-level system integration tasks. Streamlined entire data-merge process through intuitive&lt;br /&gt;identification of data integration techniques.&lt;br /&gt;Roberta Hensley 􀈾 1&lt;br /&gt;Career Change: From education to publishing information technology.&lt;br /&gt;Strategy: Emphasize as much IT work as possible and enhance that information with highlights of her&lt;br /&gt;background in education, training, and writing.RESUME 1, CONTINUED&lt;br /&gt;RESUME 24: BY TRACY BUMPUS, CPRW, JCTC&lt;br /&gt;112&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;Concur Rollout—Served as Software Trainer on rollout of new expense reporting tool. Acquired software training&lt;br /&gt;and provided knowledge transfer to new users. Teamed on anomaly identification and escalation to development&lt;br /&gt;team during early stages of implementation.&lt;br /&gt;IMPACT: Instrumental in rapid ramp-up of employees on key reporting tool, providing one-on-one instruction&lt;br /&gt;to senior executives and executive assistants.&lt;br /&gt;TManage, Inc.&lt;br /&gt;Supported IT department as Assistant Network Administrator during migration from AS400 mainframe to Windows NT&lt;br /&gt;environment. Assisted users in login procedures, set up new accounts, and managed account access.&lt;br /&gt;IMPACT: Provided excellent customer assistance during highly volatile period of reduction in force and&lt;br /&gt;changeover in technology.&lt;br /&gt;Bornham Global Consultants&lt;br /&gt;Served as Internet Researcher uncovering employment opportunities and internships for Japanese professionals.&lt;br /&gt;Successfully placed more than 16 candidates via Internet research alone and trained others on effective placement&lt;br /&gt;methods.&lt;br /&gt;IMPACT: Actualized numerous employment opportunities for overseas professionals and fine-tuned Internet&lt;br /&gt;tactics that benefited entire team.&lt;br /&gt;SPECIAL PROJECTS EDITOR 1999 to 2000&lt;br /&gt;Scriptor Publishing 􀙨 New York, New York&lt;br /&gt;Served as editor and author for special projects for Dr. William Levy, world-renowned dermatologist. Maintained direct&lt;br /&gt;contact with senior editors of publications including The Lancet and Dermatology World for op-ed pieces. Authored&lt;br /&gt;first website content for Scriptor Publishing and the “Dermatopathology: Practical and Conceptual” publication.&lt;br /&gt;Worked to highly exacting standards of language and publication.&lt;br /&gt;LITERACY EDUCATOR 1996 to 1999&lt;br /&gt;Cason College 􀙨 New York, New York&lt;br /&gt;Authored curriculum for English as a Second Language (ESL) to meet Cason program guidelines. Developed learning&lt;br /&gt;objectives, standards, and methods of evaluation. Designed all supporting materials, including consumables,&lt;br /&gt;evaluation vehicles, activities, and multimedia support materials. Published two editions.&lt;br /&gt;Served as Instructor for ESL and GED classes serving heterogeneous student population with wide-ranging&lt;br /&gt;educational goals. Transitioned program from sequential learning to more freeform outline to accommodate nontraditional&lt;br /&gt;student lifestyles and enrollment.&lt;br /&gt;LITERACY EDUCATOR 1992 to 1996&lt;br /&gt;Kehring Bilingual 􀆔 New York Institute of Business Education 􀙨 Hope Institute 􀙨 New York, New York&lt;br /&gt;Instructor in foundation classes—including Business Law, Business English, and Computer Literacy—for both adult&lt;br /&gt;and secondary students.&lt;br /&gt;EDUCATION AND TRAINING&lt;br /&gt;Microsoft Certified Systems Engineer 􀆔 CompTIA A+ and Network+ Certified&lt;br /&gt;Cisco Certified Networking Associate 􀆔 Oracle Database Administrator&lt;br /&gt;(In progress)—Futures in IT&lt;br /&gt;Business Intelligence and RDBMS Technologies Certified: Relational Database Management Systems incorporating Oracle 9i&lt;br /&gt;RDBMS, ERStudio, DBArtisan, MS Excel (PTS)/MS Access, Data Warehousing, MS SQL Server, MS Analysis Services, DTS,&lt;br /&gt;Business Objects 5i Reports, Business Objects 5i Universe Design&lt;br /&gt;Bachelor of Arts—English and Music&lt;br /&gt;New York University and Hunter College 􀆔 Graduated with Honors&lt;br /&gt;Hold Series 6, Series 63, and Series 26 securities licenses; New York State teaching certification&lt;br /&gt;Roberta Hensley 􀈾 2&lt;br /&gt;RESUME 24, CONTINUED&lt;br /&gt;Chapter 5: Technology&lt;br /&gt;113&lt;br /&gt;TLFeBOOK&lt;br /&gt;John Joseph Derry&lt;br /&gt;176 Woodhaven Drive, Eatontown, NJ 07724&lt;br /&gt;(732) 927-5555 • JJDer@bol.com&lt;br /&gt;Web Applications Management&lt;br /&gt;E-Commerce • B2B • Project Management&lt;br /&gt;KEY QUALIFICATIONS&lt;br /&gt;􀀹 Technical Strengths: Up-to-date, diverse training in e-Business Management coupled with&lt;br /&gt;years of experience in analytical, technical process engineering profession.&lt;br /&gt;􀀹 Project Coordination and Teamwork: Highly productive in team environments as both&lt;br /&gt;team member and team leader. Efficient in handling multiple project priorities.&lt;br /&gt;􀀹 Communication: Able to communicate technical information in an easily understandable way.&lt;br /&gt;Recognized for relationship building with team members and clients. An effective listener.&lt;br /&gt;􀀹 Personal Attributes: Innovative problem solver. Committed to goal achievement. Dependable.&lt;br /&gt;EDUCATION&lt;br /&gt;􀀹 Cybersoft Internet Professional—CIP 1, Cybersoft, Inc., Woodbridge, NJ&lt;br /&gt;December 2003, Certified e-Business Architect, e-Business for Managers&lt;br /&gt;December 2002, Certified Cybersoft Communications 1000 including Fundamentals of&lt;br /&gt;Networking, Database, Web Development, Web Design, Multimedia, and Internet Business&lt;br /&gt;􀀹 Bachelor of Science, Industrial Engineering, Connecticut Institute of Technology&lt;br /&gt;TECHNICAL SKILLS&lt;br /&gt;e-Commerce: e-Business and B2B Infrastructures and Consumer Payment Protocols&lt;br /&gt;Applications: ERP, e-Procurement, Selling Chain Management, Customer Relationship Management&lt;br /&gt;Software Tools: MS Word, MS Excel, MS Access, HTML, MS FrontPage 2000, JavaScript&lt;br /&gt;Operating Systems: Windows NT, Windows 2000, Windows 98&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;1988–2003 ENGINEERING SYSTEMS, INC., Astro Space Division, Eatontown, NJ&lt;br /&gt;Manufacturing Engineer, Production Engineering Department&lt;br /&gt;Provided assembly documentation and engineering floor support throughout all phases of production&lt;br /&gt;flow, including fabrication, assembly, and test operations, for manufacture of diverse satellite products&lt;br /&gt;contracted by major government clients (USSA and U.S. Air Force).&lt;br /&gt;ACCOMPLISHMENTS&lt;br /&gt;􀂃 Promoted to Team Leader for new equipment installation and upgrades. Performed research and&lt;br /&gt;analysis, and tested in production mode. Full authority to sign off on fully tested equipment.&lt;br /&gt;􀂃 Reduced cycle time by 30% through development of assembly and test tolling. Improved recycle&lt;br /&gt;characteristics and cut hazardous emissions into atmosphere by 40%.&lt;br /&gt;􀂃 Collaborated with 60-person design engineering team to ensure that designs were producible in&lt;br /&gt;manufacturing environment. Provided cost-effective manufacturing recommendations.&lt;br /&gt;􀂃 Trained 8 entry-level engineers in 4-month period to prepare efficient, labor-effective work plans&lt;br /&gt;for multi-line production floor in 80,000-square-foot facility.&lt;br /&gt;Career Change: From manufacturing engineering to IT.&lt;br /&gt;Strategy: Showcase recent education and technical skills while also highlighting abilities in team collaboration,&lt;br /&gt;project coordination, communications, and problem-solving gained from prior experience.&lt;br /&gt;RESUME 25: BY SUSAN GUARNERI, NCC, NCCC, CPRW, CCMC, CEIP, MCC&lt;br /&gt;114&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;C hristine Steile&lt;br /&gt;2 Denver Court&lt;br /&gt;Brentwood, NY 11717&lt;br /&gt;(631) 766-1003&lt;br /&gt;webdesigner@grafx.net&lt;br /&gt;Seeking a position in Computer Graphics with an emphasis in Web Design&lt;br /&gt;Education Computer Proficiencies&lt;br /&gt;Adelphi University, Garden City, NY&lt;br /&gt;Certificate of Completion, Web Design, 2004&lt;br /&gt;Preston School of Art and Design, New York, NY&lt;br /&gt;Bachelor of Fine Arts, 2000&lt;br /&gt;Concentration, Computer Graphics&lt;br /&gt;Accomplishment&lt;br /&gt;As one of Preston’s web project leaders, guided a team of&lt;br /&gt;student webmasters recruited to design the school’s 125-&lt;br /&gt;page website. Successfully optimized the site, achieving&lt;br /&gt;top 10 placements in all major search engines.&lt;br /&gt;Platforms&lt;br /&gt;Macintosh; Windows NT/2000&lt;br /&gt;Web/Graphic Design&lt;br /&gt;Adobe Photoshop, Illustrator, Premiere;&lt;br /&gt;QuarkXPress; Macromedia Flash, Dreamweaver, Director;&lt;br /&gt;Microsoft FrontPage; JavaScript; HTML&lt;br /&gt;General Software&lt;br /&gt;Microsoft Word, Excel, PowerPoint, FoxPro,&lt;br /&gt;Outlook; Easy Mail SMTP Express&lt;br /&gt;Experience Overview Graphics / Web Design&lt;br /&gt;􀂾 Managing customer service and office support functions&lt;br /&gt;within banking and retail sales environments.&lt;br /&gt;􀂾 Efficiently processing orders, invoices, and job orders.&lt;br /&gt;􀂾 Streamlining workflow efficiencies and training others.&lt;br /&gt;􀂾 Interfacing between customers and vendors, exercising&lt;br /&gt;strong follow-through and problem-solving skills.&lt;br /&gt;􀂾 Maintaining account information on data-tracking systems.&lt;br /&gt;􀂾 Contacting merchants and financial institutions to&lt;br /&gt;investigate and resolve transaction disputes.&lt;br /&gt;􀂾 Monitoring and reconciling account discrepancies.&lt;br /&gt;􀂾 Received numerous employee recognition awards.&lt;br /&gt;􀂾 Internship Experience&lt;br /&gt;Produced designs that captured the essence of marketing&lt;br /&gt;identities. Demonstrated an eye for color, shape, size,&lt;br /&gt;texture, and layout in the creation of promotional materials.&lt;br /&gt;􀁸 MAGAZINE LAYOUTS 􀁸 COMMERCIAL WEBSITES&lt;br /&gt;􀁸 CORPORATE LOGOS 􀁸 E-PORTFOLIOS&lt;br /&gt;􀁸 BUSINESS CARDS 􀁸 ELECTRONIC GREETING CARDS&lt;br /&gt;􀁸 BOOK/CD COVERS 􀁸 BANNER ADVERTISING&lt;br /&gt;􀁸 BROCHURES 􀁸 ONLINE NEWSLETTERS&lt;br /&gt;􀂾 Academic Experience&lt;br /&gt;Completed extensive mock projects that incorporated the&lt;br /&gt;use of HTML, dynamic databases, templates, images, audio&lt;br /&gt;clips, and animation to create online and print materials.&lt;br /&gt;Work History&lt;br /&gt;Account Analyst, Montgomery Bank, Hauppauge, NY, 10/98􀀐Present&lt;br /&gt;Intern Graphic Designer, Dream Designs, Commack, NY, 4/99􀀐10/99&lt;br /&gt;Customer Service Representative, Fashion Frenzy, Huntington, NY, 9/97􀀐4/98&lt;br /&gt;Customer Care Associate, Precision Watches, Hauppauge, NY, 6/94􀀐9/96&lt;br /&gt;Career Change: From customer service to computer graphics.&lt;br /&gt;Strategy: Express creativity while clearly categorizing relevant education, internship experience, and&lt;br /&gt;software proficiencies.&lt;br /&gt;RESUME 26: BY ANN BAEHR, CPRW&lt;br /&gt;Chapter 5: Technology&lt;br /&gt;115&lt;br /&gt;TLFeBOOK&lt;br /&gt;Brannon P. Donovan&lt;br /&gt;465 Blossom Lane&lt;br /&gt;Cary, North Carolina 27511&lt;br /&gt;brannontech@techline.net&lt;br /&gt;(919) 756-4097 Home&lt;br /&gt;(919) 688-3000 Work&lt;br /&gt;(888) 610-7098 e-Fax&lt;br /&gt;(919) 899-9898 Mobile&lt;br /&gt;OBJECTIVE&lt;br /&gt;IT network management or related network support position that will utilize current qualified training&lt;br /&gt;and management skills. Focused on obtaining a technical career with strong management&lt;br /&gt;responsibilities in a growth-oriented company.&lt;br /&gt;MCSE and MCP+I Certified&lt;br /&gt;SUMMARY OF QUALIFICATIONS&lt;br /&gt;􀁸 Outstanding analyst and project analyst/team member; a proven high performer able to deliver&lt;br /&gt;projects/programs—including help-desk operations, sales support, retail operations/sales, and technical&lt;br /&gt;support—and innovative ideas to increase sales, improve productivity, and reduce costs.&lt;br /&gt;􀁸 Strong background in maintenance with associated mechanical skills/aptitude for technical networking&lt;br /&gt;opportunities in any industry.&lt;br /&gt;􀁸 Extensive experience analyzing methods to improve technical operations environments, including&lt;br /&gt;extensive network hardware and software troubleshooting skills.&lt;br /&gt;􀁸 Solid verbal and written communication skills from management, engineer/IT team, and end-user&lt;br /&gt;perspectives. Able to teach and explain highly technical skills in simplified terms so that new technologies&lt;br /&gt;can be quickly incorporated into the business development strategy.&lt;br /&gt;􀁸 A highly dedicated professional with a track record for longevity and organizational loyalty in meeting&lt;br /&gt;daily and annual operational and sales objectives.&lt;br /&gt;􀁸 Known as a valuable team player incorporating fairness, honesty, and a willingness to help others. Able&lt;br /&gt;to effectively resolve conflicts at appropriate times and assist new managers and other staff in becoming&lt;br /&gt;familiar with policies and operational standards.&lt;br /&gt;MCSE Focus&lt;br /&gt;Implementing and Supporting Microsoft Windows NT Server 4.0; Windows NT Server 4.0 in the Enterprise;&lt;br /&gt;Windows NT Workstation 4; Internetworking with Microsoft TCP/IP on Microsoft Windows NT 4.0;&lt;br /&gt;Implementing and Supporting Microsoft Internet Information Server 4.0; Networking Essentials for XP&lt;br /&gt;Networks/Operating Systems/Applications&lt;br /&gt;Windows NT 4.0 Windows 95/98/XP Home &amp;amp; XP Professional&lt;br /&gt;Windows NT Server Internet Information Server 4.0&lt;br /&gt;MS Word 2000/XP MS Excel&lt;br /&gt;MS PowerPoint MS Internet Explorer 4.0/5.0/6.0&lt;br /&gt;Hardware&lt;br /&gt;Hands-on experience in assembly and installation of PCs. Understand all aspects of building PCs and&lt;br /&gt;installing operating systems, peripherals, and software packages. Configure operating systems (WIN 95,&lt;br /&gt;WIN 98, WIN NT, WIN NT Server, WIN XP) for optimum performance.&lt;br /&gt;Network&lt;br /&gt;Experience in installation of peer-to-peer and small client/server networks, including installation of interface&lt;br /&gt;cards, cabling, and configuration for file and printer sharing.&lt;br /&gt;Protocols/Setups&lt;br /&gt;TCP/IP, NetBEUI, IPX/SPX, DLC, DHCP, WINS, DNS, RAS&lt;br /&gt;Career Change: From retail to network management.&lt;br /&gt;Strategy: Reflect recent technical certifications while also emphasizing skills and achievements from&lt;br /&gt;career experience.&lt;br /&gt;RESUME 27: BY PAUL WILLIS, CECC&lt;br /&gt;116&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;B RANNON P. DONOVAN Page 2&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;PEP BOYS, Charlotte, NC, and Raleigh, NC&lt;br /&gt;Store Manager, 1994 to 2002&lt;br /&gt;Selected Achievements:&lt;br /&gt;– Named to President’s Club two consecutive years as recognition for proven performance and&lt;br /&gt;leadership.&lt;br /&gt;– Trained in an interviewing skills workshop to make hiring decisions for the company.&lt;br /&gt;– Reached and exceeded previously unattainable goals at a location with a reputation for a&lt;br /&gt;difficult environment.&lt;br /&gt;– Increased sales volume 48% during a single fiscal year (1996); this stands as a regional record.&lt;br /&gt;– Increased net profit by 72% during two-year track (1998 and 1999).&lt;br /&gt;– Reduced shrinkage by 26% average in both 1997 and 1998.&lt;br /&gt;– Analyzed and improved departmental operations, resulting in increased productivity. Met and&lt;br /&gt;exceeded company goals for all six years, including averaging more than 34% in CSI four years&lt;br /&gt;running.&lt;br /&gt;– Significantly increased production through departmental changes.&lt;br /&gt;􀁸 Recently selected to assist in a $12 million automation program for all North Carolina stores. Analyzed and&lt;br /&gt;identified the best equipment and training for more than 343 employees through written employee reviews,&lt;br /&gt;analysis of national plan for network automation, and related Microsoft-sponsored training.&lt;br /&gt;􀁸 Totally responsible for team leadership in the generation of new-customer leads from various market&lt;br /&gt;opportunities. Developed quality relationship with new customers, offering them a sense of confidence in the&lt;br /&gt;business and the new service incentives; this led to five new contracts and two renewals for key commercial&lt;br /&gt;accounts.&lt;br /&gt;􀁸 Recruited, hired, and trained all management personnel for main store and other stores since 1999.&lt;br /&gt;􀁸 Supervised full- and part-time sales associates and managers; scheduled associates to cover the complete&lt;br /&gt;work week; controlled store from a managerial standpoint, including recruiting, interviewing, intensive&lt;br /&gt;training, supervision, evaluations, and delegation of responsibilities to the rotating shift of employees.&lt;br /&gt;􀁸 Motivated and enhanced employee morale, resulting in low turnover and progressive staff development.&lt;br /&gt;􀁸 Other special projects included serving as a trainer and representative during an acquisition of a smaller&lt;br /&gt;company in Greensboro, North Carolina. This included travel, setup, and automation of new store.&lt;br /&gt;􀁸 Supervised setup, remodel, inventory, and sales staff for six new stores over the past five years.&lt;br /&gt;􀁸 Directed new-product-development initiatives, including production and marketing strategies, budgeting, cost&lt;br /&gt;control, and advertising campaigns. Responsible for purchasing and vendor relations.&lt;br /&gt;􀁸 Conducted sales training courses and orientation seminars for new employees since 1996. Provided&lt;br /&gt;ongoing assistance in that training process, which included computer training and proprietary Pep Boys&lt;br /&gt;software training.&lt;br /&gt;EDUCATION&lt;br /&gt;NORTH CAROLINA STATE UNIVERSITY, Raleigh, NC&lt;br /&gt;– Certification through NCSU Technical Training Institute&lt;br /&gt;– 5 semesters of Engineering Studies&lt;br /&gt;– 3 semesters of Business Management with courses in Accounting, Economics, HRM, and&lt;br /&gt;Business Law&lt;br /&gt;References Available upon Request&lt;br /&gt;RESUME 27, CONTINUED&lt;br /&gt;Chapter 5: Technology&lt;br /&gt;117&lt;br /&gt;TLFeBOOK&lt;br /&gt;GREG DAVIES&lt;br /&gt;189 Delaware Street&lt;br /&gt;Columbus, OH 43206&lt;br /&gt;(614) 204-9912&lt;br /&gt;gregdavies@net.net&lt;br /&gt;ASSOCIATE PRODUCER&lt;br /&gt;– Video Game Industry –&lt;br /&gt;Combine a passion for video games with exceptional project&lt;br /&gt;management skills and an absolute determination to succeed in the game industry.&lt;br /&gt;Results-oriented individual committed to building a successful career in the video game industry. Offer a strong&lt;br /&gt;background in technical project management, problem-solving expertise, and a proven ability to coordinate the work&lt;br /&gt;of teams. Dynamic and entrepreneurial with a track record of meeting deadlines in extremely stressful, fast-paced&lt;br /&gt;environments. Strengths include&lt;br /&gt;􀀹 Highly organized with a hands-on approach to project management&lt;br /&gt;􀀹 Extremely knowledgeable about games and the game industry&lt;br /&gt;􀀹 Experienced managing contract and in-house staff&lt;br /&gt;􀀹 Exceptional creative problem-solving skills&lt;br /&gt;􀀹 Frequently recognized for outstanding work performance&lt;br /&gt;􀀹 Strong background in staff development and training&lt;br /&gt;SUMMARY OF QUALIFICATIONS&lt;br /&gt;Consistently excel when faced with new challenges, especially&lt;br /&gt;when working under pressure or to tight deadlines.&lt;br /&gt;􀀹 Organization: Organized previously chaotic technical consultancy into highly efficient operation. Changes&lt;br /&gt;reduced turnaround time from three weeks to seven days and generated a 14% return on sales.&lt;br /&gt;􀀹 Self-Development: Obtained four technical certifications, without company sponsorship, by studying after&lt;br /&gt;work and on weekends while paying all associated costs.&lt;br /&gt;􀀹 Performance Excellence: Received several awards for performance excellence and consistently ranked&lt;br /&gt;among the top 10% of regional account executives.&lt;br /&gt;􀀹 Staff Development: Developed training for new hires in two different companies in order to increase&lt;br /&gt;productivity and reduce errors.&lt;br /&gt;􀀹 Problem Solving: Frequently selected to solve challenging technical-support issues despite the presence of&lt;br /&gt;more-experienced technicians on staff. Used reverse engineering to resolve many longstanding customer&lt;br /&gt;issues that no one else had been able to solve.&lt;br /&gt;􀀹 Relationship Building: Turned around problematic relationships with major computer hardware&lt;br /&gt;manufacturers such as HP and IBM, with the result that SemTech received valuable assistance and technical&lt;br /&gt;support at no cost.&lt;br /&gt;Industry Change: From telecommunications account executive to video game producer.&lt;br /&gt;Strategy: Present accomplishments in areas that will be relevant to senior managers in this industry that&lt;br /&gt;is notoriously difficult to enter; include personal qualities to help him stand out as an individual.&lt;br /&gt;RESUME 28: BY LOUISE FLETCHER, CPRW&lt;br /&gt;118&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;GREG DAVIES PAGE 2&lt;br /&gt;PROFESSIONAL HISTORY&lt;br /&gt;Commitment and exceptional work ethic have brought success in diverse positions and industries.&lt;br /&gt;PACIFIC COMMUNICATIONS, INC., COLUMBUS, OH 2000–PRESENT&lt;br /&gt;Commercial Account Executive&lt;br /&gt;Generate new sales and manage existing accounts in the small to mid-market corporate IT/telecommunications&lt;br /&gt;environment.&lt;br /&gt;􀂃 Generated $1.3 million in top-line revenue, an increase of 22% over region’s prior performance, while&lt;br /&gt;consistently ranking among the top 10% of regional account executives over a two-year period.&lt;br /&gt;􀂃 Designed training on proprietary CRM software to ensure that new sales reps could produce quickly. This&lt;br /&gt;training program was subsequently adopted by Human Resources for use with all new hires.&lt;br /&gt;LEVEL10 COMMUNICATIONS, COLUMBUS, OH 1998–2000&lt;br /&gt;Network Operations Technician&lt;br /&gt;Recognized and resolved problems within legacy network, IP infrastructure, and worldwide frame-relay&lt;br /&gt;architecture, which represented 45% of Fortune 500 WAN connectivity.&lt;br /&gt;􀂃 Consistently selected to solve challenging technical-support issues. Used reverse engineering to resolve&lt;br /&gt;complex customer issues that had been open for more than three days.&lt;br /&gt;􀂃 Coordinated and developed new-hire training agenda to teach required technical skills to new associates.&lt;br /&gt;Program reduced orientation time from 6 weeks to 14 days.&lt;br /&gt;SEMTECH, COLUMBUS, OH 1997–1998&lt;br /&gt;Consulting Engineer/ Practice Manager&lt;br /&gt;Managed PC hardware troubleshooting and repair for seven major corporations. Maintained database of&lt;br /&gt;service calls, product returns, and parts inventory. Diagnosed and fixed technical issues.&lt;br /&gt;􀂃 Reduced turnaround time from three weeks to seven days and generated a 14% return on sales by&lt;br /&gt;implementing new systems that transformed this previously chaotic technical consultancy.&lt;br /&gt;􀂃 Received Compaq five-star ratings for “outstanding service and customer support” for two consecutive&lt;br /&gt;quarters. Awarded SemTech Consultant of the Month twice in ten months.&lt;br /&gt;EDUCATION&lt;br /&gt;Demonstrated a continued commitment to personal development since leaving university.&lt;br /&gt;CompaqTIA A+ Software Certification (2000)&lt;br /&gt;CompaqTIA A+ Hardware Certification (1999)&lt;br /&gt;CompaqTIA Network Plus Certification (1999)&lt;br /&gt;Cisco Certified Network Associate (1998)&lt;br /&gt;BS Management Information Systems and Finance, The Ohio State University, Columbus, OH (1997)&lt;br /&gt;PROFESSIONAL ASSOCIATIONS&lt;br /&gt;Member, International Game Developers Association (IGDA), 2000–Present&lt;br /&gt;RESUME 28, CONTINUED&lt;br /&gt;Chapter 5: Technology&lt;br /&gt;119&lt;br /&gt;TLFeBOOK&lt;br /&gt;Jane M. Goodson&lt;br /&gt;2398 Melancholy Lane * Columbia, MD 21045 * 410-555-3490 * jmgood@hotmail.com&lt;br /&gt;CAREER FOCUS&lt;br /&gt;Chief Information Officer ~ IT Director&lt;br /&gt;PERSONAL &amp;amp; PROFESSIONAL VALUE OFFERED&lt;br /&gt;Optimize your business investments with realistic IT solutions, build high levels of customer satisfaction, and bridge the gap&lt;br /&gt;between management and techies with a skilled business manager and IT professional proficient in the following:&lt;br /&gt;􀂂 Policy Development 􀂂 Strategic Planning 􀂂 Leadership &amp;amp; Team Management&lt;br /&gt;􀂂 Organizational Skills 􀂂 System Administration 􀂂 Computer Espionage &amp;amp; Security&lt;br /&gt;􀂂 Financial Management 􀂂 Operational Procedures 􀂂 IT Implementation &amp;amp; Operations&lt;br /&gt;􀂂 EDI Management 􀂂 Training/Staff Development 􀂂 Problem Solving &amp;amp; Analysis&lt;br /&gt;􀂂 Web Design &amp;amp; Hosting 􀂂 High-Level Briefings 􀂂 Quality Customer Service&lt;br /&gt;􀂂 Interpersonal Skills 􀂂 Federal &amp;amp; Corporate Contracts 􀂂 Oral &amp;amp; Written Communications&lt;br /&gt;Technical Proficiencies &amp;amp; Tools&lt;br /&gt;Coldfusion 􀂂 HTML 􀂂 MS FrontPage 􀂂 JavaScript 􀂂 SAP 􀂂 Clarify 􀂂 MS Office Suite 􀂂 MS Project 2000 􀂂 Lotus&lt;br /&gt;1-2-3 􀂂 MS-DOS 􀂂 Ventura 􀂂 Expert System 􀂂 Expert Choice 􀂂 WordPerfect 4.0 and 5.0 􀂂 Macintosh desktop&lt;br /&gt;publishing software and hardware applications 􀂂 PageMaker 􀂂 Mac Draw 􀂂 Peachtree 􀂂 Harbinger 􀂂 SQL 􀂂&lt;br /&gt;Oracle 􀂂 Sun System 􀂂 WANG 􀂂 Macintosh 􀂂 IBM PC&lt;br /&gt;Career Highlights&lt;br /&gt;􀂃 More than 15 years of experience as a proven leader in technology management with working knowledge&lt;br /&gt;of computer platforms, applications, measurement systems, and performance standards. Able to&lt;br /&gt;teach/train others in such technology. Consistently worked in high-technology industries.&lt;br /&gt;􀂃 Certified CIO through the Office of Personnel Management and the University of Virginia. Only three&lt;br /&gt;universities offer this new CIO Certification program, which is supported and backed by the U.S. federal&lt;br /&gt;government to bridge the digital divide within government agencies. Familiar with researching, analyzing,&lt;br /&gt;identifying, and developing strategic plans and objectives for the implementation and use of IT.&lt;br /&gt;􀂃 Accomplished professional lauded for refined interpersonal and public communications abilities. Poised&lt;br /&gt;and polished public speaker. Articulate writer.&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;Motorola, U.S. Federal Government Market Division (USFGMD), MD 1994–Present&lt;br /&gt;* Motorola is a major manufacturer and seller of two-way communication equipment.&lt;br /&gt;Sales Account Manager, 2000–Present&lt;br /&gt;􀂃 Manage 300 Department of Labor, Army Corps of Engineers, U.S. Navy, and Naval Ship accounts.&lt;br /&gt;Consistently generate new accounts. Started 2001 with a $3M quota and exceeded the quota by 30% by&lt;br /&gt;summer 2001, growing accounts by more than 26%.&lt;br /&gt;􀂃 Determine strategies for the development of two-way communication systems, including wireless LANS,&lt;br /&gt;Voiceover IP, and VPNs. Assess technologies and the IT direction of each client. Formulate plans,&lt;br /&gt;determine upgrades or migrations for systems, and implement solutions to facilitate and strengthen the&lt;br /&gt;cost effectiveness and efficiency of IT and wireless solutions.&lt;br /&gt;􀂃 Provide clients with superior customer service. Develop quotes, manage customer service problems/issues,&lt;br /&gt;and follow up on delivery. Conduct user training, on site or via telephone.&lt;br /&gt;􀂃 Suggest appropriate systems, operations, and integration of new systems. Guide customers in&lt;br /&gt;understanding where new technology can add value while supporting or transforming program&lt;br /&gt;operations. Provide immediate technical support for information systems or telecommunications systems.&lt;br /&gt;Career Change: From sales manager to Chief Information Officer.&lt;br /&gt;Strategy: Focus on IT and management skills, with technology expertise and recent certification as&lt;br /&gt;added value.&lt;br /&gt;RESUME 29: BY DIANE BURNS, CPRW, CCMC, CCM, CEIP, JCTC&lt;br /&gt;120&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;Jane M. Goodson, Page 2&lt;br /&gt;Web Master &amp;amp; EDI Manager (Concurrent Assignment), 1999–Present&lt;br /&gt;􀂃 Independently researched, built, and maintained Electronic Data Interface transactions with various&lt;br /&gt;federal government agencies with more than 500 accounts and web-based technology for two of Motorola’s&lt;br /&gt;divisions.&lt;br /&gt;􀂃 Spearheaded the division’s EDI objectives and maintained the department’s web page. Worked with a web&lt;br /&gt;development team to determine content, placement, and accomplishment timelines. The company desired&lt;br /&gt;to be presented as superior in a web display to the world.&lt;br /&gt;􀂃 Created the idea for a web page and brought the division in line with current-day technology with a webbased&lt;br /&gt;presence. Led a team to create, develop, upload, and maintain the department’s web page.&lt;br /&gt;Collection Manager &amp;amp; Web Master, 1995–2000&lt;br /&gt;􀂃 Provided a superior level of customer satisfaction related to the maintenance and collection of accounts&lt;br /&gt;receivable generated by the sale of Motorola Parts and Equipment to the federal government. Supervised,&lt;br /&gt;trained, and evaluated a staff of four. Interfaced with division and field finance personnel.&lt;br /&gt;􀂃 Instrumental in the creation and implementation of strategies and action plans. Co-wrote the collection&lt;br /&gt;and credit policy, and revised and updated outdated regulations. Managed international business and&lt;br /&gt;updated/implemented international collections policy, a subset of departmental policy. Handled European&lt;br /&gt;transactions and led a team responsible for Asia, South America, and Africa.&lt;br /&gt;􀂃 Wrote a user-friendly collections guidance manual for junior employees, reducing the confusion in the&lt;br /&gt;department. Streamlined procedures to one plan and eliminated employees asking repeated questions.&lt;br /&gt;􀂃 Member of the Critical Differences Total Customer Satisfaction (TCS) Team and Legacy. Discussed and&lt;br /&gt;recommended working solutions to complex customer problems and difficult customer issues.&lt;br /&gt;Desktop Publishing Specialist, 1994–1995&lt;br /&gt;􀂃 Assigned to Motorola, Inc., as a Macintosh subject-matter expert and Temporary Credit Analyst.&lt;br /&gt;Troubleshot programs and ensured computers were up and running. Designed a policy manual.&lt;br /&gt;United States Marines, Active Duty, The Pentagon 1990–1994&lt;br /&gt;Reserves (Called to active duty during Operation Iraqi Freedom) 1994–present&lt;br /&gt;Intelligence Specialist (TS/SBI Clearance), Active Duty Soldier of the Year, 1993 (Distinguished Professional)&lt;br /&gt;􀂃 Supervised and trained a team of six personnel that produced and distributed a daily, 18-page classified&lt;br /&gt;newsletter for the White House and Joint Chiefs of Staff.&lt;br /&gt;􀂃 Presented high-level briefings and prepared briefing products and reports. Enforced cyber-security&lt;br /&gt;measures. Implemented communications security protocols.&lt;br /&gt;􀂃 Instrumental in the integration of a new state-of-the-art desktop publishing system.&lt;br /&gt;􀂃 Developed and published a comprehensive series of Standard Operating Procedures that served as a&lt;br /&gt;valuable tool for the conduct of the office during manpower turnovers and shortages.&lt;br /&gt;􀂃 Participated in setting up the initial operating procedures for the secure video teleconferencing link that&lt;br /&gt;supported the daily morning brief to the Director of Marine Intelligence and his staff.&lt;br /&gt;􀂃 Quickly mastered the procedures maintaining the office ADP system. Trained all incoming personnel.&lt;br /&gt;EDUCATION&lt;br /&gt;􀂂 MS in Information Technology, University of Virginia, Richmond, VA, May 2003&lt;br /&gt;􀂂 Certified CIO, Office of Personnel Management and the University of Virginia (21 continuing-education&lt;br /&gt;credits), July 2002&lt;br /&gt;􀂂 BS in Business Administration, University of Virginia, Richmond, VA, May 1995&lt;br /&gt;RESUME 29, CONTINUED&lt;br /&gt;Chapter 5: Technology&lt;br /&gt;121&lt;br /&gt;TLFeBOOK&lt;br /&gt;TLFeBOOK&lt;br /&gt;CHAPTER 6&lt;br /&gt;Resumes for Career Changers&lt;br /&gt;Seeking Sales, Marketing,&lt;br /&gt;Advertising, Public Relations,&lt;br /&gt;Writing, and Events Management&lt;br /&gt;Positions&lt;br /&gt;To facilitate a successful transition to a sales or marketing career, resumes&lt;br /&gt;in this chapter highlight relevant knowledge and—wherever possible—&lt;br /&gt;proven abilities in the important functions of communica-tion, persuasion,&lt;br /&gt;and presentation.&lt;br /&gt;• Network engineer to sales representative&lt;br /&gt;• Software developer to sales/customer service professional&lt;br /&gt;• Police officer to sales representative&lt;br /&gt;• Flight attendant to pharmaceutical sales representative.&lt;br /&gt;• Respiratory therapist to pharmaceutical sales representative&lt;br /&gt;• Teacher to sales representative&lt;br /&gt;• Nurse to sales professional&lt;br /&gt;• Counselor to pharmaceutical sales representative&lt;br /&gt;• Medical researcher to medical device sales professional&lt;br /&gt;• Small business owner to pharmaceutical sales rep&lt;br /&gt;• Paint-store manager to sales representative or sales manager&lt;br /&gt;• Auto technician to marketing professional&lt;br /&gt;• Pharmacist to marketing professional&lt;br /&gt;• Fashion designer and medical office manager to marketing/PR&lt;br /&gt;• Human resources to marketing/PR&lt;br /&gt;• Retail manager to marketing professional&lt;br /&gt;• Massage therapist to writer/editor&lt;br /&gt;• Academic advisor to writer&lt;br /&gt;• Underwriter to event manager&lt;br /&gt;• Entrepreneur to marketing and events management&lt;br /&gt;TLFeBOOK&lt;br /&gt;JOHN E. COOPER&lt;br /&gt;822 Clayton Street Residence: (702) 938-5802&lt;br /&gt;N. Las Vegas, Nevada 89032 Cell: (702) 573-8137&lt;br /&gt;Email: JohnEcooper@cox.net&lt;br /&gt;TECHNICAL SALES REPRESENTATIVE&lt;br /&gt;TECHNOLOGY / COMMUNICATIONS / MANUFACTURING&lt;br /&gt;First-class customer service—increased company revenue $3 million&lt;br /&gt;AS400, Cisco, WAN, Routers, Hubs, Switches, Network Servers, Lotus Notes, Visio, ATM&lt;br /&gt;􀁸 Account Development 􀁸 Client Relationship Management 􀁸 Consulting&lt;br /&gt;􀁸 Customer Needs Assessment 􀁸 Team Building and Leadership 􀁸 Revenue Growth&lt;br /&gt;􀁸 Global Marketing Strategies 􀁸 Vendor Negotiations 􀁸 Technical Knowledge&lt;br /&gt;Organized and self-directed manager with 15+ years of experience in the technology industry. Excellent&lt;br /&gt;communicator and sound decision maker with proven people skills. Consistently delivered multimilliondollar&lt;br /&gt;projects on time and within budget. Trained new technicians and developed processes.&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;Network Design Engineer 1999–Present&lt;br /&gt;Sprint, Las Vegas, NV&lt;br /&gt;Developed and maintain up to 225 business-to-business sales accounts both nationally and&lt;br /&gt;internationally. Supervise a team of 14. Coordinate with departments to prepare cost-effective&lt;br /&gt;solutions, provide buyer satisfaction, and create profits for the company.&lt;br /&gt;􀁸 Achieved 25% reduction in customer turnaround and product delivery time—set a benchmark&lt;br /&gt;standard.&lt;br /&gt;􀁸 Teamed with department heads to create an automated PC tool that enhanced tracking,&lt;br /&gt;coordination, and process flow.&lt;br /&gt;􀁸 Brought customer service back online within 72 hours after 9/11 disaster.&lt;br /&gt;Network Design Engineer 1987–1999&lt;br /&gt;Qwest Corporation, Denver, CO&lt;br /&gt;Managed multi-network accounts throughout the United States, Europe, and South America. Prepared&lt;br /&gt;design and managed delivery to customers; assisted the sales teams in product review for costeffective&lt;br /&gt;solutions for customers; monitored customer networks to ensure 100% usage of circuits.&lt;br /&gt;􀁸 Enhanced the profit picture by ensuring 100% accountability for 200+ client accounts.&lt;br /&gt;􀁸 Created a test system to identify potential configuration problems—saved time and expense.&lt;br /&gt;􀁸 Reduced wasted duplication, met deadlines, and improved efficiency of information by&lt;br /&gt;maintaining close communication with other department managers.&lt;br /&gt;Network Technician 1986–1987&lt;br /&gt;Level 3 Communications, Denver, CO&lt;br /&gt;Lead technician overseeing the technical training, keeping informed of latest technology, managing&lt;br /&gt;customer accounts, and solving high-level problems.&lt;br /&gt;􀁸 Developed a technician hands-on training process that reduced learning curve of new&lt;br /&gt;technicians.&lt;br /&gt;􀁸 Initiated a high-speed upgrade project to support 800+ branch offices—the project was selffunded,&lt;br /&gt;was completed six weeks ahead of schedule, and returned $3 million to the company.&lt;br /&gt;OTHER EXPERIENCE&lt;br /&gt;Line Chief, Jet Maintenance, United States Air Force&lt;br /&gt;EDUCATION AND CERTIFICATIONS&lt;br /&gt;Louisiana State University, Baton Rouge, LA Pace University, New York, NY&lt;br /&gt;Studies in Business (2 years completed) Certified in Network Skills (12-week course)&lt;br /&gt;RESUME 30: BY MICHAEL LEVY, CPRW, CEIP, MCDP, PHR, GCDFI&lt;br /&gt;Career Change: From network engineer to sales representative.&lt;br /&gt;Strategy: Emphasize relevant technical knowledge, along with proven ability to work with people as&lt;br /&gt;demonstrated by delivering training and developing vendor and business relationships.&lt;br /&gt;124&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 31: BY BARBARA POOLE, CPRW, CRW, CCMC&lt;br /&gt;MARK J. DIXON&lt;br /&gt;891 Arbor Lakes Parkway 􀂃 Maple Grove, MN 55311 􀂃 (763) 555-8291 􀂃 marjkdixon@qwestmsn.com&lt;br /&gt;SALES / CUSTOMER SERVICE / OPERATIONS&lt;br /&gt;A results-oriented professional with extensive experience in client relations. Excellent sales skills include thorough product&lt;br /&gt;knowledge and the ability to convey all pertinent facts to customers, staff, and management. Demonstrated ability in&lt;br /&gt;assessing problem areas and offering recommendations that profitably impact the bottom line.&lt;br /&gt;AREAS OF EXPERTISE&lt;br /&gt;Client Services 􀂃 Sales 􀂃 Marketing 􀂃 Prospecting 􀂃 Vendor Relations&lt;br /&gt;􀂃 Complex Project Planning &amp;amp; Management 􀂃 Cross-Functional Training &amp;amp; Leadership 􀂃 Technology&lt;br /&gt;SUCCESSES&lt;br /&gt;SALES &amp;amp; MARKETING&lt;br /&gt;􀂃 Closed sales and doubled business for an e-commerce leader and Top-10 revenue-based e-tailer.&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;􀂃&lt;br /&gt;Featured multiple times in the Minneapolis Star &amp;amp; Tribune for building community-focused revenues.&lt;br /&gt;Generated new business in broad consumer markets ranging from health care to nail polish.&lt;br /&gt;Employed cold-call, referral, and other prospecting methods. Assessed client needs and made effective sales&lt;br /&gt;presentations, often involving technical product details. Commended by executives for “smooth” presentations.&lt;br /&gt;Performed research, promotions, and forecasting techniques to penetrate markets with an 80% success rate.&lt;br /&gt;CUSTOMER CARE &amp;amp; COMMUNICATIONS&lt;br /&gt;Built and nurtured relationships with clients and member customers in reduced-pricing, partner-store purchasing,&lt;br /&gt;and redemption-center transactions with a blend of consumer products. Grew client base 70% in one year.&lt;br /&gt;Interacted with customers both in person and in a call-center environment.&lt;br /&gt;Commended by customers for positive attitude and willingness to go beyond the requirements of the job.&lt;br /&gt;Conducted customer needs assessments and illustrated cost-effective benefits and solutions.&lt;br /&gt;Coordinated a matrix of technical support services for small to large organizations, both for- and nonprofit.&lt;br /&gt;Officiated adaptive sports for a Minnesota statewide nonprofit association of public and private schools.&lt;br /&gt;OPERATIONS &amp;amp; TECHNOLOGY&lt;br /&gt;Trained numerous individuals at all levels to effectively use state-of-the-art information technology.&lt;br /&gt;Led all phases of operations and project management; recognized for team-building skills and the ability to&lt;br /&gt;motivate others on all levels in the achievement of individual and organizational goals.&lt;br /&gt;Developed project specifications and communicated project goals to cross-functional technology teams.&lt;br /&gt;Considered technology “go-to” person for many organizations: MS Office software, web technology, programming&lt;br /&gt;languages, operating systems, and database technologies in systems design and implementation.&lt;br /&gt;WORK HISTORY&lt;br /&gt;SOFTWARE DEVELOPER, Milton Corporation (subsidiary of Darnet Enterprises, Inc.)—Minneapolis, MN 1989–present&lt;br /&gt;PRIOR TECHNOLOGY POSITIONS Pre–1989&lt;br /&gt;Supported the University of Minnesota’s student recruitment technology; led Honeywell’s technology support for&lt;br /&gt;HealthLine, Inc.’s online wellness education; and provided contracted systems development and support for the&lt;br /&gt;Minnesota Timberwolves, Aerospace, Children’s Hospital, Grand Casino, and other organizations.&lt;br /&gt;􀂃&lt;br /&gt;EDUCATION&lt;br /&gt;Sales, Customer Service, Communications &amp;amp; Operations, METROPOLITAN UNIVERSITY—Minneapolis, MN&lt;br /&gt;Graduate: Programming Technology, ST. PAUL TECHNICAL COLLEGE—Minneapolis, MN&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;125&lt;br /&gt;Career Change: From software developer to sales/customer service professional.&lt;br /&gt;Strategy: Create a skills-based, functional resume that emphasizes relevant experience under an&lt;br /&gt;attention-getting “Successes” headline.&lt;br /&gt;TLFeBOOK&lt;br /&gt;TERENCE KEENAN&lt;br /&gt;344-02 Parsons Blvd., Flushing, NY 11355 􀁸 718-660-9033 􀁸 TKeenan@netway.net&lt;br /&gt;ROUTE DISTRIBUTION&lt;br /&gt;Five years of experience in route distribution preceding a 20-year career in law enforcement. Offer an impeccable&lt;br /&gt;New York State driving record and a proficiency in 18-wheeler operations. Work well with diverse populations&lt;br /&gt;and expertly handle potentially threatening situations throughout urban communities. Maintain a high energy&lt;br /&gt;level and strong stamina required for lifting heavy loads and working long hours in inclement conditions.&lt;br /&gt;Select Areas of Qualification:&lt;br /&gt;– Beverage Route Distribution – Promotional Display Merchandising – Purchasing/Inventory Control&lt;br /&gt;– Product Sales &amp;amp; Marketing – Customer Needs Assessment – Receivables/Collections&lt;br /&gt;– Customer Service Excellence – Security Enforcement/Theft Control – Vehicle Maintenance/Repair&lt;br /&gt;Relevant Experience — Route Distribution&lt;br /&gt;ROUTE DRIVER / SALES REPRESENTATIVE&lt;br /&gt;Long Island Beverage Distributors, Bay Shore, NY, 1979–1984&lt;br /&gt;􀁸 Recipient of 15 quarterly recognition awards for Top Sales Production and Performance Excellence.&lt;br /&gt;􀁸 Managed a route distribution of Barley’s Brew throughout competitive Suffolk County sales territories.&lt;br /&gt;􀁸 Serviced an account base of 25–40 daily stops that included bars, restaurants, supermarkets, and delicatessens.&lt;br /&gt;􀁸 Monitored and replenished daily/weekly inventory levels, and consistently met delivery schedules on time.&lt;br /&gt;􀁸 Expertly managed tailgate deliveries and forklift operations for volume product loading and unloading.&lt;br /&gt;􀁸 Effectively negotiated sales agreements and terms with potential and existing clients.&lt;br /&gt;􀁸 Maintained ongoing expenses for inventory and vehicle maintenance; collected accounts receivable.&lt;br /&gt;􀁸 Supported customers’ merchandising needs with window displays and relevant promotional materials.&lt;br /&gt;􀁸 Responded to customer requests, resolving problems directly and through appropriate channels.&lt;br /&gt;Career History — Law Enforcement&lt;br /&gt;POLICE OFFICER&lt;br /&gt;109th Precinct, Flushing, NY, 1984–Present&lt;br /&gt;􀁸 Currently work with the New York State Police Department/New York State Parole Department as part of a&lt;br /&gt;Joint Task Force to track and apprehend parole violators throughout all areas of the five boroughs.&lt;br /&gt;􀁸 As part of the Department’s specialized training, recently completed extensive criminal investigative studies&lt;br /&gt;in Forensic Science, Automotive Crime, and Organized Crime through the New York City Police Academy.&lt;br /&gt;􀁸 Throughout career, worked collaboratively with all Bronx County precincts (nine) and numerous Brooklyn&lt;br /&gt;North precincts on diverse cases and assignments in high-crime vicinities throughout all five boroughs.&lt;br /&gt;􀁸 Trained Academy recruits in all aspects of foot, car, and scooter patrol of high-crime areas.&lt;br /&gt;􀁸 Extensively experienced in undercover surveillance work in connection with robberies and drug trafficking.&lt;br /&gt;Education&lt;br /&gt;John Jay College of Criminal Justice, New York, NY&lt;br /&gt;Associate in Applied Science, Criminal Justice, 1984&lt;br /&gt;RESUME 32: BY ANN BAEHR, CPRW&lt;br /&gt;Career Change: From police officer to sales representative.&lt;br /&gt;Strategy: Bring to the forefront similar experience, even though it occurred more than 20 years ago.&lt;br /&gt;126&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 33: BY SHARON GREEN, MA, LPC&lt;br /&gt;DIANE M. SEYFERTH&lt;br /&gt;122 N. Telegraph 􀂃 Southfield, MI 48024&lt;br /&gt;(248) 555-3456 􀂃 seyferth@aol.com&lt;br /&gt;Highly motivated and results-driven professional seeking Pharmaceutical Sales Representative position to&lt;br /&gt;accelerate sales growth through effective product education and extensive relationship building.&lt;br /&gt;SUMMARY OF QUALIFICATIONS&lt;br /&gt;􀀹 Persistent in pursuit to build sales and provide solutions according to identified customer needs.&lt;br /&gt;􀀹 Strong customer-service orientation as demonstrated by commendations earned while working for&lt;br /&gt;high-profile corporations, including Southwest Airlines—recognized for unparalleled service.&lt;br /&gt;􀀹 Familiar with medical terminology and able to convey complex concepts in simpler terms.&lt;br /&gt;􀀹 Frequently chosen for prime assignments based on performance and job dedication.&lt;br /&gt;􀀹 Professional, confident demeanor; excellent public-speaking skills; willing to work extended hours.&lt;br /&gt;Strengths: Goal Attainment 􀂃 Persuasion Skills 􀂃 Needs Assessment 􀂃 Time Management&lt;br /&gt;RELATED EXPERIENCE&lt;br /&gt;SALES&lt;br /&gt;􀂃 One of selected few chosen to participate in sales campaign designed to promote new services within&lt;br /&gt;new-growth market. Utilized consultative-sales approach to educate customers on service packages&lt;br /&gt;and incentive programs, emphasizing advantages and features. Employed suggestive-selling strategy&lt;br /&gt;to maximize individual sales while selling travel packages to customers.&lt;br /&gt;CUSTOMER SERVICE&lt;br /&gt;􀂃 Recruited to serve needs of international dignitaries of presidential stature based on outstanding&lt;br /&gt;customer-service skills. Supported diverse needs of up to 137 customers daily through attentive,&lt;br /&gt;responsive service. Responded effectively to inquiries of up to 150 phone customers daily. Remained&lt;br /&gt;current on service packages and options to ensure accuracy of rapidly changing service information.&lt;br /&gt;MEDICAL&lt;br /&gt;􀂃 Assisted with medical situations of passengers suffering from cardiac arrest, strokes, hypoxia, diabetic&lt;br /&gt;comas, and Alzheimer’s. Interfaced with doctors and medical professionals during medical situations.&lt;br /&gt;Volunteered for Airline Crisis Team to assist in emergency-recovery efforts. Participated in annual&lt;br /&gt;training seminars to remain current on medical procedures.&lt;br /&gt;COMMUNICATIONS / PRESENTATIONS&lt;br /&gt;􀂃 Educated groups of 100+ individuals on policies and practices. Communicated clearly and effectively&lt;br /&gt;with dignitaries, executives, colleagues, and customers. Wrote copy to generate interest in current&lt;br /&gt;events and stories presented by anchors of news station (during internship).&lt;br /&gt;WORK HISTORY&lt;br /&gt;Flight Attendant, Southwest Airlines, Detroit, MI, 1995–Present&lt;br /&gt;Customer Service Representative / Flight Attendant, America West Airlines, Detroit, MI, 1987–1995&lt;br /&gt;Corporate Flight Attendant, Execujet / Aramco Associated Company, Detroit, MI, 1992–1994&lt;br /&gt;EDUCATION / TRAINING&lt;br /&gt;Bachelor of Arts in Communications, University of Michigan, Ann Arbor, MI&lt;br /&gt;Career Change: From flight attendant to pharmaceutical sales representative.&lt;br /&gt;Strategy: Bring relevant experience to the top and enhance its value by emphasizing other related&lt;br /&gt;areas that contribute to her capabilities. The bold subheadings call attention to the necessary skills.&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;127&lt;br /&gt;TLFeBOOK&lt;br /&gt;Colleen Quinn Home: (937) 332-5390 | Cell: (937) 289-9875&lt;br /&gt;1621 Southgate Circle, Troy, OH 45373&lt;br /&gt;PHARMACEUTICAL SALES CANDIDATE with a track record in the Medical Field&lt;br /&gt;Respiratory Therapist who has demonstrated and instructed on medical equipment and holds&lt;br /&gt;intimate knowledge of select medications covering patients with chronic lung problems such as&lt;br /&gt;asthma, bronchitis, and emphysema. Experienced in using a variety of inhaled bronchodilators and&lt;br /&gt;steroids to help treat and control patients with breathing problems. Capable of securing new&lt;br /&gt;business through aggressive sales and lead cultivation with physicians, medical facilities, and&lt;br /&gt;hospitals, while overseeing the complete sales lifecycle—from initial contact to sales closure.&lt;br /&gt;Possess a rapport with physicians, physician assistants, nurses, and medical interns.&lt;br /&gt;Foundation in the medical arena will assist with:&lt;br /&gt;Market Reach &amp;amp; Expansion 􀁸 Sales Presentations 􀁸 Territory Growth&lt;br /&gt;Client Base Development 􀁸 Sales &amp;amp; Marketing Strategies 􀁸 Relationship Maintenance&lt;br /&gt;B2B Customer Case 􀁸 Lead Generation &amp;amp; Cold Calling 􀁸 Sales-cycle Management&lt;br /&gt;Business Development 􀁸 Customer Need Assessments 􀁸 Emerging Markets&lt;br /&gt;EDUCATION / CERTIFICATION / TRAINING&lt;br /&gt;B.S., Respiratory Care, 1996&lt;br /&gt;Wright State University, Dayton, OH&lt;br /&gt;Certificate, Registered Respiratory Therapist, Ohio Dept. of Health for Respiratory Therapy&lt;br /&gt;Training: Pediatric Advanced Life Support, Advanced Cardiac Life Support, Neonatal Advanced Life&lt;br /&gt;Support; Pulmicort and Racemic Epi medications; ventilators and BIPAP equipment&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;RESPIRATORY THERAPIST, 2000–present Kettering Memorial Hospital, Dayton, OH&lt;br /&gt;Provide respiratory care, such as administering medications and assisting with treatments and&lt;br /&gt;equipment, for adult and geriatric patients. Deliver and set up mechanical ventilation, connect&lt;br /&gt;cardiac monitors, and work with physicians pertaining to patient treatments: inhaled aerosol and&lt;br /&gt;MDIs, pulmonary function and stress tests, and EKGs/ABGs. Instruct patients and family members&lt;br /&gt;in the use of home respiratory equipment and medications. Discuss with physicians the current and&lt;br /&gt;future use of respiratory medications and treatments for patients with respiratory ailments. Assist&lt;br /&gt;the emergency room and ICU with intubations and cardiopulmonary resuscitation efforts in critical&lt;br /&gt;care situations. Explain medications and therapy to patients, including side effects and benefits.&lt;br /&gt;RESPIRATORY THERAPIST, 1997–2000 Franciscan Medical Center, Dayton, OH&lt;br /&gt;Oversaw respiratory care to Pediatric and Neonatal units, tracked patient progress, and trained and&lt;br /&gt;advised patients and staff on equipment and medications.&lt;br /&gt;HOME HEALTH EQUIPMENT DELIVERY, 1993–1997 US Health Equipment, Montgomery, OH&lt;br /&gt;Trained and educated patients and family members on the features and proper use of home health&lt;br /&gt;equipment. Answered questions pertaining to usability or maintenance of equipment. Conducted&lt;br /&gt;patient follow-up every 3 months to inform physicians of status and to voice concerns regarding&lt;br /&gt;patient progress or other complications that deterred patient recovery. Networked with physicians&lt;br /&gt;and medical staff; attended meetings to discuss the use and delivery of home health equipment.&lt;br /&gt;Demonstrated respiratory care equipment to hospital staff and outlined the process for patient&lt;br /&gt;evaluation and instruction.&lt;br /&gt;RESUME 34: BY TEENA ROSE, CPRW, CEIP, CCM&lt;br /&gt;Career Change: From respiratory therapist to pharmaceutical sales representative.&lt;br /&gt;Strategy: Write a strong introduction that relates health care experience, knowledge, and skills to the&lt;br /&gt;demands of a career in pharmaceutical sales.&lt;br /&gt;128&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 35: BY CHERYL ANN HARLAND, CPRW, JCTC&lt;br /&gt;Edward King&lt;br /&gt;5 Falling Ledge Lane 􀁸 The Woodlands, Texas 77381 􀁸 (936) 273-6785&lt;br /&gt;QUALIFICATIONS PROFILE&lt;br /&gt;Sales &amp;amp; Business Development&lt;br /&gt;Well-educated professional offering a unique combination of professional skills. Successful educator and sales&lt;br /&gt;manager with core competencies in sales development, sales presentations, competitive market positioning,&lt;br /&gt;customer relationship management, teaching, training, and coaching. Excellent communication,&lt;br /&gt;organizational, and planning skills.&lt;br /&gt;SALES EXPERIENCE&lt;br /&gt;DIAMOND INTERNATIONAL, INC., Ontario, Canada 2002–Present&lt;br /&gt;Area Manager &amp;amp; Distributor, Plink-o&lt;br /&gt;Recruited by this Canadian-based vending machine manufacturer as an exclusive distributor to sell/lease&lt;br /&gt;a new product, “Plink-o Money Machine,” to restaurants, convenience stores, and other retail&lt;br /&gt;establishments in Houston area. Assumed full responsibility for cold-calling and canvassing, sales&lt;br /&gt;presentations, contract negotiations, product delivery, and follow up. Exceeded sales goal by 15%.&lt;br /&gt;TEACHING EXPERIENCE&lt;br /&gt;Fifteen years of experience as a Special Education Teacher employed on educational grants within Texas,&lt;br /&gt;Massachusetts, New York, and New Hampshire. Taught all academic subjects and social and life skills to&lt;br /&gt;learning-handicapped, cognitively disabled, and emotionally disturbed youths in grades 5–12.&lt;br /&gt;Houston School District, Houston, Texas (2000–2001)&lt;br /&gt;Nashua Children’s Home, Nashua, New Hampshire (1999–2000)&lt;br /&gt;Worcester Public Schools, Worcester, Massachusetts (1997–1999)&lt;br /&gt;Seacoast Learning Collaborative, Kingston, New Hampshire (1993–1996)&lt;br /&gt;Crockett Intermediate School, Conroe, Texas (1990–1992)&lt;br /&gt;FM Black Middle School, Houston, Texas (1989–1990)&lt;br /&gt;Erasmus Hall High School, Brooklyn, New York (1987–1988)&lt;br /&gt;ACCOLADES FROM SENIOR MANAGERS&lt;br /&gt;“Ed was extremely conscientious and worked hard to develop support programs for students…a dedicated&lt;br /&gt;professional.”&lt;br /&gt;Krista Osborn, Principal, Houston School District&lt;br /&gt;“Ed shows a general desire to serve the children in his care…always presents himself in a professional manner.”&lt;br /&gt;Joanne Burdett Dion, Educational Director, Nashua Children’s Home&lt;br /&gt;“Ed’s lesson plans were some of the best from my school, and he implemented them with success…his teaching style&lt;br /&gt;is firm yet flexible, caring and professional.”&lt;br /&gt;Jo Ann Beken, Principal, Worcester Public Schools&lt;br /&gt;“You were our anchor in the BAC program…you did a great job in a tough situation.”&lt;br /&gt;Bourke Meagher, Principal, FM Black Middle School&lt;br /&gt;EDUCATION&lt;br /&gt;St. John’s University, New York, New York, MS, Special Education&lt;br /&gt;St. John’s University, New York, New York, BS, Management&lt;br /&gt;State of Texas General Special Education Certification 􀅏 Certified Special Olympics Coach&lt;br /&gt;Career Change: From teacher to sales representative.&lt;br /&gt;Strategy: Concentrate on recent part-time sales experience and downplay teaching career. Use quotes&lt;br /&gt;as strong endorsements.&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;129&lt;br /&gt;TLFeBOOK&lt;br /&gt;SUSAN JUSTIN&lt;br /&gt;7777 Freesia Lane, Seattle, WA 98136&lt;br /&gt;phone: 206-777-8767 — pager: 206-348-9021&lt;br /&gt;susanjustin@email.com&lt;br /&gt;Result-oriented self-starter seeking a position in SALES. Present a positive, professional attitude; thrive&lt;br /&gt;on challenge; work hard and passionately—always in the spirit of customer service. Demonstrate acute&lt;br /&gt;business insight with conceptual talent for seeing “the big picture” along with expertise in strategic&lt;br /&gt;planning, organizational development, team building, and staff enhancement. Willing to relocate.&lt;br /&gt;QUALIFICATIONS&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;Outstanding communication and presentation skills, articulate and&lt;br /&gt;expressive—able to tailor information to audience from laymen to&lt;br /&gt;experts, and diplomatically and persuasively relate new concepts and&lt;br /&gt;ideas—enhanced by medical training and experience.&lt;br /&gt;Talent for generating enthusiasm—use timely sense of humor to&lt;br /&gt;illustrate a point.&lt;br /&gt;Strong analytical, problem-solving, decision-making, and timemanagement&lt;br /&gt;skills.&lt;br /&gt;Strategic thinker, able to synthesize information quickly.&lt;br /&gt;CAREER HISTORY&lt;br /&gt;Staff RN, Critical Care Unit/Cardiovascular/Emergency/Special Procedures&lt;br /&gt;St. Sophia Hospital, Benning, WA 3/2000–present&lt;br /&gt;Travel Contract, Post-Anesthesia Unit&lt;br /&gt;Petula Nielson Medical Center, Nielson, CA 11/99–2/2000&lt;br /&gt;Travel Contract, Emergency Services&lt;br /&gt;Nielson Medical Clinic, Nielson, CA 7/99–11/99&lt;br /&gt;Travel Contract, Post-Anesthesia Care Unit&lt;br /&gt;St. Agnes Medical Center, Liberty, CA 4/99–7/99&lt;br /&gt;Travel Contract, Post-Anesthesia Care Unit&lt;br /&gt;Liberty Community Medical Center, Liberty, CA 1/99–4/99&lt;br /&gt;Agency Nurse, ICU, PACU, and ER for 5 metro-area hospitals&lt;br /&gt;Health Care Staffing, Dover, CO 1/98–12/98&lt;br /&gt;Staff RN, Intensive Care Unit&lt;br /&gt;Columbia Medical Care Center of Denver, Denver, CO 1/97–12/98&lt;br /&gt;Staff RN, Float Pool&lt;br /&gt;St. Sophia Hospital, Benning, WA 7/95–10/96&lt;br /&gt;Staff RN, Medical/Surgical Unit&lt;br /&gt;Presbyterian–St. Luke’s Hospital, Denver, CO 10/94–7/95&lt;br /&gt;EDUCATION&lt;br /&gt;B.S., Nursing, Creighton University, 1993&lt;br /&gt;B.A., Humanities, Colorado State University, 1989&lt;br /&gt;ACCREDITATIONS&lt;br /&gt;Nursing Licenses—Washington, California, Colorado&lt;br /&gt;Member—American Nurses Association; Washington State Nurses&lt;br /&gt;Association&lt;br /&gt;Certifications—Advanced Cardiac Life Support, Pediatric Advanced Life&lt;br /&gt;Support, Trauma Nurse&lt;br /&gt;Member—Air and Surface Transport Nurses Association&lt;br /&gt;“…work ethic is&lt;br /&gt;outstanding…a pleasant&lt;br /&gt;person…willing and&lt;br /&gt;rapid learner.…” JT, M.D.&lt;br /&gt;“…good communication&lt;br /&gt;style and deals with&lt;br /&gt;problems directly…&lt;br /&gt;strong leadership and&lt;br /&gt;management qualities….”&lt;br /&gt;TCR, St. Sophia Hospital&lt;br /&gt;“…a winning&lt;br /&gt;personality…very calm,&lt;br /&gt;level-headed…performs&lt;br /&gt;well under pressure…&lt;br /&gt;well respected among&lt;br /&gt;her peers…strong&lt;br /&gt;leadership abilities…&lt;br /&gt;able to communicate&lt;br /&gt;clearly and concisely….”&lt;br /&gt;MW, Lieutenant, U.S. Army&lt;br /&gt;Reserve&lt;br /&gt;“…independent and&lt;br /&gt;knowledgeable and&lt;br /&gt;enjoys educating&lt;br /&gt;colleagues and patients&lt;br /&gt;alike…maturity and&lt;br /&gt;experience necessary to&lt;br /&gt;be a success….”&lt;br /&gt;SLK, Captain, U.S. Naval&lt;br /&gt;Reserve&lt;br /&gt;RESUME 36: BY JANICE M. SHEPHERD, CPRW, JCTC, CEIP&lt;br /&gt;Career Change: From nurse to sales professional.&lt;br /&gt;Strategy: Emphasize qualifications and spice up the resume with powerful and relevant quotes.&lt;br /&gt;130&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;131&lt;br /&gt;John J. Cochran&lt;br /&gt;16533 Sky Ranch Road&lt;br /&gt;San Diego, CA 92138&lt;br /&gt;Office: 619-555-6257 jjcochran@aol.com Mobile: 619-555-5740&lt;br /&gt;TERRITORY SALES—CUSTOMER SERVICE—BUSINESS DEVELOPMENT&lt;br /&gt;PHARMACEUTICAL, MEDICAL EQUIPMENT, HEALTHCARE MANAGEMENT ORGANZATIONS&lt;br /&gt;PROFILE&lt;br /&gt;Results-driven professional with a career distinguished by consistent performance within both small and large organizations—&lt;br /&gt;focus on service organizations—operating in diverse business cultures, industries, and markets. Offer high-caliber crossfunctional&lt;br /&gt;management qualifications and proven leadership talents. Strong orientations in business development, relationship&lt;br /&gt;management, and performance improvement. Highly motivated, innovative, and creative, with a big-picture perspective.&lt;br /&gt;Analytical, logical, and resourceful in approach to prospecting, relationship building, problem solving, and decision-making.&lt;br /&gt;Honest, ethical, and effective.&lt;br /&gt;􀊊 Licensed Professional Counselor 􀊊&lt;br /&gt;CORE QUALIFICATIONS&lt;br /&gt;Strategic Business Planning&lt;br /&gt;Organization &amp;amp; Follow-through&lt;br /&gt;New Business &amp;amp; Account Development&lt;br /&gt;Customer Relations &amp;amp; Negotiations&lt;br /&gt;Account Revitalization&lt;br /&gt;Team Building &amp;amp; Leadership&lt;br /&gt;Purposeful Listening &amp;amp; Needs Assessment&lt;br /&gt;Solutions &amp;amp; Relationship Sales&lt;br /&gt;Persuasive Communication Skills&lt;br /&gt;Large Group / Small Group Presentations&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;JOHN J. COCHRAN, MA, LPC COUNSELING, INC.—San Diego, CA 1992–Present&lt;br /&gt;Owner, Licensed Professional Counselor serving largely physician and executive client base using cognitive-behavioral&lt;br /&gt;psychotherapeutic approaches and methodologies.&lt;br /&gt;􀂃 Increased client base 300% in first two years of practice using aggressive, six-step solution-selling technique:&lt;br /&gt;approach, interview, demonstrate, validate, negotiate, close.&lt;br /&gt;HUMANA HOSPITAL ACADEMY OF MENTAL HEALTH—San Leandro, CA 1980–1992&lt;br /&gt;Executive Director, reporting to the Board of Directors, responsible for its 260-outpatient base, providing individual and group&lt;br /&gt;counseling on addictive behaviors.&lt;br /&gt;EDUCATION &amp;amp; PROFESSIONAL ACTIVITIES / AFFILIATIONS&lt;br /&gt;MA, Counseling—CALIFORNIA SCHOOL OF PROFESSIONAL PSYCHOLOGY, Los Angeles, CA&lt;br /&gt;BS, Industrial Engineering—UNIVERSITY OF ILLINOIS, Chicago, IL&lt;br /&gt;Keynote speaker—January 2000, New York Life Insurance Co.—“Tying Self-Motivation to Performance”&lt;br /&gt;Ethics Committee Chair, California Counseling Association (CCA)&lt;br /&gt;PROFESSIONAL REFERRALS&lt;br /&gt;“Through his private practice, John has worked together closely with physicians and medical offices. He is well apprised of&lt;br /&gt;the intricacies of the medical services environment as well as familiar with the pharmacological therapies used for disorders of&lt;br /&gt;the nervous system. He is an excellent candidate for a medical-type services sales representative position … I am sure that he&lt;br /&gt;will meet and exceed all expectations.”&lt;br /&gt;􀊊Clarissa Schick Howisson, Ph.D., DABR, Chief, Division of Radiotherapy Medical Physics, University of California Medical&lt;br /&gt;Sciences Medical Center&lt;br /&gt;“I have been in the practice of medicine for thirty-four years and have dealt with pharmaceutical representatives for all of&lt;br /&gt;them. I have known John for twelve years and have always been impressed with his communication skills and his ability to&lt;br /&gt;build and sustain an outstanding rapport with a wide range of professionals. I believe he will be much superior to the ‘typical’&lt;br /&gt;sales representative that I see on a daily basis. I can guarantee that he will be an asset to any company.”&lt;br /&gt;􀊊Richard G. Sullivan, MD&lt;br /&gt;RESUME 37: BY DEBBIE ELLIS, MRW, CPRW&lt;br /&gt;Career Change: From counselor to pharmaceutical sales representative.&lt;br /&gt;Strategy: Relate professional experience in the health care field to the challenge of a sales career.&lt;br /&gt;Enhance the resume with strong professional referrals from individuals in the medical field.&lt;br /&gt;TLFeBOOK&lt;br /&gt;132&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;RESUME 38: BY CAROLYN BRADEN, CPRW&lt;br /&gt;J. PETER KESTER&lt;br /&gt;421 Everwood Drive Cellular 615.414.2374&lt;br /&gt;Nashville, Tennessee 37220 jpeterkester@hotmail.com&lt;br /&gt;Career Focus 􀁯 MEDICAL DEVICE SALES&lt;br /&gt;RESULTS-DRIVEN HEALTHCARE PROFESSIONAL proven to be a key contributor to business growth, team&lt;br /&gt;productivity, and operating efficiency. Background includes more than five years of experience in clinical-trial&lt;br /&gt;services, marketing, and physician recruitment for a leading clinical research organization. Additional experience in&lt;br /&gt;sales, promotions, small business management, and veterinary lab procedures. Thorough understanding of medical&lt;br /&gt;and pharmaceutical terminology, physician- and hospital-contract pricing, clinical-trials monitoring, Good Clinical&lt;br /&gt;Practices (GCPs), FDA regulations, and statistical reporting. Bachelor of Science degree.&lt;br /&gt;KEY STRENGTHS&lt;br /&gt;􀁸 Communication—Articulate and persuasive communicator with well-developed presentation and&lt;br /&gt;negotiation skills. Deliver high-impact presentations that communicate value and benefit to physicians and&lt;br /&gt;other key decision-makers. Effectively convey complex, technical information in meaningful terms. Strong&lt;br /&gt;statistical report-writing and documentation skills.&lt;br /&gt;􀁸 Relationship Management—Cultivate and nurture profitable relationships with physicians, healthcare&lt;br /&gt;providers, senior management, and team members. Experienced in managing, training, supporting, and&lt;br /&gt;motivating team members. Effective business liaison and group facilitator.&lt;br /&gt;􀁸 Business Development—Implement physician- and patient-recruitment strategies to ensure successful&lt;br /&gt;clinical-study enrollment. Proven history of achieving business-development and sales-performance goals in&lt;br /&gt;small-business environments. Proactive in cold calling and pursuing referrals to generate qualified leads.&lt;br /&gt;Professional Experience&lt;br /&gt;INFO CLINICAL RESEARCH, INC.—Nashville, Tennessee................................................................ 1998–Present&lt;br /&gt;A full-service Clinical Research Organization that manages Phases I to IV clinical-research studies ranging in size from&lt;br /&gt;small, local trials to large, global programs. Services include clinical research, biometrics, interactive technologies,&lt;br /&gt;laboratory, clinical pharmacology, and consulting services.&lt;br /&gt;Advanced rapidly through a series of increasingly responsible clinical-research monitoring positions, earning five&lt;br /&gt;promotions in five years.&lt;br /&gt;Therapeutic areas of experience include gastrointestinal system (IBS), skin and soft tissue (antibiotic), urinary&lt;br /&gt;system (antibiotic), and central-nervous system (migraine, post-operative pain management, and cognitive disorder).&lt;br /&gt;Lead Clinical Research Associate (2002–Present)&lt;br /&gt;Promoted to manage 10- to 15-member study team assigned to investigational-study sites and coordinate all&lt;br /&gt;study activities. Conduct weekly meetings with sponsor and CRAs, delegate team responsibilities, conduct site&lt;br /&gt;visits, and perform on-site quality reviews. Monitor study progress and serve as primary resource for team&lt;br /&gt;members regarding study-related issues.&lt;br /&gt;􀁸 Identify and recruit physicians for study participation—generate physician leads through cold-calling&lt;br /&gt;techniques, evaluate their interest in study participation, motivate them to achieve recruitment targets, and&lt;br /&gt;train them on FDA regulations and protocol compliance.&lt;br /&gt;􀁸 Deliver cost-proposal presentations to physicians that outline the full scope of ICR’s service capabilities,&lt;br /&gt;highlight clinical team-management approach, and effectively justify cost proposals.&lt;br /&gt;􀁸 Implement patient recruitment/outreach campaigns to maximize clinical-study enrollment. Marketing&lt;br /&gt;strategies include creative advertising; motivational site visits; newsletter, phone, and fax communiqués;&lt;br /&gt;and bonus incentives.&lt;br /&gt;Career Change: From medical researcher to medical device sales professional.&lt;br /&gt;Strategy: Emphasize persuasive skills used in his prior career, and pull out sales-related activities and&lt;br /&gt;skills from his earlier, less relevant experience.&lt;br /&gt;TLFeBOOK&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;133&lt;br /&gt;Cellular 615.414.2374 J. PETER KESTER Page Two&lt;br /&gt;Professional Experience–Continued&lt;br /&gt;Senior Clinical Research Associate (2001–2002)&lt;br /&gt;Managed investigational (physician) study sites, including on-site monitoring, study-team management, new CRA&lt;br /&gt;training and assistance, and physician recruitment.&lt;br /&gt;􀁸 Generated Study Specific Procedures (SSPs) for approval by sponsor companies.&lt;br /&gt;􀁸 Created clinical-tracking system at beginning of each study to evaluate site performance.&lt;br /&gt;Clinical Research Associate II (2000–2001)&lt;br /&gt;Clinical Research Associate (1999–2000)&lt;br /&gt;Clinical Monitor (1998–1999)&lt;br /&gt;Clinical Research Assistant (1998)&lt;br /&gt;Managed 10 to 15 investigational-study sites across the U.S., conducting routine on-site monitoring visits and&lt;br /&gt;acting as secondary resource for CRAs regarding study-related issues.&lt;br /&gt;􀁸 Maintained query rate of &lt;0.05% with research data submitted to sponsor.&lt;br /&gt;􀁸 Completed in-house presentation training required by INFO Standard Operating Procedures (SOPs).&lt;br /&gt;Additional Experience&lt;br /&gt;LANDSCAPE &amp;amp; PROPERTY MAINTENANCE SERVICES—Nashville, Tennessee ................................... 1995–1998&lt;br /&gt;General Manager&lt;br /&gt;Provided landscaping and property-maintenance services to client base in the Belmont University community.&lt;br /&gt;Determined pricing, handled billing and bookkeeping activities, and hired and supervised contract workers during&lt;br /&gt;peak seasons.&lt;br /&gt;􀁸 Developed business from initial concept and startup. Grew business from zero to 20 clients and expanded&lt;br /&gt;client base primarily through networking and referrals.&lt;br /&gt;􀁸 Coordinated property maintenance for rental duplex with frequent tenant turnover. Prepared property for&lt;br /&gt;new tenants, including overseeing electrical and painting subcontractors and completion of project punchlist.&lt;br /&gt;FIRECRACKER FIREWORKS—Nashville, Tennessee ............................................................................ 1996–1997&lt;br /&gt;Sales Representative&lt;br /&gt;Managed all aspects of fireworks sales projects—site selection, tent set-up, inventory selection, merchandise&lt;br /&gt;displays, advertising and promotions, and sales performance.&lt;br /&gt;􀁸 Achieved notable sales success in concentrated, seasonal sales cycle. Challenged during second season to&lt;br /&gt;manage and coordinate sales activities in larger market with greater sales potential.&lt;br /&gt;BELMONT ANIMAL HOSPITAL—Nashville, Tennessee......................................................................... 1993–1994&lt;br /&gt;Laboratory Technician&lt;br /&gt;Performed routine laboratory and clinical procedures—obtained blood samples, assisted with surgical procedures,&lt;br /&gt;prepared prescriptions, and advised pet owners on medication administration.&lt;br /&gt;􀁸 Acquired hands-on experience with veterinary-medical equipment, including centrifuge, autoclave, and&lt;br /&gt;various surgical instruments.&lt;br /&gt;Education and Technical Skills&lt;br /&gt;Degree: BACHELOR OF SCIENCE—1997&lt;br /&gt;Belmont University—Nashville, Tennessee&lt;br /&gt;Pre-Med Curriculum—Major: Biology—Minor: Chemistry&lt;br /&gt;Technical Skills: Proficient with Microsoft Office (Word, Excel, PowerPoint, Access, Publisher, Outlook),&lt;br /&gt;Adobe Photoshop, Citrix Clinical Trial Management software, and Internet protocols.&lt;br /&gt;Confident in learning and using new business applications.&lt;br /&gt;RESUME 38, CONTINUED&lt;br /&gt;TLFeBOOK&lt;br /&gt;134&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;JENNA B. WHITE&lt;br /&gt;5900 Witte Road 􀁠 Turney, Missouri 64493&lt;br /&gt;Residence: 816-632-5555 􀁠 Cell: 816-632-5556 􀁠 jennawhite@centurytel.net&lt;br /&gt;SALES/MARKETING PROFESSIONAL&lt;br /&gt;AGGRESSIVE/RESULT-DRIVEN SALES PROFESSIONAL with a consultative approach to&lt;br /&gt;customer service and a genuine commitment to customer satisfaction. Proven leader with an eye to the&lt;br /&gt;bottom line and record of double-digit-percentage revenue growth. Combine confident communication&lt;br /&gt;skills with a contagious enthusiasm and demonstrated ease in conversing across diverse audiences.&lt;br /&gt;Strong influencing skills exhibited among entry-level, professional, and senior-level executives and&lt;br /&gt;within the medical community (physicians/nurses). Possess an unshakable determination when&lt;br /&gt;challenged with strong personalities, demanding deadlines, and the rigorous assimilation of information.&lt;br /&gt;􀁠 Client-Driven Sales Consultations 􀁠 High-Impact Presentations&lt;br /&gt;􀁠 Staff Training/Development 􀁠 New Market Development&lt;br /&gt;􀁠 Competitive Market Intelligence 􀁠 Organizational/Planning Skills&lt;br /&gt;􀁠 New Business Development/Retention&lt;br /&gt;􀁠 Time Management/Project Management&lt;br /&gt;􀁠 Solutions-Building/Problem-Solving&lt;br /&gt;􀁠 Dedication to High-Quality Standards&lt;br /&gt;SALES/MARKETING HIGHLIGHTS&lt;br /&gt;􀁠 Cinched year-over-year profits after launching fitness center from start-up planning—market&lt;br /&gt;research, identification of location and introductory advertising—to full operation. (Jazzercise)&lt;br /&gt;􀁠 Captured positive media attention, cold-canvassing local reporters and leveraging cost-effective&lt;br /&gt;cable advertising to spur better-than-average business-launch results. (Jazzercise)&lt;br /&gt;􀁠 Achieved 30% to 40% revenue increase month over month. (Jazzercise) Keys to performance:&lt;br /&gt;- Identified/responded to customer needs by performing a consultative needs assessment survey.&lt;br /&gt;- Pinpointed, recruited, and trained customer-focused talent, ensuring staff’s passions and abilities.&lt;br /&gt;- Excelled at customer retention: Cultivated personal relationships and facilitated a reaffirming,&lt;br /&gt;companionship-oriented, fun, and nonthreatening environment; performed a consistent written&lt;br /&gt;and spoken customer-appreciation program; and orchestrated special client events.&lt;br /&gt;- Developed client advocates who touted Jazzercise’s value to potential customers.&lt;br /&gt;􀁠 Key initiatives included promoting Chamber through media and attendance/promotions at other&lt;br /&gt;business meetings and helping members in concept-to-delivery project planning. (Junior Chamber)&lt;br /&gt;􀁠 Concentrated on high-profile projects/fund raising—Halloween festival, homeless-shelter event,&lt;br /&gt;MS150 rest stop coverage—to increase Chamber’s visibility. (Junior Chamber)&lt;br /&gt;􀁠 Spearheaded highly successful Channel 9 Health Fair Site, in association with County&lt;br /&gt;Commissioner, three consecutive years. (Junior Chamber)&lt;br /&gt;- Recruited physicians (oncologists, podiatrists, opthalmologists, dermatologists, dentists, and&lt;br /&gt;general practitioners) and other medical staff to perform more than 60 medical screenings,&lt;br /&gt;evaluations, and referrals. Directed staff comprising approximately 80 volunteers.&lt;br /&gt;- Achieved 75% increase in number of patients in program’s second year, while maintaining&lt;br /&gt;leadership responsibility for one of Colorado’s largest Health Fair sites.&lt;br /&gt;- Successfully retained a majority of physicians each year as a result of relationship building.&lt;br /&gt;􀁠 Boosted membership 120% during tenure. (Junior Chamber)&lt;br /&gt;􀁠 Won state Public Speaking Award and spoke at National Convention. (Junior Chamber)&lt;br /&gt;􀁠 Delivered presentation at international convention in Kansas City, MO. (Christian Women’s Club)&lt;br /&gt;􀁠 Settled medical claims, communicating with physicians, nurses, and claimants. (Shelter Insurance)&lt;br /&gt;RESUME 39: BY JACQUI D. BARRETT, MRW, CPRW, CEIP&lt;br /&gt;Career Change: From small business owner to medical or pharmaceutical sales representative.&lt;br /&gt;Strategy: Use a functional format to spotlight sales- and marketing-related results as well as success&lt;br /&gt;influencing physicians.&lt;br /&gt;TLFeBOOK&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;135&lt;br /&gt;RESUME 39, CONTINUED&lt;br /&gt;JENNA B. WHITE, page two Residence: 816-632-5555 Cell: 816-632-5556 􀁠 jennawhite@centurytel.net&lt;br /&gt;CAREER SUMMARY&lt;br /&gt;Jazzercise, Streamwood, Illinois 1997 to Present&lt;br /&gt;$62M in system-wide sales generated for Jazzercise franchisees in 2001/2002. (www.jazzercise.com)&lt;br /&gt;OWNER/FRANCHISEE&lt;br /&gt;􀁠 Built start-up franchise from the ground up, successfully promoting a dance-fitness program in a&lt;br /&gt;marketplace already supporting YMCA, Gold’s Gym, and a recreational center.&lt;br /&gt;􀁠 Developed a new market, investigating customer needs and delivering creative, effective fitness&lt;br /&gt;solutions that supported a healthy lifestyle.&lt;br /&gt;􀁠 Instituted regular advertising and promotional programs, including customer newsletters, thank-you&lt;br /&gt;cards, and media press releases that boosted customer retention.&lt;br /&gt;􀁠 Grew revenue 30% to 40% month over month.&lt;br /&gt;Christian Women’s Club, St. Charles, Illinois 1998 to 2000&lt;br /&gt;TREASURER&lt;br /&gt;􀁠 Reported funds to local/national offices; distributed A/P funds and performed audits.&lt;br /&gt;􀁠 Delivered presentation at the club’s international convention in Kansas City, MO.&lt;br /&gt;Junior Chamber of Commerce (Jaycees), Highlands Ranch, Colorado 1991 to 1994&lt;br /&gt;Provides tools to people to build bridges of success in business development and philanthropy. (www.usjaycees.org)&lt;br /&gt;PRESIDENT/VICE PRESIDENT&lt;br /&gt;􀁠 As vice president, achieved 120% membership increase via high-profile program orchestration.&lt;br /&gt;􀁠 Boasted positive results three years running for healthcare screening event, successfully recruiting&lt;br /&gt;and retaining physicians and medical personnel.&lt;br /&gt;􀁠 As president, managed staff; directed initiatives in membership, finances, fund raising, and projects;&lt;br /&gt;performed officer training; and acted as liaison between state and local chapters.&lt;br /&gt;Shelter Insurance, Tulsa, Oklahoma 1986 to 1989&lt;br /&gt;Industry leader in insurance and financial products and services. (www.shelterins.com)&lt;br /&gt;CLAIMS ADJUSTER&lt;br /&gt;􀁠 Challenged with negotiating claims settlements in a fair/equitable manner for insured and Shelter.&lt;br /&gt;􀁠 Constructed settlements for medical claims, interfacing with physicians, nurses, and claimaints.&lt;br /&gt;􀁠 Ranked 5th of 500 people company-wide in subrogation, applying persistence in collections.&lt;br /&gt;United States Army, Kansas City, Missouri 1986 to 1991&lt;br /&gt;CAPTAIN (RESERVIST)&lt;br /&gt;EDUCATION/HONORS&lt;br /&gt;BA in Communications/Minor: Business Administration, 1986&lt;br /&gt;Missouri University/Internship – Missouri State Legislature&lt;br /&gt;Honors: Debate Team … National Forensics League High Honors in Speech/Debate … Leadership&lt;br /&gt;Council (College), Company Executive (ROTC)/Leadership Training (Army) … Homecoming Royalty&lt;br /&gt;TLFeBOOK&lt;br /&gt;136&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;MICHAEL BLACK&lt;br /&gt;33 Fairbairn Drive Mobile: 415-205-3940&lt;br /&gt;Rocklin, CA 94677 Email: mickblack@verizon.net Residence: 415-939-2004&lt;br /&gt;SALES &amp;amp; MARKETING MANAGEMENT&lt;br /&gt;A&lt;br /&gt;resolute desire to sell and achieve, a passion for influencing consumer buying habits, and proven&lt;br /&gt;strengths in building sustainable market share have been the foundation of career successes over an&lt;br /&gt;impressive, achievement-filled career. Rare talent for simplifying and executing strategic ideas has&lt;br /&gt;generated widespread support, delivered strong revenue growth, and complied with budget constraints.&lt;br /&gt;Confidence, integrity, discipline, and vision have been key drivers in expertly nurturing relationships with&lt;br /&gt;team members, clients, senior management, and vendors.&lt;br /&gt;Professional strengths:&lt;br /&gt;􀁹 Market &amp;amp; Segment Expansion&lt;br /&gt;􀁹 Strategic Marketing Plans&lt;br /&gt;􀁹 Staff Recruitment&lt;br /&gt;􀁹 Key Account Management&lt;br /&gt;􀁹 Financial Management&lt;br /&gt;􀁹 Market Intelligence&lt;br /&gt;􀁹 Customer Retention&lt;br /&gt;􀁹 Change Management&lt;br /&gt;􀁹 Branding Concepts/Rollouts&lt;br /&gt;􀁹 Team Development&lt;br /&gt;􀁹 Multi-Channel Distribution&lt;br /&gt;􀁹 Sales Force Motivation&lt;br /&gt;􀁹 Customer Needs Assessment&lt;br /&gt;􀁹 High-Impact Presentations&lt;br /&gt;􀁹 Profit &amp;amp; Loss Accountability&lt;br /&gt;􀁹 Campaign Management&lt;br /&gt;􀁹 Contract Negotiations&lt;br /&gt;􀁹 Supplier Relations&lt;br /&gt;􀁹 Competitive Product&lt;br /&gt;Positioning&lt;br /&gt;􀁹 Margin Improvement&lt;br /&gt;EDUCATION&lt;br /&gt;Bachelor of Science, Business Administration (Marketing)&lt;br /&gt;University of California at Los Angeles&lt;br /&gt;EMPLOYMENT NARRATIVE&lt;br /&gt;PAINTGLOW PAINTS, Rocklin, CA 2002–Present&lt;br /&gt;State Retail Manager&lt;br /&gt;Appointed to steer statewide operations during a period where lack of strategic&lt;br /&gt;planning, pricing restrictions, and an absence of cohesive teamwork were limiting&lt;br /&gt;market expansion. Skeleton staffs of traveling sales representatives restricted&lt;br /&gt;campaigns to trade accounts, and multi-branded independent distributors were&lt;br /&gt;failing to make desired headway against aggressive competition in a static market. A&lt;br /&gt;total revitalization strategy was critical.&lt;br /&gt;Immediately established a tactical rollout plan, spearheaded intense market research&lt;br /&gt;into competitor placements, and managed performance expectations by devising a&lt;br /&gt;series of KPIs to act as benchmarks for staff achievement.&lt;br /&gt;Results were impressive:&lt;br /&gt;􀁹 State revenues up 20% over previous year.&lt;br /&gt;􀁹 Market share increased from 6.8% to 7.5% statewide.&lt;br /&gt;􀁹 Capital expenditure and setup costs delivered 25% under budget.&lt;br /&gt;􀁹 Rental expenses 30% below budget.&lt;br /&gt;SNAPSHOT&lt;br /&gt;Report to:&lt;br /&gt;CEO and National Sales&lt;br /&gt;and Marketing Manager&lt;br /&gt;Direct reports:&lt;br /&gt;4 Decorator Center&lt;br /&gt;Managers and 5 Trade&lt;br /&gt;Sales Representatives&lt;br /&gt;Operating Budget:&lt;br /&gt;$2M per year&lt;br /&gt;State Revenues: $21.1M&lt;br /&gt;Key Contributions—In-depth&lt;br /&gt;􀁹 Reinforced team focus towards core fundamentals of customer service, product quality, and&lt;br /&gt;competitive pricing. Despite a stationary market, clients remained receptive to opportunities for&lt;br /&gt;aggressive, value-added service with competitive advantages.&lt;br /&gt;􀁹 Coordinated advertising and promotional campaigns to maximize impact and results.&lt;br /&gt;􀁹 Grew customer base by 20% per month over 12 months by introducing cutting-edge sales prompts&lt;br /&gt;into the POS system and injecting new “customer-care” performance initiatives into shop-floor roles.&lt;br /&gt;RESUME 40: BY GAYLE HOWARD, CERW, CCM, CPRW, CRW&lt;br /&gt;Career Change: From paint-store manager to sales representative or sales manager.&lt;br /&gt;Strategy: Use a chronological format but minimize references to the specifics of his retail experience&lt;br /&gt;and focus on client accounts, marketing and promotional campaigns, and management skills.&lt;br /&gt;TLFeBOOK&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;137&lt;br /&gt;RESUME 40, CONTINUED&lt;br /&gt;MICHAEL BLACK Mobile: 415-205-3940 Page 2&lt;br /&gt;mickblack@verizon.net&lt;br /&gt;Excellent References &amp;amp; Client Testimonials Available&lt;br /&gt;EMPLOYMENT NARRATIVE&lt;br /&gt;C O N T I N U E D&lt;br /&gt;PAINTGLOW PAINTS&lt;br /&gt;State Retail Manager (continued)&lt;br /&gt;􀁹 Launched greater market presence, establishing company-owned outlets with one “exclusive” brand.&lt;br /&gt;􀁹 Spearheaded lucrative relationship-marketing initiative with RACV, Delfin Property Group, several&lt;br /&gt;health insurers, and Master Painters’ Association.&lt;br /&gt;􀁹 Recruited 20 new staff and rolled out a series of rewards and recognition programs that raised the bar for&lt;br /&gt;sales performance excellence. Incentive programs in conjunction with active succession career&lt;br /&gt;planning has set benchmarks for sales retention—currently steady at 95%.&lt;br /&gt;􀁹 Reversed ad hoc approach to inventory control that had prompted overstocking, understocking, and&lt;br /&gt;widespread inefficiencies. Devised formula to optimize stock turns, and attained a previously&lt;br /&gt;unprecedented rate of 86% OTIF (on-time-in-full).&lt;br /&gt;􀁹 Negotiated six leases, overseeing council planning permits for usage, parking, and signage.&lt;br /&gt;Store Manager 2000–2002&lt;br /&gt;Presided over a period of significant revenue growth that reflected a series of&lt;br /&gt;incremental yet substantial changes to key business processes, expense controls, and&lt;br /&gt;goal attainment.&lt;br /&gt;Revamped marketing programs; instilled “Market Best” service standards; produced&lt;br /&gt;new branding strategies; devised an integrated approach to advertising, marketing,&lt;br /&gt;and promotions in retail and trade markets; and spearheaded a staff revitalization&lt;br /&gt;program that rewarded superior efforts for attaining newly conceived goals.&lt;br /&gt;Results &amp;amp; Key Contributions&lt;br /&gt;􀁹 Sustained operating expenses to 82% of budget, steering savings in logistics&lt;br /&gt;through improved warehousing and inventory controls.&lt;br /&gt;􀁹 Propelled sales revenues 34.6% over previous year to $25.4 million.&lt;br /&gt;􀁹 Boosted staff retention by more than one-third to achieve a 95% rating. Alleviated&lt;br /&gt;the “brain drain” of high-performance staff through training, incentives, and&lt;br /&gt;recognition for goal achievement.&lt;br /&gt;􀁹 Orchestrated renewed focus on company-owned decorator centers that flourished&lt;br /&gt;under lower commissions and rebates. Decision proved significant, increasing&lt;br /&gt;profitability by 38+% to $3.2 million.&lt;br /&gt;􀁹 Increased market share from 11% to 12.7% of the California market.&lt;br /&gt;SNAPSHOT&lt;br /&gt;Reported to:&lt;br /&gt;California State Manager,&lt;br /&gt;National Decorator&lt;br /&gt;Center Manager&lt;br /&gt;Direct reports:&lt;br /&gt;12 California Decorator&lt;br /&gt;Center Managers across&lt;br /&gt;12 locations and 7 Trade&lt;br /&gt;Sales Representatives&lt;br /&gt;Operating Budget:&lt;br /&gt;$3M per year&lt;br /&gt;State Revenues: $25.4M&lt;br /&gt;Key Clients:&lt;br /&gt;AV Jennings, Q-Build,&lt;br /&gt;Rocklin City Council,&lt;br /&gt;Main Roads Rocklin&lt;br /&gt;􀁹 Conducted group training sessions for up to 40 staff. Presentations fostered a dynamic environment&lt;br /&gt;where participants brainstormed new ideas—many of which were revenue-positive.&lt;br /&gt;􀁹 Analyzed market and architected a doubling of the product range offered to customers, providing&lt;br /&gt;alternatives and value-added packages.&lt;br /&gt;Trade &amp;amp; Retail Sales Representative 1997–2000&lt;br /&gt;Distinguished from colleagues for securing the lucrative Q-Build Industries account, contributing $1 million&lt;br /&gt;annually. The account spurred credibility in the California marketplace, being utilized for virtually all&lt;br /&gt;government maintenance projects.&lt;br /&gt;Identified flaws in opposition strategy, focusing successfully on product performance and services in&lt;br /&gt;negotiations with major builders across Rocklin. Secured key accounts from major government contractors,&lt;br /&gt;project builders, and prominent hardware and paint groups.&lt;br /&gt;Recognized for achieving maximum budget incentives 3 years consecutively, and doubling territory sales in 2&lt;br /&gt;years.&lt;br /&gt;TLFeBOOK&lt;br /&gt;138&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;James T. Manville jimmyman@network.com&lt;br /&gt;4609 Miller Street 􀂍 Mt. Clemens, MI 48043 􀂍 586.555.8730&lt;br /&gt;Profile 􀂍 Committed to pursuing a career in marketing or public relations.&lt;br /&gt;􀂍 Strong interpersonal skills and ability to build rapport with others.&lt;br /&gt;􀂍 Creative and artistic.&lt;br /&gt;􀂍 Computer skills include Word, PowerPoint, Excel, and other spreadsheets.&lt;br /&gt;Education Oakland University • Rochester, Michigan&lt;br /&gt;Bachelor of Business Administration—Marketing 2003&lt;br /&gt;Eastern Michigan University • Ypsilanti, Michigan&lt;br /&gt;Course work in Business and Afro-American Studies 2000–2002&lt;br /&gt;Specs Howard School of Broadcasting • Southfield, Michigan&lt;br /&gt;Radio/TV program 2000&lt;br /&gt;Relevant Experience&lt;br /&gt;Pontiac School District—Owen Elementary • Pontiac, Michigan&lt;br /&gt;Bridges to Success Instructor 2003–Present&lt;br /&gt;• Teach African-American Studies to 4th and 5th graders two days per week&lt;br /&gt;under auspices of grant-funded after-school program.&lt;br /&gt;• Adapt curriculum to students’ levels; research and develop handouts to&lt;br /&gt;supplement lessons.&lt;br /&gt;National Basketball Association • Atlanta, Georgia&lt;br /&gt;Marketing Assistant (Volunteer) Winter 2003&lt;br /&gt;• Assisted staff at NBA All-Star Weekend Jam Session.&lt;br /&gt;• Interacted with children and families; encouraged participation with&lt;br /&gt;the “Got Milk?” program.&lt;br /&gt;Employment History&lt;br /&gt;Ford Motor Co. Vehicle Operations Division • Allen Park, Michigan&lt;br /&gt;Technician and Team Recorder 1997–Present&lt;br /&gt;• Conduct tests and inspect parts per QS9000 guidelines.&lt;br /&gt;• Elected by peers to record minutes during meetings on quality, throughput,&lt;br /&gt;safety, and communications. Generate weekly report based on meetings.&lt;br /&gt;S&amp;amp;R Clothing • Detroit, Michigan&lt;br /&gt;Assistant Manager 1995–1997&lt;br /&gt;• Assisted with daily operations of trendy retail store.&lt;br /&gt;• Performed merchandising; monitored inventory.&lt;br /&gt;Community Affiliations&lt;br /&gt;􀂍 P.A.L. (Police Athletic League)&lt;br /&gt;􀂍 Zeta Phi Beta Fraternity (community service)&lt;br /&gt;— References available on request —&lt;br /&gt;RESUME 41: BY JANET BECKSTROM, CPRW&lt;br /&gt;Career Change: From auto technician to marketing professional.&lt;br /&gt;Strategy: Emphasize relevant education as a primary qualification and include a Relevant Experience&lt;br /&gt;section even though this is not his primary work experience.&lt;br /&gt;TLFeBOOK&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;139&lt;br /&gt;RESUME 42: BY DON ORLANDO, MBA, CPRW, JCTC, CCM, CCMC&lt;br /&gt;John Martin&lt;br /&gt;2400 Greenville Place 770.555.5555 (Home)&lt;br /&gt;Atlanta, Georgia 30040 jlm@earthlink.net 770.555.6666 (Office)&lt;br /&gt;WHAT I CAN OFFER TOPLINE AS YOUR NEWEST MARKETING PROFESSIONAL&lt;br /&gt;􀂉 Translate marketing analysis into sales 􀂉 Introduce the right product to the right&lt;br /&gt;market—faster than the competition 􀂉 Leverage market savvy into every aspect of&lt;br /&gt;corporate success 􀂉 Keep close enough to customers to anticipate their needs&lt;br /&gt;RECENT WORK HISTORY WITH EXAMPLES OF PROBLEMS SOLVED&lt;br /&gt;􀂉 Pharmacy Manager, Winn-Dixie, Conyers, Georgia 00–Present&lt;br /&gt;My pharmacy operates 54 hours a week sharing a tough market with 8 competitors. We fill more&lt;br /&gt;than 54K prescriptions each year.&lt;br /&gt;Supervise directly two full-time and one part-time pharmacy technicians.&lt;br /&gt;Improved market data to realign expensive inventory with customer demand.&lt;br /&gt;Outcomes: Cut inventory costs by 29%—the lowest level in years—yet kept customer&lt;br /&gt;satisfaction very high.&lt;br /&gt;Used informal demographic analysis to identify the benefit that captured most&lt;br /&gt;consumers in this very tough market: minimum waiting time. Redesigned our workflow&lt;br /&gt;and then retrained our workforce. Outcomes: We gained market share—and it didn’t&lt;br /&gt;cost us an extra dime.&lt;br /&gt;􀂉 Staff Pharmacist promoted over ten competitors in just six months to be Pharmacy Department&lt;br /&gt;Manager, REVCO (later CVS), Lilburn, Georgia 97–00&lt;br /&gt;Brought this new store online. Entered a market already dominated by 20 competitors. We wrote&lt;br /&gt;more than 62K prescriptions annually.&lt;br /&gt;Kept valuable customer relationships completely intact even as I changed corporate&lt;br /&gt;identity and location. Outcomes: Exceeded corporate production standards by 240%&lt;br /&gt;from the first quarter on.&lt;br /&gt;􀂉 Owner and Manager, Winter Drug Company, Montgomery, Alabama 88–97&lt;br /&gt;Operated two locations that employed a pharmacist and store manager, a bookkeeper, two&lt;br /&gt;pharmacy technicians, and six cashiers. Competed successfully against 20 competitors—some&lt;br /&gt;partially underwritten by nationwide corporations.&lt;br /&gt;Compared national market trends with local demand to offer a new service. Outcomes:&lt;br /&gt;Market analysis was good enough to return my investment in just nine months. New&lt;br /&gt;service became our highest marked-up product line.&lt;br /&gt;More indicators of performance TopLine can use …&lt;br /&gt;Career Change: From pharmacist to marketing professional.&lt;br /&gt;Strategy: Focus on recent MBA and show how the business he ran benefited from his marketing skills.&lt;br /&gt;TLFeBOOK&lt;br /&gt;140&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;John Martin Marketing Professional 770.555.5555&lt;br /&gt;Page two&lt;br /&gt;Stayed close enough to our customers to offer a new service faster than our competition&lt;br /&gt;could react. Outcomes: Dominated one new segment for two years. In another case,&lt;br /&gt;became a new organization’s sole provider for five years.&lt;br /&gt;􀂉 Staff Pharmacist promoted over three very much more senior team members to be Director of&lt;br /&gt;Pharmacy, General Hospital, Kronigsburg, Alabama 80–97&lt;br /&gt;My operation supported a 157-bed, acute-care hospital.&lt;br /&gt;Supervised a secretary, five pharmacy technicians, and an IV technician.&lt;br /&gt;Applied market savvy to internal customers. Addressed the needs of “hold outs” and&lt;br /&gt;overcame all their objections. My plan for a closed formulary won corporate approval.&lt;br /&gt;Outcomes: Much more cost effective—without compromising quality and service.&lt;br /&gt;EDUCATION&lt;br /&gt;􀂉 MBA, Georgia State University, Atlanta, Georgia Expected Spring 05&lt;br /&gt;Paying my own way to earn this advanced degree while working up to 45 hours a week. GPA 4.0.&lt;br /&gt;􀂉 BS, Pharmacy, Samford University, Birmingham, Alabama 80&lt;br /&gt;Carried a full academic load and worked 25 hours a week.&lt;br /&gt;COMPUTER SKILLS&lt;br /&gt;􀂉 Expert in proprietary pharmaceutical software, ProScrip and Rx200 (industry-standard,&lt;br /&gt;comprehensive, LAN-based business software suite optimized to pharmacies), Word&lt;br /&gt;for Windows, WordPerfect, and Outlook Express.&lt;br /&gt;􀂉 Proficient in Adobe Acrobat, Excel, Internet search engines, PowerPoint, and Access.&lt;br /&gt;PROFESSIONAL AFFILIATIONS&lt;br /&gt;􀂉 Co-founder, Georgia Independent Drugstore Association 95–97&lt;br /&gt;Found, marketed to, and captured an overlooked niche from scratch. Outcomes: Grew&lt;br /&gt;membership rapidly from 3 members to 250 in just 2 years—all with very little money&lt;br /&gt;and time to spend.&lt;br /&gt;􀂉 Former Board Member, State of Georgia Medicaid Drug Utilization Review Board 92–96&lt;br /&gt;􀂉 Former Committee Member, State Employees Insurance Board’s Drug Program 92–96&lt;br /&gt;CERTIFICATIONS AND LICENSURE&lt;br /&gt;􀂉 Registered Pharmacist, State of Georgia Board of Pharmacy&lt;br /&gt;RESUME 42, CONTINUED&lt;br /&gt;TLFeBOOK&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;141&lt;br /&gt;Chantal Luz&lt;br /&gt;24612 Railroad Lane&lt;br /&gt;Fillmore, California 91333&lt;br /&gt;Home: 805-263-8611 chantal@hotmail.com Mobile: 661-263-1651&lt;br /&gt;MARKETING / BUSINESS DEVELOPMENT / ACCOUNT MANAGEMENT&lt;br /&gt;ADVERTISING / MARKETING COMMUNICATIONS&lt;br /&gt;PUBLIC RELATIONS / SPECIAL EVENTS&lt;br /&gt;Creative, dynamic, results-driven professional with expert qualifications in identifying and capturing&lt;br /&gt;market opportunities to accelerate expansion, increase revenues, and improve profit contributions across&lt;br /&gt;broad industries, markets, and accounts. Energetic, organized, self-motivated individual who is able to&lt;br /&gt;comprehend and manage multiple details while focusing on the overall picture. Natural communicator&lt;br /&gt;with strong motivational skills and the ability to build, produce, and succeed. Extensive travel.&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;Proven ability to spot and analyze trends across product/services spectrum.&lt;br /&gt;Evolution of concepts into achievable business strategies.&lt;br /&gt;Product research, analysis, and justification for production.&lt;br /&gt;Negotiation and relationship-building skills; project planning and execution.&lt;br /&gt;Drive, visual creativity, and ability to reach objectives under demanding circumstances.&lt;br /&gt;Strong analytical and problem-solving skills with a focus on workable solutions.&lt;br /&gt;Creative and strategic planning abilities with solid implementation skills.&lt;br /&gt;Computer literate.&lt;br /&gt;Career Highlights&lt;br /&gt;SPECIAL PROJECTS COORDINATOR / PARTNER 1996–2001&lt;br /&gt;Surgery Center—Granada Hills, CA&lt;br /&gt;Authored the firm’s strategic communications plan and orchestrated successful effort to establish&lt;br /&gt;corporate vision, mission, and values statement. Transitioned marketing focus to core customer&lt;br /&gt;types and segments. Architected new corporate advertising and client testimonial trade&lt;br /&gt;campaigns. Developed Human Resources materials such as employee handbook (researched&lt;br /&gt;laws with assistance of attorney) and confidentiality agreements; participated in hiring process of&lt;br /&gt;office manager.&lt;br /&gt;Built physician’s name as brand value.&lt;br /&gt;Conceptualized ideas and worked with ad companies to develop ads and brochures.&lt;br /&gt;Developed marketing and advertising materials to attract new patients, educate the&lt;br /&gt;community, and build referral base among physicians.&lt;br /&gt;Special events: Set up educational seminars for the community and prospective patients,&lt;br /&gt;held both in office and at area hotels.&lt;br /&gt;Performed grassroots marketing to Chamber of Commerce, spas, gyms, salons, and other&lt;br /&gt;local businesses.&lt;br /&gt;DESIGNER / OWNER 1999–2000&lt;br /&gt;Claire de Lune by Chantal Luz—Montrose, CA (concurrently)&lt;br /&gt;Started business from ground up. Designed a 30-piece line of fun, hip, contemporary&lt;br /&gt;sleepwear. Handled all creative, PR, and administrative functions. Retained and trained&lt;br /&gt;required staff to produce line.&lt;br /&gt;Developed brand label and showroom representation for market events.&lt;br /&gt;RESUME 43: BY MYRIAM-ROSE KOHN, CPRW, CEIP, JCTC, CCM, CCMC&lt;br /&gt;Career Change: From fashion designer and medical office manager to marketing/PR.&lt;br /&gt;Strategy: Demonstrate her talent for delivering practical business solutions through her interpersonal&lt;br /&gt;skills and ability to manage complex projects, meet deadlines, and meet high quality standards.&lt;br /&gt;TLFeBOOK&lt;br /&gt;142&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;Chantal Luz Page Two&lt;br /&gt;Successful background developing, establishing, managing, and maximizing profitability based on loyal&lt;br /&gt;client, vendor, management, and staff relationships.&lt;br /&gt;BUYER 1994–1995&lt;br /&gt;Marie Springs—Houston, TX&lt;br /&gt;Oversaw advertising and organized store events. Bought better contemporary dresses for this&lt;br /&gt;women’s designer specialty store.&lt;br /&gt;DESIGNER 1992–1994&lt;br /&gt;Cecilia—Los Angeles, CA&lt;br /&gt;Designed line of social-occasion dresses for better contemporary sportswear and dress&lt;br /&gt;manufacturer. Selected all fabrics and trims, developed styles from first sketch through&lt;br /&gt;production, managed sample room and extensive fittings.&lt;br /&gt;FASHION COORDINATOR / MERCHANDISER 1990–1992&lt;br /&gt;Nicole Delbain—New York, NY&lt;br /&gt;Developed color stories, fashion concepts, and presentation boards for each season. Shopped&lt;br /&gt;print market and developed original designs. Worked closely with managers and buyers to create&lt;br /&gt;a collection look for their stores.&lt;br /&gt;􀁸&lt;br /&gt;􀁸&lt;br /&gt;Visited European and New York stores to provide constant flow of ideas and fashion trend&lt;br /&gt;information. Designed specific groups for direct vendors in Asia.&lt;br /&gt;Directed domestic manufacturers to develop merchandise appropriate for Nicole Delbain.&lt;br /&gt;Prior to 1989&lt;br /&gt;DESIGNER, Macy’s Corporate Buying, New York, NY&lt;br /&gt;ASSISTANT DESIGNER, Nicole Miller, New York, NY&lt;br /&gt;Education&lt;br /&gt;Bachelor of Science, Design&lt;br /&gt;College of Design, Architecture, Art &amp;amp; Planning&lt;br /&gt;University of Cincinnati, Cincinnati, OH&lt;br /&gt;Courses in Microsoft Windows, Word, and Excel&lt;br /&gt;Valley College, Valley Glen, CA&lt;br /&gt;RESUME 43, CONTINUED&lt;br /&gt;TLFeBOOK&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;143&lt;br /&gt;RESUME 44: BY CAREER STRIDES&lt;br /&gt;Devon Rodriguez&lt;br /&gt;6598 Commonwealth Avenue&lt;br /&gt;Brighton, MA 02135&lt;br /&gt;drodriguez@email.com&lt;br /&gt;Home: (617) 435-1598&lt;br /&gt;Cell: (617) 505-5985&lt;br /&gt;Targeting Positions in…&lt;br /&gt;PUBLIC RELATIONS 􀁾 MARKETING 􀁾 EMPLOYEE COMMUNICATIONS&lt;br /&gt;Customer-focused business professional eager to leverage more than six years of experience in corporate&lt;br /&gt;communications and community outreach gained from HR program/employee benefit management to achieve career&lt;br /&gt;transition into public relations. Repeatedly commended by senior management throughout career for superior&lt;br /&gt;written/verbal communication skills and strong combination of creative talents and analytical thinking. Adept in&lt;br /&gt;constructing “out-of-the-box” solutions and effective strategies/action plans to proactively address business problems&lt;br /&gt;and communication challenges. Demonstrated ability to interface effectively with diverse groups; build strong&lt;br /&gt;community ties; and win lasting buy-in from employees on new initiatives, programs, and policy changes. Successful in&lt;br /&gt;diverse-industry work environments (higher education, retail, hospitality).&lt;br /&gt;EDUCATION &amp;amp; CREDENTIALS&lt;br /&gt;EMERSON COLLEGE—Boston, MA&lt;br /&gt;Graduate Certificate in Public Relations, 2003&lt;br /&gt;(In-depth certificate program)&lt;br /&gt;BENTLEY COLLEGE—Waltham, MA&lt;br /&gt;Bachelor of Arts (BA)—Major: Government, 1994&lt;br /&gt;MEMA—Framingham, MA&lt;br /&gt;(Massachusetts Emergency Management Agency)&lt;br /&gt;Public Information Officer Training, 2003&lt;br /&gt;COMMONWEALTH OF MASSACHUSETTS&lt;br /&gt;Notary Public&lt;br /&gt;HIGHLIGHTS OF RELEVANT CAREER ACHIEVEMENTS&lt;br /&gt;Communications:&lt;br /&gt;􀂄 Directed comprehensive, ongoing employee communications programs for workforces of up to 5,000 that clearly&lt;br /&gt;articulated corporate benefit options. (Boston, Inc.; Domino Casino; College of Music)&lt;br /&gt;􀂄 Wrote and distributed bulletins, brochures, reference guides, updates, newsletters, and manuals translating oftencomplex&lt;br /&gt;insurance and 401(k) plans/procedures/policies into easily understood terms. Ensured desired key&lt;br /&gt;message points from executive team were incorporated into all communications. (Boston, Inc.; Domino Casino; College&lt;br /&gt;of Music)&lt;br /&gt;􀂄 Leveraged strengths in persuasive verbal/written communications to minimize negative fallout from increases in&lt;br /&gt;employee-paid insurance premiums. (Boston, Inc.)&lt;br /&gt;􀂄 Researched and authored well-received articles covering an array of human resources topics published in corporate&lt;br /&gt;newsletters. (Boston, Inc.)&lt;br /&gt;Employee &amp;amp; Community Relations:&lt;br /&gt;􀂄 Commended by Operations SVP for ability to elevate morale of, build trust/strong rapport with, and instill a&lt;br /&gt;shared sense of corporate “family” among employees at all levels of the organization. Recognized for maintaining&lt;br /&gt;a highly visible leadership presence; accurately conveying the value of corporate programs to employees; and&lt;br /&gt;listening attentively and responding appropriately to staff concerns, issues, and questions related to HR programs/&lt;br /&gt;benefits/compensation. (Boston, Inc.)&lt;br /&gt;􀂄 Promoted community outreach programs to achieve record-high employee participation in nonprofit fund raisers,&lt;br /&gt;local food pantry, community-based adult literacy task force, and local chamber of commerce. Efforts helped to&lt;br /&gt;broaden corporate visibility, support worthy causes, and encourage cross-functional teamwork. (Boston, Inc.)&lt;br /&gt;Market Research &amp;amp; Analysis:&lt;br /&gt;􀂄 Investigated and compared the relative merits/shortcomings of a full spectrum of insurance and benefit plans (e.g.,&lt;br /&gt;HMOs, PPOs) offered by national and local carriers. Selected best-option solutions and negotiated favorable pricing&lt;br /&gt;and terms. (Appleseed’s, College of Music)&lt;br /&gt;continued…&lt;br /&gt;Career Change: From human resources to marketing and public relations professional.&lt;br /&gt;Strategy: Create an extensive Highlights of Relevant Career Achievements section as the focal point of&lt;br /&gt;page 1 while relegating employment to page 2.&lt;br /&gt;TLFeBOOK&lt;br /&gt;144&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;Devon Rodriguez Résumé 􀂄 Page 2&lt;br /&gt;RELEVANT ACHIEVEMENTS (continued)&lt;br /&gt;Corporate Profitability:&lt;br /&gt;􀂄 Delivered $133K in annual savings by converting health insurance plan from a self-insured to a fully insured plan.&lt;br /&gt;Simultaneously lowered employee-paid premiums by 13% for individuals and 8% for families. (Boston, Inc.)&lt;br /&gt;􀂄 Jointly led effort that lowered corporate costs associated with disability coverage by 12%. (Boston, Inc.)&lt;br /&gt;􀂄 Facilitated rollout of ergonomic plan that slashed costly lost-time incident claims by nearly 70% through work on&lt;br /&gt;corporate Safety Committee. (Boston, Inc.)&lt;br /&gt;EMPLOYMENT HISTORY&lt;br /&gt;BOSTON, INC.—Beverly, MA [Retailer of women’s apparel employing 400]&lt;br /&gt;Manager, Benefits &amp;amp; Compensation, January 2001–Present&lt;br /&gt;Report to Operations SVP/Director of Human Resources—Direct all aspects of benefits and compensation programs,&lt;br /&gt;including the development/dissemination of an ongoing, comprehensive employee communication program detailing&lt;br /&gt;specifics, procedures, and value of various employer offerings. Completely redesigned benefit plan to achieve win/win&lt;br /&gt;outcomes for both employer and employees (expanded coverage, added benefit options, reduced premiums). Manage,&lt;br /&gt;administer, coordinate, and communicate insurance enrollments/billing; administer 401(k) plans; represent employers at&lt;br /&gt;unemployment hearings; and handle negotiations with vendors and brokers.&lt;br /&gt;DOMINO CASINO—Uncasville, CT [Casino with 4,000 employees]&lt;br /&gt;Benefits Manager, January 2000–January 2001&lt;br /&gt;Reported to Director of Benefits &amp;amp; Compensation—Recruited, trained, and supervised an 11-member team of HR&lt;br /&gt;professionals, overseeing insurance enrollments, updates, and billing processes for 4,000 employees. Regularly&lt;br /&gt;communicated revised policies, procedures, and benefit changes to employees.&lt;br /&gt;COLLEGE OF MUSIC—Boston, MA [Academic institution with 370 faculty/staff and 3,400 students]&lt;br /&gt;Human Resources Programs Manager, April 1997–December 1999&lt;br /&gt;Reported to Assistant VP of Administration/Director of Human Resources—Managed annual and quarterly insurance&lt;br /&gt;enrollments/updates, billing, and communication of these benefits and procedures to all college faculty, administrators,&lt;br /&gt;and staff. Redesigned benefit plans and coordinated/prepared/presented benefit orientations.&lt;br /&gt;PROFESSIONAL AFFILIATIONS &amp;amp; COMMUNITY INVOLVEMENT&lt;br /&gt;􀂄 Public Relations Society of America (PRSA), Member (2003–Present)&lt;br /&gt;􀂄 Society for Human Resource Management (SHRM), Member (1999–Present)&lt;br /&gt;􀂄 Northeast Human Resources Association (NEHRA), Member (1999–Present)&lt;br /&gt;􀂄 North Shore Chamber of Commerce, Former Chairperson—HR Managers’ Committee (2003)&lt;br /&gt;􀂄 American Political Items Collectors (APIC), Member (2002–Present)&lt;br /&gt;􀂄 Peabody Institute Library, Former Trustee (1998–2000)&lt;br /&gt;RESUME 44, CONTINUED&lt;br /&gt;TLFeBOOK&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;145&lt;br /&gt;Mark Adams&lt;br /&gt;61 Havenhurst Home: 818-138-0108&lt;br /&gt;Pasadena, CA 91101 madams@aol.com Cell: 818-572-9428&lt;br /&gt;MARKETING MANAGEMENT / BUSINESS DEVELOPMENT&lt;br /&gt;Creative, energetic, multifaceted professional with a BS degree in marketing and a career of successful&lt;br /&gt;accomplishments. Proven record of achieving significant sales and business-development goals. Ability to&lt;br /&gt;increase productivity and efficiency by building and effectively supervising strong teams. Knowledgeable&lt;br /&gt;leader and trainer with excellent communication and interpersonal skills. Experienced in all aspects of&lt;br /&gt;customer service. Work within budget requirements to meet or surpass company goals. Capable of&lt;br /&gt;substantially improving sales and operations by developing and implementing creative solutions.&lt;br /&gt;AREAS OF EXPERTISE___________________________________________________________&lt;br /&gt;Retail Sales Product Promotions Merchandising&lt;br /&gt;Business Development Operations Management Strategic Planning&lt;br /&gt;Policies &amp;amp; Procedures Leadership / Team Development Creative Display Building&lt;br /&gt;Forecasts / Budgets Training / Supervision / Motivation Communication&lt;br /&gt;Staff Scheduling / Coordination Productivity / Quality Improvement Customer Service&lt;br /&gt;Inventory Control / Warehouse Purchasing / Cost Containment Problem Resolution&lt;br /&gt;Contract / Union Negotiations Process &amp;amp; Efficiency Improvement Shipping / Receiving&lt;br /&gt;PROFESSIONAL EXPERIENCE___________________________________________________&lt;br /&gt;ALPHA BETA, Pasadena, CA 1984–Present&lt;br /&gt;GM/Drug Manager (2000–present)&lt;br /&gt;GM Manager (1986–2000), Clerk (1985–1986), Courtesy Clerk (1984–1985)&lt;br /&gt;Management/Operations:&lt;br /&gt;􀂃 Hold leadership and strategic planning responsibility for total store operations.&lt;br /&gt;􀂃 Implement company guidelines, policies, and procedures and set an example for others.&lt;br /&gt;􀂃 Resolve problems and issues related to the store, employees, and customers.&lt;br /&gt;􀂃 Monitor and evaluate staff productivity to ensure achievement of sales goals.&lt;br /&gt;􀂃 Inspire co-workers with the organization’s vision and culture.&lt;br /&gt;􀂃 Initiate new ideas and solutions to meet the objectives of my position and the store.&lt;br /&gt;􀂃 Prioritize daily activities and projects to maximize productivity.&lt;br /&gt;􀂃 Anticipate problems and opportunities and make timely and appropriate decisions.&lt;br /&gt;Customer Service:&lt;br /&gt;􀂃 Ensure that all store personnel provide excellent-quality service to customers.&lt;br /&gt;􀂃 Address problems quickly and furnish efficient solutions.&lt;br /&gt;􀂃 Continuously promote our store by cultivating and developing customer relations.&lt;br /&gt;Staff Training:&lt;br /&gt;􀂃 Supervise, motivate, schedule, and train 12 staff members to increase their efficiency and productivity.&lt;br /&gt;􀂃 Utilize team-building strategies, including coaching and constructive feedback, with an emphasis on&lt;br /&gt;training and development.&lt;br /&gt;􀂃 Encourage a cooperative and cohesive work group by inspiring staff members to set and reach goals.&lt;br /&gt;􀂃 Delegate authority and responsibility to others in an appropriate and effective manner.&lt;br /&gt;􀂃 Exhibit a constructive team-spirit approach to attain individual and group goals.&lt;br /&gt;Sales:&lt;br /&gt;􀂃 Total profit-and-loss responsibility for Pasadena store with $3 million in annual sales.&lt;br /&gt;􀂃 Continuously build the Pasadena Alpha Beta into a more profitable, higher-volume store.&lt;br /&gt;Merchandising:&lt;br /&gt;􀂃 Build and oversee the construction of displays for promotional and seasonal items.&lt;br /&gt;􀂃 Plan, direct, and coordinate all special events and promotions in the store.&lt;br /&gt;􀂃 Ensure visual standards of in-store merchandise and displays.&lt;br /&gt;RESUME 45: BY PEARL WHITE, CEIP&lt;br /&gt;Career Change: From retail manager to marketing professional.&lt;br /&gt;Strategy: Emphasize recent marketing degree and incorporate relevant skills into a strong profile. Use&lt;br /&gt;category headings in the experience section to help the reader focus on key points.&lt;br /&gt;TLFeBOOK&lt;br /&gt;146&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;Mark Adams Resume—Page 2&lt;br /&gt;PREVIOUS EXPERIENCE______________________________________________________&lt;br /&gt;ALPHA BETA, Riverside, CA 1980–1984&lt;br /&gt;GM Clerk (1984)&lt;br /&gt;Courtesy Clerk (1980–1983)&lt;br /&gt;􀂃 Responsibilities included ordering, stocking, customer service, and clerk duties.&lt;br /&gt;2003 YEAR-END PERFORMANCE REVIEW SUMMARY__________________________&lt;br /&gt;􀂃 Rated outstanding in meeting and exceeding sales projections 2 out of 4 quarters; sales were up more&lt;br /&gt;than 8% in all 4 quarters.&lt;br /&gt;􀂃 Exceeded earnings and gross in all 4 quarters.&lt;br /&gt;􀂃 Outperformed expectations in customer-service shop score 3 out of 4 quarters, with total score above&lt;br /&gt;company guidelines.&lt;br /&gt;􀂃 Rated Outstanding in Customer Service, Change Management, Action and Speed Management,&lt;br /&gt;Continuous Improvement, Education, People Development, Leading by Example, Decision Making,&lt;br /&gt;Communications, Planning, Goal Reaching, and Overall Performance.&lt;br /&gt;􀂃 Rated Above Expectations in Positive Leadership, Diversity, Recognition &amp;amp; Reward, and&lt;br /&gt;Partnerships.&lt;br /&gt;EDUCATION_________________________________________________________________&lt;br /&gt;Master of Science: Marketing (2003)&lt;br /&gt;California State University, Fullerton, CA&lt;br /&gt;Supervisory Skills and Management Training (2003)&lt;br /&gt;Sponsored by Alpha Beta&lt;br /&gt;Bachelor of Science: Marketing (2002)&lt;br /&gt;California State University, Fullerton, CA&lt;br /&gt;INSTRUCTOR / TRAINER / MENTOR___________________________________________&lt;br /&gt;Train and coach future Alpha Beta store managers (2003)&lt;br /&gt;Conducted Management Training in Operations, Inventory, Ordering, Scheduling, Reporting (2001–2002)&lt;br /&gt;RESUME 45, CONTINUED&lt;br /&gt;TLFeBOOK&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;147&lt;br /&gt;KATHERINE D. SCHOLLINGER&lt;br /&gt;51027 Deerview Drive 􀁸 Cleves, OH 45002&lt;br /&gt;Phone: (513) 792-6127 􀁸 Mobile: (513) 505-6180&lt;br /&gt;OBJECTIVE&lt;br /&gt;Full-time, part-time, or freelance work involving&lt;br /&gt;􀂾 Writing and editing articles, business biographies, marketing materials, newsletters,&lt;br /&gt;brochures, articles, and short stories&lt;br /&gt;􀂾 Research and interviewing services for writers, publishers, and journalists&lt;br /&gt;􀂾 Reading and evaluating manuscripts&lt;br /&gt;QUALIFICATIONS&lt;br /&gt;Demonstrated ability to develop prose that is clear, concise, and inviting to read. Exceptional interpersonal skills;&lt;br /&gt;proven ability to put people at ease and interview effectively. Experienced in conducting research through printed&lt;br /&gt;materials, online resources, and interviews. Well organized; efficient in coordinating multiple simultaneous projects&lt;br /&gt;and meeting tight deadlines. Accurate, prompt, dependable, and attentive to detail. Proficient with Microsoft Word&lt;br /&gt;and WordPerfect.&lt;br /&gt;RELATED EXPERIENCE&lt;br /&gt;OHIO MANUFACTURING, Cheviot, OH 1988–1997&lt;br /&gt;Newsletter Editor/Administrative Assistant—Performed research, conducted interviews, and wrote articles for&lt;br /&gt;company newsletter that was instrumental in keeping employees informed and motivated. Reviewed and edited&lt;br /&gt;articles submitted for publication. Composed letters, memos, and other correspondence. Prepared reports in formats&lt;br /&gt;that were well organized and eye-appealing. Organized and maintained files. Position required the ability to&lt;br /&gt;prioritize multiple simultaneous projects, meet deadlines, and work well independently (1994–1997). Previous&lt;br /&gt;position: Press Operator (1988–1994).&lt;br /&gt;SOUTHWEST REGIONAL SCHOOL DISTRICT, Cleves, OH 1985–1988&lt;br /&gt;Teacher’s Aide—Assisted teachers with all facets of classroom management, including researching, preparing&lt;br /&gt;lessons, grading papers, recording grades, and preparing written materials. Tutored individual students and small&lt;br /&gt;groups in all subject areas. Gained the ability to simplify subject matter, adapt lessons to fit different learning styles&lt;br /&gt;and levels of ability, and make lessons interesting.&lt;br /&gt;DAILY JOURNAL NEWS, Hamilton, OH 1979&lt;br /&gt;Proofreader, Advertising Department—Proofread copy, delivered proofs, and worked with advertisers to ensure&lt;br /&gt;copy was accurate. Consistently met all deadlines.&lt;br /&gt;SUBJECT INTERESTS &amp;amp; RESEARCH EXPERIENCE&lt;br /&gt;Sociology, family, women’s issues&lt;br /&gt;Health: psychology, holistic approaches to wellness, addictions, massage therapy, nutrition&lt;br /&gt;Nonfiction (biographies, American history, current events, self-help), literature, mysteries, historical novels&lt;br /&gt;Continued…&lt;br /&gt;RESUME 46: BY MICHELLE MASTRUSERIO REITZ, CPRW&lt;br /&gt;Career Change: From massage therapist to writer/editor.&lt;br /&gt;Strategy: Use a combination format that brings older, relevant experience to the fore.&lt;br /&gt;TLFeBOOK&lt;br /&gt;KATHERINE d. SCHOLLINGER Page 2&lt;br /&gt;ADDITIONAL EXPERIENCE&lt;br /&gt;TRI-STATE HEALTH NETWORKS, Cincinnati, OH—Massage Therapist 10/01–Present&lt;br /&gt;DAYLIGHT SALON &amp;amp; DAY SPA, Lawrenceburg, IN—Massage Therapist 11/99–9/01&lt;br /&gt;OHIO REGIONAL CLINIC, Blanchester, OH—Addictions Technician 12/98–6/99&lt;br /&gt;UNIVERSITY GENERAL HOSPITAL, Cincinnati, OH—Addictions Technician 5/98–12/98&lt;br /&gt;PERFECT DAY SALON, Cincinnati, OH—Massage Therapist 11/96–5/98&lt;br /&gt;Massage Therapist—Provided massage therapy for clients in support of major national and regional health plans&lt;br /&gt;in Ohio and Indiana. Administered therapeutic Swedish and deep-muscle massage. Coordinated appointments with&lt;br /&gt;other professionals. Identified opportunities and cross-sold other salon services with a professional, customerfocused&lt;br /&gt;and low-key approach.&lt;br /&gt;Addictions Technician—Provided administrative support for drug and alcohol counselors. Observed and charted&lt;br /&gt;patient behaviors, including notation of physical and emotional issues, new medications, and other pertinent facts.&lt;br /&gt;Position required the ability to handle confidential information with absolute discretion.&lt;br /&gt;EDUCATION&lt;br /&gt;UNIVERSITY OF CINCINNATI, Cincinnati, OH Present&lt;br /&gt;Bachelor of Arts in progress. Major: English Literature. Minor: American History.&lt;br /&gt;Attending school part-time to allow full-time employment. Degree expected December 2004.&lt;br /&gt;􀁸 GPA: 3.7&lt;br /&gt;􀁸 Dean’s List&lt;br /&gt;􀁸 Relevant Courses: Writing from Research 􀁸 English Composition I &amp;amp; II 􀁸 Interpersonal Communication&lt;br /&gt;Additional Training:&lt;br /&gt;Additional studies: Mastering Research Using the Internet, computer training (Windows, Word, WordPerfect, and&lt;br /&gt;Excel), and several psychology seminars.&lt;br /&gt;Center for Holistic Therapy Studies, Independence, IN 1996&lt;br /&gt;Healing Massage Techniques: Completed 168-hour program.&lt;br /&gt;Charlotte School of Massage Therapeutics, Charlotte, IN 1995&lt;br /&gt;Completed comprehensive 427-hour program, approved by the American Massage Therapy Association and&lt;br /&gt;accredited by the State of Indiana. Curriculum provided classroom training and practical experience.&lt;br /&gt;148&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;RESUME 46, CONTINUED&lt;br /&gt;TLFeBOOK&lt;br /&gt;Chapter 6: Sales, Marketing, and Advertising&lt;br /&gt;149&lt;br /&gt;Rita Cantor&lt;br /&gt;1250 Vista Diego Road Santa Clarita, CA 91310 (661) 449-5255 ritawriter@ezmail.com&lt;br /&gt;Business &amp;amp; Creative Writing&lt;br /&gt;Foreword “To whom much is given, much is required.” —French proverb&lt;br /&gt;F or 14 years, I have enjoyed the privilege of helping others develop their writing abilities. In this time, I have&lt;br /&gt;conceived and developed learning tools, conducted classes and writing workshops, and helped students realize&lt;br /&gt;potential and achieve goals. Now, I look forward to pursuing full-time my first passion: Writing.&lt;br /&gt;The Writer “Ease in writing comes from art, not chance.” —A. Pope&lt;br /&gt;Well-versed in: Business Communications • Speeches • Marketing • Poetry • Nonfiction&lt;br /&gt;Publications: The Tribute (Nonfiction, 2003) • Women of the Decade (Nonfiction, 2000)&lt;br /&gt;Featured in: Poetic Path • Ascension • Living Arts • Reader’s Choice • MasterWorks&lt;br /&gt;The Teacher “Teaching is an instinctual art, mindful of potential.” —A.B. Giamatti&lt;br /&gt;Writing Courses: Advanced Essay • Creative Writing • Business Writing • Writing About Literature&lt;br /&gt;Writing Proficiency Exam Workshops • Science Fiction &amp;amp; Film&lt;br /&gt;English Courses: Basic Grammar • English &amp;amp; ESL • English Rhetoric • Linguistics&lt;br /&gt;The Change Agent “Things do not change; we change.” —H.D. Thoreau&lt;br /&gt;􀀹&lt;br /&gt;􀀹&lt;br /&gt;􀀹&lt;br /&gt;􀀹&lt;br /&gt;Developed Writing Proficiency Workshop to help students prepare for exam.&lt;br /&gt;Served on Education Planning &amp;amp; Advisory Committee (EPAC).&lt;br /&gt;Created lunchtime classes that helped employees meet degree requirements.&lt;br /&gt;Started well-received annual clothing drives for underprivileged high school students.&lt;br /&gt;Education “Education is for improving the lives of others…” —M.W. Edelman&lt;br /&gt;M.A. and B.A. in English &amp;amp; Creative Writing, Ojai University, CA 1988—Dean’s Honor List&lt;br /&gt;Experiences “Creativity seems to merge from multiple experiences.” —C. Edwards&lt;br /&gt;Pepperdine University, Malibu, CA&lt;br /&gt;Academic Advisor 1999–2000 / Site Manager 2000–Present&lt;br /&gt;Write all commencement speeches, marketing materials, outgoing correspondence, and recommendation letters&lt;br /&gt;for faculty and students. Counsel students and resolve grievances. Manage MBA &amp;amp; MA programs.&lt;br /&gt;Haverhill University, Ojai, CA&lt;br /&gt;English Instructor 1993–1998&lt;br /&gt;Taught English Rhetoric, Writing About Literature, Creative Writing, Advanced Essay Writing, Linguistics,&lt;br /&gt;English/ESL, Drama, and Speech. Conducted Writing Proficiency Exam Workshops.&lt;br /&gt;Palm Grove College, Huntington Pointe, CA&lt;br /&gt;English Teacher / ESL Instructor 1990–1993&lt;br /&gt;Initiated and administered for Japanese &amp;amp; Korean businessmen an English Language Proficiency program. Also&lt;br /&gt;taught English; tested &amp;amp; assessed language proficiency for military personnel at nearby air force base.&lt;br /&gt;###&lt;br /&gt;RESUME 47: BY GAIL TAYLOR, CPRW, CEIP&lt;br /&gt;Career Change: From academic advisor to writer.&lt;br /&gt;Strategy: Play up literary mindset using an unconventional format, literary style conventions, and&lt;br /&gt;quotes. The result is an interesting and attention-getting resume that speaks the language of her target&lt;br /&gt;audience.&lt;br /&gt;TLFeBOOK&lt;br /&gt;MARILYN NOLAN&lt;br /&gt;22 Meadow Lane 􀂃 Chicago, IL 78966 􀂃 (975) 433–5889 􀂃 MNolan@media.net&lt;br /&gt;􀂄 PROFILE&lt;br /&gt;Conferences 􀂃 Fund Raising 􀂃 Trade Shows 􀂃 Meeting Planning 􀂃 Cultural&lt;br /&gt;Programs&lt;br /&gt;Creative professional with expertise in all aspects of successful event/program planning, development,&lt;br /&gt;and management. Excel in managing multiple projects concurrently using detail, problem-solving, and&lt;br /&gt;follow-through strengths. Demonstrated ability to recruit, motivate, and build cohesive teams. Sourced&lt;br /&gt;vendors, negotiated vendor contracts, and managed project budgets. Possess superb written&lt;br /&gt;communications, interpersonal, and presentation skills.&lt;br /&gt;􀂄 SELECTED ACCOMPLISHMENTS&lt;br /&gt;Special Events Management:&lt;br /&gt;Planned and coordinated conferences, meetings, and events for companies, professional associations,&lt;br /&gt;and arts/cultural and other organizations. Developed program content and administered budgets.&lt;br /&gt;Arranged all on-site logistics, including transportation, accommodations, meals, guest speakers and&lt;br /&gt;entertainers, and audiovisual support. Coordinated participation and represented companies at industry&lt;br /&gt;trade shows. Recognized for creating and planning some of the most successful events ever held&lt;br /&gt;statewide.&lt;br /&gt;􀁩 Created cultural events for an arts organization that boosted membership enrollment.&lt;br /&gt;􀁩 Organized 5 conferences for 2 national professional associations, surpassing all prior&lt;br /&gt;attendance records.&lt;br /&gt;􀁩 Designed successful community educational campaigns promoting safety awareness.&lt;br /&gt;Fund Raising &amp;amp; Public Relations:&lt;br /&gt;Created, planned, and managed all aspects of several major fund-raising campaigns, resulting in a&lt;br /&gt;significant increase in contributions raised for each function over prior years. Recruited volunteers and&lt;br /&gt;developed corporate sponsorships. Generated extensive media coverage through effective promotional&lt;br /&gt;and public-relations strategies. Created newsletters distributed to employees, customers, and others.&lt;br /&gt;􀁩 Co-chaired capital-fund campaign that raised $3.5 million for new facility.&lt;br /&gt;􀁩 Coordinated 3 auctions that generated more than $140,000 for an educational institution.&lt;br /&gt;􀁩 Initiated successful publication, generating $25,000 to finance community programs.&lt;br /&gt;Sales &amp;amp; Marketing:&lt;br /&gt;Selected by management to spearhead opening of regional office, including all logistics, staff relocation&lt;br /&gt;and business development efforts. Designed and implemented creative sales and marketing strategies to&lt;br /&gt;capitalize on consumer trends and penetrate new market. Coordinated and conducted sales training.&lt;br /&gt;􀁩 Developed and managed 17 key accounts, generating $10 million annually.&lt;br /&gt;􀁩 Recognized for managing top revenue-generating program company wide.&lt;br /&gt;􀁩 Consistently exceeded sales forecast and led region to rank #1 out of 6 in profitability&lt;br /&gt;nationwide.&lt;br /&gt;􀂄 EXPERIENCE&lt;br /&gt;Financial Underwriter—Marcon Financial Services Company, Chicago, IL (1990–2003).&lt;br /&gt;Event/Program Coordinator—Arts Council, Botanical Gardens and Cultural Exchange, Chicago, IL&lt;br /&gt;(1998–2002).&lt;br /&gt;􀂄 EDUCATION&lt;br /&gt;B.A. in Business Administration, Springfield College, Springfield, MA&lt;br /&gt;RESUME 48: BY LOUISE GARVER, CPRW, CMP, JCTC, CEIP, MCDP&lt;br /&gt;Career Change: From underwriter to event manager.&lt;br /&gt;Strategy: Design a one-page functional resume that showcases experience related to event planning—&lt;br /&gt;even though this experience was unpaid. Background in underwriting is downplayed.&lt;br /&gt;150&lt;br /&gt;Part II: Sample Resumes for Career Changers&lt;br /&gt;TLFeBOOK&lt;br /&gt;RESUME 49: BY MICHAEL LEVY, CPRW, CEIP, MCDP, PHR, GCDFI&lt;br /&gt;KAREN M. MITCHELL&lt;br /&gt;25 Adams Drive H: (617) 345-1457&lt;br /&gt;Braintree, MA kmitchell@yahoo.com C: (617) 505-4917&lt;br /&gt;Business Marketing and Events Coordinator&lt;br /&gt;Business Services / Hospitality / Business to Consumer / Special Events&lt;br /&gt;PROJECT MANAGEMENT–FINANCIAL CONTROL–TRAINING &amp;amp; COACHING&lt;br /&gt;Creative business manager and entrepreneurial professional with 15+ years of experience in a&lt;br /&gt;marketing management capacity. Team coordinator, leader in business development, and director&lt;br /&gt;of business operations. Consistently increased profitability and market expansion.&lt;br /&gt;􀁸 Entrepreneurial Spirit 􀁸 Critical Thinking 􀁸 Problem Identification&lt;br /&gt;􀁸 Employee Management 􀁸 Strategic Planning 􀁸 Profit Improvement&lt;br /&gt;􀁸 Staff Training 􀁸 Business Startup 􀁸 Idea Generation&lt;br /&gt;􀁸 Financial Control 􀁸 Time Management 􀁸 Relationship Building&lt;br /&gt;PROFESSIONAL EXPERIENCE&lt;br /&gt;T&amp;amp;T PARTNERSHIP, Boston, MA&lt;br /&gt;Operations Manager, Partner&lt;br /&gt;1985–2002&lt;br /&gt;Directed all operations and marketing activities associated with multi-business partnership.&lt;br /&gt;Developed and initiated organization and operating plans; recruited staff; conducted&lt;br /&gt;demographic research; an
